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Business Analyst Internship Application Guide

The document outlines an internship opportunity at TheRightDoctors, a digital health platform backed by a $200,000 grant from Google, aimed at connecting doctors and patients. It includes details about the application process, required qualifications, and insights into the business model, target customers, and potential roles for a Business Analyst. The document also highlights the importance of familiarity with productivity software and prior experience in data management and customer engagement.

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10 views3 pages

Business Analyst Internship Application Guide

The document outlines an internship opportunity at TheRightDoctors, a digital health platform backed by a $200,000 grant from Google, aimed at connecting doctors and patients. It includes details about the application process, required qualifications, and insights into the business model, target customers, and potential roles for a Business Analyst. The document also highlights the importance of familiarity with productivity software and prior experience in data management and customer engagement.

Uploaded by

mohini.ba0125.trd
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Business Analyst Assignment

Awards & Recognitions:

Welcome to India's Leading Medical Knowledge Platform and a Google Launchpad Digital Health StartUp.

With USD 200,000 in platform grant from Google we are developing a content and connect platform for doctors and patients.

Apply if you want to be part of a team with an intensive work environment that provides fantastic learning opportunities.

We encourage you to visit our website and social media accounts to familiarize yourself with our work:
[Link] Website: [Link]
[Link]: [Link]
3. Facebook: [Link]
[Link] : [Link]
[Link]: [Link]
6. Instagram: [Link]

Please Note:
1. A laptop/desktop is mandatory.
2. If looking for freelancing opportunities please don't apply.
3. You are expected to use productivity and planning software like Time Doctor, Jira, Google Workspace, Zoho One and others
as decided by the organization from time to time.

Name *

Mohini Kumari

First Last

Primary Email *

mohini_k@[Link]

Date of Birth *

24-09-2005

dd-MM-yyyy

Institute Name *

Indian Institute of Technology Roorkee

Degree and Branch *

Bachelor of technology , Production and industrial engineering

Batch *

2026
Business Analyst Assignment

Is internship mandatory from your college? *


Yes

No

Prior Internships (If any)

Unified mentors-Data analyst


Fact App- Growth intern

Q1 *

Study the business model of TheRightDoctors as visible in action currently. What do we sell ? (preferably in one word)

Ans-1 *

A digital health platform.

Q2 *

Who are it's customers and what do they pay for?

Ans-2 *

Customers- Patients and their concerned ones, Healthcare professionals, Medical institutions, pharmaceutical companies.
Patients and their concerned ones would pay to find doctors and take second opinions.
Healthcare professionals would pay to digitize their practice and stay connected to patients.
Healthcare professionals, Medical institutions and pharmaceutical companies would pay for access to high-quality medical
content.

Tip: Read the Hint and follow all the instructions.

Q3 *

How will you identify potential customers and it's key people. Who will look for? Why?
Business Analyst Assignment

Ans-3 *

Identified potential customers are given below:-


A)Hospitals and Healthcare Institutions:
Reasons-1)Hospitals aim to improve patient care and streamline follow-ups with telehealth solutions.
2)They need medical content for training, awareness, and branding purposes. Hospitals also collaborate with platforms like
TheRightDoctors to feature their specialists.
Key People to Look For: Hospital Administrators / Directors, CMOs (Chief Medical Officers), Training and Development Heads,
IT Heads / Digital Transformation Managers.
B)Pharma Companies and Medical Device Firms:
Reason-1)Pharma companies frequently invest in medical content for marketing, educational campaigns, and promotional
purposes. They sponsor expert interviews, webinars, and conferences to promote their products and share industry insights.
2)They are interested in real-time patient data and insights for research and marketing purposes.
Key People to Look For: Marketing Heads / Managers, Medical Affairs Directors, Business Development Managers, Clinical
Research Managers
C)Individual Doctors and Clinics
Reason:1)Independent practitioners can enhance patient accessibility with telehealth consultations.
2)Adherence tools help them monitor patient compliance remotely
Key People to Look For: General Practitioners and Specialists, Private Clinic Owners, Telemedicine Enthusiasts
D)Medical Associations and Professional Networks
Reason: 1)They can license content or collaborate for CME (Continuing Medical Education) programs.
2)Help promote TheRightDoctors’ medical content to their members.
Key People to Look For: Association Presidents / Directors, Event and Program Managers
E)Patients and their concerned ones
reason-1)Direct Users of Telehealth and Patient Management Services
2)Users of Adherence Tools
3)Content Consumers for Medical Awareness
Thus, They will pay for telehealth consultations, adherence tools, and premium medical content.
To reach them effectively, We can target patient support groups, caregiver networks, and healthcare apps

Q4 *

Have you worked on a CRM before? If yes, which one, what was your role?

Ans-4 *

Yes, I have experience working with CRM-like platforms during my internships and volunteer roles. As a Growth Intern at
FactApp, I was involved in boosting onboarding of 9000+ mentees, which required coordinating and tracking user data, similar
to CRM tasks. I also collaborated with 150+ interns to create engaging content, effectively managing outreach and user
interactions.
Additionally, during my role at Enactus IIT Roorkee, I worked on customer attraction and retention strategies for our social
entrepreneurship project, which involved maintaining customer records and tracking engagement metrics.
At Esummit IIT Roorkee, I used email marketing and call-making to promote the event, boosting participation by 12%. This
required managing participant data and tracking responses, which aligns with CRM-based outreach strategies.
While I haven’t directly used a commercial CRM platform, I am confident in my ability to adapt quickly, given my experience
with user data management, outreach, and customer engagement.

Common questions

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Continuing Medical Education (CME) programs play a strategic role in TheRightDoctors’ marketing by positioning the platform as a thought leader in the medical community. Licensing content to medical associations for CME ensures visibility and credibility among healthcare professionals. Collaborating on CME programs also enhances the platform’s value proposition to institutions seeking to provide ongoing education, thus cementing relationships with key stakeholders and broadening its customer base .

TheRightDoctors should focus on expanding its telehealth consultation features and adherence tools to enhance service offerings for individual doctors and clinics. Developing intuitive user interfaces and seamless integration with existing practice management systems will be critical. Providing educational content tailored to specific specialties can further attract and retain doctors. Incentives for early adoption and training programs on digital tools would help in transitioning traditional practices to digital solutions .

The primary customers of TheRightDoctors include patients and their families, healthcare professionals, medical institutions, and pharmaceutical companies. Patients pay for services to find doctors and obtain second opinions. Healthcare professionals pay for practice digitization and staying connected with patients, while medical institutions and pharmaceutical companies pay for access to high-quality medical content used for training, marketing, and educational purposes .

TheRightDoctors facilitates its mission by offering a digital health platform that serves as a content and connect space for doctors and patients. This platform allows patients to find doctors and seek second opinions, while healthcare professionals can digitize their practices and maintain connections with patients. Additionally, healthcare professionals, medical institutions, and pharmaceutical companies access high-quality medical content, supporting clinical education and marketing needs .

To engage patient support groups, TheRightDoctors should focus on building trust through transparent communication and demonstrating empathy towards patient needs. Offering educational workshops and webinars that address specific health concerns can resonate with these groups. Creating partnerships with influential voices within the community and incorporating their feedback into service development can encourage adoption. Additionally, leveraging social media to create community-driven discussions can amplify outreach efforts and foster a sense of belonging among users .

Potential challenges include establishing trust with pharmaceutical companies regarding data security and the accuracy of the medical content provided. There is also competition from other platforms that provide specialized content and market insights. Understanding and aligning with pharmaceutical companies’ specific needs for educational campaigns, product promotion, and compliance with regulations pose additional challenges. Moreover, effectively demonstrating the value of real-time patient data insights and their application in research and marketing can be complex .

To effectively target Marketing Heads in pharmaceutical firms, TheRightDoctors should leverage data-driven insights and case studies that demonstrate success in past collaborations. Crafting tailored marketing messages that highlight the platform’s capabilities in supporting educational campaigns and providing market insights is crucial. Creating joint promotional opportunities through expert interviews and webinars can also attract Marketing Heads by showcasing potential benefits and exposure. Building long-term relationships through personalized engagement can further solidify partnerships .

CRM systems are crucial for TheRightDoctors as they facilitate efficient customer data management, enhance communication strategies, and improve customer engagement. Given the platform's diverse clientele, including hospitals, physicians, and pharmaceutical firms, CRM systems enable personalized interactions and targeted outreach. Effective CRM use supports the tracking of user interactions and satisfaction, optimizing service delivery and ensuring user needs are met .

TheRightDoctors differentiates itself by positioning its platform as both a knowledge resource and a connectivity tool for various stakeholders in the healthcare industry. It uniquely combines telehealth solutions with access to exclusive medical content, serving not just patients but also healthcare professionals, institutions, and pharmaceutical companies. This multi-faceted approach integrates practice digitization, patient engagement, and educational resources, creating a comprehensive service offering .

TheRightDoctors attracts hospitals and healthcare institutions with its telehealth solutions, which improve patient care and streamline follow-ups. Additionally, it provides medical content for training, awareness, and branding purposes. Hospitals also see value in collaborating with platforms to feature their specialists and enhance their online presence. Key figures within these institutions include Hospital Administrators, CMOs, Training and Development Heads, and IT Heads .

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