Financial Metrics 2022 (€) 2023 (€) 2024 (€)
Net Sales 3,500,000 2,950,000 2,500,000
Cost of Goods Sold
1,925,000 1,720,000 1,600,000
(COGS)
Gross Margin (%) 45% 42% 36%
Marketing & Advertising 400,000 500,000 600,000
Administrative
400,000 420,000 450,000
Expenses
Lease and Rent Costs 480,000 490,000 500,000
Operating Expenses
1,280,000 1,410,000 1,550,000
(Total)
Operating Income (Loss) -230,000 -180,000 -650,000
Interest Expense 80,000 90,000 100,000
Depreciation &
150,000 180,000 200,000
Amortization
Net Income (Loss) -460,000 -450,000 -950,000
Current Ratio 1.1 1 0.85
Debt-to-Equity Ratio 2 2.3 2.5
Inventory Turnover 4.2 3.7 3.2
Notes
Sales declined due to reduced demand and
increased competition.
Slight reduction in costs, but insufficient to
offset declining revenues.
Margins reduced due to pricing pressures
and rising raw material costs.
Increased expenses aimed at boosting
sales, with limited results.
Moderate increase in administrative costs,
partly due to salary adjustments.
High rental costs remain a heavy burden on
finances.
Operating expenses continue to grow
despite the losses.
Losses worsened due to falling revenues
and shrinking gross margins.
Increased interest payments due to higher
debt levels.
Depreciation increased due to past
investments in equipment and stores.
Losses deepened due to a combination of
falling revenues and rising fixed costs.
The ability to cover short-term liabilities is
declining, indicating liquidity issues.
Higher debt relative to equity increases
financial risk.
Slower inventory turnover leads to higher
holding costs and increased risk of product