5 – Retail Courtyard – International

Asia

Module 5
Retail Spaces

5-B January 2012 Design Standards - Copyright, Marriott International, Inc.

Courtyard – International Asia Retail - 5

1.

Retail Spaces

Table of Contents

Subject ................................................................................. Page

A. General Requirements .............................................................1
B. Branded Retail Store................................................................2
C. Service Retail ...........................................................................5
D. Retail Management: .................................................................5
E. System Features ......................................................................5

Revised: January 2012

Supersedes: January 2011 and all previous versions

Module Organization
• This Module is a part of an integrated series of Modules.
• Coordination with information from other Modules is required.
• The reference symbol <XX> is used to indicate a Module reference that
includes additional information.

Marriott Confidential and Proprietary Information

The contents of the Design Standards are confidential and proprietary to Marriott
International, Inc. and may not be reproduced, disclosed, distributed or used
without the express permission of an authorized representative of Marriott.
Copyright, Marriott International, Inc., unpublished material. All rights Reserved

JW Marriott Hotel - Copyright, Marriott International, Inc. January 2012 (7/5/2012) 5-C
 Courtyard – International Retail - 5
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Retail Spaces

[Link] Requirements
1. Project Essentials: The program for Retail is defined by the
following criteria and process.
Project Program: See Module <GR> - Establishing Hotel
Design Criteria for the process of integrating the Market
Analysis, project Facilities Program, Prototype Plans and
Design Standards to define a Project Program.
2. Brand Essentials: A Branded Core Store is the required
minimum retail program.
 Market analysis may dictate requirements for additional
retail outlets as outlined in the project Facility Program.
 Retail programs and core product selections require
careful development to avoid conflicts with local laws,
religious customs and cultural sensitivities of the hotel's
region.
3. Retail Prototypical Plans: The prototype plans and Design
Standards model a typical hotel program.
4. Space Planning:
 Offer a shopping environment for essential items.
 Clear site lines from the Lobby
 Custom interiors that complement the hotel's public
spaces
5. Review and Approvals: In order to avoid operational
conflicts with the hotel, coordinate with the hotel public area
interior design, adjoining areas and the overall character of
the property. Submit the hotel retail program to obtain
approval from Marriott.
6. Design Requirements: Provide the following:
 Retail interiors consistent with theme and
design / finishes of public spaces.
 Entry point wide enough to encourage casual entry into
the space.
 Adjustable shelving conducive to merchandising along
perimeter walls.
 Recessed fluorescent or incandescent can lights in
addition to accent lighting in focal areas.
 Necessary power and data lines with light switches and
thermostats located in non-merchandizing space. <15>
<17>
 Compliance to ADA guidelines

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7. Retail Outlets: Typically consist of one or a combination
of the following:
 Branded Retail Store (required minimum)
+ Core – Sundry Items (Hurried Zone for rushed
shopping)
+ Pantry – Light food, beverages and snacks
+ Regional – Regional products and food that reflect
the local flavor of the area (Dweller Zone for
casual shopping)
 Foodservice Retail Outlets
 Service Retail

B. Branded Retail Store

1. Program: The Branded Retail Store is a self-service
combination of Core (sundries), Pantry (snacks) and
Regional (products and foods, when approved by the
Regional Marriott Team). The proportion of each in the
retail mix is determined by market demands. Layout per
“Retail Design Guide”, detailing the hurried / dweller
zones.
2. Relationship: The following criteria guides the
positioning of the Store:
 Locate in the path of travel between the Lobby
entrance, Front Desk (either side) and passenger
elevators.
 Ensure the Lobby location is visually apparent to
guests but not a focal point that will disrupt the
residential quality of the Lobby.
3. Size / Area: 13.9 m2 (150 sq. ft.) typical.
4. Space Design:
 Staffing: Position so that the store can be monitored
and serviced by the Front Desk staff. Typically, the
store is not managed by dedicated staff.
 Storefront: Arrange and design customized storefront
that blends completely with the overall character of the
hotel to provide visual exposure of merchandise from
the public circulation area.
 Merchandising Areas: Design space to maximize
areas to display retail products. Provide unobstructed
wall areas, shelving, counter tops and cabinets to
locate and display merchandise.
 Provide an open wall / shelf / display, self-service
snack food and beverage area accessible to guests.
5. Storage: Provide merchandise storage in under counter,
solid millwork storage cabinets without compromising
merchandising area. (not to exceed 46 cm high
(18 inches)

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6. Product Mix: Accommodate basic guest needs by providing
Marriott's standard core products from the following
categories:
Core: The minimum retail is basic sundry items.
 Sundry / toiletry products
 Mailing / shipping material
 Basic travel items
 Reading materials
 Services
 Stationery / paper goods
 Tobacco and related tobacco products
 Greeting Cards
Pantry Products: (Self-Serve)
 Food / candy and snack items
 Beverages (chilled)
 Ice cream
 Wine / beer (if allowed)
Regional Products: Incorporate regional items to provide
broader selection of items when reviewed and approved by
the Marriott Regional Team. Gifts, souvenirs and apparel are
not a brand requirement and are not typically provided.
7. Operating Hours: 24 hour service provided 7 days a week.
8. Features:
 Utilize millwork for storefront and merchandising display
consistent with the hotel Lobby design.
 Include a point of sale (cash register) that is recessed in
counter top. Wiring and back of register are shielded
from customer view.
 Provide refrigerated self-serve glass front beverage
coolers integrated with the interiors.
 Display shelving and equipment, such as refrigerator,
coolers, dispensers, etc., are coordinated with lobby
interior design.

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9. Construction - General:
 Walls: Extend walls to structure above at larger retail
stores, for security
 Doors: Secure wide openings with sliding grill. Secure
narrow openings with hinged full light glass door.
 Glazed Walls: Limit glazed walls to entry and front of
the store and coordinate open or glazed portions of
storefronts with merchandising display to avoid
unsightly views. Completely glazed walls are
unacceptable.
 Controls: Locate requisite thermostats, vent ducts,
receptacles and alarms unobtrusively in non-
merchandisable spaces.
 General Lighting: Provide fluorescent or incandescent
lighting with 480 to 540 lux (45 to 50 foot-candles) at
91 cm (36 inches)
 Feature Lighting: Provide 1600 – 1900 vertical lux
(150 – 180 vertical foot-candles) to highlight retail
presentations.
 Utilities: All utilities are to run in the wall or floor.
Vertical utility poles are unacceptable. <15> <17>
10. Finishes:
 Flooring: Carpet and / or hard surface flooring,
depending on product mix.
 Ceiling: Gypsum board, painted
 Walls: As detailed by Retail Designer.
11. Security: <17> Provide per Loss Prevention Review:
 Surveillance Cameras: When required, locate per
Loss Prevention Review. Prohibited in changing
areas.

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C. Service Retail
1. Program: Occasionally, and in response to a market
analysis of location, commercial opportunities and demands,
the hotel may support additional leased retail stores,
services, or an independent Retail Area of concession
stores.
2. Review and Approvals: Location, type, and size are subject
to Marriott approval.
3. Relationship: Following criteria will generally guide the
design of Retail Area facilities:
 Shopping Area: Position and design as independent and
self-contained facilities. Restrict access to and
dependence on the hotel's back-of-house, service and
dock areas.
 Guest Access: From connecting gallery from Main
Reception and Lobby; securable and controlled by hotel
management.
 General Public Access: From an independent entrance,
separate from the hotel.
 Facades: Design layouts and facades to maintain
consistent and uniform merchandising.

D. Retail Management:
1. Non-Marriott Management: Service Retail spaces are only
included in the hotel program under limited conditions when
reviewed and approved by Marriott.
2. Marriott Managed Leased Space: If Marriott manages retail
concessions, provide unfinished "shell" space with access to
mechanical, plumbing and electrical.
 Access to and dependence of the hotel's facilities,
services, and employees is restricted.
 Must complement overall hotel retail program and not
compete with other outlets.

E. System Features
1. Coordination: Coordinate with requirements of other
Modules including:
 13A - Information Technology Infrastructure
 13B - Telecommunications
 13C - Audio / Visual
 14 - Fire Protection / Life Safety
 15 - Mechanical, Plumbing & Electrical
 16A - Materials & Products
 16B - Signage & Graphics
 16C - Furniture, Fixtures & Equipment (FF&E)
 17 - Loss Prevention

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