INTRO TO COMPUTER
Lab # 02
Cs -09110
NAME : Muti Ur Rauf
ROLL NO: 70136943
E MAIL: 70136943@[Link]
SUBMITTED TO: Sir Umair Tahir
Department Of Electrical Engineering
The University of Lahore
Lab No #02
TOPIC ROYAL SHOES
LOGO
Mission statement.
2
Our mission is delivers safe, high quality, efficient and reliable transport services in its region
that link people, jobs, and communities.
Vision statement.
The vision statement of Royal Shoe Organization A is brief and to the point. This means that
the company has not used long dialects and dialogues to delivers its opinion ad stance to the
public and relevant stakeholders.
Culture.
We provide unique product that is totally different from other countries of southern Asia. We
work for excellence. Excellence and innovation are two are two important factors that reflect
Royal Shoes image.
Company Summery.
Royal company is a shoe company which manufacture and sells unique and best quality product
to its customers. It attracts costumers by advertisements and monthly sale offers.
Company Ownership.
The company is owned by 3 owners Ahmer Abbas ,Danish Iqbal and Moeez Imran with 15%
share of each person with private investors share up to 10%.
Potential Investor.
Our company is looking for the other private investors to invest upto $48000 which is upto 20%
of our startup cost.
We will take 45% of our startup cost which is $98000
Potential investors.
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Government 45% $80000
Private investors 10% $40000
Owners 45% $80000
Total 100% $200000
Royal Shoes startup expenses will equal $200000.
This chart based on annual expenses.
Production cost
Rent $15000
Advertising $40000
Supplies $60000
Decor $10000
General operating expenses $50000
Reserve fund $15000
Total $200000
Environmental Analysis.
STRENGTH:
Our product is environmentally friendly product which is consist of high quality material. It is
easily accessible in [Link] material is unique and the stuff used to make shoe is much
different than common shoe stuff etc.
Weakness:
1. Less Market Share due to Competitors royal is at the risk of high competition and
due to this, it is tough for royalto have a high market share.
2. Falling Sales royal India’s sales are seen to have a dip every year, even though
the company’s profits is increasing. ...
3. Low-Quality Image
Opportunity:
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The opportunities for any brand can include areas of improvement to increase its
business. A brand's opportunities can lie in geographic expansion, product
improvements, better communication etc. Following are the opportunities in royal SWOT
Analysis:
[Link] now look towards buying footwear as a blend of fashion and comfort, so now
has an increasing market size
[Link] has an opportunity to create a separate division for tackling the rural markets in
emerging nations
3. Global expansion in the premium footwear section
Threats.
The threats for any business can be factors which can negatively impact its business. Some
factors like increased competitor activity, changing government policies, alternate products or
services etc. can be threats. The threats in the SWOT Analysis of Royal are as mentioned:
1. Intense competition from other leading footwear brands can affect royal margins
2. Commoditization if fashion footwear not differentiated well
THE END
THANKS