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Climate Change Awareness Campaign Plan

The document outlines a campaign addressing climate change challenges in Pakistan, emphasizing the urgency of sustainable choices with the main message 'Climate change is real, and it’s affecting us now.' It details promotional strategies using social media, traditional media, and community events to engage various audiences. Additionally, it includes methods for tracking social media engagement, awareness levels, participation, and media coverage to measure the campaign's impact.

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mehdiahabib0
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6 views1 page

Climate Change Awareness Campaign Plan

The document outlines a campaign addressing climate change challenges in Pakistan, emphasizing the urgency of sustainable choices with the main message 'Climate change is real, and it’s affecting us now.' It details promotional strategies using social media, traditional media, and community events to engage various audiences. Additionally, it includes methods for tracking social media engagement, awareness levels, participation, and media coverage to measure the campaign's impact.

Uploaded by

mehdiahabib0
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

COURSE: MCM601 SPRING SEMESTER 2025

Name: Mehdia habib

ID: BC240401074

Topic: Functions of Media Management in

Advertising

1. Main Message and Slogan

Key Issue:


Pakistan faces severe challenges from climate change, including

extreme heatwaves, floods, droughts, and rapidly melting glaciers.

These changes threaten agriculture, health, and livelihoods across

the country.

Main Message:


"Climate change is real, and it’s affecting us now. Every action counts-

let’s protect our future by making sustainable choices today."

Slogan:


Act Now, Save Tomorrow!

2. Platforms for Promotion

To reach as many people as possible and encourage real action, the campaign will use a mix of

traditional and digital platforms:

Instagram, Facebook, Twitter, and TikTok for sharing visuals,

stories, and short videos to engage youth and urban

audiences.

Television & Radio:

Short awareness ads and interviews with climate experts

to reach a wider, diverse audience.

Billboards & Posters:

Placed in schools, colleges, markets, and public

transport areas to remind people daily.

Community Events:

Tree plantation drives, clean-up campaigns, and

seminars in schools and colleges.

3.

Track Social Media Survey Awareness

Engagement Levels

Conduct before-&-
Monitor likes, shares,
after surveys to
comments, and
measure changes in
hashtag use on
climate change
campaign posts.
awareness.

Count Participation Media Coverage

Record number of
Track how often the
people joining tree
campaign is
plantation, clean-up
mentioned in news
events, or pledging to
articles, TV, or radio.
reduce plastic use.

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