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Trading Area Analysis: Rd. Likasi Lubumbashi

The document provides an analysis of the trading area along Rd. Likasi in Lubumbashi, DRC, highlighting traffic patterns, vehicle types, and the area's strategic location for petroleum product demand. It details the volume pullers for both AGO and PMS fuels, as well as demographic data and vehicle population estimates. Additionally, it outlines the competitive landscape and potential for future developments in the area, emphasizing the vibrant business community and demand for non-fuel services.

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0% found this document useful (0 votes)
8 views37 pages

Trading Area Analysis: Rd. Likasi Lubumbashi

The document provides an analysis of the trading area along Rd. Likasi in Lubumbashi, DRC, highlighting traffic patterns, vehicle types, and the area's strategic location for petroleum product demand. It details the volume pullers for both AGO and PMS fuels, as well as demographic data and vehicle population estimates. Additionally, it outlines the competitive landscape and potential for future developments in the area, emphasizing the vibrant business community and demand for non-fuel services.

Uploaded by

johnmas87
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLS, PDF, TXT or read online on Scribd

RP-2.

0 (Apr 02)

Trading Area Analysis for Location- Rd. Likasi Lubumbashi

1. Location Details : Category of Road Highway road


Country: DRC Road Name Rd. Likasi
County: Lubumbashi
Town / Location :CBD

2. Trading Area Details :


A. Traffic Flow Pattern : AGO Vehicles
Bus terminus in the area: the vehicles are moving from and around in the location
Taxi : there are small taxis moving in the location as public transportation
Suvs : There are big suvs and hilux movement in the location
B. Traffic Flow Pattern : PMS Vehicles
Small Cars :There are many small vehicles passing in the area
2 & 3 Wheelers :There are many bikes carrying passengers frequently in the area
[Link] Area Description for AGO (with rationale)
(a) Primary

The area is sttategiacaly located in the Lubumbashi CBD .Main Customers are small cars ,bikes, busses and Taxis. The location is surrounded by many private
businesses, a bus teminus, a relatively high number of two and three wheelers and other institutions with a demand for petroleum products. There is a high
density settlement area around the Kamalondo, Kenya areas. There is a Gecamin mines in the area which could translate to traffic in the station.

D. Length of Primary Trading Area : 10 Kms

3. AGO Volume Puller (Type of Trade) :


Mini Buses, & Suvs
3. PMS Volume Puller (Type of Trade) :
High number of Small private cars,and taxis and two wheelers movement is very high in the area
4. Proposed/ Ongoing Future Development Plans of Area :
already developed area
5. Salient features of site (New developments of residences, Vehicle base , bus stand shifting etc) :
Vibrant business community with growing demands.
Potential for non-fuel business - carwash

Proposed By: Reviewed & Submitted By: Approved by: Date : 11.02.2025
Name: John Otanga Name: Festus Ambuchi Name: Asman Mohammed
Designation: Commercial Manager Designation: GM Designation: DCOO

Following documents attached (Listed in order of appearance) :


1 Cover sheet containg qualititive details
2 Term Sheet
3 Track sheet
4 RO Data Summary Sheet
1. Location : proposed Station Kasavubu location Lubumbashi-Katanga

2. Market Segmentation of Trading Area


(i) AGO/Gas Oil (ii) PMS (iii) Vehicle base
Traffic Type % Share Vehicle Type % Share Vehicle Type Units Peak Hrs Units Lean Hrs Units Avg
Long Haul 20 4 Wheeler(Small Cars) 80 BUS ( Minivans, buses) 30 20 25
Short Haul 40 2/3 Wheeler 20 CAR 90 70 80
Local 30 Total 100 Truck & Canters 50 30 40
Mining+ Captive 10 2/3Wheelers 25 20 23
Total 100 Total 195 140 168
(iv) Transport Profile

Av no. of Av. Fill / day in


Category Movin From Moving To vehicles/day Type Of Load Carried ltr Fuel / mth in M3

Lubumbashi,Likasi, Long and short distance


Lumbumbashi Kolwezi, Rd. Kasenga, 600 4500
Kinsevere, Kualur travellers
BUS 250
Lubumbashi,Likasi, Local Passengers & short
Lumbumbashi Kolwezi, Rd. Kasenga, 1920 passengers 1440
CAR Kinsevere, Kualur 25
Lubumbashi,Likasi, Trucks is running for
Lubumbashi Kolwezi, Rd. Kasenga, 960 8640
Kinsevere, Kualur dellivery
Trucks 300
Lubumbashi,Likasi,
Lumbumbashi Kolwezi, Rd. Kasenga, 620 passengers only 93
Kinsevere, Kualur
2/3Wheelers 5
14673
Rd. Kasenga, Rd. Likasi,
[Link] Lubumbashi 420 Local Passengers & Goods 126
Small Cars 10
[Link] Rd. Kasenga, Rd. Likasi, 3020 Local Passengers & Goods 91
2/3Wheelers Lubumbashi 1
23623
Track Sheet for AB sta
heet for AB station along Road Likasi

Petrak
45/20

Dangelo 1180M
45/30
PRIMARY TRADING AREA

580M Alpha 40M


40/20

Av. Kasa Vubu

Primary area 192M

45/25
AB Depot
1000/300
588M
Kogs
30/15

Nashja 880M
40/15
Kinsevere

360M
Habeb Global Oil
50/20 55/25

Rd. Likasi
Rd. Kasenga

730M PetroSIL
55/30

Av. Kasavubu

600 MTS

MULYCARP Kahuzi
1500M 25/25
70/50
asavubu

Kahuzi
25/25
Distance from Proposed Location LHS/RHS Area Pumps/Dispensers/Nozzles
PMS_SALES AGO_SALES
NAME OIL_CO LOCATION COVERAGE 0 Towards FrontDepth Area PMS IK AGO
METERS Airport M3 M3 m m Sq m Disp Nozzle Disp Type Nozzle [Link]
Primary Trading Area
towards Likasi
Kahuzi Kahuzi Av. Kasavubu Local 4280 LHS 25 15 35 20 700 2 4 1 2
Mullykap Mullykap Av. Kasavubu Local 2780 LHS 70 50 40 25 1000 2 4 1 4
Petro SIL Petro SIL Av. Kasavubu Local 2780 RHS 55 30 25 25 625 2 4 1 2
Global Oil Global Oil Rd, Likasi Local 2050 RHS 55 25 45 20 900 2 4 2 2
Habeb Habeb Rd, Likasi Local 1660 RHS 50 20 20 20 400 2 4 2 2
Nashja Nashja Rd, Likasi Local 780 LHS 40 15 30 20 600 2 4 1 2
Kogs Kogs Rd, Likasi Local 190 RHS 30 15 35 15 525 2 4 2 2
Alpha Alpha Rd, Likasi Local 40 RHS 40 20 30 25 750 2 4 2 2
Petrak Petrak Rd, Likasi Local 620 RHS 45 20 40 10 400 2 4 2 2
Dangelo Dangelo Rd, Likasi 1800 LHS 45 30 40 20 800 2 4
Summary For Final Proposed Volumes
M3
S No. Extraction Methods Applied PMS AGO
Captive Volumes
1 Own Consumption 0 0.6
Average As Per Volume Extraction Methods
2 Extraction As Per Infra, Reputation,Location 78 28
3 Extraction As Per Fair Share 68 27
4 Extraction As Per Vehicle Movement 63 18
Average Of Extraction Methods 70 24
Volume To Be Projected 70 25
Vehicle wise Standard Consumption Working
Annual Average
Running Mileage/ Average Consumption
Vehicle Category Kms Ltr Consumption Per Day Per Month
BUS 250000 10 350.0 10500
CAR 32000 9 25.0 750
TAXI 175,000 12 35.0 1050
BIKE 22,000 35 5.0 150
415.0 12450.00

Estimate of 2 & 4 Wheelers in TA Basis Population

No. Of
Families
Residing In 2 Wheeler
Total Population TA Population 4 Wheeler Population
2,934,000 50000 51000 75000
TA Demographics (Population) Vehicle Population
Population of Name of Location
as per Census 9,000,000 BUS 100
Total Families As per 2023-24 75000
Census 85,000 CAR
Total Members 9,000,000 TAXI 45000
Members in Nearby Villages 350,000 2/3Wheelers 51000
Total Population 9,350,000 Total 171100

Vehicle Population In & Nearby


Villages and Volume Estimation
of Potential

Average Average Average Remarks (Running Details in


running Per Consumption Potential lubumbashi city)
Vehicle Type Nos Day Average Of Vehicle Per Lts Per Day Per Month
BUS 100 136 3 4533 136000 Lubumbashi city
CARS 75000 49 8 459375 13781250 Lubumbashi city
TAXI 45000 41.0 12 153750 4612500 Lubumbashi city
2/3Wheelers 51000 50.0 35 72857 2185714 Lubumbashi city
Total MS KLPM 227 6798
Total HSD KLPM 464 13917
Volume Extraction By Fair Share
Current Sales KLPM
Proposed Pacific Station [Link] Kasa
S No Vubu AGO
PMS Sales Sales
Primary/SecondaryTrading Area
1 Kahuzi 25 15
2 Mullykap 70 50
3 Petro SIL 55 30
4 Global Oil 55 25
5 Habeb 50 20
6 Nashja 40 15
7 Kogs 30 15
8 Alpha 40 20
9 Petrak 45 20
10 Dangelo 45 30
Total Primary and Secondary TA Volume 455 240
Percentage As Per Fair Share of Our Proposed RO 5% 5%
Extra Volume Projected As Per Fair Share of Our 23 12
Proposed RO
11 AB STATION- RD. LIKASI 45 15
Total Volume Projected As Per Fair Share of Our
Proposed RO 68 27
Volume Extraction Basis Location of Our RO, Competition Ros location, Infrastructure etc
Current Sales Total Volume
Distance Customer Base AGO Sales Breakup % AGO Extraction %
Reputation of M3 Extraction M3 Reason for extractions (Mentioning advatages of our location(Congested area,
From (Transient,
Name Of RO Size of RO Apx Opposite side of moving traffic) over this particular RO, Infrastructure, Ease of
S No Proposed Originating, Local, PMS Extraction%
Petrol Station Excellent/Goo Sq M PMS AGO Cash/ Cash/ access, Credit extended, Size of the RO, Reputation of RO amongst customers, Type
Location Agriculture, Credit Card Credit Card PMS AGO
d/Avg/Poor Sale Sale Mpesa Mpesa of customers catered.
IN Meters Captive)

1 Kahuzi 4280 Local Good 700 25 15 70% 30% 0% 5% 0% 0% 10% 2 1 RO is on the LHS towards airport, in a busy area, limited space for operation
RO is on the LHS towards airport,, spacious for big busses and triuck, dependent on
2 Mullykap Local Good 70 50 65% 35% 0% 3% 0% 0% 8% 3 1
2780 1000 owner transport business, Owns large fleet of buses
RO is on RHS towards airport, on Av Kasavubu, facilities like clean toilets and lighting
3 Petro SIL Local Good 55 30 100% 0% 0% 2% 0% 0% 5% 3 1
2780 625 is good
RO is on RHS towards airport,, well branded, adequately spacious, very busy peak
4 Global Oil Local Good 55 25 80% 20% 0% 5% 0% 0% 10% 4 1
2050 900 hours, at a junction
5 Habeb 1660 Local Good 400 50 20 100% 0% 0% 4% 0% 0% 10% 2 1 RO is on the RHS, wellbranded, averagely busy
6 Nashja 780 Local Good 600 40 15 70% 30% 0% 3% 0% 0% 5% 2 0 RO is on the LHS, adequately spacious, huge potential for reseller business
7 Kogs 190 Local Good 525 30 15 100% 0% 0% 3% 0% 0% 8% 3 0 RO is on th RHS, nicely branded, averagely busy
8 Alpha 40 Local Good 750 40 20 100% 0% 0% 4% 0% 0% 10% 2 1 RO is on th RHS, nicely branded, spacious
9 Petrak 620 Local Good 400 45 20 100% 0% 0% 4% 0% 0% 10% 4 1 RO is on the RHS, nicely branded, proper ammenities
10 Dangelo 1800 Local Good 800 45 30 100% 0% 0% 4% 0% 0% 10% 3 1 RO is on the RHS, spacious, proper ammenities, nicely branded

Total Potential 455 240 Total Volume 28 8

8 AB Station 0 Local Good 400 50 15 100% 0% 0% 0% 0% 0% 50 20


Proposed FA
including Existing 78 28
sales
Volume Extraction Basis Traffic Movement

Location Rd. Likasi


Road Rd. Likasi
County DRC

Estimated Sales Potential from KLPM


Traffic Count

PMS 63
AGO 18
Total 81

(b) Traffic Count - In Front of the Proposed Site Based on Feedback from OMC RO
Vehicle Pattern - Estimated Pattern per Fill
Consumption (Litres)

Number of Operating Hours - BUS 40


Proposed RO 16
Trucks& Trailers
20
(0600 Hrs to 2200 hrs) CAR 10
BIKE 3
Peak Hours During Day
8

( 0600Hrs to 1100Hrs & 1600Hrs to 1900Hrs)


Slack Hours During Day
8

1100hrs to 1600hrs & 1900hrs to 2200hrs

Traffic Count Data at Proposed Location

Slack Hours Peak Hours


Vehicle Count Time From: 1:00 TO 1:30 (Actual Count taken) 1 hour extrapolation Peak Hours Time From: 9:30 to 10:00
extrapolated - 1 day (Actual Count taken)
BUS 2 4 32 3
Trucks& Trailers 4 8 64 6
CAR 40 80 640 45
BIKE 20 40 320 30
Total 66 132 1056 Total

Turn In Data at Market Leader Station( Mulykap) in Trading Area


Peak Hours
Vehicle Count Time From: 08:00 to 08:30 Am(Actual Count 1 hour extrapolation Peak Hours Total Vehicles in A Month
taken) extrapolated - 1 day
BUS 3 6 48 1440
Trucks& Trailers 6 12 96 2880
CAR 45 90 720 21600
BIKE 25 50 400 12000

Total 79 158 1264 37920

Extraction % (estimated from Turn In vehicular


Estimated Volume Estimated Volume ( KL)
population that will fill in Proposed RO)
Vehicle Type ( Liters) from vehicular from Vehicular
Considered @ 25% for PMS and @15% for
Movement per Day Movement in a Month
AGO

PMS
2W-PMS 13% 300 9
4W - PMS 13.2% 1800 54
Total PMS 2100 63
AGO
BUS 12.86% 288 9
Trucks& Trailers 9.00% 288.0 9
Total AGO 576.0 18.0

Turn inn count at Market Leader RO to be carried out for Peak and Lean Hrs to ascertain % of Extraction Possible
tion

Peak Hours Total Vehicles in A


1 hour extrapolation Slack Hours Total Vehicle Potential Month
extrapolated - 1 Available in 1 Day
day
3 24 56 1680
12 96 160 4800
90 720 1360 40800
60 480 800 24000
165 1320.0 2376.0 71280

% Turn In Available
Vehicles in A Month

86%
60%
53%
50%

53%

ction Possible
TRAFFIC COUNT DATASHEET
Lean Hrs
TC 1 A
From:Lubumbas
Frm:Rd. Likasi hi
Fuel
Sr No. Type Vehicle Type Time
Total
To:Lubumbashi To:Likasi

BUS 8:00 am to 2 1 1
1 AGO 8:30 am

Trucks& Trailers 4 2 2
CAR 40 18 22
2 PMS
BIKE 20 8 12
Note :

Analysis of traffic counts :

TC 1A

To and fro Likasi (Rd. Lika


s Peak Hrs
TC 1 A
From:Lubumbas
hi Frm:Rd. Likasi From:Lubumbashi
Time
Total
To:Likasi To:Lubumbashi To:Likasi

11:40 am
1 to 12:20 3 1 2
pm

2 6 2 4
22 45 21 24
12 30 13 17

To Kinsevere Rd. Kasenga

and fro Likasi (Rd. Likasi)

Kasavubu
station
Proposed RO
To Lubumbashi
AB Station - Rd. Likasi, Lubumbashi Proposal
Lubumbashi Station Lease

Investment Costs

Estimated Capex Cost


Lease rental (Monthly rent USD 3500/month in Advance for 6 months,
and deposit equivalent 6 months

Equipment, Branding & Other Civil Costs


Infrastructure Cost
Genset 50KV Generator
New Dispensers (4 pumps) and Intallations
Branding Costs (Painting Branding)
Civil works and Calibration (2 tanks + 4 Nozzles)
Electricals & Piping and Tank Checks
TOTAL

Monthly Projected Volumes


Sales volume - PMS (Litres)
Sales volume - AGO (Litres)
Sales volume - IK (Litres)
Sales volume - LPG(kgs)
Sales volume - Lubes(Litres)

Gross Margin/M3/Litres
Margin - Fuels(Litres)
Margin - LPG (kgs)
Margin - Lubes (Litres)

Monthly Gross Profit


Margin - Fuels
Margin - LPG
Margin - Lubes
Total Gross Profit
Other Non Fuel Revenue (NFR)
Car Wash Rental income
Other Income
Monthly Operating Expenses (Kes)
Rent
Pump Attendant (4PA's)
Security (2)
Manager(1)
Staff Salaries
Assumptions:
1. Projected volumes of 142000 liters per month(108M3 PMS,34M3 AGO) this was based on valida
2. Station has space to introduce a carwash on site
3. Good area to introduce LPG
osal
Rent Calculation/ Cost Calculation
Rent /Month USD 3,500 42,000
Escalation After Y 1
USD Escalation % 5.0%
Tenure Rent/Month USD Amount USD

42,000 Year 2 3,500 42,000


Year 3 3,500 42,000
Year 4 3,500 42,000
- Year 5 3,500 42,000
15,000
-
-
30,000
30,000
75,000

69,583
24,913
-
-
-

0.20
-
-

USD
18,899.33
-
-
18,899.33
-
-
5,500.00
3,500.00
1,200.00
400.00
400.00
2,000.00

M3 AGO) this was based on validation obtained from neighboring Ros

#VALUE!
PROFIT & LOSS CALCULATION FOR PETROL STATION 100
Location : Av. Kasavubu
PMS 69583 Ltrs
Target
AGO 24913 Ltrs
IK 0
Land & Infrastructure Value -
Normative Cost (Branding, Equipment & Other Civil Works) 75,000
Price PMS USD/ Litre 1.353
Price AGO USD/ Litre 1.377
Margin PMS/ Litre 0.20
Margin AGO/Litre 0.20
Margin IK/Litre 0.00
Margin Lube/Litre 0.00
Margin LPG/Litre 0.00
As per Proposal NC
Particulars @ 100% Target
levels
Investment
RO Land & Infrastructure ( own capital) 75,000
RO Land & Infrastructure (borrowed funds) -
Working Capital(3 days' stock) 12,844
Licensing Expenses & Other Expenses 2,500
Total Capital Deployed 90,344

Sales
PMS(in Litres) 69583
AGO(in Litres) 24913
IK(in Litres) 0
Lube(in Litres) calculated @ 0.075 % of MS and HSD sale 0
LPG Sales (in Kgs) 0
Revenues
PMS(in USD.) 13,917
AGO (in USD.) 4,983
Ik (in Ksh.) -
Lube(@ a margin of USD. 25/- per liter) -
LPG (@ a margin of USD /- per Kg) -
Other Revenue from NFR (Car Wash, Store, Café etc) -
Total Revenues 18,899

Expenses
RO Operating Expenses
Rent 3,500
Interest on Advance Rent Payment @ 12% Per Annum 210
Staff Salaries 2,000
Power -
Water 50
Security 200
Travel Expenses & Transport Cost 200
Alarm/Phone/ Internet at RO 30
CIT Charges -
HSD Own consumption( generator) 600
Stationary 30
Fee & External Services -
Taxes & Levies 100
Misc. (Any other operating expenses) 100
Purchase of Consumables & Supplies
Staff Welfare Expenses 100
Local promotion expenses (Including Discounting @ ______ USD/Ltr) 100
Insurance premium per month -
Product Loss ( Refer Footnote) 385
Repair & Maintainence 250
Interest on Credit Sales -
Banking expenses
Bank Charges (Cash Handling etc) -
Bank OD Charges 134
Interest on Infrastructure loan(@ 11.75%pa) -
Total Expenses 7,989
Depreciation (Refer Footnote) 125
Total Income 19,024
Total Expenses 7,989
Net Income 11,035
ROI% per month 12.21%
ROI% per annum 146.58%
Net Income per year 132,422.69
Pay back period(in Years) 0.68

Depreciation

Particulars Rate of Dep Investment Dep p.a.


Plant & Machinery 10% 15,000 1,500
Building & infrastructure 5% - -
Total 15,000 1,500

Product Loss Calculation:


A B C D A B
Target(L) Loss% Amount of Loss Amount (Rs) Product Target(Ltrs) Loss(%)
PMS-200 0.60% A*B C* 1ltr Rate of PMSPMS 69583 0.30%
AGO-100 0.30% A*B C* 1ltr Rate of AGO AGO 24913 0.30%
IK-100 0.20% A*B C* 1ltr Rate of IK IK 0 0.20%

*=Multiply C D
Amt Loss Amount(USD)
209 282
75 103
0 0
385
FINANCIAL CONCURENCE : SBULubumbashi
NAME OF LOCATION Av. K
LOCATION TYPE (URBAN/HIGHWAY/SEMI UR
URBAN/RURAL)
SIZE OF PLOT 40 M
LAND AREA SQ. METER 8
TYPE OF RETAIL OUTLET (COCO/CODO/DODO) D
PMS
PROJECTED VOLUMES M3 AGO
IK
Any other applications received in this trading
No
area
Total Land Value ( Agreed) USD
TRADING AREA DETAILS OMC NAME No. Of RO
Kahuzi 1
Mullykap 1
Petro SIL 1
Global Oil 1
Habeb 1
Nashja 1
Kogs 1
Alpha 1
Petrak 1
Dangelo 1
AB Station - Rd, Likasi 1
TOTAL 11
EQUIPMENT & INFRASTRUCTURE COST 77
LEASE RENT(USD) MONTHLY 3
AGREED VALUATION 42
OUTFLOW/M3 USD 43
OUTFLOW/Ltr USD 0
URENCE : SBULubumbashi
Av. Kasavubu
URBAN
40 M x 20M
800
DODO
69583
24913
0
No other option available in the same trading area
420,000
PMS (M3) AGO (M3)
25 15
70 50
55 30
55 25
50 20
40 15
30 15
40 20
45 20
45 30
45 15
500 255
77500
3500
420000
43.873
0.044

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