SUMMER INTERNSHIP REPORT

“A STUDY ON THE WORKING OF ACCENTURE”

A Summer Training Report submitted to the University of Mysore

In partial fulfillment of the requirements

For the award of the Degree of

MASTER OF BUSINESS ADMINISTRATION

Submitted by

Viraj Garg (MBA23280)

Directorate of Outreach and Online Programmes

University of Mysore

March-2024
 DECLARATION

I Viraj Garg, hereby declare that the Summer Training Report, entitled “A Study On The
Working Of Accenture” submitted to the University of Mysore in partial fulfillment of the
requirements for the award of the Degree of Master of Business Administration is a record of
original training undergone by me during the period December 2023-March 2024, to the
Directorate of Outreach and Online Programs, University of Mysore and it has not formed
the basis for the award of any Degree/Fellowship or other similar title to any candidate of any
University.

Place: Bangalore Viraj Garg

Date: 30.03.2024 MBA (Second Year)

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 ACKNOWLEDGEMENT

Firstly, I would thank God Almighty through whom all things are done & to whom every
creation belongs.

It is my privilege to thank Ms. Anju Jain (Manager) and Mr. Rama Jasti (Asst. Manager)
forgiving mean opportunity to do my summer internship at “ACCENTURE”.

On presenting this training report, it is a pleasure to express my deep sense of gratitude and
sincere thanks to [Link] Kochuvila (Business Operations Leader) as well as the whole
staff of ACCENTURE for their persistent encouragement and valuable suggestions that
helped me through the course of my internship & will continue throughout my career in the
Hospitality Industry.

I would like to extend my appreciation towards our institution, our principal: [Link] JI
& our Training & all the teaching & non-teaching staff for providing us all the support for
our summer internship.

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 LIST OF CONTENTS

[Link]. Content Page no.

(i) Cover Page 1
(ii) Declaration 2
(iii) Acknowledgement 3
CHAPTER -1
INTRODUCTION
1.1 Introduction 7
1.2 Five Aspects of working Ethics 7
1.3 Importance of Training 7
1.4 Current Trends in Training and Development 8
1.5 Scope of Training 11
1.6 Listed the Following Five Groups of Employees who need Continuous Training 11
1.7 Training Procedure 11
CHAPTER – II
COMPANY PROFILE
2.1 About the Company 13
2.2 Mission Statement 14
2.3 Vision Statement 14
2.4 Business Highlights 15
2.5 Revenue 16
2.6 List of Head Persons of the Company 17
2.7 Description About Accenture 18
CHAPTER – III
ACTIVITIES OF VARIOUS DEPARTMENTS
3.1 Accenture’s Main Profit Center is its Technology Segment 20
3.2 Accenture’s Financial 20
3.3 Accenture Segment Breakdown 21
3.4 Accenture’s Recent Developments 22
3.5 Operations 23
3.6 Key Functions Within Operations 23
3.7 Accenture Organizational Structure 25
3.8 Product-Based Divisions 26
3.9 Function-based Segments and Geographical Divisions 26

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3.10 Accenture Business Model 27
3.11 Accenture Revenue 28
3.12 Accenture Profits 28
3.13 Accenture Revenue Breakdowns 29
3.14 Accenture Cost Structure 29
3.15 Types of Organizational Structure 30
3.16 Functional Organizational Structure 31
3.17 Matrix Organizational Structure 32
3.18 Flat organizational Structure 32
3.19 Accenture IT Department 33
3.20 Why IT Management is Important 33
3.21 Key Features of Effective IT management 34
3.22 Objectives of IT Team 35
3.23 What are IT operations (ITOps)? 35
3.24 The Role of IT Operations 36
3.25 Accenture Finance Team 38
3.26 Various Department in Finance 39
3.27 Objective of Finance Team 40
3.28 Finance team Daily Task 41
3.29 Finance Transformation Propels Business Value 41
3.30 Capabilities 42
3.31 Accenture Marketing Department 43
3.32 Accenture Key Features 44
3.33 Accenture Function 44
3.34 Accenture Objectives 45
3.35 Accenture Marketing Team Growth 46
CHAPTER – IV
CONCLUSION
4.1 Conclusion 47
4.2 At Accenture You Matter 48
4.3 Six Ways to Grow and UP Skills Yourself 49
4.4 Accenture Song. 49
5.0 Appendices 50

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 LIST OF FIGURES

S. No. CONTENT PAGE NO.

1.1 Remote Mobile Training 9
1.2 AI Training 9
1.3 Agile Learning 10
1.4 Remote Flexible Learning Models 10
2.1 A Glance of Company 13
2.2 Mission Statement 14
2.3 Performance Statement 16
2.4 Details of Accenture 18
2.5 Bar Showing the Spend Changes 19
3.1 Accenture Segment Breakdown 21
3.2 Accenture Organization Structure 25
3.3 Accenture Business Model 27
3.4 Accenture Revenue 28
3.5 Accenture Profit 28
3.6 Accenture Cost Structure 29
3.7 Organizational Structure 30
3.8 Functional Organizational Structure 31
3.9 Matrix Organizational Structure 32
3.10 Flat Organizational Structure 32
3.11 IT Opsvs. DevOPS 38
3.12 Process outsourcing 42
3.13 Accenture Marketing Department 43
3.14 Accenture Marketing Team Growth 46
4.1 At Accenture You Matter 48

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 CHAPTER-I
INTRODUCTION

1.1 INTRODUCTION
As the internship is started with full energy and given about the core values of the
company on the induction day and given all the vision and mission statement of the
company and explain the core values and norms of the company so that we can
have a clear picture of the company so that we can easily work on the system so
that results will be better and given up to the mark and given absolutely frank and
genuine and given basic training for 2-3 days and given system updates and results
of the whole day in evening meeting with friendly session where we can enjoy and
we can clarify our doubts and given ample time for clarification.
1.2 FIVE ASPECTS OF WORKING ETHICS.
I represent–Presentable, elegant, and sociable.
I inspire–Coincidence, leadership, and respect.
I know–Importance for hunger for knowledge.
I am–Humble, genuine, generous, loyal, ethical, and curious.
I do–Be attentive to while working, be pro active, have dynamic attitude, good
storytelling, autonomous and effective.
1.3 IMPORTANCE OF TRAINING
1. Skill Development
Accenture operates in dynamic industries like technology, consulting, and
outsourcing, where new tools and techniques are continually emerging.
Training equips employees with the latest technical, soft, and leadership skills,
ensuring they stay competitive in the market.
2. Client-Centric Excellence
Clients expect innovative solutions. Comprehensive training helps employees
understand client needs better and craft effective solutions.
Specialized training in industries such as finance, healthcare, or technology allows
Accenture to provide tailored expertise.

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 3. Technology Adaptation

Accenture emphasizes digital transformation, so training ensures

employees are adept with cloud computing, AI, analytics, and cyber security.

Keeping up with technological advancements allows Accenture to maintain its

position as a leader in technology-driven consulting.

4. Career Growth and Retention

Employees value growth opportunities. Structured training programs like

certifications and workshops boost morale and career advancement.

A well-trained workforce reduces turnover, as employees feel valued and confident

in their roles.

5. Diversity and Inclusion

Training programs in cultural awareness, unconscious bias, and inclusive

leadership promote diversity and create an equitable workplace.

6. Leadership Development

Accenture's training programs focus on nurturing future leaders by developing

decision-making, project management, and team leadership skills.

7. Global Consistency

With operations worldwide, standardized training ensures that employees across

locations deliver consistent quality and maintain the company's global reputation.

8. Agility in Business Operations

By fostering an agile mindset through training, employees can adapt to changes in

client needs or market conditions.

1.4 CURRENT TRENDS IN TRAINING AND DEVELOPMENT

The corporate marketplace is quickly changing, and businesses must be flexible

and easily adapt to change. Technology is one of the key drivers in this rapid
change, with automation and artificial intelligence (AI) in the fore front. Here are
four key trends impacting how organizations must rethink training and
development:

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A) Remote mobile training:

Figure-1.1 Remote Mobile Training

Today’s corporations have discovered that it’s no longer just about what
employees need to know, but also when, where and how the development
experience enables performance. With the advancements in mobile technology,
companies are relying more on mobile work forces. Training is migrating to
mobile devices where apps provide “just-in-time” information and
recommendations to workers across industries.

B) AI training:

Figure-1.2 AI Training

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 AI systems can process unstructured information in a similar way to
humans. These systems understand language patterns and sensory inputs including
text, pictures, and auditory [Link]-based software can customize how training
content is delivered to a learner, based on their learning style, suggest content
based on a learner’s past performance and predict what information is most
important for them to learn next.

C) Agile learning:

Figure-1.3 Agile Learning

Agile learning is a process that encourages employees to learn by doing and iterate
often, inspiring organizational change and buy-in For example, ACCENTURE has
introduced ACCENTURE Garage, a tool for executing, scaling, and managing an
organization’s multiple transformation initiatives. Companies like Ford Motor
Company and Travel port are using ACCENTURE Garages around the world to
create cultures of open collaboration and continuous learning.

D) Remote flexible learning models:

Figure-1.4 Remote flexible learning models

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 While distance learning has been around for a long time, the COVID-
19 pandemic has under scored the need for companies to have resilient, flexible,
mobile work force management. Organizations have learned that remote
workforces need to be productive, engaged, and continually working towards
learning and improvement.

1.5 SCOPE OF TRAINING

It depends upon the categories of employees to be trained. As we all know that
training is a continuous process and not only needed for the newly selected
personnel but also for the existing personnel at all levels of the organization.
There are three main aims of training: Improve the individual's level of
awareness. Increase an individual's skill in one or more areas of expertise.
Increase an individual's motivation to perform their job well.
Learning how to gather and document Scope is one of the most productive steps
you can take to improve your requirements. Information documented in the Scope
definition phase will support the design and verification efforts and can reduce
your schedule by 30% or more from start to finish.

1.6 LISTED THE FOLLOWING FIVE GROUPS OF EMPLOYEES WHO NEED

CONTINUOUS TRAINING:
1. Rank and File: i.e., employees who have no administrative or supervising work.
2. Supervisory Employees i.e., the first line foreman, supervisor, and their
immediate supervisors.
3. Staff: i.e., specialized personnel such as technical and professional persons
attached to the line organization as advisors.
4. Middle Management: i.e., all the managerial personnel holding positions
between line supervisors and the top management.
5. Top Executives: i.e., all executives who hold major responsibility for the
overall planning and control.

1.7 TRAINING PROCEDURE:

A. First, the instructor must be prepared. He should know both his job and how to
teach it. Based on job analysis and job description, various operations should be
planned.
B. The next step is the preparation of the trainee. The fact that the employee is
learning the job for the first time should be kept in mind. The importance of the

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 job, its relationship with the other jobs and importance of rapid and
effective learning should be explained.
C. The operations should then be presented carefully and patiently. The sequence of
the entire job is explained by taking one point at a time.
D. The performance of the trainee should then be tried by asking him to explain each
step and do the practical.

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 CHAPTER-II
COMPANY PROFILE
2.1 ABOUT THE COMPANY
Accenture plc is a global multinational professional services company originating in the
United States and headquartered in Dublin, Ireland, that specializes in information (IT)
services and management consulting and is present in over 52 countries. A Fortune global
500 company, it reported revenues of $64.9 billion in 2024.
ACCENTURE was founded in 1989as the business and technology consulting division of
accounting firm in the early [Link] division conducted a feasibility study for General
Electric to install a computer at Appliance Park in Louisville Kentucky, which led to
GE's installation of a UNIVAC I computer and printer, believed to be the first
commercial use of a computer in the United States.

Figure-2.1 A Glance of Company

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2.2 MISSION STATEMENT
Accenture's mission statement is "To bring together the capabilities needed to help clients
change and grow quickly". This statement guides the company's actions and decisions,
and focuses on two key areas: bringing together capabilities and helping clients change
and grow quickly.

Figure-2.2 Mission Statement

Accenture's mission statement also encapsulates the company's business strategy,

commitment to clients, and belief in the potential of human ingenuity when combined
with technology.
• Accenture's other commitments include:
• Corporate citizenship: Accenture is committed to creating positive change for its
people, clients, and communities.
• Pay equity: Accenture is committed to equal pay for equal work.
• Technology innovation: Accenture is committed to creating lasting value across the
enterprise with technology innovation.
2.3 VISION STATEMENT
ACCENTURE’s vision statement is “To be the world’s most successful and important
information Technology Company. Successful in helping customers apply technology
to solve their problems. Successful in introducing this extraordinary technology to new
customers. Important, because we will continue to be the basic resource of much of what
is invested in this industry.”
Accenture's vision statement is "To become one of the world's leading companies,
bringing innovations to improve the way the world works and lives". The statement's
main components are:

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 • Ambition: Accenture's vision statement is ambitious and resilient.
• Positive change: Accenture is dedicated to creating positive change in the world.
• Client success: Accenture aims to help its clients succeed.
• Social impact: Accenture strives to make a meaningful impact on society.
Accenture's core values include: Stewardship, Client value generation, one worldwide
network, Respect for the person, and Ethics.

2.4 BUSINESS HIGHLIGHTS

Accenture is a global professional services company that helps businesses with a variety of
services, including:
A. Consulting:
Accenture offers consulting services to help businesses build their digital core, optimize
operations, and accelerate revenue growth.
B. Technology:
Accenture is a leader in cloud, data, and AI, and offers services in these areas.
C. Outsourcing:
Accenture offers outsourcing services to a variety of industries, including banking, media,
and technology.
D. Industry Expertise:
Accenture has industry expertise in a variety of areas, including finance and risk
management, cyber security, and digital engineering and manufacturing.
E. Ecosystem Partnerships:
Accenture has strong ecosystem relationships that help them provide services to clients.
F. Sustainability:
Accenture offers sustainable solutions that are designed to help clients reinvent how they
engage with their customers.
G. Diversity and inclusion:
Accenture is a leader in diversity and inclusion, ranking number one on the FTSE
Diversity and Inclusion Index for three years in a row.
Accenture's services are designed to help businesses create trusted, lasting relationships
with their customers

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2.5 REVENUE

Figure-2.3 Performance Statement

Our performance in fiscal year 2024 demonstrates the resilience and agility of our
business model, the power of our scale and reinvention in action. We delivered full-fiscal
year new bookings of $81 billion, including a record 125 quarterly client bookings of
more than $100 million, and now have 310 Diamond clients, our largest relationships.
We continue to accelerate our leadership in Generative AI, which we believe is the most
transformative technology of the next decade, delivering $3 billion in new bookings for
the year.
Our successful strategies to lead reinvention for clients and continued investments in our
business have positioned Accenture for strong growth in fiscal 2025.

Julie Sweet
Chairman and Chief Executive Officer

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2.6 LIST OF HEAD PERSONS OF THE COMPANY

1) Julie Sweet (Chairman and Chief Executive Officer, ACCENTURE)

Julie Sweet is the Chairman and Chief Executive Officer of

ACCENTURE. As a business leader and technologist, he
has led the building and expansion of new markets for
ACCENTURE in artificial intelligence, cloud, quantum
computing, and block chain. He has also played a
significant role in the development of innovative
ACCENTURE products and solutions based on these
emerging technologies.

2) John Walsh (Senior vice president & Chief Operating officer, ACCENTURE
Consulting)
John Walsh is Senior Vice President (SVP) and Chief
Operating Officer for ACCENTURE Consulting. In this
role, she is responsible for the global operational
performance of ACCENTURE Consulting, including
business transformation services, hybrid cloud services,
mergers and acquisitions, delivery centers, quality, and
consulting solutions and capabilities.
3) Vivek Sharma (Senior Vice President, ACCENTURE Consulting)

Vivek leads ACCENTURE Consulting, ACCENTURE’s

global professional consulting services unit, an
organization in 150 countries with deep industry expertise
and market-leading capabilities in business transformation
and technology implementation.
Vivek has been a lead architect of the strategy for
ACCENTURE Consulting, a key growth engine for
ACCENTURE. Tightly aligned to ACCENTURE’s hybrid
cloud and AI strategy, ACCENTURE Consulting delivers
differentiated client value with capabilities built around
business transformation, technology consulting and
application operations.

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2.7 DESCRIPTION ABOUT ACCENTURE
Accenture have completed more than 1,900 engagements in nearly 100 countries across
critical areas such as global health and nutrition, gender, inclusion and diversity,
livelihoods and education, inclusive finance, humanitarian and refugees, agriculture,
energy, climate and environment. By tapping into the best of Accenture’s ecosystem and
alliance partners—global reach, extensive capabilities, cross-industry perspectives and a
skilled workforce—we can provide end-to-end solutions.

Figure-2.4 Details of Accenture

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 Figure-2.5 Bar Showing the Spend Changes

Accenture Development Partnerships works with clients—including leading NGOs,

private foundations, public donor agencies and the private sector—to create social impact
and progress the Sustainable Development Goals. Accenture deliver 360° Value to build
a more inclusive and sustainable world.

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 CHAPTER-III
ACTIVITES OF VARIOUS DEPARTMENTS

3.1 ACCENTURE'S MAIN PROFIT CENTER IS ITS TECHNOLOGY SEGMENT.

With over 219,000 practitioners in industry, technology and processes, you can tap into
our specialized pool of talent to augment your teams. Our proven business process and
industry expertise, enabled by our proprietary operations maturity framework, mean that
your transformation begins immediately.
Synops is our AI-powered automation platform that we use to bring together data,
analytics and innovative technologies (both proprietary technology and ecosystem partner
technology) to power the transformation of a single or multiple enterprise functions in
parallel, transforming your business’s digital core into an instrument of reinvention.

3.2 ACCENTURE’S FINANCIALS

Accenture annual net income for 2023 was $6.872B, a 0.08% decline from 2022.
Accenture annual net income for 2022 was $6.877B, a 16.43% increase from 2021.
Revenues for fiscal 2023 were $64.11 billion, compared with $61.59 billion for fiscal
2022, an increase of 4% in U.S. dollars and 8% in local currency. Revenues for fiscal
2023 reflect a foreign-exchange impact of approximately negative 4% compared with
fiscal 2022.
According to Accenture's annual report for fiscal 2023, the company reported a strong
year with record new bookings, continued adjusted operating margin expansion, and
significant cash flow, highlighting a focus on driving shareholder value creation through
"360-degree value" delivery; they also achieved a record number of clients with quarterly
bookings exceeding $100 million.

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3.3 ACCENTURE SEGMENT BREAKDOWN
Based on ACCENTURE's FY2022 ended Dec.31, 2022

Figure-3.1 ACCENTURE Segment Breakdown

ACCENTURE operates through five business segments: Strategy & Consulting,

Interactive (under the market name Accenture Song), Technology, Operations and Industry
X. It provides a breakdown of revenue and gross profit margin for each of these segments.

1) Accenture Strategy:
Accenture Strategy combines deep industry expertise, advanced analytics capabilities and
human-led design methodologies that enable clients to act with speed and confidence.
CFO & Enterprise Value Strategy Digital Strategy Enterprise Architecture & Application
Strategy Industry Strategy Technology Strategy Mergers & Acquisitions Operations
Strategy Sales & Customer Services Strategy Sustainability Talent & Organization
Strategy.
2) Consulting:
ACCENTURE's Consultants undertake projects, analyze situations, and provide expert
advice to address various needs. They collect data, develop strategies, propose solutions,
and offer guidance to clients in their field of expertise.
The Consulting segment generated $17.8 billion in revenue during the year, up 9.8%

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 compared to FY 2020. It accounted for more than 31% of total revenue
across allsegments.5 the segment's gross profit rose 4.9% in FY 2021 to $5.0
billion, comprising about 16% of the total across all four segments.
3) Infrastructure:
ACCENTURE's Infrastructure segment provides hybrid-cloud solutions. It provides
clients with infrastructure platforms that help to meet the new requirements related to
hybrid multi-cloud and enterprise AI workloads. It also offers hardware, such as high-
performance servers, storage solutions, and cloud infrastructure-as-a-service (IaaS). The
segment also includes remanufacturing and remarketing of used equipment.
The infrastructure segment's revenue fell 2.4% in FY 2021 to $14.2 billion, comprising
nearly 25% of total revenue across all four segments. The segment generated $7.8 billion
in gross profit, down 6.1% compared to the previous year. It accounted for about 24% of
total gross profit across all segments.
4) Financing:
ACCENTURE's Financing segment helps the company's clients acquire its IT systems,
software, and services. The segment typically provides financing for products or services
that are critical to the business operations of the client and are supportive of
ACCENTURE's hybrid cloud platform and AI strategy.
The Financing segment generated$774millioninrevenue, down20.6%comparedtoFY 2020.
It accounted for more than 1% of total revenue across all segments. The segment's gross
profit for the year fell 39.7% to $245 million, comprising nearly 1% of the total across all
four segments.
3.4 ACCENTURE’S RECENT DEVELOPMENTS
• Here are some recent developments at Accenture:
• Generative AI: Accenture is working with partners to help organizations use generative
AI to reinvent their businesses:
o Collaboration with Amazon Web Services (AWS): Accenture and AWS are
working together to help clients use large language models (LLMs) and generative
AI.
o Collaboration with Google Cloud: Accenture and Google Cloud are working
together to help organizations use generative AI.
o Collaboration with Microsoft: Accenture and Microsoft are working together to help
organizations use generative AI.

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 o On-demand learning program: Accenture launched an on-demand
learning program to teach business and technology leaders how to use generative AI.
o Acquisition of IQT Group: Accenture agreed to acquire IQT Group, an engineering
managed services provider, to help clients plan, execute, and manage net-zero
infrastructure projects.
• Revenue forecast: Accenture revised its revenue forecast for FY25 to 3–6%, up from its
earlier projection of 1.5–2.5% for FY24.
• Share buyback: Accenture unveiled a $4 billion share buyback.
• Q4 results: Accenture's Q4 profit was up 22% and Gen AI bookings were $1 billion.

3.5 OPERATIONS
Accenture's operations division provides managed services that use AI, technology, data,
and process innovation to help businesses make better decisions. Accenture's operations
division has over 219,000 employees in more than 50 centres.
Operations jobs typically involve using interpersonal, communication, and project
management skills to help an organization run smoothly. Operations employees may also
learn how to implement business strategies to strengthen the business and maximize
profits.
Accenture's other divisions include: Strategy and Consulting, Technology, and Accenture
Song (formerly Interactive).

3.6 KEY FUNCTIONS WITHIN OPERATIONS

o Process Optimization- Analyzing existing business processes to identify inefficiencies
and implement improvements through automation, standardization, and simplification.
o Intelligent Automation- Utilizing robotic process automation (RPA) and artificial
intelligence (AI) to automate repetitive tasks, improving accuracy and reducing costs.
o Data Analytics-Collecting, analyzing, and interpreting large volumes of data to gain
insights for informed decision-making and operational improvements.
o Supply Chain Management- Managing the flow of goods and services from suppliers to
customers, optimizing inventory levels and delivery times.
o Sourcing and Procurement-Identifying and negotiating contracts with vendors to acquire
goods and services at the best possible price and quality.

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o Customer Service Operations - Managing customer interactions through
various channels (phone, email, chat) to resolve issues and provide excellent service.
o IT Infrastructure Management - Maintaining and supporting client IT infrastructure,
ensuring system availability and performance.
o Change Management - Implementing new processes and technologies while mitigating
disruption and ensuring smooth transition for employees and clients.
o Performance Monitoring - Tracking key performance indicators (KPIs) to measure
operational effectiveness and identify areas for improvement.
Managing operations can be a complicated process that requires in-depth knowledge of the
related field. Fortunately, operations management uses similar management tools and
techniques, no matter the industry.
Daily Task:

o Report your senior leader Manager and get Tasks list of the day.

o Do warm mail check for any response tasks.

o Check your teams and outlook any pending works are there to finish.

o Finish all the pending works and give report to your respective person.

o Attend the daily meeting tell all your duties and hardships while working time.

o Follow up with the Non-Compliance of the present day.

o Check any non-compliant for the day change in the IOW (PIV) tool and in form the same
into daily tracker for the review.

o Take the snapshot the Closed Case put into so that we can have evidence of the
Compliance has been taken care of.

o If any Practitioner is their either by System or else pls write the comments accordingly.

o Follow up the Earlier Practitioner to update the Tracker after the Noncompliance is finish
so that we can go further process.

o Inform the PeM if there is no response from Practitioner so that constant follow-ups are
there.

o Still if you are not getting any response from Practitioner and PeM both then you are
required to escalate it to their Upline as soon as possible which pushes all to have the
Noncompliance address on priority.

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 o Make daily report and send to the lead by the end of the day. So that they can have clear
picture.
3.7 ACCENTURE Organizational Structure

Figure-3.2 Accenture Organization Structure

Accenture's organizational structure is relatively flat, with a CEO at the top who is also the
chair of the board:
• CEO and board
The CEO is also the chair of the board, and the board has an independent lead director.
• Group chief executives
Each division has a group chief executive who reports directly to the CEO.
• Industry knowledge
Employees at the third and below levels have in-depth industry knowledge and work on
specific micro-level environments.
Flat structure
The flat structure allows for quick and agile decision making, and gives employees more
autonomy and decision-making power.

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3.8 PRODUCT-BASED DIVISIONS
Accenture has several product-based divisions, including:
1) Life Insurance & Annuity Platform (ALIP)– A platform that offers data-driven
solutions for carriers and providers.

2) Comms & Media– A division that offers solutions for monetizing media and data,
video services, and optimizing experience across platforms.
3) Accenture Cloud for Consumer Goods–A division that combines industry experience
4) With a Sales force platform to transform retail execution and trade promotion
management.
5) Accenture NewsPage for Consumer Goods– A division that offers solutions for
merchandising, sales force automation, and distribution management.

6) Public Service–A division that offers solutions for increased digital adoption of citizen
services, operational efficiencies, and data-driven decision making.

7) Life Sciences – INTIENT - A division that uses advanced analytics and data flow to
deliver insights that can improve research and patient outcomes.

Accenture is a global professional services company that offers a wide range of services and
solutions in digital, technology, strategy, operations, and consulting.
3.9 Function-based segments and geographic divisions
Accenture primarily operates with three major function-based segments: Strategy &
Consulting, Technology, and Operations; and geographically, they are divided into three
main markets: North America, Europe, and Growth Markets (which includes Asia Pacific,
Latin America, Africa, and the Middle East).

Function-based segments

To support the core global IT business and support each product-based division, there are
three function-based segments:
• Strategy & Consulting: Focuses on providing strategic advice, business
transformation plans, and change management expertise.
• Technology: Delivers IT services like application development, infrastructure
management, and cloud computing.
• Operations: Manages business processes, outsourcing services, and operational
efficiency improvements.

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 Geographic divisions
• North America: Includes the United States and Canada.
• Europe: Covers all European countries.
• Growth Markets: Comprises Asia Pacific, Latin America, Africa, and the Middle East.
Key take aways
• Function-based segments:
Each segment represents a core service area within Accenture, providing specialized
expertise in strategy, technology implementation, operational efficiency, digital
experiences, and industry-specific solutions.
• Geographic divisions:
Accenture organizes its operations based on these major geographic regions, allowing
them to tailor services to local market needs and regulations.
• Integrated approach:
Despite the functional and geographic divisions, Accenture aims to deliver a
comprehensive solution to clients by integrating capabilities across all service lines and
regions.
3.10 Accenture Business Model

Figure-3.3 Accenture Business Model

Figure-3.3 Accenture Business Model

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3.11 Accenture Revenue

Figure-3.4 Accenture Revenue

 In2018, revenuewas$80billion. Revenuedecreasedto$77billionin2019.

 In2020, revenue dropped further to $73.62billion.
 The revenues was significant decline in 2021, reaching $57.35billion.
 In2022, revenue experience daylight increase, amounting to$60.53billion.
3.12 Accenture Profits

Figure-3.5 Accenture Profits

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 • 2019: Net income increased from $8.73billion in 2018 to $9 billion,
resulting in a 3.09% increase year over year.
• 2020: Net income decreased to $5.59 billion, reflecting a -37.89% change compared
to 2019.
• 2021: Net incomes lightly increased to $5.74billion, indicating a 2.68% increase year
over year compared to 2020.
• 2022: Net income decreased significantly to $1.64 billion, showing a -71.43%
change compared to 2021.

3.13 Accenture Revenue Breakdowns

• Software revenue increased from $23.42billion in 2021 to $25billion in 2022,
resulting in a 6.73% growth year over year.
• Consulting revenue grew from $17.84billion in 2021to $19.1billion in 2022, reflecting
a 7.08% growth year over year.
• Infrastructure revenue rose from $14.2billion in2021 to $15.3billion in2022, indicating
a7.75% growth year over year.
• Financing revenue declined from $0.774billion in 2021 to $0.645billion in 2022,
showing a-16.67% decrease year over year.
• Other revenue experienced a significant drop from $1.12billion in 2021 to $0.453
billion in 2022, resulting in a-59.55% decrease year over year.
3.14 Accenture Cost Structure

Figure-3.6 Accenture Cost Structure

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  Software: Generated $25 billion in revenue. Contributed $19.94 billion in gross profit.

 Consulting: Produced $19.1billion in revenue. Accounted for $4.86 billion in gross

profit.
 Infrastructure: Brought in $15.3billion in revenue. Generated $8billion in gross profit.
3.15 Types of Organizational Structures


Figure-3.7 Organizational Structure

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3.16 Functional Organizational Structures

Figure-3.8 Functional Organizational Structure

o In a functional organizational structure, groups and teams are organized based on

function.
o Therefore, this organization follows a top down structure, where most decision flows
from top management to bottom.
o Thus, the bottom of the organization mostly follows the strategy detailed by the
top of the organization.

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3.17 Matrix Organizational Structure

Figure-3.9 Matrix Organizational Structure

3.18 Flat Organizational Structure

Figure-3.10 Flat Organizational Structure

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3.19 Accenture IT department

IT management refers to the monitoring and administration of an

organization’s information technology systems: hardware, software, and networks. IT
management focuses on how to make information systems operate efficiently .Just as
important, it’s about helping people work better.
Increasing numbers of organizations are putting IT at the center of their strategies .In the
digital world; IT departments are tasked to do more than ever and are becoming a fulcrum
for reinvention.

3.20 Why IT management is important

IT under pins almost all enterprise activity. Automation, data processing and always-on
connectivity have opened the door to previously unimagined capabilities and efficiencies.
It may be impossible to separate technology from daily business operations.
At the same time, an organization is vulnerable when systems underperform or fail. A
down network, lost data or malware can severely impact day to day operations. The
average cost of a data breach in the US, for example, is USD3.86million.
IT management practices ensure that information technologies are secure, highly available
and perform their peak.
CIOs also take a lead role in adopting new systems to improve operations. Suggests an IT
executive: “Emerging technologies, such as machine learning, analytics, chat bots and
block chain, can completely revolutionize our way of offering services.”
“IT is on the precipice of unprecedented change,” says CIO magazine. “Every company,
now in the business of technology, is experiencing glimmers of larger shifts to come
automation, decentralized technology budgets, rapid adoption of cloud-based services, and
most recently, artificial intelligence as a business necessity.”
CIOs may need to do more than invest in the latest service or system. Digital
transformation requires innovation and strategic enablement.“For us, the CIO’s role is no
longer the old back-office technology manager. There’s no boardroom conversation that
happens without the CIO involved,” notes one IT executive.

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3.21 Key features of effective IT management
Overseeing current IT projects and operations will always be part of an IT
management mandate. But today's CIOs will need to use technology in new,
innovative ways to help the business keep pace with rapid change.
IT management software and tools can help. Data and analytics, as well as cloud, are some
of the areas CIOs have pursued. At the same time, they’re looking at artificial intelligence
(AI), Internet of Things (IoT) and more to prepare for the future.

• Analytics
• Cloud computing
• AI & Cognitive Planning
• IoT

1) Analytics:
An analytics solution can mine tera bytes of operational data quickly to find the root
cause of service impacts. It helps identify potential bottlenecks, predict outages and
drive greater efficiency. Organizations gain insights into data or processing issues,
negative IT trends and anomalies – making it easier to take steps to avoid system
chaos.
Beyond in-house optics, analytics provide insights to help enterprises better
understand their customers –which in turn can drive business strategy.
2) Cloud Computing:

Cloud services offers calability, data security, data recovery services and more.
Using the cloud can improve efficiencies and reduce infrastructure costs. It can
benefit all aspects of the business, from operations to finance, and help position the
organization for transformative cloud-based solutions in future.
Many enterprises host core business applications on mainframes, which process
millions of transactions each day. Cloud enablement helps IT departments modernize
their mainframe systems – while freeing up CIOs to focus on other priorities.
Organizations benefit from higher levels of productivity and performance with less
overhead.

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3) AI and cognitive computing:

AI systems analyze data, learn, and predict problems to help IT managers

deliver better service quality. As well, AI-based chat bots can function as virtual
agents, talking with users to resolve technical issues.
Customers can also use them to learn about products and services. Moving ahead,
cognitive computing may become vital to helping enterprises manage IT and
accelerate innovation.
4) IoT:

IoT platforms collect and analyze data from devices and sensors, helping to
proactively resolve issues and improve productivity. IT managers can quickly derive
insights into what the organization is doing right–and what it could be doing better.
Cognitive learning further enables business to unlock IoT value. For one, it could
combine multiple data streams to identify patterns and provide more context than
would otherwise be available. Intelligent sensors too have the potential to self-
diagnose and adapt to their environment without the need for human intervention.
3.22 Objectives of IT Team
In the Dev Ops model, IT teams support the software development and testing process by
providing configuration, installation and troubleshooting support, database management
and network infrastructure management. They also ensure the infrastructure is meeting
the needs of the development team.

3.23 What are IT operations (ITOps)?

Information technology operations - more commonly referred to as IT operations, or

ITOps -is the process of implementing, managing, delivering, and supporting IT services
to meet the business needs of internal and .
ITOps is the core function of the IT department, which usually reports to the chief
information officer (CIO). It is one of the four functions (along with technical
management, application management and service desk management) defined in the IT
Infrastructure Library(ITIL),the de facto industry standard best-practices frame work for
IT service management.
ITOps is at the fore front of IT service delivery, one of the most important cogs in the
machinery that keeps an organization running. Businesses and their customers have
becomes oreliant on instant access to IT services - data, software applications, public

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 cloud and private cloud resources - that even a small interruption to these
services can have far-reaching and costly consequences.
In recent years, ITOps tasks have been increasingly taken on by artificial
intelligence (AI) software, forming a new sub-field of IT operations called artificial
intelligence operations, usually referred to as AIOps.
AI capabilities such as natural language processing (NLP) and machine learning
(ML)models are being used to automate ITOps tasks like collecting and aggregating huge
volumes of data, separating, and prioritizing significant event alerts from the noise of IT
operations data, and correlating data to identify root causes and propose solutions.
3.24 The role of IT operations
Whether it’s the financial industry, telecommunications or retail, today’s businesses and
theircustomersrelyonimmediateaccesstoapplicationsandexpectseamlesscustomerexperience
[Link] requires optimal performance from applications and the supporting IT resources that
the applications run on, such as public cloud and private cloud infrastructure, data,
networks and services. Even a brief IT outage can have a significant impact on business
operations and quickly become costly. The primary role of IT operations is to ensure the
smooth performance of IT and business technologies of hat business operations can
proceed uninterrupted.
The responsibilities of ITOps include:

1. Managing resources
2. Optimizing IT infrastructure
3. Ensuring application performance
4. Service desk support
5. Incident and security management

1) Managing resources:

ITOps keeps IT infrastructure running. This includes hardware, software, and networking
infrastructures, as well as the apps that run on them. ITOp steams are responsible for
managing and provisioning IT infrastructure resources for DevOps teams and
maintaining service delivery and operation for customers and partners. This includes
administering private, public and hybrid cloud environments, data center locations and
equipment, operating systems, internet connectivity, fire wall sand network security, and
other IT infrastructure components.

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2) Optimizing IT Infrastructure:

ITOps also looks for ways to improve infrastructure and performance while
safely reducing cost. To do so, teams document hardware configurations and implement
configurations that ensure optimal performance, as well as manage IT workloads,
implement software, hardware, and operating system upgrades, and assess the impact of
proposed infrastructure changes.
3) Ensuring application performance:

ITOps play sacritical role in collaborating with line of business owners and application
owners to ensure application performance. ITOps often assembles a recommendation of
resourcing decisions for application owners to make sure that applications receive the
compute, storage, and network they require preventing slowdowns and outages.
4) Service desk support:

Although the service desk is its own sub set of the IT department in some organizations,
support in others is handled by ITOps. Managing the help desk and ticketing system,
trouble shooting issues, and addressing the root cause of IT-related problems all fall under
this support umbrella.
5) Incident and security management:

ITOps not only focuses on the day-to-day availability of IT services, but also develops
plans for safeguarding future availability should problems arise. This includes performing
data backups, restoring systems after an outage, developing a disaster recovery plan,
establishing metrics for evaluating performance, auditing, and working on regulatory
compliance.

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 Figure-3.11 IT Opsvs. DevOps

DevOps aims to speed the delivery of higher quality software by automating and integrating
the efforts of development and IT operations teams. By linking these previously siloed units,
organizations can build a software development and delivery process with continuous
communication, collaboration, and shared responsibility? The result is faster workflows and
Streamlined processes that meet software users’ ever-increasing demand for frequent,
innovative new features and uninterrupted performance and availability.
In the DevOps model, IT teams support the software development and testing process by
providing configuration, installation and troubleshooting support, database management and
network infrastructure management. They also ensure the infrastructure is meeting the
[Link]
Management (ARM) tools to guarantee applications have the resources they need, when they
need it.
Throughout the Dev Ops life cycle, both IT and development teams work to identify
dependencies and test for issues, often using automation. DevOps and ITOps use Application
Performance Monitoring (APM) and observability tools to automatically analyze the root
cause of issues and receive immediate feedback at each step of the software delivery pipeline
when deploying new code or making changes to the system. This collaboration allows
continuous delivery and deployment pipelines to flow smoothly and efficiently, enabling
faster time to market for new applications and enhancements.

3.25 ACCENTURE Finance Team

The ACCENTURE’s Finance team is responsible for financial planning, budgeting, and
controlling the organization's financial resources. The team’s primary objective is to ensure
that the organization’s financial resources are properly managed and allocated to meet the
needs of the business.

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 The team’s functions include:

Planning and budgeting: The team is responsible for developing and

implementing the overall financial plans and budgets for the
organization. This includes setting goals, analyzing financial trends, and making
recommendations on financial strategy.
Financial analysis: The team is responsible for providing analysis and
insightintotheorganization’[Link],
evaluating investment opportunities, and preparing financial forecasts.
Financial reporting: The team is responsible for preparing financial reports for
internal and external stake holders. This includes preparing financial statements, cash
flow statements, and other financial reports.
Treasury management: The team is responsible for managing the organization’s
cash flow, liquidity, and investments. This includes managing investments, treasury
operations, and foreign exchange transactions.
Tax planning: The team is responsible for managing the organization’s tax
compliance and planning. This includes preparing tax returns, advising on tax
strategies, and managing tax audits.

3.26 Various department in finance

Accounting: This team is responsible for the recording and reporting of financial
transactions.
Budgeting: This team is responsible for the preparation of budgets and the
management of financial resources within the organization.
Financial Planning: This team is responsible for the development and
implementation of financial strategies and plans.
Taxation: This team is responsible for the management of taxes and compliance with
the applicable laws and regulations.
Treasury: This team is responsible for the management of cash flows, investments,
and other financial instruments.
Risk Management: This team is responsible for the identification and management
of financial risks associated with the organization.
Auditing: This team is responsible for the verification of the accuracy of the financial
statements and other reports.
Business Analysis: This team is responsible for the analysis of the financial

Page 39
 performance of the organization and the identification of areas of
improvement.

3.27 Objective of finance team

The objective of the Finance department of ACCENTURE is to ensure the financial

health of the company by effectively managing its financial resources, monitoring

cash flows, and optimizing the company’s financial performance.

The department is also responsible for the development and implementation of

financial strategies and policies, as well as providing financial advice to the executive

management team.

Additionally, the department works to ensure compliance with applicable laws and

regulations, and to ensure the accuracy of financial reporting.

The Finance department also works to identify areas of potential cost savings and to

develop solutions to help the company maximize its financial performance.

Establish and maintain sound financial strategies and systems.

Monitor cash flows and ensure the availability of adequate funds.

Provide accurate and timely financial information to the executive management.

Prepare and monitor the budget.

Develop and implement financial policies and procedures.

Identify areas of potential cost savings.

Monitor compliance with applicable laws and regulations.

Develop and implement effective strategies for risk management.

Evaluate potential investments and business opportunities.

Manage the company’s financial resources to ensure proper use and optimization.

Liaise with external financial institutions and business partners.

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3.28 Finance team daily task

Review daily cash balances, deposits, and transfers.

Monitor and reconcile bank accounts.

Prepare and process pay roll and related payments.

Prepare journal entries and maintain accurate books.

Reconcile accounts and prepare financial reports.

Prepare and submit weekly, monthly, and quarterly financial statements.

Provide reports to management on key financial metrics.

Monitor and analyze expenses to identify cost savings.

Assist with budgeting and forecasting.

Develop and maintain internal financial control systems.

Assist with external and internal audits.

Help with special projects as needed.

3.29 Finance transformation propels business value.

ACCENTURE Consulting offers finance transformation services, working with you to

modernize processes and offering an end-to-end approach that includes the knowledge and
partnerships used to successfully implement some of the largest and most complex finance
transformations in the world.
At a time when disparate finance and ERP systems are holding many organizations back,
ACCENTURE Consulting helps you successfully migrate legacy ERP applications to the
cloud, re design processes to leverage data, AI and automation and transform finance into a
competitive advantage with in your business.

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 Figure-3.12 Process Outsourcing

3.30 Capabilities

1. Empower your people with a blue print for your enterprise.

Partner with ACCENTURE Consulting to create a target operating model for
your enterprise. Build a strong team, driven by continuous improvements, and
empower employees to share valuable insights. In addition, discover the right
combination of business process outsourcing and capabilities needed to help
transform your organization.

2. Build as marter process for transformation.

We unlock efficiency by building a smarter end-to-end process into financial
work flows so you can harness the full power of your data, strengthen existing
systems,empower employees,and use leading technologies to
[Link] yesterday’s practices and today’s employee needs to build
a valuabletomorrow.

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3. Leverage the power of data.
We transform data into business value, partnering with you to understand your
business objectives and the current state and to manage governance and controls
to scale and process your enterprise,help ing you design a data strategy that
evolves your business into a data-driven,AI-fueled organization.

4. Employ technology to promote growth.

Technology is in our [Link] leading technologies to transform your
enterprise, we help finance leaders drive growth, reduce risk, manage cost,
andimprove experiences for all stakeholders. Our consultants orchestrate the
rightcombination of human and machine talent and use data and insights to
enablesmarterdecisions.
3.31 ACCENTURE Marketing Department

Figure-3.13 Accenture Marketing Department

ACCENTURE’s marketing objectives are to increase brand awareness, create brand

loyalty,and generate sales [Link] company alsoaims to build relationships with
customers,partners,andsuppliers. The marketing function of ACCENTURE’s includes

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 developing and executing marketing strategies and plans,conducting marketr
esearch,creating advertising and promotional campaigns, and managing the
company’s online presence. It also involves managing customerrelationships,
assessing customer feedback, and developing and managing relationships
withpartnersandsuppliers.
ACCENTURE approached and shared the limitations with the existing AdTech platform
prepared business cases with long term roadmap for creating a monetization eco-system.
Training and upskilling the man power with new tools.

3.32 ACCENTURE KEY FEATURES

 Configure packages &rate cards.

 Interactive dashboards & reports

 Cross media planning and buying–linear&digital.

 Automated proposal & I/O generation

 Sales workflow automation

 E2E digital campaign work flow management

 Campaign progress & performancetracking

 Actionable insights & alerts

 Intuitive adbooking process

3.33 ACCENTURE FUNCTIONS

1. BUSINESS ANALYSIS:

 Frame the Business requirements based on input from interviews.

 Series of interviews with different stakeholders (decisionmakers, Business Enablement
Team, Finance, DeliveryTeam)
 Prepared busines scases

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 2. STUDY& ADAPTEXISTING MEDIA WORKFLOW:

 PO/IO workflow (Linear & Digital)

 Ad operations (Linear & Digital)
 Third party interfaces
 Inventory management(Linear & Digital)
 Data collection and analytics
 Billing reconciliation
 Reporting and dashboards

3. TRANSFORM BUSINESS REQUIREMENTS TO TECH SOLUTIONS:

 Develop the customized technical solutions as per Industry practices.

 Convert the requirement into work flow segments.
 Designed and deployed E2E Ad tech business architecture.

4. PROGRAM & EXECUTION:

 Enabled to attract small medium enterprises, not limited to bigger brands (Targeted 2X
growth in Ad Revenue in one year…)
 Witnessed 1.5X inventory fill rate because of work flow optimization via programmatic
buying.
 Better pricing prediction for inventory across linear, digital.

3.34 ACCENTURE OBJECTIVES

1. Increase brand awareness and visibility of ACCENTURE in the global market.
2. Enhance customer relationships and loyalty by providing superior customer service and
support.
3. Strengthen relationships with strategic partners to expand the reach of ACCENTURE
services.
4. Develop innovative marketing and promotional campaigns to reach out to target markets.
5. Capture market share in key verticals like automotive, broadcast, consumer electronics,
healthcare, etc.

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 6. Develop and implement a comprehensive digital marketing strategy to drive
more leads and sales.
7. Leverage social media platforms to create an engaging online presence and foster
customer relationships.
8. Leverage customer analytics and insights to optimize marketing efforts.
9. Develop and launch new products and services to meet customer needs.
10. Launch regional marketing campaigns to increase regional sales and brand recognition.

3.35 ACCENTURE MARKETING TEAM GROWTH

ACCENTURE’s marketing team has grown significantly in the last few years. The
company has invested heavily in its marketing efforts, hiring more people, and
increasing its budget for marketing activities. The team is responsible for developing and
executing marketing strategies, creating content, managing social media and digital
campaigns, and providing insights into customer behavior and market trends. The team
also works closely with product development and sales teams to ensure that marketing
campaigns are effectively aligned with the company’s business objectives. The team has
also been leveraging technology to drive efficient and effective marketing activities.

Figure-3.14 Accenture Marketing Team Growth

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 CHAPTER-IV
CONCLUSION

4.1 CONCLUSION

 ACCENTURE is a great company that consistently out performs its competitors.

 It continues to play a leading role in technological advances that shape our future, and
they understand their responsibility to society as these new innovations are created.
 ACCENTURE is an asset to its customers by providing incredible solutions to here of
problems a business could face.
 By using data analytics using AI or cloud data storage ACCENTURE allows its clients to
save money, time, and resources so that the clients can be better businesses for tomorrow.
 For SWOT Analysis, strengths and weaknesses determine Accenture’s capabilities and
challenges based on the organization’s characteristics.
 The opportunities and threats in ACCENTURE’s business reflect the situation of the
information technology industry.
 ACCENTURE Company adopts 3 grand strategies which is growth stability, and
defensive strategy. For growth strategy ACCENTURE has made expansion and joint
venture.
 For stability strategy, ACCENTURE enterprise applications to delight the customer. For
defensive strategy, they launch an 'open' cloud computing strategy appears to doubt about
the transparency of the plan.
 Competitive rivalry is the highest-intensity force in ACCENTURE’s industry
environment.
 This must take the highest priority in strategic formulation of ACCENTURE.

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4.2 At ACCENTURE YOU MATTER

Figure-4.1 At Accenture You Matter

The training sessions, which includes-identifying the training needs, identifying the training
facilitators (internal and external), and identifying the training methodology (from
nomination, execution, assessment of follow-up).
 The processed ways starts with an in-depth need analysis and outcomes.
 Using the Design Thinking methodologies, ACCENTURE works towards a learning
culture by identifying the individual level's learning requirements that support both
personal and organizational requirements.
 Our Learning Management Systems offers curate, personalized learning paths, be it a
carefully put together series for a fresher or personalized, highly specialized technology
training.
 The entire organization is covered under the e-learning ambit–irrespective of their
locations.

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4.3 SIX WAYS TO GROW AND UP SKILL YOURSELF
 Innovate on cloud & AI.
 Speed Up development.
 Leverage Industry Know how
 Enhance Skills.
 Monetize your ideas.
 Expand your Reach.

4.4 ACCENTURE SONG

Accenture help our clients create new, hyper-personalized experiences and services that
are intelligently designed to foster loyalty and drive growth by making customer
interactions more compelling, useful, and simple from initial interaction through ongoing
customer service. Our suite of services spans design, digital products, marketing,
commerce, and customer service. We create products and experiences that resonate
deeply with users across multiple channels. We help brands amplify their value, by
making their propositions clear and inspiring to stand out in a crowded marketplace. Our
commerce strategies are designed to enhance sales effectiveness and create seamless
buying experiences. Our customer service innovations help make support more
responsive and accessible. We bring cross industry expertise, underpinning these services
with technology. We leverage the combined power of strategy, data and AI (including
generative AI), ecosystem partnerships, and our ability to scale and manage programs on
behalf of our clients. By doing so, we enhance our creative processes, solve client
challenges more effectively, and provide solutions that are designed to be advanced,
ethically sound and sustainable to help our clients reinvent how they engage with their
customers.

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REFERENCES:-

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[Link]

[Link]

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