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Benefits of Cycling Infographic Analysis

The infographic titled 'The Benefits of Shifting to Cycling' aims to persuade a liberal audience to adopt cycling as an eco-friendly mode of transport. It effectively uses color, engaging images, and a logical layout to convey its message, emphasizing the environmental and financial benefits of cycling. Through visual elements and structured information, the infographic encourages readers to consider lifestyle changes that support sustainability.

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ejlee342063
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6 views5 pages

Benefits of Cycling Infographic Analysis

The infographic titled 'The Benefits of Shifting to Cycling' aims to persuade a liberal audience to adopt cycling as an eco-friendly mode of transport. It effectively uses color, engaging images, and a logical layout to convey its message, emphasizing the environmental and financial benefits of cycling. Through visual elements and structured information, the infographic encourages readers to consider lifestyle changes that support sustainability.

Uploaded by

ejlee342063
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

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The infographic titled, “The Benefits of Shifting to Cycling” was published by the Institute of
Transportation and Development Policy (ITDP) and UC Davis. As an American university with
a largely liberal student body, the infographic seems to be geared towards a more liberal
audience, one that would be more likely to agree with the message of the infographic and
make changes to their lifestyle to become more eco-friendly by switching their main mode
of transport to cycling - which is the purpose of the text. This infographic very clearly
conveys its message of the importance of using eco-friendly transport through its use of
visual features. Through the use of color, engaging images, and an intuitive layout, this
infographic persuades readers of the benefits of cycling more often as well as how to help
cities in the United States and around the world make that change come to fruition.

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The choice of color, specifically the usage of green, is one of the ways in which the
infographic sends a message of cycling being beneficial to the environment. The infographic
starts with the title, in white, against a green background. The green immediately provides
insight into what the benefits of cycling are, as green is a color that has heavy connotations
linking it to the environment. Additionally, the choice to have the title text in white portrays
ideas of goodness, the color being highly associated with purity; this links to the idea of
heaven and its “pearly white gates.” Through the simple choice of white text on a green
background, the ITDP has already informed – and persuaded - the readers that switching to
cycling is something positive, and beneficial for society. Additionally, green is a color not only
linked positively to nature, but it is also connected to the idea of money. By using the color
green for the text that says “Save cities USD 23 trillion.” the ITDP is helping readers imagine
the concept of money and saving it, by associating it with green. Furthermore,

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including “USD” when this targets a majority American audience also connects this to each
reader personally, making them feel more closely related to the money being spent on
transport that doesn’t benefit the environment. This helps to motivate readers to feel more
passionately about changing their lifestyle, and be more determined to save not only the
environment, but also save money for their country. Therefore, the association of the text
with the color green helps convey the message of helping the environment by switching to
cycling.

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Color is not the only element that immediately informs and persuades readers – little
cartoon images are scattered throughout, clearly expressing the message of the infographic
(that switching to cycling benefits individuals and societies). Firstly, the image of a bicycle is
placed next to the title, immediately providing a visual cue for what the infographic is going
to be about. Throughout the rest of the text, there are five more images of bicycles placed
around, reinforcing the idea about bicycles and therefore the idea to use them. By having
them next to the text detailing the speed of a bike ride, the ability to save money, and in two
of the six actions for readers to take, it is continuously and consistently associating bicycles
with positivity and beneficial change, subconsciously encouraging readers to involve
themselves with bicycles and the act of cycling. In addition, the USA is a very diverse
country, with many immigrants who may not speak English fluently. The incorporation of
small cartoon images helps translate the message across languages – such as the car with a
red cross through it, next to the text about minimizing the usage of cars by removing
incentives. The reader, no matter their age, background, or even if they are simply skim
reading the infographic will understand what that particular image mean: that cars are
negative for the environment and to not use them (whenever possible). As well as the

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cartoons, the inclusion of diagrams such as bar charts, helps provide the feeling of trust for
readers. The bar charts next to the infographic’s statistical claims, such as the reduction of
“300 megatonnes of global CO2 emissions,” creates the feeling that this is something which
is backed by research, as any kind of diagram is associated, at least to some extent, with
research and evidence. By simply including a bar chart with the statistics, the ITDP bestows
the feeling of trustworthiness upon readers. Thus, they are more likely to feel encouraged to
take up cycling, as they have been presented information they feel is factual and reliable.
Therefore, the diagrams and cartoons that have been used along with the text enhance the
delivery of the message to switch to cycling and increase the likelihood of people changing
their lifestyles to be more eco-friendly.

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Another feature that allows for the text and visuals to work together seamlessly to convey
the importance of switching to cycling is the layout. The way the infographic is arranged
provides a logical flow, allowing readers to intuitively follow the information presented. The
infographic is clearly laid out in three sections: what the issue is, the benefits of mitigating
the issue by switching to cycling, and how to carry out helpful lifestyle adjustments. This
straightforward flow of the text clearly outlines what the reader should do, allowing them to
have a clear understanding of it after finishing the infographic. The infographic also makes
use of having some text be larger and bolder than others, thus drawing attention to key
details and points, ensuring that at the very least, the reader will remember those details,
such as the six headers of the list of ways to make a change (build, implement, invest, plan,
remove and adopt). This allows for the most important points to be retained by the reader,
therefore making sure the essential parts of their message is conveyed. Visually, the reader
is also intuitively informed of the layout, as each new section

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is signaled by a color change. While the point about saving money has a grey background,
the list of lifestyle changes is white. This allows readers to separate each part of the
infographic, making it easily digestible for them, thus making the message of changing to an
eco-friendly lifestyle easier to remember. Finally, the infographic ends with the same color
block it started with – green – providing a feeling of finality and notifying the readers that
they have finished reading the infographic. This creates a feeling of finality and notifying the
readers that they have finished reading the infographic. Though very subtle, this creates a
feeling of a logical conclusion, and therefore, the intuitive flow of the layout helps leave
readers with the message, allowing them to clearly remember the ideas of how cycling can
benefit the world.

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The infographic, though seemingly simple, is designed in a manner to simplify and clearly
convey the benefits of cycling to the readers. Through colors that subconsciously connote
ideas about nature, purity, and money; images that support the text’s trustworthiness; and a
clear, logical layout, the infographic leaves readers with the knowledge of how cycling can
improve lifestyles and the planet, and how they can personally act to aid bringing these
benefits to life. The design of this infographic allows for interplay of the text and visuals in a
way that successfully encourages its audience to consider making changes in their lifestyle to
improve society – both in the USA and globally, as a whole.

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Common questions

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The infographic is highly effective in encouraging readers to change their transportation habits due to its comprehensive use of visual and textual strategies. The use of green colors and bicycle images throughout the document intuitively associates cycling with environmental and economic benefits, creating a strong visual persuasion . In addition, the logical structure allows readers to understand the current issue, benefits, and specific actions needed to transition to cycling. Such clear information flow, combined with a cohesive visual approach, helps reinforce the desirability and practicality of switching to cycling . This multi-faceted, well-structured presentation increases the likelihood of motivating individuals towards eco-friendly changes in their lifestyle .

The infographic uses textual elements strategically to enhance its message about cycling's benefits by employing larger, bolder text for key information, such as the benefits of the switch to cycling . These highlighted textual elements draw attention to crucial facts and statistics, ensuring these points are retained by the reader. Furthermore, the use of familiar terms like 'USD' connects the information personally to American audiences, making the arguments about cost savings feel relevant and immediate .

The infographic builds its credibility through the use of research-backed statistics, such as reduced global CO2 emissions, which are visually supported by diagrams like bar charts. These elements suggest a foundation of researched data, cultivating trust in the information presented . Additionally, the infographic's collaboration between the Institute of Transportation and Development Policy and UC Davis adds another layer of credibility, as these are respected institutions known for their focus on transportation and environmental issues, reinforcing the validity of the promoted benefits of cycling .

The infographic appeals to both environmental and economic motivations through its strategic use of color and imagery. The prevalent green color evokes environmental consciousness and positions cycling as a sustainable choice . Textual elements stating "Save cities USD 23 trillion," alongside the color green, directly link cycling to potential economic savings, appealing to readers' financial interests . By combining these motivations with visual cues like bicycles and the negation of cars through crossed-out images, it reinforces the message that cycling is both an environmentally and economically wise decision .

Visual metaphors within the infographic, such as a bicycle next to messages of health and nature, serve to link cycling with positive outcomes and sustainability in the reader's mind. These metaphors enable complex concepts and ideas about eco-friendly living to be distilled into simple visual shorthand, making the overall message more accessible and persuasive. By associating positive imagery with cycling, the reader is more likely to perceive cycling not just as a mode of transport but as an integral, beneficial part of a desirable lifestyle . The configuration of these metaphors builds an aspirational narrative, encouraging readers to envision themselves as part of this eco-friendly movement, thus subtly influencing their perceptions and potential behavior changes .

The infographic uses green as the primary color to enhance the argument for cycling as an eco-friendly transportation alternative. The green color is associated with the environment and nature, and this association subconsciously informs the reader of the environmental benefits of cycling . It also connotates savings by linking it to money, shown in the context of "Save cities USD 23 trillion," thereby motivating the reader to consider economic benefits as well .

The sequential organization of the infographic facilitates understanding and engagement by dividing content into sections that guide the reader through an argument progressively. It begins by addressing the current problems related to transport, follows up with the benefits of switching to cycling, and concludes with actionable steps for change . This flow allows readers to comprehend the necessity and advantages of cycling before being prompted to act, thereby ensuring that the message is retained and considered thoughtfully. Color coding and variation in text size highlight crucial information, thus maintaining reader engagement and reinforcing the key themes presented throughout the document .

The infographic utilizes the connotations of the color green to convey its message effectively. Green is commonly associated with nature and the environment, thus immediately signaling the environmental benefits of cycling to the reader . Additionally, green's association with money links the economic benefits of cycling, such as cost savings, with societal and individual financial gain. These connotations help embed the combined ecological and economic advantages into the reader's mindset synthesizing the core message of eco-friendly transportation as both a personal and societal benefit .

Cartoons and diagrams in the infographic serve as universal visual cues that transcend language barriers, thus making the message of shifting to cycling accessible to diverse audiences, including non-native English speakers. They visually represent concepts, such as a bike or a car with a red cross, making these ideas easily understood regardless of the reader's language proficiency . Diagrams like bar charts also contribute to the infographic's perceived trustworthiness by visually reinforcing statistical claims, encouraging readers to view cycling as both a beneficial and supported option .

The layout of the infographic contributes to its persuasiveness by providing a logical flow of information, divided into sections that address the problem, the benefits of cycling, and steps for change. This format helps readers follow along intuitively, thus making the message more digestible . The use of larger, bold texts for key points and color changes for different sections emphasizes important details and helps organize information, thereby ensuring that the reader can easily retain the most critical messages .

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