SMART QUEUE :
REVOLUTIONIZING
THE STREET FOOD
EXPERIENCE
“Skip the wait, not the taste!”
By : GROUP A (501-514)
TEAM MEMBERS
501 - YASH KEDIA
503 - AYUSH KUMAR
504 - ABHIMANYU KUMAR PRAJAPATI
505 - ROYAN KUMAR
506 - SHIV KUMAR SAHU
507 - SIDHI JAISWAL
508 - NIDHI KUMARI
509 - ARCHIT KUMAR SRIVASTAVA
510 - ADESH SOMANI
511 - SARTHAK PRAKASH
513 - JIYA KUMARI
514 - SUSHANT GOPE
PROBLEMS
Long and unorganized queues at popular
food stalls.
Customers waste time waiting, especially
during peak hours.
Crowded areas lead to poor hygiene and a
bad experience.
Stall owners struggle to manage customer
flow.
THE
SOLUTION
SmartQueue is a digital queue
management system that:
Uses QR codes to let customers
join a virtual queue.
Sends SMS/WhatsApp alerts
when it’s their turn.
Lets customers wait nearby
instead of standing in line.
Helps vendors manage queues
efficiently.
Offers integrated online payment.
BRANDING Brand Concept
Smart Queue is a modern solution for managing
queue at street food vendors using digital
BRAND NAME : Smart Queue technology. The goal is to enhance the street food
experience by reducing the wait times and
TAGLINE : Skip the wait, not the taste!! improving customer flow.
Logo Discription
Style : Elegant and modern
Symbol : A compact, stylized street food cart
icon featuring a digital queue display.
ColorPallette : Warm tones representing food
and cool tones representing technology.
Logo Usage
App icon
Vendor stickers or signs
Presentation materials
Website and social media branding
HOW IT WORKS?
CUSTOMER FLOW VENDOR VIEW
Scan QR code at the stall Real-time dashboard :-
Enter name & phone no.
Select items from menu ---- Customer Details
Review the selected items ---- Orders Fulfilled
Choose payment method (online/pay at stall) ---- Upcoming Orders
Place the order and joins virtual queue. ---- Payment Status
Get alerts when turn is near.
Go to stall and collect food
KEY
KEY FEATURES
FEATURES
No app download required Analytics for vendors
Multi-vendor queueing Optional digital
Live wait time tracker payments.
SMS/WhatsApp
notifications
TARGET MARKET
Metro cities with high
street food traffic.
College areas, tech
parks, food festivals
and flea markets.
Tier 2 cities adopting
smart city initiatives.
Estimated Business Cost
Web development : ₹150,000 (One - Time)
Hosting : ₹15,000 / year
SMS Application Programming Interface : ₹40,000 / year
Payment Setup : ₹10,000 (One Time)
QR kits : ₹96,000 ( 600 kits )
Standee Display : 10,50,000 ( 300 DISPLAYS )
R & D : ₹60,000 / year
Marketing: ₹50,000 / year
Staff : ₹36,00,000 / year
Miscellaneous : ₹1,40,000 / year
TOTAL : ₹52,11,000 | AVG. YEARLY EXP. : ₹45,00,000
BASIC PRO PREMIUM
VENDOR PRICING
PLANS
PRICE ₹0/month ₹499/month ₹999/month
SETUP COST ₹199(one time) Free Free
QUEUES One queue Upto 3 queue Unlimited
SMS ALERTS Limited Unlimited Unlimited
ANALYTICS No Basic Advanced
QR KIT- ₹199(One time) includes: DISPLAY No Yes Yes
Laminated QR poster
PAYMENTS No Integrated
Set-up assistance
Optional Add-on
WhatsApp/SMS registration SUPPORT Emails/FAQ's Chat+Call Priority support
VENDOR SUBSCRIPTION PLANS (main income stream) :
Basic Plan : free
01
Pro Plan : ₹499/month
Premium Plan : ₹999/month
Goal : Get thousands of street vendors across cities on
paid plans.
REVENUE
IN-QUEUE ADVERTISING (PASSIVE INCOME) :
GENERATION PLAN While customers wait for their turn in the queue(on
their phone screen), we can show them RELEVANT
LOCAL ADs and offers from other food stalls and
sponsors. We earn money when an ad is seen (cost
02
We are creating a system
per impression or cost per click)
that benefits both food stall
owners and customers, while
generating revenue in
WHITE-LABEL SaaS LICENSING :
multiple ways. Here's how : Our tech can also be rented/licensed to large food events,
03 college festivals, or smart City programs :
We provide queuing system as a package (software +
support)
They pay us a setup fee + monthly usage cost.
ADD-ON SALES AND CUSTOM SERVICES :
We can sell extras like Custom branded
04
tokens/queues, printer QR standees, tablets,
displays, advanced analytics dashboard.
These are one-time or occasional purchases that
add to revenue.
PAYMENT COMMISSION (OPTIONAL
REVENUE) :
If we allow customers to directly pay through
05 the QR code then we can
take 1-2% commission on each payment
share it with digital payment partners like
Razorpay or PhonePe.
PROJECTED REVENUE
YEAR 1 YEAR 2
SOURCE ASSUMPTIONS ASSUMPTIONS
(App.) (App.)
VENDOR 500 vendors 700 Vendors Avg.
₹30,00,000 ₹63,00,000
SUBSCRIPTION Avg. ₹749 749
90,00,000 1,26,00000
impressions × ₹1,80,000 impression x ₹3,78,000
ADS
₹0.02 ₹0.03
QR KITS 150 x ₹199 ₹30,000 165 x ₹199 ₹33,000
10 events/per
22 events / per
LICENSING event avg. ₹70,000 ₹2,00,000
event avg ₹9,000
₹7000
ADD-ONS AND
Miscellaneous ₹2,80,000 Miscellaneous ₹5,80,000
HARDWARES
NET PROFIT -
28 % TOTAL ₹35,60,000 ₹74,91,000
S.W.O.T
S
Strengths
swot analysis
T
Threats
first mover advantage Competition
low barriers for users regulatory changes
time saving vendor drop-offs
scalable model security concerns
Digital payment
affordable plans
W O
Opportunities
Weaknesses
Smart city initiatives
Low digital literacy event partnerships
dependence on internet and franchise or white-label model
smartphones access data insights
initial resistance integration with delivery apps
upfront training and support cost
COMPETITIVE ADVANTAGE
Here are some competitive advantages of SMART QUEUE in the
market :
No app download Adds value to both
= low friction customers and vendor
First mover in the Inclusive :
street food works via
segment SMS/WhatsApp
CONCLUSION
Smart Queue is a single yet
Target
powerful step towards
Target
transforming the street food
experience. Let's build it one
queue at a time.
Let's bring order to the chaos
Sales of the street food.
Contact us to join or invest.
THANK YOU!