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Social Health Beverage Targeting

The document proposes two target audiences for a new beverage product. The primary target is individuals aged 25-35 who are health conscious, active and seeking drinks with nutritional benefits. They learn through digital and social media. The secondary target is ages 35-45 professionals who prioritize convenience and healthier alternatives while being health conscious and trend-driven. Both targets live urban lifestyles.

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SiewYun Ang
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24 views2 pages

Social Health Beverage Targeting

The document proposes two target audiences for a new beverage product. The primary target is individuals aged 25-35 who are health conscious, active and seeking drinks with nutritional benefits. They learn through digital and social media. The secondary target is ages 35-45 professionals who prioritize convenience and healthier alternatives while being health conscious and trend-driven. Both targets live urban lifestyles.

Uploaded by

SiewYun Ang
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

CHAPTER 8: STRATEGIC TARGET AUDIENCE

8.1 Proposed Primary Target Audience 8.1.1 Demographics Age Gender Education Occupation Income range Race & ethnicity Geographical location : 25 to 35 years old : Male and Female : Primary, Secondary, Tertiary : White collar workers, Self-Employed : RM2400 RM8000 : All races and ethnicity : Urban

8.1.2 Psychographics Perception Learning : Looking for a beverage not just to quench their thirst but also that gives health benefits in terms of nutrients : Digital media (Social Networking Sites; Facebook, blogs, forums) Broadcast media (TV, Radio commercials) Others (Influenced by peers) : Looking for healthier choice of drink for example a drink that contains less sugar. : Optimistic, ambitious, curious : Active, health conscious, modern, fast-paced lifestyle

Motivation & needs Attitude & Personality Lifestyle

8.2 Proposed Secondary Target Audience 8.2.1 Demographics Age Gender Education Occupation Income range Race & ethnicity Geographical location : 35 to 45 years old : Male and Female : Primary, Secondary, Tertiary : White collar workers, Professionals : RM3000 RM10 000 : All races and ethnicity : Urban

8.2.2 Psychographics Perception Learning : Looking for a convenient on-a-go healthy drink : Digital media (Social Networking Sites; Facebook, blogs, forums) Broadcast media (TV, Radio commercials) Others (Influenced by peers) : Looking for a healthier alternatives of beverage : Image driven and trendy : Health conscious

Motivation & needs Attitude & Personality Lifestyle

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