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Consumer Trust and Online Shopping Survey

The document contains a questionnaire designed to gather personal data and assess consumer trust, buying behavior, intention, and attitude towards online shopping. It includes sections for personal information, a consumer trust scale, an online buying behavior scale, a consumer buying intention scale, and a consumer attitude scale, each with a series of statements rated on a Likert scale. This structured approach aims to evaluate various aspects of consumer interactions with online retailers.

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jennibu2024
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42 views9 pages

Consumer Trust and Online Shopping Survey

The document contains a questionnaire designed to gather personal data and assess consumer trust, buying behavior, intention, and attitude towards online shopping. It includes sections for personal information, a consumer trust scale, an online buying behavior scale, a consumer buying intention scale, and a consumer attitude scale, each with a series of statements rated on a Likert scale. This structured approach aims to evaluate various aspects of consumer interactions with online retailers.

Uploaded by

jennibu2024
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Appendix

Questionnere
1. Personal Data Sheet

 Full Name:

 Age :

 Gender:

 Marital Status:

 Address:

 City:

 Phone Number:

 Email Address:

 Avarage Monthly Income:

 Educational Background:

 Illtrate

 Primary

 Up to Highschool

 Intermidate

 Graduate

 PG and Higher

2. Consumer Trust Scale

 I trust online retailers to deliver products as described.

 Strongly Disagree

 Disagree
 Neutral

 Agree

 Strongly Agree

 I believe online retailers will protect my personal information securely.

 Strongly Disagree

 Disagree

 Neutral

 Agree

 Strongly Agree

 I have confidence in the customer service provided by online retailers.

 Strongly Disagree

 Disagree

 Neutral

 Agree

 Strongly Agree

 I trust online retailers to handle returns and refunds fairly and efficiently.

 Strongly Disagree

 Disagree

 Neutral

 Agree

 Strongly Agree

 I feel confident that online retailers offer competitive pricing compared to

traditional stores.

 Strongly Disagree

 Disagree
 Neutral

 Agree

 Strongly Agree

 I trust online retailers to deliver products on time and intact.

 Strongly Disagree

 Disagree

 Neutral

 Agree

 Strongly Agree

 I am confident that online retailers provide accurate and helpful product

information.

 Strongly Disagree

 Disagree

 Neutral

 Agree

 Strongly Agree

 I have a high level of trust in online retailers.

 Strongly Disagree

 Disagree

 Neutral

 Agree

 Strongly Agree

3. Online Buying Behavior Scale

 I frequently make purchases online.

 Strongly Disagree
 Disagree

 Neutral

 Agree

 Strongly Agree

 I prefer to shop online rather than in physical stores.

 Strongly Disagree

 Disagree

 Neutral

 Agree

 Strongly Agree

 I often research products online before making a purchase.

 Strongly Disagree

 Disagree

 Neutral

 Agree

 Strongly Agree

 I feel comfortable providing my credit card information for online purchases.

 Strongly Disagree

 Disagree

 Neutral

 Agree

 Strongly Agree

 I enjoy the convenience of shopping online.

 Strongly Disagree

 Disagree
 Neutral

 Agree

 Strongly Agree

 I am satisfied with the variety of products available for purchase online.

 Strongly Disagree

 Disagree

 Neutral

 Agree

 Strongly Agree

 I trust online retailers to deliver products as promised.

 Strongly Disagree

 Disagree

 Neutral

 Agree

 Strongly Agree

 I am likely to recommend online stores to friends and family.

 Strongly Disagree

 Disagree

 Neutral

 Agree

 Strongly Agree

4. Consumer Buying Intention Scale

 I intend to make purchases from online retailers in the next month.

 Strongly Disagree

 Disagree
 Neutral

 Agree

 Strongly Agree

 I am likely to buy products I need from online stores in the near future.

 Strongly Disagree

 Disagree

 Neutral

 Agree

 Strongly Agree

 I plan to make online purchases for upcoming events or occasions.

 Strongly Disagree

 Disagree

 Neutral

 Agree

 Strongly Agree

 I am considering making online purchases as part of my regular shopping routine.

 Strongly Disagree

 Disagree

 Neutral

 Agree

 Strongly Agree

 I am confident that I will buy products from online retailers in the near future.

 Strongly Disagree

 Disagree

 Neutral
 Agree

 Strongly Agree

 I expect to increase my online shopping activities in the coming months.

 Strongly Disagree

 Disagree

 Neutral

 Agree

 Strongly Agree

 I have specific items in mind that I plan to purchase online soon.

 Strongly Disagree

 Disagree

 Neutral

 Agree

 Strongly Agree

 I am actively searching for products online that I intend to buy.

 Strongly Disagree

 Disagree

 Neutral

 Agree

 Strongly Agree

5. Consumer Attitude Scale

 I enjoy shopping online.

 Strongly Disagree

 Disagree

 Neutral
 Agree

 Strongly Agree

 I find online shopping convenient and time-saving.

 Strongly Disagree

 Disagree

 Neutral

 Agree

 Strongly Agree

 I trust online retailers to provide quality products.

 Strongly Disagree

 Disagree

 Neutral

 Agree

 Strongly Agree

 I believe that online retailers offer a wide variety of products.

 Strongly Disagree

 Disagree

 Neutral

 Agree

 Strongly Agree

 I am satisfied with my online shopping experiences overall.

 Strongly Disagree

 Disagree

 Neutral

 Agree
 Strongly Agree

 I prefer the flexibility of shopping online compared to traditional stores.

 Strongly Disagree

 Disagree

 Neutral

 Agree

 Strongly Agree

 I feel confident in the security measures taken by online retailers to protect my

personal information.

 Strongly Disagree

 Disagree

 Neutral

 Agree

 Strongly Agree

 I enjoy exploring new products and brands while shopping online.

 Strongly Disagree

 Disagree

 Neutral

 Agree

 Strongly Agree

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