Senior Citizen Connect
Maninder Singh
Project overview
The product:
Mei Social Connect application for
Senior Citizens to feel connected in
society, remain independent, healthy
and have a purpose to life.
Project duration:
01 July 2021 to 31st July 2021
Project overview
The problem: The goal:
Senior Citizens need social support from Provide a means for senior citizens via digital
friends and family and find it difficult to do so. technology to connect with friends and family.
Senior Citizens are concerned about their Support Senior Citizens to live an independent
health and find themselves socially relevant. and satisfying life of their choice.
Project overview
My role: Responsibilities:
UX Designer, designing the MEI Project from Conducting interviews, paper and digital
the concept stage to delivery. wireframing, low and high-fidelity prototyping,
conducting usability studies, accounting for
accessibility, and iterating on designs.
● User research
Understanding ● Personas
the user ● Problem statements
● User journey maps
User research: Summary
I conducted user studies to create empathy maps and unmoderated usability studies to
understand the users pain points as I’m designing for and their needs and improve their overall
experience . A primary user group of 05 participants were identified through research, senior
citizens from diverse social backgrounds,ages and needs ranging from 55 yrs to 69 yrs old.
This user group showed interest in wanting to use online digital platform to find a renewed
purpose and meaning to life, but research also revealed that new technologies are not very easy
for senior citizens to adapt to.
Other user problems included the physical motor challenges and difficulties of using digital
technologies to connect with friends and keep in touch with the changes in society.
Competitive
Analysis
User research: pain points
1 2 3
Keep up with latest Medicine Schedule & Keep in touch with
health trends Doctor appointments friends & family
Users wanted to choose The user flow of Users wanted to send
their topics of interest scheduling all tasks messages to their family
and news thus flowing to should be simple and and friends on different
them should be filtered. easy to understand, right social media platforms
Users want simple now it is very elaborate. and receive the same on
legible visual information Users have way too only one platform. As of
which is missing. many choices this moment the process
does not reflect it.
Persona: Ravi
Problem statement:
Ravi is a retired School
Teacher who needs stay
healthy and independent
because he wants to live a
meaningful life and enjoy
with family and friends.
Persona: Vina
Problem statement:
Vina is a 55 yr old
homemaker living with her
IT professional son in
Chennai.
User journey map
The Mapping of Ravi’s
user journey revealed
how helpful the digital
social connect would be
for users to have
meaning in their life
and keep in touch with
their loved ones.
● Paper wireframes
Starting ● Digital wireframes
the design ● Low-fidelity prototype
● Usability studies
Paper wireframes
01 to 05 paper iterations ensured the elements that made it to
digital wireframes to be refined. For the home screen, I liked a
easy look to help ease of navigation for senior citizens.
Digital wireframes
Date and time
visible in bold
As design development fonts on all
screens
iterations continue, I made
sure to the Home screen
designs on feedback and Slider option
Added to
findings from the user accommodate
more icons for
research. custom screen
pallete
Digital wireframes
Easy navigation is the key to
User Flow in the designs in
addition to the use of Gestalt
principles of visual composition
and utility icons added to the
wireframe
Family Doctors BOT added to
Phone number make voice
added in case of assist calls
medical advice
Low-fidelity prototype
With the help of framework for digital
wireframes, I created a low-fidelity
prototype. The User flow I connected
slides 01 to 08 , the simple
interactions would help test the
prototype in a usability study.
Senior Citizen Connect Mobile App
[Link]
6b68-4a46-bc64-55e813cf9a21-43f3/
Usability study: findings
The users were very diverse in their demands which made making a contained solution
difficult. Some users had difficulty in connecting to new applications as making new habits
were difficult. The need to make themselves socially relevant was an important goal for most
of the.
Round 1 findings Round 2 findings
1 Users wanted low tech product 1 Users wanted better user flow
2 Users had difficulty if given a lot 2 Users wanted more sound
of choices. interactions
3 Users took time to get used to the 3 Users want more familiarity in the
app features. features provided
Mockups
Refining
●
● High-fidelity prototype
the design ● Accessibility
Mockups
Before usability study After usability study
Designs allowed for some
iterations, after the usability
studies, I added mouse over
hover state for icons..
I also revised the design
colors removed the arrow
icons and effectively tried to
utilize white space.
Mockups
[Mobile Prototype]
High-fidelity [Link]
d5af-41e5-805c-c529c87c04c8-688d/
prototype
[Tablet Prototype]
Responsive
design
Stage 01 was Mobile
App, Sta 02 was the App
for Tablet and Stage 03
is the responsive
website design for
Senior Citizen Connect
initiative
Site Map
With the completion
of the App design I
laid out the format for
the responsive Web
Design Site Map to get
an organizational
chart and guide the
development of the
home screen
Accessibility considerations
1 2 3
Using Gestalt Used icons to be big in Used color indicators
Principles and right size and placed in simple Inside large Icons for
colors as per WCAG order and warm colors better cognition and
color guides gave helped in ease of visual memory,
better to all users visual design. Help of an chabot
including users who audio for audio
have motor disability command leading to a
and cognitive hands free
disorders. experience.
● Takeaways
Going forward ● Next steps
Takeaways
Impact: What I learned:
Senior citizen connect is a social initiative for The first idea of the mobile app is just a
the vulnerable section of the society. It takes a beginning of the process. User Journey and
lot of effort and courage and empathy to Peer feedback helped in guiding each iteration
address the needs of the marginalized. of the user design process.
The accessibility features of this app if iterated
will impact other apps to be more more
inclusive.
Next steps
1 2 3
Conduct another Conduct post launch A11y to be increased
round of competitive usability study to with more regional
analysis to know the highlight new pain language options for
competitive products points of users and non english speakers.
in the market, as this address them again .
segment is less
explored and has a big
future market.
Let’s connect!
Thank You for your time to review my work for Senior Citizen Digital Connect. If you
would like to keep in touch please contact me in the address given below.
Email : [Link]@[Link]
Website : [Link]