Visualizing Success
C O M M U N I C AT I N G D ATA I N S I G H T S
Joe Franklin
Senior Curriculum Manager, DataCamp
Let's play a game
How many zeros are there?
COMMUNICATING DATA INSIGHTS
Changing the rules
How many 1's are there?
COMMUNICATING DATA INSIGHTS
Gateway to understanding
Pictures and Graphics open gateway to
understanding.
Visualizations translate information into a
more accessible form to discover insights.
COMMUNICATING DATA INSIGHTS
Clearer picture
Visualizations are at the forefront of
communicating data insights.
Charts and graphs simplify the vast amount
of information generated daily.
Visualizations show an aggregated view of
our data, highlighting trends and patterns.
COMMUNICATING DATA INSIGHTS
Visual summary
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Positive impact
Positive effects of visualizations
Faster decision making
Better decision making
Wider appeal to decision makers
Shows more complete picture than simple
aggregations
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Looks can be deceiving
N: 144 N: 144
X MEAN: 54.26 X MEAN: 54.26
Y MEAN: 47.83 Y MEAN: 47.83
X SD: 16.76 X SD: 16.76
Y SD: 26.93 Y SD: 26.93
COMMUNICATING DATA INSIGHTS
Looks can be deceiving
1 [Link]
COMMUNICATING DATA INSIGHTS
Let's practice!
C O M M U N I C AT I N G D ATA I N S I G H T S
Beginning
visualization
C O M M U N I C AT I N G D ATA I N S I G H T S
Joe Franklin
Senior Curriculum Manager, DataCamp
Objective
Basic Visualizations:
Bar Chart
Histogram
Scatter plot
There are other chart options available, these
will serve as a foundation for others.
COMMUNICATING DATA INSIGHTS
Setting the bar
Bar charts and histograms look very similar
Both utilize bars of different heights to
display information
Differ based on which kind of data they
support
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Museum admissions
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Museum admissions
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Charting payments
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Behind bars
Histograms are similar to bar charts but
display numerical data instead of categorical.
Underlying data is broken into bins of equal
size.
The height of each bin represents the
frequency of data within the bin in the
underlying dataset.
COMMUNICATING DATA INSIGHTS
Visualizing sales
No gaps intentional gaps between bars.
COMMUNICATING DATA INSIGHTS
Connecting the dots
Scatterplots show the relationship between
two numerical variables in a dataset.
Points are arranged based on their horizontal
and vertical positions.
Relationships between variables become
easier to detect through a scatter plot.
COMMUNICATING DATA INSIGHTS
Don't sit so close
Easily detect potential relationships within a dataset.
COMMUNICATING DATA INSIGHTS
Let's practice!
C O M M U N I C AT I N G D ATA I N S I G H T S
Advanced visuals
C O M M U N I C AT I N G D ATA I N S I G H T S
Joe Franklin
Senior Curriculum Manager, DataCamp
Limited offering
Total revenue by museum Total revenue by source type
COMMUNICATING DATA INSIGHTS
Stack it up
Additional detail with two categorical
variables instead of one.
Contemporary art museum's gift shop
outperforms its ticket sales.
The modern art museum's cafeteria is severely
underperforming.
COMMUNICATING DATA INSIGHTS
Stretch it out
Scale stacked data to compare share of
revenue for each source by museum.
Different insights than standard stacked bar
chart
Many more variations and combinations exist
to uncover more insights.
COMMUNICATING DATA INSIGHTS
Different strokes
Highlight individual museum performance Focused on relative performance for each
along with income source. revenue source by museum.
COMMUNICATING DATA INSIGHTS
Let's practice!
C O M M U N I C AT I N G D ATA I N S I G H T S
Guiding principles of
visualization
C O M M U N I C AT I N G D ATA I N S I G H T S
Joe Franklin
Senior Curriculum Manager, DataCamp
Driving success
Recap:
Nearly limitless amount of visualizations
exist, find more that speak to you.
Looking ahead:
Understand what makes a visualization
powerful and how to create impactful
visualizations.
COMMUNICATING DATA INSIGHTS
Getting the right picture
Visualizations aim to share general
information that can be quickly understood
and actioned.
Overall trend information is more important
than knowing exact details when constructing
a visual.
Trying to be too specific is a common issue
with visualizations.
COMMUNICATING DATA INSIGHTS
Piece of the pie
COMMUNICATING DATA INSIGHTS
Piece of the pie
COMMUNICATING DATA INSIGHTS
Piece of the pie
Visualizations are meant to show some information, not all information about a dataset.
COMMUNICATING DATA INSIGHTS
Keep it simple
Don't try to do too much with a visualization.
Aim for simplicity over complexity.
Complex formats are powerful but should be
used sparingly.
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Does it bring you joy?
Is there anything I can remove?
Gridlines
Color schemes
Chart decorations
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Tale of two charts
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Great expectations
Visualizing data is a two-way street.
Don't deviate severely from established
paradigms.
Make minor incremental changes and gather
audience feedback.
COMMUNICATING DATA INSIGHTS
Let's practice!
C O M M U N I C AT I N G D ATA I N S I G H T S