Task 1:
1. What is the main purpose of an advertisement?
A) To entertain people
B) To share personal stories
C) To persuade people to buy or do something
D) To provide news updates
2. Which of the following is a method advertisers use to reach their audience?
A) Textbooks
B) Billboards
C) Diaries
D) School newsletters
3. What does “target audience” mean?
A) The person who made the advertisement
B) The celebrities in an ad
C) The group of people the ad is meant for
D) The price of the product
4. Which product is most likely to have children as its target audience?
A) Travel insurance
B) Power tools
C) Action figures
D) Cooking appliances
5. What type of advertisement would you most likely see on the
radio? A) Billboard ad
B) Audio ad
C) Poster
D) TV commercial
6. What made Nike’s “Find Your Greatness” campaign
unique? [Link]
A) It featured only famous athletes
B) It didn’t include any message
C) It focused on inspiring people rather than showing products
D) It used cartoons to entertain children
7. Which technique might a toy website use to make its product more appealing?
A) Showing newspaper headlines
B) Showing how the toy works in videos
C) Listing ingredients
D) Sharing recipes
8. Why do advertisers use bright colours and catchy music in
ads? A) To make the ad shorter
B) To confuse the viewer
C) To grab attention and make the product memorable
D) To make the ad cheaper
9. What might students do in class to explore advertisements?
A) Write poems about them
B) Watch and discuss ads
C) Create science experiments
D) Memorize slogans for a test
10. What is a key message from Nike’s campaign?
A) Only athletes can be great
B) Greatness is found in buying more Nike products
C) Greatness is for everyone and can be self-defined
D) Winning is the only thing that matters
11. What types of advertisements are most commonly targeted at children?
A. Insurance and real estate
B. Toys, games, and sugary foods
C. Medical supplies and furniture
D. Cars and travel packages
12. How are children commonly targeted by advertisers?
A. Through late-night talk shows
B. Business magazines and newspapers
C. Kid-friendly websites, children's TV programming, and toy
catalogs D. Email marketing campaigns
13. Which advertising techniques are often used to appeal to children?
A. Long text descriptions and serious tone
B. Charts and statistics
C. Bright visuals, catchy music, and fun characters
D. Minimal design with neutral colors
14. What types of products are commonly advertised to adults?
A. Action figures and animated TV shows
B. Candy and toys
C. Cars, financial services, and vacation packages
D. Coloring books and kids’ apps
15. How can noun groups persuade someone to buy a product?
A) By using confusing phrases that make people curious
B) By creating vivid and appealing images of the product (e.g. the cuddliest little bear in the
whole world)
C) By stating hard facts and statistics
D) By using harsh or negative language
16. How do commands (imperatives) help persuade people?
A) They explain the history of the product
B) They directly tell the audience what to do (e.g. Buy it now!, Visit our website today)
C) They ask polite questions
D) They give people time to think without pressure
17. How can exaggeration make a product more appealing?
A) By giving precise, scientific data
B) By being honest about flaws
C) By making the product sound better than anything else (e.g. the best in the world)
D) By using only simple words
18. What is the persuasive effect of using alliteration in a slogan?
A) It makes the ad sound more formal and serious
B) It makes the phrase catchy and memorable (e.g. precious, purrfect pets)
C) It lists a product’s features one by one
D) It confuses the reader with strange spelling
19. How can verbs and adverbs, especially modal verbs, persuade
someone? A) By describing the product’s size
B) By using strong, confident language (e.g. You must buy one, You’ll adore them)
C) By using past tense verbs
D) By avoiding opinions
20. What effect does repetition have in an advertisement?
A) It makes the product seem repetitive and boring
B) It reinforces the message and builds trust (e.g. the best in Australia, leader in Australia’s
top toys)
C) It shows that the company lacks new ideas
D) It confuses the customer
21. Why are facts useful in persuasive writing?
A) They sound complicated and important
B) They add credibility and trust (e.g. voted the tastiest yoghurt this year)
C) They are always made up in advertising
D) They are required in every sentence
22. What is the purpose of using nonsense words in advertising?
A) To confuse the audience so they forget other products
B) To make the product sound fun, exciting, or unique (e.g. wonderlicious, Monster
Zanatron)
C) To replace words that can't be spelled
D) To hide the real name of the product
23. How can pace, volume, rhythm, and voice expression persuade an audience?
A) They are only useful for dramatic plays
B) They can change the mood and grab attention in spoken ads
C) They only matter in quiet environments
D) They make the ad longer and harder to understand
Task 2: What is the purpose of these advertisements?
Task 3: Choose an advertisement and identify the techniques used and
explain their effects.
1. What can you see?
I can see visual advertisements in the street or on the moon.
2. Describe different parts. Is there a part with higher visual salience?
In my opinion, 3M advertisement was very attractive for me, because
by putting in real cash make the audience more interested than other
advertisements.
3. What direction is the reading path (vector)?
Someone who is walking on the street.
4. How are the characters gazing (demanding or offering)?
To buy their products.
5. Which item seems to be the most/least powerful? (high/neutral/low eye
level) For 3m it feels like 3M, it is because 3M shows the physical money to the
audience.
6. Is there any title or text?
There are some texts in the advertisements, but not mainly like others.
7. Are there relationships between the image and the text/title?
Yes, There are relationships between the text and the image. When the topic between the
text and image don’t match, It does not persuade the consumers.
8. What persuasive techniques are used?
Visual Techniques are used in the advertisements in the top.
9. What is the overall message or purpose? (Conclusion)
Buy the product in the advertisement.
Task 4: Create an advert: design a draft poster ad for a snack or
food item using persuasive techniques.