Day Care Center Pre-Feasibility Study
Day Care Center Pre-Feasibility Study
DAY CARE
CENTER
February 2021
Table of Contents
1 DISCLAIMER ....................................................................................................3
2 EXECUTIVE SUMMARY ...................................................................................4
3 INTRODUCTION TO SMEDA ...........................................................................4
4 PURPOSE OF THE DOCUMENT .....................................................................5
5 BRIEF DESCRIPTION OF PROJECT & PRODUCT ........................................5
5.1 Installed and Operational Capacities ........................................................6
6 CRITICAL FACTORS........................................................................................6
7 GEOGRAPHICAL POTENTIAL FOR INVESTMENT ........................................7
8 POTENTIAL TARGET CUSTOMERS / MARKETS ..........................................7
9 PROJECT COST SUMMARY ...........................................................................7
9.1 Project Economics ....................................................................................7
9.2 Project Cost ..............................................................................................8
9.3 Space Requirement ..................................................................................9
9.4 Machinery & Equipment Requirement ....................................................10
9.5 Furniture & Fixtures Requirement ...........................................................10
9.6 Office Equipment Requirement ...............................................................12
9.8 Human Resource Requirement...............................................................12
9.9 Utilities and other costs ...........................................................................13
9.10 Revenue Generation ...............................................................................13
10 CONTACT DETAILS .......................................................................................13
11 USEFUL WEB LINKS .....................................................................................14
12 ANNEXURES ..................................................................................................15
12.1 Income Statement ...................................................................................15
12.2 Balance Sheet.........................................................................................16
12.3 Cash Flow Statement ..............................................................................17
13 KEY ASSUMPTIONS ......................................................................................18
13.1 Operating Cost Assumptions ..................................................................18
13.2 Revenue Assumptions ............................................................................18
13.3 Capacity Utilization Assumptions ............................................................18
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1 DISCLAIMER
This information memorandum is to introduce the subject matter and provide a general
idea and information on the said matter. Although, the material included in this
document is based on data/information gathered from various reliable sources;
however, it is based upon certain assumptions, which may differ from case to case. The
information has been provided on as is where is basis without any warranties or
assertions as to the correctness or soundness thereof. Although due care and diligence
have been taken to compile this document, the contained information may vary due to
any change in any of the concerned factors, and the actual results may differ
substantially from the presented information. SMEDA, its employees or agents do not
assume any liability for any financial or other loss resulting from this memorandum in
consequence of undertaking this activity. The contained information does not preclude
any further professional advice. The prospective user of this memorandum is
encouraged to carry out additional diligence and gather any information which is
necessary for making an informed decision; including taking professional advice from a
qualified consultant/technical expert before making any decision to act upon the
information.
For more information on services offered by SMEDA, please contact our website:
[Link]
Document Control
Revision No. 4
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Pre-Feasibility Study Day Care Center
2 EXECUTIVE SUMMARY
Life, today, is characterized by independent family system, need for improved living
standards, quality education for children, etc., resulting in increased pressure on
working women to efficiently manage both their professional and domestic
responsibilities. The demand for day care centers is on the rise, specifically by
working mothers (doctors, businesswomen, government servants, corporate
employees, teachers, etc), and the service is deemed as a profitable
entrepreneurship opportunity. Day Care Center is proposed to be located in major
cities such as Islamabad, Lahore, Karachi, Peshawar, Multan, Gujranwala, Sialkot
and Quetta etc.
The project features a facility and its ancillary services for children aged 6 months to
5 years in a hygienic and activity based educational environment, facilitated through
trained and educated staff. The project can be used for a maximum of 116
enrolments, however, keeping in view the rationale and demand; calculations have
been made on the assumption of 58 enrolments for the first year of operations.
Higher return on investment and a steady growth of business is expected with the
entrepreneur (especially women) having some prior experience in the related field of
business.
Total cost estimate of the project is Rs. 6.059 Million with fixed investment of Rs.
5.359 Million and working capital of Rs. 0.700 Million. Given the cost assumptions,
IRR, Payback period and NPV are 43%, 3.13 years and Rs. 8.502 million
respectively. The project will generate direct employment opportunity for 13 persons.
The legal business status of this project is assumed to be ‘Sole Proprietorship.
3 INTRODUCTION TO SMEDA
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The fast-paced life of the cities is significantly influencing the lifestyle of its
inhabitants. Economic pressures are compelling both parents to work towards
achieving and sustaining quality life standards. This has further added to complexity
and competition of any metropolitan cities. As a result of these social changes, the
trend of sending children to Day Care Centres at a much earlier age is gaining rapid
acceptance.
This pre-feasibility study provides basic information for setting-up a day care centre
with modern learning techniques and extracurricular activities. The proposed centre
will offer a hygienic and efficiently managed care facility for children aged 6 months to
5 years. The centre would have the maximum capacity of providing service to 116
children; however, it assumed that 58 enrolments would be made during first year of
its operation.
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any Day Care Facilities of renowned centres in Pakistan. The legal status is
proposed to be ‘Sole Proprietorship’.
6 CRITICAL FACTORS
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The target market for the proposed centre is working couple having infants of age
more than 6 months to children of ages up to 5 years. The business community also
has a positive response towards the idea of day care center due to their busy
schedules and, therefore, can be targeted as potential customers.
Keeping in view the economic and social factors, it is recommended that the
proposed project may be established in major cities such as Islamabad, Lahore,
Quetta, Karachi, Multan, and Peshawar. However the project may also be opened in
other cities and towns after careful market analysis.
A detailed financial model has been developed to analyze the commercial viability of
Day Care Center. Various cost and revenue related assumptions along with the
results of the analysis are outlined in this section.
The projected Income Statement, Cash Flow Statement and Balance Sheet are
attached as annexures.
Description Details
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However, for further explanation the Project Economics based on Debt:Equity Model
(i.e. 50:50) has also been computed. Based on Debt:Equity model the Internal Rate
of Return, Payback Period and Net Present Value of the proposed project are
provided in the table below:
Table 4: Project Economics Based on Debt (50%): Equity (50%)
Description Details
Description Details
The projected Income Statement, Cash Flow Statement and Balance Sheet based on
100% Equity-Based Business Model are attached as annexures.
9.2 Project Cost
Following fixed and working capital requirements have been identified for operations
of the proposed business.
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Classrooms 1,800
Kitchen 80
Washrooms 180
Storeroom 100
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Total 7,200
Principal Office
Admin Office
Staff Room
Classroom
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Total 3,644,300
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Total 276,200
Monthly Salary
Description No. of Employees
per person (Rs.)
Principal 1 55,000
Teachers 4 24,000
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Maid 1 17,500
Total 13
Total 6,852,000
10 CONTACT DETAILS
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Pre-Feasibility Study .............................................. Day Care Center
12 ANNEXURES
Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 Year 9 Year 10
Revenue 6,852,000 9,557,100 11,979,765 15,183,410 15,942,580 16,739,709 17,576,694 18,455,529 19,378,306 20,347,221
Cost of sales
Direct labour Cost 2,652,000 2,850,900 3,064,718 3,294,571 3,541,664 3,807,289 4,092,836 4,399,798 4,729,783 5,084,517
Direct Electricity Cost 705,390 775,929 853,521 938,874 1,032,761 1,136,037 1,249,641 1,374,605 1,512,065 1,663,272
Total cost of sales 3,357,390 3,626,829 3,918,239 4,233,445 4,574,425 4,943,326 5,342,476 5,774,403 6,241,848 6,747,789
Gross Profit 3,494,610 5,930,271 8,061,526 10,949,965 11,368,155 11,796,383 12,234,218 12,681,126 13,136,457 13,599,432
Other income (interest on cash) 11,263 48,034 134,472 258,593 387,880 493,683 587,221 667,996 733,331 807,115
Gain / (loss) on sale of machinery & equipment - - - - 110,480 - - - -
Gain / (loss) on sale of computer equipment - - 123,900 - - 214,230 - - 292,248 247,127
Earnings Before Interest & Taxes (440,284) 1,618,348 3,534,431 5,919,292 6,177,494 6,376,458 6,204,596 6,215,396 6,462,803 6,323,336
Earnings Before Tax (440,284) 1,618,348 3,534,431 5,919,292 6,177,494 6,376,458 6,204,596 6,215,396 6,462,803 6,323,336
Tax - 132,752 503,608 1,195,788 1,282,123 1,351,760 1,291,609 1,295,388 1,381,981 1,683,167
NET PROFIT/(LOSS) AFTER TAX (440,284) 1,485,596 3,030,824 4,723,504 4,895,371 5,024,698 4,912,987 4,920,007 5,080,822 4,640,168
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Year 0 Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 Year 9 Year 10
Assets
Current assets
Cash & Bank 250,000 313,126 2,088,569 4,635,039 8,294,602 11,099,377 13,584,777 15,776,285 17,623,517 19,043,026 21,312,700
Pre-paid building rent 450,000 495,000 544,500 598,950 658,845 724,730 797,202 876,923 964,615 1,061,076 -
Total Current Assets 700,000 808,126 2,633,069 5,233,989 8,953,447 11,824,106 14,381,979 16,653,207 18,588,132 20,104,103 21,312,700
Fixed assets
Building Security 450,000 450,000 450,000 450,000 450,000 450,000 450,000 450,000 450,000 450,000 450,000
Machinery & equipment 276,200 248,580 220,960 193,340 165,720 490,609 427,738 364,867 301,996 239,125 176,254
Furniture & fixtures 3,644,300 3,279,870 2,915,440 2,551,010 2,186,580 1,822,150 1,457,720 1,093,290 728,860 364,430 -
Computer equipment 177,000 118,590 60,180 206,670 137,283 69,666 239,246 158,922 80,647 276,957 183,972
Office equipment 642,500 578,250 514,000 449,750 385,500 321,250 257,000 192,750 128,500 64,250 -
Total Fixed Assets 5,190,000 4,675,290 4,160,580 3,850,770 3,325,083 3,153,675 2,831,704 2,259,829 1,690,003 1,394,762 810,226
Intangible assets
Pre-operation costs 168,500 134,800 101,100 67,400 33,700 - - - - - -
Total Intangible Assets 168,500 134,800 101,100 67,400 33,700 - - - - - -
TOTAL ASSETS 6,058,500 5,618,216 6,894,749 9,152,158 12,312,230 14,977,781 17,213,683 18,913,037 20,278,135 21,498,865 22,122,927
Shareholders' equity
Paid-up capital 6,058,500 6,058,500 6,058,500 6,058,500 6,058,500 6,058,500 6,058,500 6,058,500 6,058,500 6,058,500 6,058,500
Retained earnings (440,284) 836,249 3,093,658 6,253,730 8,919,281 11,155,183 12,854,537 14,219,635 15,440,365 16,064,427
Total Equity 6,058,500 5,618,216 6,894,749 9,152,158 12,312,230 14,977,781 17,213,683 18,913,037 20,278,135 21,498,865 22,122,927
TOTAL CAPITAL AND LIABILITIES 6,058,500 5,618,216 6,894,749 9,152,158 12,312,230 14,977,781 17,213,683 18,913,037 20,278,135 21,498,865 22,122,927
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Year 0 Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 Year 9 Year 10
Operating activities
Net profit (440,284) 1,485,596 3,030,824 4,723,504 4,895,371 5,024,698 4,912,987 4,920,007 5,080,822 4,640,168
Add: depreciation expense 514,710 514,710 514,710 525,687 523,917 559,168 571,875 569,826 569,826 584,536
amortization of pre-operating costs 33,700 33,700 33,700 33,700 33,700 - - - - -
Pre-paid building rent (450,000) (45,000) (49,500) (54,450) (59,895) (65,885) (72,473) (79,720) (87,692) (96,461) 1,061,076
Cash provided by operations (450,000) 63,126 1,984,506 3,524,784 5,222,996 5,387,104 5,511,393 5,405,142 5,402,141 5,554,186 6,285,781
Investing activities
Capital expenditure (5,358,500) - - (204,900) - (352,509) (237,197) - - (274,585) -
Acquisitions
Cash (used for) / provided by investing activities (5,358,500) - - (204,900) - (352,509) (237,197) - - (274,585) -
NET CASH 250,000 63,126 1,984,506 3,319,884 5,222,996 5,034,595 5,274,196 5,405,142 5,402,141 5,279,601 6,285,781
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13 KEY ASSUMPTIONS
Description Details
Description Details
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Small and Medium Enterprises Development Authority
HEAD OFFICE
4th Floor, Building No. 3, Aiwan-e-Iqbal Complex, Egerton Road, Lahore
Tel: (92 42) 111 111 456, Fax: (92 42) 36304926-7
[Link], helpdesk@[Link]
3rd Floor, Building No. 3, 5TH Floor, Bahria Ground Floor Bungalow No. 15-A
Aiwan-e-Iqbal Complex, Complex II, M.T. Khan Road, State Life Building Chaman Housing Scheme
Egerton Road Lahore, Karachi. The Mall, Peshawar. Airport Road, Quetta.
Tel: (042) 111-111-456 Tel: (021) 111-111-456 Tel: (091) 9213046-47 Tel: (081) 831623, 831702
Fax: (042) 36304926-7 Fax: (021) 5610572 Fax: (091) 286908 Fax: (081) 831922
[Link]@[Link] helpdesk-khi@[Link] helpdesk-pew@[Link] helpdesk-qta@[Link]