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Strategic Change Leadership Assignment

The assignment requires students to produce a 4,000-word academic report on leading organizations through strategic change, focusing on a chosen industry and business. Students must analyze the organization, recommend strategic changes, and evaluate the impact on culture and leadership. The report must adhere to specific formatting and submission guidelines, including referencing and plagiarism checks.
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0% found this document useful (0 votes)
14 views7 pages

Strategic Change Leadership Assignment

The assignment requires students to produce a 4,000-word academic report on leading organizations through strategic change, focusing on a chosen industry and business. Students must analyze the organization, recommend strategic changes, and evaluate the impact on culture and leadership. The report must adhere to specific formatting and submission guidelines, including referencing and plagiarism checks.
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

~

Cardiff
School Of Business UK

Leadership, People and Change


Assignment
Winter 2019 - Winter 2022

Important Notes:

• Please refer to the Student Induction document, "Assignment Formatting


Requirements" & "Assignment Submission Rules" sections for advice on how to
set out your assignment.
• You must read Academic Misconduct Guidance and ensure that you
acknowledge all the sources that you use in your work.
• You must complete and sign the "Statement and Confirmation of Own Work".
• Please note the recommended word count. You could lose marks if you write
10% more or less than the word limit mentioned.
• All reports will be checked for plagiarism.
• No group work is allowed.
Introduction
This assignment requires you to demonstrate the knowledge and skills that you
have acquired during this module by producing a 4,000 word, fully referenced,
academic report that addresses the issues concerning the complexities of leading
organisations successfully through strategic change.
In order to complete the assignment, you will need to choose and research an
appropriate organisation.

Choosing an appropriate organisation


Choosing an organisation upon which to focus comprises three steps:
SteR l : Select an industry in which you are interested. It may be one in which you
are currently working, aspire to work, or are otherwise familiar. It might include, for
example, commercial airlines, banking, fashion retail, food retail, beauty, IT,
publishing, hospitality, leisure and tourism, automotive, construction, insurance,
pharmaceutical, film, oil and gas, mining, sport etc.
SteR 2: Select a business within that industry. This moy be a specific business unit or
company that is part of a larger group.
SteR 3: Identify a strategic change or changes in that business that is planned to
be undertaken or one that you propose.

Researching your industry and organisation


Your research involves systematically studying appropriate materials and sources
in order to establish facts about your chosen industry and organisation.
You can make use of the wide range of web resources available to help you to
understand the context in which your organisation operates, but do not limit
yourself, to web-based sources of information. You should take care also to use
academic, practitioner, industry and company sources.

Leadership, People, and Change 2


The Assignment
The aim of the assignment is for you to demonstrate your understanding of the
knowledge and skills required to lead organisations successfully through strategic
change.
You are required to do this in a report that provides recommendations for strategic
change to an organisation you choose. Your recommendations should be based
on a thorough analysis of the industry of which the organisation is a part, the
organisation itself and best practice.

Task - Strategic Change Analysis 100 marks

• Identify a strategic change based on a critical environmental analysis of


your chosen organisation
(20 marks)
• Devise a strategy to deliver this change based on a critical review of a range
of organisational change strategies
(25 marks)
• Critically evaluate how the change might impact organisational culture and
recruitment. Make critical recommendations for how the change can be
managed to overcome potential resistance and mitigate impact on
performance
(25 marks)
• Based on close critical analysis of leadership models and theories, evaluate
the leadership capabilities needed to deliver this change and what
approaches might support decisions on how to lead this change
(30 marks)

Leadership, People, and Change 3


Format:
Your submission should be in the form of a report structured to include:
• A brief (200-word max) introduction covering the background to the
organisation and strategic changes proposed.
• Sections on each element of the task above
• Bibliography
• Appendix/Append ices

Submission requirements
• A single, word-processed document containing material pertaining to all
components of the task.
• The word count is 4000 words, not including the bibliography or any
appendices.
• The document should be structured as a report with a bibliography and
appendices (where necessary) . Refer to the Assignment Presentation
Requirements (see front cover) for more information.
• An electronic copy of the document must be submitted to Cardiff Education
as instructed.
• Work that contains viruses, or work that cannot be run directly, will result in a
fail grade being awarded for this assessment.

Please see Guidance for Students at the end of this document for further
information.

All documents should be submitted in one file per student, using the following
filename format:
student name_lD_module abbreviation

Leadership, People, and Change 4


Guidance for Students

Purpose of the assignment:


➢ The aim of this assignment is for you to demonstrate your understanding of the
knowledge and skills required in leading organisations successfully through
strategic change. You are required to do this by providing recommendations to
an organisation you choose, based on a thorough analysis of the industry, the
organisation itself and best practice.

➢ 'Strategic change' here concerns the type of change that addresses one or more
of the following:
• The long-term direction of the organisation;
• The scope of the organisation's activities;
• Securing advantage over competitors;
• Changes in the organisation's environment;
• The organisation's capability - its resources and competences including
culture, leadership, and people;
• The values and expectations of stakeholders.

➢ Strategic change is, therefore, complex in nature, made in situations of


uncertainty, and requires an integrated approach. It is different from but affects
operational decisions.
➢ For example, your organisation's key stakeholders may increase pressure to
secure growth by moving into a new area of business. Managers may pursue this
by acquiring another with competencies in that area. All this may be in response
to changes in the competitive or broader environment affecting the firm.
➢ On completion of this assignment, you should have produced a report of your
analysis and a set of recommendations that could be implemented.
➢ Your work will be assessed on your ability to research and identify an appropriate
strategic change, refine it based on the application of appropriate
methodologies to analyse the business and industry, and produce a set of
recommendations to implement the change.
➢ Consult your tutor if you are uncertain about any aspect of the assignment.

Leadership, People, and Change 5


Academic Rigour

➢ You should give clear and specific justification for the recommendations. They
should be based on evidence, good research and analysis, and thorough
critical analysis using the theories, approaches and methods you have learnt
whilst studying this unit and wider reading. This will achieve far more than simple
description.
➢ You should cite every source you use and give clear references. We
recommend the Harvard referencing system, but any standard system is
acceptable, as long as it is consistent.
➢ Your assignment must, of course, be entirely your own work and there are severe
➢ penalties for plagiarism outlined in the Cardiff documents What is Academic
Misconduct?
➢ Guidance for Candidate and Avoiding Plagiarism and Collusion: Guidance for
Candidates.

Mark Scheme

Please also read the mark scheme thoroughly. This outlines what you need to
achieve to gain marks in each section. It will give you a good idea of the areas you
need to explore and the information, analysis and conclusions you need to present
in each section, It will also show you how effective and thorough your work needs
to be,

Format
The total assignment should be 4,000 words including all FOUR (4) components of
the task, the bibliography and appendix.

Leadership, People, and Change 6


Appendices

There is no requirement for appendices nor a penalty for not including them, but
they do provide an opportunity to demonstrate that your ideas and
recommendations are supported by relevant academic models and research,
Any appendices should be no more than FOUR (4) pages long. You should use it
to present supporting information that is too detailed to include in the main body
of your assignment.
Appendices are not included in your word count nor allocated any marks. But well
produced appendices can support your report and help you gain marks for those
sections to which they refer. You should only include relevant information in your
appendices and make reference to them in the body of the assignment.
You might, for example, include additional details of your industry or business or
detailed analysis from one of the analytical tools,

Bibliography
You should include a bibliography that references all information you have used
(printed and online materials) to produce your assignment.

Leadership, People, and Change 7

Common questions

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Stakeholders' expectations play a crucial role in the strategic change process by driving managerial focus and resource allocation. Pressure from key stakeholders, such as expectations for growth, can lead to significant strategic shifts like entering new business areas or acquiring complementary firms . Organizations need to balance these expectations with their capabilities and resources, integrating them into the strategic vision to ensure alignment and support from stakeholders . Ignoring stakeholder expectations could lead to resistance, misalignment with organizational goals, and failure in strategic initiatives.

Strategic change differs from operational decisions in scope and impact. Strategic change pertains to broader aspects such as the long-term direction, scope, and competitive advantage of the organization. It involves the organization's capabilities, resources, leadership, and people, as well as the values and expectations of stakeholders . Unlike operational decisions, which are routine and immediate, strategic changes are complex, uncertain, and require an integrated approach. These changes can affect the overall trajectory of the organization and require careful planning and execution .

Academic rigor enhances the quality of strategic change recommendations by providing a well-researched, evidence-based approach to decision-making. It involves thorough critical analysis using established theories, methodologies, and wider reading . Rigorous academic work ensures that recommendations are not only descriptive but also critically justified with clear references and citations, which adds credibility and reliability to the findings . This comprehensive approach helps mitigate potential risks associated with strategic change and improves the likelihood of successful implementation.

Strategic change can significantly affect an organization's culture and recruitment by altering values, norms, and behaviors within the organization. This may create resistance among employees, necessitating strategic management to mitigate negative impacts. Effective management strategies include clear communication, involving employees in the change process, training programs to bridge skill gaps, and aligning the change with the organizational vision . Additionally, providing support systems and incentives can aid in smooth transitions, minimizing disruption to performance and ensuring that recruitment aligns with new competencies required by the strategic change .

Successful implementation of strategic change requires leadership capabilities such as strategic vision, effective communication, adaptability, and the ability to inspire and motivate employees. Leaders must critically evaluate and apply appropriate leadership models and approaches to guide decision-making. They need to foster an environment of trust and collaboration, empowering teams, and managing resistance effectively . These capabilities enable leaders to navigate the complexities of strategic change, ensuring alignment with organizational goals and sustaining competitive advantage .

The primary steps in selecting an organization for strategic change analysis involve three key phases. First, you select an industry that interests you, such as commercial airlines, banking, fashion retail, or IT . Second, you choose a specific business within that industry, which could be a standalone company or a unit within a larger group . Lastly, you identify a strategic change within that business, either planned or proposed, which will form the basis of your analysis and recommendations .

Including a bibliography and appendices in a strategic change report is important to substantiate claims and provide transparency in the research process. A bibliography lists all sources of information, ensuring proper credit and allowing readers to verify and explore further . Appendices offer detailed supporting data that is too extensive for the main body, such as in-depth analyses or models, and are referenced throughout the report to bolster arguments . These inclusions enhance the report's credibility and comprehensiveness, aiding reader understanding and facilitating informed decision-making.

Critical environmental analysis involves using various methods to assess external and internal factors influencing an organization. Common methods include SWOT analysis, which evaluates strengths, weaknesses, opportunities, and threats, as well as PEST analysis to examine political, economic, social, and technological factors . These analyses help identify strategic changes by highlighting areas for improvement or adaptation in response to industry trends, competitive dynamics, and regulatory developments . Integrating these methods with industry-specific insights provides a comprehensive understanding, guiding the strategic change process effectively.

A report on strategic change should be structured with an introduction, background on the organization and strategic changes, analysis of industry and organization, strategic change recommendations, and a bibliography. The introduction should provide context in 200 words or less. Following sections should detail the analysis and recommendations for each task component . Appendices can be included for detailed supporting information, though they are not compulsory . This organization ensures clarity and logical flow, allowing each section to build upon the previous, culminating in a well-rounded set of findings and recommendations.

The analysis of leadership models and theories is central to developing effective strategies for managing organizational change. It provides frameworks for understanding leadership dynamics, decision-making processes, and influence on organizational culture and performance . By evaluating different models, such as transformational or situational leadership, and their applicability to the organization's context, leaders can adopt approaches that best fit the strategic objectives and manage change more effectively . This alignment ensures that leadership practices support the vision, foster employee buy-in, and contribute to the successful implementation of strategic initiatives .

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