Howell Industries Coffee Mug Profit Analysis
Howell Industries Coffee Mug Profit Analysis
n = 20 000 − 1 000x
A salesperson suggests that Howell Industries should sell the mugs for 16 EUR
each.
(a) Find the average number of mugs that this model predicts
Howell Industries will sell at this price. [2]
Markscheme
n = 4000 A1
[2 marks]
Markscheme
64 000 (EUR) A1
[2 marks]
(c) Hence, write down the function R (x) that can be used to
predict Howell Industries’ average monthly income, before
expenses, at any selling price, x. [1]
Markscheme
A1
[1 mark]
Markscheme
EITHER
attempt to find total costs (both fixed and variable) AND subtract from their
64 000 (M1)
OR
attempt to find total profit from mugs AND subtract fixed costs (M1)
= 14 000 (EUR) A1
[3 marks]
(e) Show that the average monthly profit for any selling price, x,
can be found using the function
+ 30 000x − 210 000. [2]
2
P (x) = −1 000x
Markscheme
METHOD 1
2
(P (x) =)(20 000x − 1 000x ) − (10 000 + 10 (20 000 − 1 000x))
P (x) = −1 000x
2
+ 30 000x − 210 000 AG
METHOD 2
attempt to express profit per mug, and then subtract fixed monthly costs
(M1)
P (x) = −1 000x
2
+ 30 000x − 210 000 AG
Note: Do not award the A1 mark if the AG line is not stated.
[2 marks]
Markscheme
[2 marks]
([Link]) Show that the salesperson’s selling price does not maximize
their average monthly profit. [2]
Markscheme
METHOD 1
OR sketch of P (x) OR use of x
b
P ′(x) = 0 = −
2a
METHOD 2
METHOD 3
[2 marks]
Howell Industries negotiates a new deal with their mug supplier. Under the new
deal, the supplier agrees to discount the cost of each mug based on the number
of mugs purchased by Howell Industries. The cost charged by the supplier for
each mug can be found using the function
C (n) = 10 − 0. 0001n
(g) Find the function that can be used to find Howell Industries’
average monthly profit using the new deal from the supplier. [3]
Markscheme
substituting C (x) into the total cost expression and subtracting for R (x)
(M1)
(New P (x) =)
2
(20 000x − 1 000x ) − (10 000 + (8 + 0. 1x)(20 000 − 1 000x))
A1
[3 marks]
(h) Hence, find the selling price, per mug, that Howell Industries
should choose in order to maximize their average monthly
profit under the new deal. [2]
Markscheme
9
) A2
[2 marks]
10
h(x) = −0.07x
− 0. 06, x ≥ 0.
1+150e
(a.i) Find h(0) [1]
Markscheme
[1 mark]
Markscheme
this is the height of the nose of the plane (above the runway), when the
plane is on the runway A1
[1 mark]
Markscheme
y = 9. 94 A1
[1 mark]
Markscheme
EITHER
this is the height that the (nose of the) plane approaches (but does not
reach) A1
OR
OR
[1 mark]
Markscheme
−1
h(x) = 10(1 + 150e
−0.07x
) − 0. 06 (M1)
−2
find h′(x) = −10(1 + 150e
−0.07x
) × 150e
−0.07x
× −0. 07
A1M1A1
−0.07x
150e
(= 2
)
−0.07x
(1+150e )
−2
Note: Award A1 for correct first term (−10(1 + 150e −0.07x ) ), M1
for attempt to use the chain rule, A1 for correct use of chain rule
× −0. 07). Award at most A1M1A0 if additional terms are
−0.07x
(×150e
−0.007x
2
M1A1
(1+150e )
Note: Award M1 for attempt to use quotient rule, A1 for correct use.
−0.007x
−10(150e ×−0.007) −0.07x
150e
=
−0.007x
2
(=
−0.07x
2
) A1A1
(1+150e ) (1+150e )
[4 marks]
Markscheme
[4 marks]
dv
= g
dt
Throughout this question, the direction towards the centre of the Earth is taken
to be positive and v is a positive quantity.
Markscheme
A1
dv ds dv
= ×
dt dt ds
ds
(v = )
dt
AG
dv dv
= v
dt ds
[1 mark]
ds
= g to find v as a function of s. [4]
Markscheme
dv
v = g
ds
∫ v d v = ∫ g d s
A1
v
= gs(+c)
2
using initial conditions (can be done at any point) M1
50 = c
so v = √2gs + 100 A1
[4 marks]
Markscheme
EITHER
(M1)
therefore s = 5551. 02 … A1
OR
(M1)
v = √ 2g(40000) + 100
= 885 (885. 49 …) A1
so (the model does predict) he will reach the speed of sound (before
s = 40000) A1
Note: For the OR method, accept any large s that leads to v = 330.
[3 marks]
= g,
dv
dt
Felix conducted a trial jump from a lower height, and data for v
against t was found.
Markscheme
[2 marks]
Markscheme
the graph is not a straight line / only (approx.) straight for small t, so the
model does not appear to be valid R1
Note: Award R1 for recognising that the graph is non-linear AND stating
that the model does not appear to be valid
[1 mark]
dv 2
= g − kv
dt
(c.i) By using
dv
= v
dv
, solve the differential equation to find v
dt ds
−
dv
ds
2k
= g − kv
separating variables
∫
g−kv
v
2
d v = ∫ d s
2
ln (g − kv ) = s(+c)
(A1)
OR −
1
2k
(M1)
ln
Note: Award (M1) for making v the subject of their equation and not just an
attempt, or an erroneous equation with v also on the RHS.
g − kv
v = √
100 =
A = g − 100k
so
v = √
[5 marks]
2
= Ae
g−Ae
g−A
k
k
g−(g−100k)e
k
−2ks
−2ks
−2ks
A1
∣
g − kv
(M1)
Felix uses the graph of v against t shown in part (b) to estimate the value of k.
Markscheme
Note: Award A1 for correct left-hand side and A1 for correct right-hand side.
9.8−9.672
k =
1600
k = 8 × 10
−5
AG
−5
Note: Award A1A0 for k = 8 × 10 substituted into the right-hand side
of the expression, leading to 9. 672.
[2 marks]
Markscheme
OR OR graph/table (M1)
−2ks dv
s → ∞, e → 0 = 0
dt
g
(v max = √
k
=) 350 (ms
−1
) A1
[2 marks]
([Link]) Find the upper bound for the velocity according to this model,
given that 0 < s ≤ 40 000. Give your answer to four
significant figures. [2]
Markscheme
349. 7 (ms
−1
) A1
[2 marks]
The assumption that the value of g is constant is not correct. It can be shown that
14
g =
3.98×10
6
2
.
(6.41×10 −s)
v
dv
ds
=
3.98×10
6
2
− (8 × 10
−5
)v
2
.
(6.41×10 −s)
(d) Use Euler’s method with a step length of 4000 to estimate the
value of v when s = 40 000. [4]
Markscheme
14
3.98×10 −5
v n+1 = v n + 4000 × ( 2
− (8 × 10 )v n )
6
v n (6.41×10 −s n )
(M1)(A1)
Note: Award (M1) for attempt to use Euler method formula AND dividing
through by v.
[4 marks]
(e) After Felix completed his record-breaking jump, he found that
the answer from part (d) was not supported by data collected
during the jump.
Markscheme
OR
OR
[1 mark]
Markscheme
For example:
Ignoring parachute / end point of motion / only valid for certain domain.
Treating Felix as a point object.
Ignoring weather / wind / air currents.
Assuming path is directly downwards.
Assuming perfect measurement of initial speed.
[1 mark]
I = − ln p
Markscheme
[3 marks]
Markscheme
A1A1
dI 1
= −
dp p
dp
dy
accept for the first A1 unless followed by − x , which can earn A1A0.
1
dx
[3 marks]
Markscheme
For example:
[1 mark]
(b) A computer selects at random an integer x from 1 to 10,
inclusive. Each outcome is equally likely.
Markscheme
10
(=
1
2
) A1
[1 mark]
([Link]) Alessia is told that x is odd. Find how much information Alessia
gains. [2]
Markscheme
2
)) A1
[2 marks]
The computer then selects at random an integer y from 1 to 10, inclusive. Each
outcome is equally likely.
Markscheme
10
(A1)
= 0. 105 (0. 105360 … , − ln (
9
10
)) A1
[2 marks]
E(I ) = Σ − p r ln p r .
r=1
(c) For the integer guessing game described in part (b), when
Daniel asks if y is 7, there are two possible outcomes: “y is 7” or
“y is not 7”.
Markscheme
attempt to substitute into the formula for E(I ) and recognise that n = 2
E(I ) = −
1
10
ln (
10
1
) −
9
10
ln (
9
10
) A1
[2 marks]
Markscheme
E(I ) = −
1
2
ln (
1
2
) −
1
2
ln (
1
2
) A1
[2 marks]
(d) When a coin is flipped, the outcome is either heads or tails. The
coin may be biased. Let p be the probability of the outcome
being heads.
Markscheme
(I =) − ln (1 − p) A1
[1 mark]
Markscheme
(E(I ) =) − p ln p − (1 − p) ln (1 − p) A1
[1 mark]
Markscheme
2
A1
[2 mark]
A famous puzzle uses 12 balls which appear identical. 11 have the same weight,
but one is either lighter or heavier than the others. A pair of scales can be
repeatedly used to compare the weights of different combinations of the balls.
Markscheme
6 1
(x =)
12
(=
2
) A1
EITHER
for the scales to balance, the odd ball must be in the six balls not chosen
R1
OR
for the scales to balance, all the balls chosen must be of equal weight and
hence
11 10 9 6
12
×
11
×
10
× … ×
7
R1
[2 mark]
Markscheme
EITHER
recognition that the sum of the probabilities on the third row of the table
equals 1 (M1)
e.g. x + 2y = 1
OR
for one side to be heavier, the odd ball must be one of six balls chosen
) and half the time this will result in left-side being heavier, therefore
6
(
12
6 1
y =
12
×
2
(M1)
1
y =
4
A1
[2 marks]
Markscheme
z = −
1
6
ln
1
6
−
1
6
ln
1
6
−
2
3
ln
2
3
(M1)
[2 marks]
([Link]) Use the table to suggest the best choice for Angela’s first
weighing. Justify your answer. [1]
Markscheme
4 balls on each side because that configuration has the largest E(I )
R1
Note: Award R1 for giving a correct reason AND stating “4 balls on each
side”
[1 mark]
The strategy table suggests using setups that maximize information gained from each weighing. For example, using equal numbers of balls on each side and understanding total probabilities optimize for identifying the odd ball with minimal weighings. Considerations include minimizing uncertainty and efficiently narrowing down possibilities, emphasizing configurations where the information differential across outcomes is maximized .
If the original model assumes a linear relationship between velocity and time, deviations such as non-linearity or constant sections in the velocity vs. time graph suggest model inaccuracy. In Felix's case, the observed curve being non-linear and only approximately straight at small times indicates a deviation from the assumed model, necessitating corrections such as incorporating air resistance .
Alessia’s expected information is greater than Daniel’s because the probability distribution for determining if a number is odd (1/2) has higher entropy (-1/2 ln(1/2) - 1/2 ln(1/2) = 0.693) compared to Daniel’s inquiry outcomes which result in lower entropy (-1/10 ln(1/10) - 9/10 ln(9/10) = 0.325), considering the balance of probability mass .
Information gain is defined as -ln(p), where p is the probability of the event. More information is gained from rarer events because the associated probabilities are lower, resulting in a higher negative log value. Conversely, more common events provide less information gain due to higher probabilities and lower negative log values .
The optimum price for maximizing profit is determined by setting the derivative of the profit function, P'(x) = -2000x + 30000, to zero. Solving gives x = 15, indicating sensitivity to cost coefficients and intercepts of the pricing model. Adjustments in these parameters directly influence the value of x that maximizes P(x).
Air resistance modifies the velocity function by adding a term proportional to v^2, leading to the differential equation dv/dt = g - kv^2. This implies the object will reach a terminal velocity where dv/dt=0, solving gives vmax= √(g/k). The terminal velocity is lower than the free-fall speed without resistance due to the balancing force provided by air drag .
The function to estimate Howell Industries' average monthly profit under the new pricing model is given by P(x) = (20000x - 1000x^2) - (10000 + (8 + 0.1x)(20000 - 1000x)). Simplifying this gives P(x) = -900x^2 + 26000x - 170000 .
The function h(x) = 10 / (1 + 150e^(-0.07x)) - 0.06 models the plane's vertical ascent as a logistic curve. The horizontal asymptote signifies the maximum height the nose of the plane will approach as x increases indefinitely, implying a leveling off in vertical ascent at large horizontal distances .
Using the improved model including air resistance, the limiting velocity as time tends to infinity is given by vmax = √(g/k). Substituting the known values, vmax = √(9.8 / 8×10^-5) = 350 m/s, indicating the upper bound Felix's velocity can reach according to this model .
To determine if the jumper achieves the speed of sound, solve the equation v = √(2gs + 100) by substituting s = 40000. If v meets or exceeds 330 ms^-1 (speed of sound), they achieve it. By substituting the given values, v = √(2*9.8*40000 + 100) = 885.49 ms^-1, which is greater than 330 ms^-1, confirming they reach the speed of sound .