Review Related Literature
According to the Shahizan Hassan (2015), Due to its popularity and widespread use, social media has
been seen as a new platform which can be used as a competitive marketing weapon by business firms.
Nonetheless, to what extent the use of social media as a marketing strategy is effective remains unclear.
Studies on the impact of social media as a marketing tool for small business are also scarce. It is also
generally known among marketing scholars and practitioners that the Attention, Interest, Desire, and
Action (AIDA) model has been applied widely in marketing activities either based on traditional methods
or online.
According to the W. V. Siricharoen, Member, IACSIT(2012),. The reasons of using this technology are
different according user’s objectives. Especially for the businesses, they need the budget for distributing
the product’s news to the customers. Now the budget management is very critical, so the social media
has been used for effective promoting the “products/services” anytime and anywhere. The important
question is how can we utilize social media in the creative way? This paper show some facts of
successfully social media practice that assist establishing and promoting businesses, also mentions some
of recommendations how
According to Piia Mustonen (2009), The rapid development of social media applications and new
versions requires concentration on the essential, ability to make good and flexible choices and
understanding of the changing social media environment. In the near future social media will most likely
to be included in to the strategies, if separate social media strategies will not be made.
Micro and small-scale enterprises have been accepted worldwide as instrument of economic growth and
development. No wonder that government, particularly in the developing countries has made
tremendous efforts and establish policies to enhance the capacity of micro and small-scale enterprises
(MSEs). However, despite government institutional and policies support to enhancing the capacity of
small and medium scale enterprises, small and medium scale enterprises have fallen short of
expectations. This, then, generated serious concern and skepticism on whether SMEs can bring about
economic growth and national developments
According to FRANCESCA MARIA(2015) social media are quite common among small businesses, they are
not always able to use these tools in a truly profitable way. Social media are often introduced because they are
"fashionable", because companies feel "forced" to use them, as "all competitors do it". The research,
however, has highlighted the existence of a wide range of different situations. Together with low innovative
businesses, in fact, there are also other small businesses that are very open to the use of social channels and
interactive technologies and able to take full advantage of their adoption. Entrepreneur’s mentality makes a
difference in these companies, and in particular entrepreneurs’ ability to conceive new ways of doing business
and his willingness to get involved with new initiatives.
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The
According to Didier Soopramanien and Dong-Heon (Austin) Kwak (2020)
adoption of cutting-edge technologies to steer business
activities during community lockdown to contain the spread of
the COVID-19 pandemic, even if involuntarily, provides
evidence that technologies not only offer competitive
advantages but also provides a means for survival, by
improvising existing business models. In June 2019, we issued
a call for papers to address the awareness, adoption, and
implementation challenges of technologies that can drive
businesses of all sizes in the fourth industrial revolution
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