Health Insurance Cross Sell Prediction 🏠🏥
Predict Health Insurance Owners' who will be interested in Vehicle Insurance
Problem Statement
Our client is an Insurance company that has provided Health Insurance to its customers now
they need your help in building a model to predict whether the policyholders (customers) from
past year will also be interested in Vehicle Insurance provided by the company.
An insurance policy is an arrangement by which a company undertakes to provide a guarantee
of compensation for specified loss, damage, illness, or death in return for the payment of a
specified premium. A premium is a sum of money that the customer needs to pay regularly to an
insurance company for this guarantee.
For example, you may pay a premium of Rs. 5000 each year for a health insurance cover of Rs.
200,000/- so that if, God forbid, you fall ill and need to be hospitalised in that year, the insurance
provider company will bear the cost of hospitalisation etc. for upto Rs. 200,000. Now if you are
wondering how can company bear such high hospitalisation cost when it charges a premium of
only Rs. 5000/-, that is where the concept of probabilities comes in picture. For example, like
you, there may be 100 customers who would be paying a premium of Rs. 5000 every year, but
only a few of them (say 2-3) would get hospitalised that year and not everyone. This way
everyone shares the risk of everyone else.
Just like medical insurance, there is vehicle insurance where every year customer needs to pay a
premium of certain amount to the insurance provider company so that in case of unfortunate
accident by the vehicle, the insurance provider company will provide a compensation (called
‘sum assured’) to the customer.
Building a model to predict whether a customer would be interested in Vehicle Insurance is
extremely helpful for the company because it can then accordingly plan its communication
strategy to reach out to those customers and optimise its business model and revenue.
Now, in order to predict, whether the customer would be interested in Vehicle insurance, you
have information about demographics (gender, age, region code type), Vehicles (Vehicle Age,
Damage), Policy (Premium, sourcing channel) etc.
Data Description
You are provided with 2 files: [Link] and [Link]
Variable Definition
id Unique ID for the customer
Gender Gender of the customer
Age Age of the customer
Driving_License 0 : Customer does not have DL, 1 :
Customer already has DL
Region_Code Unique code for the region of the
customer
Previously_Insured 1 : Customer already has Vehicle
Insurance, 0 : Customer doesn't have
Vehicle Insurance
Vehicle_Age Age of the Vehicle
Vehicle_Damage 1 : Customer got his/her vehicle
damaged in the past. 0 : Customer didn't
get his/her vehicle damaged in the past.
Annual_Premium The amount customer needs to pay as
premium in the year
PolicySalesChannel Anonymized Code for the channel of
outreaching to the customer ie. Different
Agents, Over Mail, Over Phone, In
Person, etc.
Vintage Number of Days, Customer has been
associated with the company
Response 1 : Customer is interested, 0 : Customer
is not interested
● Test Data
Variable Definition
id Unique ID for the customer
Gender Gender of the customer
Age Age of the customer
Driving_License 0 : Customer does not have DL, 1 :
Customer already has DL
Region_Code Unique code for the region of the
customer
Previously_Insured 1 : Customer already has Vehicle
Insurance, 0 : Customer doesn't have
Vehicle Insurance
Vehicle_Age Age of the Vehicle
Vehicle_Damage 1 : Customer got his/her vehicle
damaged in the past. 0 : Customer didn't
get his/her vehicle damaged in the past.
Annual_Premium The amount customer needs to pay as
premium in the year
PolicySalesChannel Anonymised Code for the channel of
outreaching to the customer ie. Different
Agents, Over Mail, Over Phone, In
Person, etc.
Vintage Number of Days, Customer has been
associated with the company
Evaluation Metric
The evaluation metric would be ROC_AUC score.