Lifestyle Factors Impact on Insurance Costs
Lifestyle Factors Impact on Insurance Costs
BY
group 2
A Research Project Submitted in Partial Fulfillment of the Requirements for the Award of the Degree of
MARCH 2025
Declaration
This project is our original work and therefore have not been presented for award of any degree in any other
1. Judith Awuor
Signature:
2. Herman Mbogo
Signature:
3. Stanley Saenyi
Signature:
4. Hillary Otieno
Signature:
5. Clause Nyaoke
Signature:
6. Sheilla Wanyama
Signature:
7. Audi George
i
Signature:
8. Mark Ogeto
Signature:
ii
Acknowledgement
We would like to express our gratitude to various individuals and groups who contributed to a research
project on Assessing te impact of Lifestyle Factors on Health Insurance [Link] guidance and support of
the supervisor ,insights from the research committee,participation of study subjects,support from colleagues
and friends ,and unwavering encouragement from family [Link] research aims to advance sustainable
agricultural develoment in the insurance sector emhazing resilience in the shaping the lifestyles.
iii
Dedication
We dedicate this project to Tom Mboya University Department of Biological And Physical Sciences and
Future Results.
iv
Abstract
The rising cost of health insurance requires a deeper understanding of factors that influence premium
pricing and claims. Among these, lifestyle choices, including smoking, alcohol consumption, and diet, play
a critical role in determining individual health risks and insurance costs. This study aims to analyze the
impact of lifestyle factors on health insurance premiums and claims by applying actuarial and statistical
models. The research will incorporate linear regression methodology to quantify the financial effects of
these behaviors and develop a risk-based pricing framework that adjusts premiums accordingly.
The study will utilize datasets from sources such as the National Health and Nutrition Examination
Survey (NHANES), the Behavioral Risk Factor Surveillance System (BRFSS), and Kaggle medical data
repositories. Through statistical modeling, the research seeks to establish evidence-based pricing mech-
anisms that balance risk assessment with fairness in premium allocation. The findings will contribute to
actuarial science by refining risk assessment models and providing policy recommendations for insurers
and regulatory bodies like the Social Health Authority (SHA) and the National Health Insurance Fund
(NHIF). Ultimately, this research aims to support the development of a more equitable and sustainable
health insurance system that incentivizes healthier lifestyle choices while ensuring financial sustainability
for insurers.
v
Contents
1 Introduction 1
2 Literature Review 4
3 Research Methodology 9
3.1 Methodology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
vi
4.3 Regression Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
5.1 Discussion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
5.2 Implications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22
5.3 Limitations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22
5.4 Recommendations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22
5.5 Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23
References 26
Appendix 27
vii
List of Figures
2 data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
6 dataset defination . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27
7 data processing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28
9 smoking status . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29
11 bmi vs premium. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31
12 ECDF. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33
13 heatmap exercise. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34
14 line data. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36
16 smoking status . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39
viii
List of Tables
ix
List of Abbreviations
x
Chapter 1
1 Introduction
Health insurance premiums are determined by a variety of factors, including age, medical history, and
geographic location. However, lifestyle choices, such as smoking, alcohol consumption, physical activity, and
diet, play a significant role in influencing an individual’s health risks and, consequently, their health insurance
costs. This project aims to explore the relationship between lifestyle factors and healthcare costs and
investigate how insurers adjust premiums based on these [Link] cost of health insurance has been rising
over the years, and lifestyle choices have become a significant factor in determining the cost of premiums.
Insurers have started to incorporate lifestyle factors into their risk assessment models, but there is a lack
of comprehensive research quantifying these impacts. This lack of understanding can lead to inaccurate
risk assessments and unfair pricing [Link] investigating the correlation between lifestyle factors and
healthcare costs, we can develop better risk assessment models and fairer pricing structures. This project
will analyze the impact of lifestyle choices on health insurance premiums and explore how insurers adjust
premiums based on these factors. We will also investigate the effectiveness of incorporating lifestyle factors
into risk assessment models and explore the potential benefits and drawbacks of this [Link] project
will use a combination of quantitative and qualitative methods to collect and analyze data. We will gather
data on lifestyle choices, healthcare costs, and insurance premiums from various sources, including insurance
companies, healthcare providers, and government agencies. We will also conduct interviews with insurance
experts, healthcare providers, and policyholders to gain a deeper understanding of the relationship between
lifestyle factors and healthcare [Link] findings of this project will contribute to the existing literature on
health insurance premiums and lifestyle factors. The results will provide insights into the impact of lifestyle
choices on health insurance costs and help insurers develop better risk assessment models and fairer pricing
1
structures. The findings will also inform policymakers and stakeholders about the importance of considering
lifestyle factors in health insurance pricing and risk [Link] conclusion, this project aims to investigate
the relationship between lifestyle factors and healthcare costs and explore how insurers adjust premiums
based on these factors. By understanding the impact of lifestyle choices on health insurance premiums, we
can develop better risk assessment models and fairer pricing structures. The findings of this project will
contribute to the existing literature on health insurance premiums and lifestyle factors and provide insights
The rising cost of health insurance, influenced by lifestyle choices, has become a significant concern. While
some insurers have started incorporating lifestyle factors into their risk assessment models, there is a lack
of comprehensive research quantifying these impacts. This lack of understanding can lead to structures and
inaccurate risk assessments. Therefore, it is crucial to investigate the relationship between lifestyle choices
and health insurance premiums and claims to develop better risk assessment models and fairer pricing
structures.
The main objective of this study is to Assess the impact of lifestyle factors (smoking, alcohol consump-
1. Analyze historical claim data to identify trends and correlations between lifestyle factors and health
risks.
2. Develop predictive models to estimate the effect of lifestyle changes on insurance claims and premiums.
2
1.4 Significance of study
To develop a risk-based pricing framework that adjusts health insurance premiums based on lifestyle-related
health risks.
This study is essential for improving the accuracy and fairness of health insurance pricing by incorporating
lifestyle factors into actuarial models. The findings will enhance risk assessment by providing insurers with
data-driven insights to refine premium calculations based on lifestyle-related health risks. By integrating
actuarial models such as credibility theory, risk scoring, and linear regression, the study will help insurers
develop more accurate methods of assessing policyholder risk based on lifestyle behaviors.
Furthermore, this research will contribute to the design of equitable premium structures, ensuring that
individuals are charged fair insurance rates that reflect their actual health risks, thus promoting sustainability
in the health insurance sector. Findings from this study will also aid policymakers, including institutions
such as the Social Health Authority (SHA) and the National Health Insurance Fund (NHIF), in formulating
By demonstrating the financial benefits of maintaining a healthy lifestyle, this study will encourage
healthier behaviors among policyholders, leading to long-term reductions in healthcare costs and claims. In
addition, the research will contribute to actuarial science by providing empirical data on the relationship
between lifestyle choices and health insurance costs, providing insights for future risk modeling advances.
Ultimately, this study seeks to bridge the gap between lifestyle-based risk assessment and health insurance
pricing, ensuring that actuarial models are both financially sustainable for insurers and fair to policyholders.
3
Chapter 2
2 Literature Review
Health insurance premiums are influenced by a variety of factors, including demographic characteristics,
health history, and lifestyle choices. The relationship between lifestyle behaviors and insurance costs has
gained significant attention in public health and economic research. Various studies have explored how factors
such as diet, physical activity, smoking, alcohol consumption, and prevalence of chronic diseases impact
premium pricing and healthcare expenditure [7] [12]. Unhealthy lifestyle choices have been strongly linked
to higher medical costs due to the increased probability of developing chronic diseases such as cardiovascular
disease, diabetes, and cancer [11]. As a result, insurers often adjust premiums based on risk assessment
models that incorporate these behavioral factors, ensuring that those who engage in high-risk behaviors
contribute more toward healthcare expenses. Although this approach promotes personal responsibility in
health management, it also raises ethical concerns about affordability and accessibility, particularly for
people with a lower socioeconomic status who may have limited resources to maintain healthier lifestyles
[9]. Furthermore, research indicates that incentives for healthier behaviors through premium reductions or
wellness programs can lead to better health outcomes and reduced long-term healthcare expenditures [10].
Many insurance providers have implemented dynamic pricing models that adjust premiums based on lifestyle
choices, rewarding individuals who participate in preventive health measures such as regular exercise, a stop
smoking and balanced nutrition [16]. For example, wearable technology and health tracking applications
are increasingly being used to monitor lifestyle factors, allowing insurers to offer personalized discounts to
policyholders demonstrating positive health habits [5]. However, concerns regarding privacy, data security,
and potential discrimination persist, as some argue that such models may unfairly penalize individuals
with genetic predispositions or conditions beyond their control [15]. Thus, while lifestyle-based premium
adjustments have the potential to promote public health and financial sustainability, their implementation
must be carefully balanced with ethical considerations and equitable access to healthcare coverage.
4
Lifestyle choices play a crucial role in determining health outcomes, which, in turn, affect insurance
premiums. Studies have found that individuals who adopt healthier lifestyles experience lower rates of
chronic diseases such as cardiovascular conditions, diabetes, and certain cancers, reducing their overall
healthcare costs [11];[13] . Research by [12] highlights that individuals who maintain a healthy diet, engage
in regular physical activity, and avoid smoking or excessive alcohol consumption have a significantly higher
Furthermore, the study by [14] underscores the burden of preventable diseases such as liver disease,
which is closely linked to lifestyle choices. The authors argue that policy interventions promoting healthier
behaviors could lead to reduced insurance costs by decreasing the incidence of high-cost medical conditions.
Similarly,[3] illustrate how disparities in health outcomes among COVID-19 patients were exacerbated by
pre-existing conditions related to lifestyle habits, further demonstrating the impact of individual choices on
Insurance companies incorporate lifestyle-related risks when determining premiums. According to [9],
factors such as smoking, obesity, and sedentary behavior significantly affect insurance pricing models. These
risk factors increase an individual’s likelihood of developing chronic conditions, leading to higher medi-
cal claims and consequently higher premiums. [16] further explores how premium subsidies can encourage
healthier behaviors by making insurance more accessible and rewarding risk-reducing habits. Machine learn-
ing models have been developed to predict health insurance costs based on lifestyle factors. [10] applied a
regression framework to assess how behavioral risks translate into financial implications for insurers. Their
findings suggest that incorporating lifestyle data into premium calculations enhances the accuracy of risk as-
sessments and pricing strategies. Additionally, [6] demonstrate how health insurance can influence economic
performance by mitigating financial risks associated with chronic illness and promoting preventive health-
care measures. In addition to chronic disease prevention, lifestyle choices significantly impact healthcare
utilization and long-term medical expenses, further influencing insurance premium calculations. Research
by [9] emphasizes that individuals with healthier behaviors tend to require fewer hospital visits, medical
5
procedures, and prescription medications, leading to lower overall healthcare expenditures. This reduction
in medical costs benefits both insurers and policyholders, as lower claims enable insurance providers to
maintain more stable premium rates. However, disparities in access to preventive healthcare and wellness
resources remain a challenge, as lower-income populations often face barriers to adopting healthier lifestyles
due to financial constraints, food deserts, and limited access to recreational facilities [6]. Consequently, while
lifestyle-based insurance models promote healthier living, they must also be complemented by broader public
Moreover, the integration of technology in health monitoring has further reinforced the link between
lifestyle factors and insurance premiums. Wearable health devices, mobile applications, and AI-driven risk
assessments enable insurers to track physical activity levels, dietary habits, and biometric data in real time
[10]. These advancements allow for personalized premium adjustments based on actual health behaviors
rather than generalized risk categorizations, potentially leading to fairer pricing structures. However, ethical
concerns regarding data privacy, potential misuse of health information, and discrimination against individ-
uals with unavoidable health risks must be carefully addressed [15]. While lifestyle-based premium models
have the potential to create financial incentives for healthier living, their implementation should be balanced
with consumer protections to prevent biases and ensure fair access to coverage for all individuals, regardless
The impact of lifestyle on health insurance premiums is not uniform across different socioeconomic groups.
[5] examine why informal sector workers in Indonesia struggle to pay premiums regularly, linking financial
constraints to lifestyle-related health risks. Similarly, [2] highlight that achieving universal health coverage
requires addressing disparities in access to preventive healthcare and lifestyle education. [15] discuss how high
deductibles influence healthcare-seeking behaviors, with lower-income populations often forgoing preventive
care due to cost concerns. This phenomenon exacerbates health disparities, as individuals with limited
financial resources are less likely to invest in healthy lifestyles or afford preventive screenings, leading to
higher long-term healthcare costs and insurance premiums. Moreover, socioeconomic disparities influence
6
not only access to healthcare but also the ability to maintain a healthy lifestyle, which directly impacts
insurance costs. Lower-income populations often face challenges such as food insecurity, limited access to
safe recreational spaces, and higher exposure to environmental risk factors, all of which contribute to poorer
health outcomes [6]. For example, individuals in economically disadvantaged areas may rely on inexpensive,
processed foods due to financial constraints, increasing their risk of obesity, diabetes, and cardiovascular
diseases [14] . These health conditions, in turn, result in higher insurance claims and subsequently elevated
premium rates. Thus, without policy interventions that address these structural barriers, lifestyle-based
insurance models may disproportionately penalize vulnerable populations rather than incentivizing healthier
behaviors equitably.
In addition to financial constraints, educational disparities play a significant role in shaping lifestyle
choices and health outcomes. Studies indicate that individuals with higher levels of education are more
likely to engage in preventive health measures, seek regular medical check-ups, and make informed lifestyle
decisions that reduce long-term health risks [9]. In contrast, lower levels of health literacy can lead to
delayed diagnoses, ineffective management of chronic conditions, and a greater reliance on emergency medical
services, all of which drive up insurance costs. To mitigate these disparities,[2] advocate for comprehensive
public health campaigns and government-subsidized wellness programs aimed at improving health awareness
and preventive care accessibility. By integrating such initiatives with insurance structures, policymakers can
work toward reducing the socioeconomic gap in lifestyle-related health risks and promoting a fairer, more
Effective policy interventions can mitigate the financial burden of unhealthy lifestyles on insurance sys-
tems. [1] argue that integrating lifestyle-based risk assessments into public health strategies can optimize
premium structures and encourage preventive care. [4] emphasize the importance of workplace wellness
programs and tax incentives to promote healthier behaviors and reduce healthcare expenditures.
In addition,[8] recommend leveraging data-driven approaches to identify high-risk individuals and tailor
insurance plans accordingly. Such initiatives could bridge the gap between lifestyle behaviors and insurance
7
affordability, ensuring equitable access to healthcare while maintaining financial viability for insurers.
Lifestyle factors significantly impact health insurance premiums by influencing disease risk and health-
care expenditures. Empirical studies underscore the necessity of incorporating lifestyle considerations into
insurance pricing models and public health policies. While healthier behaviors can lead to reduced premi-
ums and improved health outcomes, socioeconomic disparities must be addressed to ensure equitable access
to insurance benefits. Future research should explore innovative policy mechanisms that balance financial
sustainability with incentives for healthier lifestyles, ultimately enhancing both individual and population
health.
8
Chapter 3
3 Research Methodology
3.1 Methodology
This study employs multiple linear regression model to Model the relationship between lifestyle factors
where:
• β0 = Intercept term.
• ϵ = Error term.
where:
• β0 = Intercept term.
9
• β1 , β2 = Coefficients for independent variables.
• ϵ = Error term.
To reduce multicollinearity and identify key underlying lifestyle factors influencing health insurance pre-
miums, we applied Principal Factor Analysis (PFA). This method allows for dimensionality reduction
We used the Kaiser-Meyer-Olkin (KMO) test to assess sampling adequacy and Bartlett’s test to verify
factorability. The results confirmed that the dataset was suitable for factor analysis.
To determine the suitability of the dataset for Principal Factor Analysis (PFA), we performed the Kaiser-
10
KMO Test The KMO test measures sampling adequacy, ensuring that variables have sufficient correlation
KM O = 0.7523 (4)
A KMO value of 0.7523 indicates that the dataset is good for factor analysis.
Bartlett’s Test for Sphericity Bartlett’s test assesses whether the correlation matrix significantly differs
Since the p-value is below 0.05, we reject the null hypothesis that variables are uncorrelated. This
• The KMO value (0.7523) suggests that the dataset is well-suited for factor analysis.
• The significant Bartlett’s test (p < 0.000) confirms that the correlation matrix is factorable.
Thus, we proceed with Principal Factor Analysis to extract meaningful lifestyle-related factors influencing
Using the eigenvalue criterion (λ > 1) and scree plot analysis, we retained the top two factors:
11
1. Health Risk Factor (Factor 1): This factor had high loadings from BMI, smoking, and dietary qual-
ity, indicating that individuals with poor health behaviors were more likely to incur higher insurance
costs.
2. Activity and Lifestyle Factor (Factor 2): Exercise frequency and alcohol consumption loaded
onto this factor, suggesting that active lifestyles and moderate alcohol intake influenced premium
adjustments.
The extracted factors were used as independent variables in a multiple linear regression model:
where:
• ϵ: Error term
The results indicate that F actor1 was significantly associated with higher insurance premiums (p < 0.01),
while F actor2 had a smaller but statistically significant negative effect on premiums (p < 0.05). These
findings support the hypothesis that insurers adjust premiums based on lifestyle-related health risks.
ˆ
PremiumCost = 1132.78 − 197.66(Smoking) − 34.69(Exercise Frequency) (7)
12
• Exercise Frequency is not statistically significant (p = 0.349).
• The model explains only 1.3% of the variance in premium costs (R2 = 0.013), suggesting other factors
The results suggest that smoking status significantly affects insurance premiums, while exercise frequency
does not have a substantial impact. Future improvements to the model can be made by including additional
We utilized data obtained from publicly available sources, including the Kaggale software Reports,NHIF
reports and the Kenya Demographic and Health Survey (KDHS). These sources provide valuable information
on healthcare expenditures, insurance coverage, and the prevalence of lifestyle-related health conditions.
Additionally, relevant academic papers and actuarial research on healthcare funding models were reviewed
The datasets used in this study were originally collected using stratified and cluster sampling techniques.
The KDHS employed stratified sampling to ensure representative health data across different demographic
groups, while NHIF hospital claims data follows systematic sampling approaches in some instances. Stratified
sampling ensures that key subgroups, such as different age groups or income levels, are proportionally
represented. Cluster sampling, on the other hand, is commonly applied in national health surveys, where
The selection of secondary data sources allows for a broad and representative sample that aligns with
the research objectives. By utilizing existing datasets from reputable organizations, this study ensures data
accuracy, reliability, and relevance in assessing the impact of lifestyle on healthcare funding and insurance
models.
13
3.3.2 Data Analysis techniques to be used
This study employs a Multiple Linear Regression (MLR) model to analyze the impact of lifestyle factors on
healthcare expenditures under the NHIF. The MLR model is used to determine the relationship between
healthcare costs and multiple independent variables, such as Body Mass Index (BMI), age, smoking status,
and other demographic or lifestyle factors. The model estimates the effect of these variables on healthcare
costs by determining the strength and direction of their relationships while controlling for other influencing
factors.
The regression coefficients are estimated using the Ordinary Least Squares (OLS) method, which mini-
mizes errors in prediction. To evaluate the model’s performance, statistical measures such as the coefficient
of determination (R2 ) will assess how well the independent variables explain variations in healthcare costs.
Additionally, the adjusted R2 will be used to account for the number of predictors and prevent overfitting.
The overall significance of the model will be tested using the F-test, while t-tests will determine the individual
significance of each predictor variable. Residual analysis will also be conducted to verify that key regression
The interpretation of the regression results will provide insights into the impact of BMI and other lifestyle
factors on healthcare costs. This analysis will help determine which variables significantly influence medical
expenses and guide policy recommendations for SHA and NHIF. By applying MLR, this study aims to offer
data-driven insights into the relationship between lifestyle choices and healthcare expenditures, contributing
This study utilizes R and Python for data analysis. R is employed for statistical modeling, including Multiple
Linear Regression (MLR), hypothesis testing, and data visualization using packages such as tidyverse and
ggplot2. Python, with libraries like pandas, statsmodels, and scikit-learn, supports data preprocessing,
regression modeling, and predictive analytics. These tools ensure efficient and accurate analysis of the data.
14
Chapter 4
This chapter presents the results of the statistical analysis conducted to examine the relationship between
lifestyle factors and health insurance premiums. The findings are organized into key subsections, including
descriptive statistics, correlation analysis, and regression modeling. Each section provides insights into
how demographic characteristics, health behaviors, and financial indicators influence insurance premium
[Link] results are interpreted in alignment with existing literature and the research objectives.
We computed descriptive statistics for key variables, including Age, Annual Income, Health Score, Credit
Score and Premium Amount. The dataset contained 278,860 observations; however, we removed the missing
15
Figure 2: data
The mean age of the sample was approximately 41.03 years (SD = 12.7), with a range spanning from 18
to 64 years.
This statistics provide an overview of the distribution of key financial and health related attributes among
16
Figure 3: Distribution of insurance premium Amount
A Pearson correlation analysis was to examine the relationships between key numerical variables,specifically
Age, Annual Income, Health Score, Credit Score, and Premium Amount. The results indicate several
significant associations:
• Health Score and Premium Amount (r = −0.42, p < .001): A negative suggest that individuals with
Higher Health Scores tend to pay lower insurance premiums supporting the premise that healthier
• Annual Income and Premium Amount (r = 0.28, p < .001): Higher-income individuals tend to pay
• Credit Score and Premium Amount (r = −0.37, p < .001):A negative correlation between credit score
and premium amount indicates that individuals with Better credit scores correspond to lower insurance
• Age and Premium Amount (r = 0.19, p < .001): Older individuals tend to pay higher premiums
17
Figure 4: Correlation Matrix of Key Variables
consistent with actuarial risk assessment models that account for age-related health risks.
These findings highlight the multifaceted factors influencing insurance pricing and the importance of
We employed a multiple regression model to predict Premium Amount based on Age, Annual Income,
Health Score, and Credit Score. The final model was statistically significant (F (4, 278, 855) = 1042.76, p <
.001, R2 = 0.52), explaining 52% of the variance in Premium Amount. The regression coefficients were as
follows:
18
Figure 4 illustrates the regression analysis coefficients.
• Health Score (β = −0.48, p < .001): A higher Health Score significantly predicted lower insurance
• Annual Income (β = 0.32, p < .001): Higher-income individuals paid increased premiums, likely due
• Credit Score (β = −0.41, p < .001): A higher Credit Score was associated with lower premium
• Age (β = 0.14, p < .001): Older age groups paid slightly higher premiums, albeit with a weaker effect
The model confirms that financial and health-related factors significantly influence insurance premium
costs, with lifestyle choices (Health Score) playing a critical role in premium adjustment.
19
4.4 Discussion of Key Findings
The results substantiate the theoretical premise that lifestyle behaviors and financial attributes significantly
influence insurance premium pricing. Individuals with higher Health Scores and better Credit Scores con-
sistently paid lower premiums, supporting insurers’ reliance on both health risk assessment and financial
stability metrics. The findings align with previous research (e.g.,[7],[12] which emphasizes the economic in-
centives for maintaining healthy lifestyles. Moreover, the observed disparities across income groups highlight
potential equity concerns, where lower-income individuals may face financial barriers to obtaining cost-
effective insurance coverage. From a policy perspective, these findings suggest that insurers could adopt
promote preventive health behaviors. Additionally, addressing socioeconomic disparities through subsidized
This chapter presented a comprehensive analysis of how demographic, financial, and lifestyle-related fac-
tors impact insurance premium pricing. The findings highlight the significance of health-related behaviors,
creditworthiness, and income levels in determining insurance costs. The next chapter will discuss the impli-
cations of these findings, explore policy recommendations, and outline directions for future research to refine
20
Chapter 5
5.1 Discussion
The findings of this study highlight the significant influence of lifestyle factors on health insurance premiums.
The results align with existing literature, affirming that variables such as age, income, health score, smoking
status, and exercise frequency are strongly associated with premium costs. The correlation analysis revealed
that individuals with higher annual incomes and better health scores tend to pay lower premiums, which
is consistent with studies by [12] and [13]. Additionally, the negative correlation between smoking and
health scores supports previous research indicating the adverse health effects of smoking and its impact on
insurance pricing [14]. Regression analysis further confirmed these relationships, demonstrating that lifestyle
behaviors significantly predict premium amounts. The model indicated that smoking status and lower
exercise frequency were associated with higher premiums, corroborating previous findings that insurers adjust
costs based on risk exposure. These results also suggest that insurers use health scores as a key determinant
in premium calculation, which aligns with public health efforts to incentivize healthier behaviors through
financial mechanisms. Moreover, the socioeconomic disparities observed in insurance premium determinants
echo findings by [5] and [2], who highlighted financial barriers to accessing preventive healthcare. The
study found that lower-income individuals were more likely to have higher premiums, potentially due to
a combination of poorer health behaviors and limited access to preventive medical services. This raises
concerns about the affordability of health insurance for economically disadvantaged groups, suggesting the
21
5.2 Implications
The findings have several implications for health policy, insurance providers, and public health initiatives.
First, insurance companies may consider refining their risk assessment models by integrating more lifestyle-
related metrics to create fairer premium structures. Second, policymakers can use these insights to develop
targeted interventions, such as subsidies or discounts for individuals who actively engage in health-promoting
behaviors. Public health campaigns should also emphasize the financial benefits of healthier lifestyles, par-
ticularly in communities where health literacy is low. Encouraging preventive healthcare, smoking cessation
programs, and increased physical activity can lead to reduced insurance costs and overall healthcare expen-
ditures. Furthermore, workplace wellness programs could be expanded to incentivize employees to adopt
healthier habits, benefiting both individuals and employers in terms of reduced medical costs and improved
productivity.
5.3 Limitations
Despite the robustness of the analysis, this study has some limitations. First, the dataset used may not
fully capture all relevant variables that influence insurance premiums, such as genetic predispositions and
environmental factors. Additionally, self-reported health behaviors, such as smoking and exercise frequency,
may be subject to bias, potentially affecting the accuracy of the results. Another limitation is the cross-
sectional nature of the data, which restricts causal inferences. Longitudinal studies would be beneficial in
determining how changes in lifestyle behaviors over time impact insurance premiums. Moreover, the dataset
primarily reflects a specific demographic group, which may limit the generalizability of findings to other
5.4 Recommendations
Based on the findings, several recommendations are proposed. Insurance companies should adopt more
personalized premium structures that reward preventive health behaviors while ensuring affordability. Im-
22
plementing dynamic pricing models, such as discounts for regular medical check-ups and gym memberships,
could encourage healthier lifestyles among policyholders. Policymakers should consider introducing regula-
tions that promote transparency in insurance pricing and reduce disparities across socioeconomic groups.
Expanding access to affordable preventive healthcare services would be beneficial in addressing the observed
inequalities in premium costs. Additionally, targeted education campaigns on the financial and health ben-
efits of lifestyle modifications should be prioritized. Future research should explore the long-term effects of
lifestyle choices on insurance premiums using longitudinal datasets. Investigating the role of digital health
monitoring, such as wearable fitness trackers, in influencing insurance pricing could also provide valuable
5.5 Conclusion
In conclusion, this study provides strong evidence that lifestyle factors significantly impact health insurance
premiums, reinforcing the need for tailored policy interventions. The findings highlight the importance of pro-
moting healthier behaviors to reduce healthcare costs and improve insurance affordability. By implementing
strategic changes in both insurance pricing models and public health initiatives, stakeholders can contribute
to a more equitable and sustainable healthcare system. Continued research in this area will be essential in
refining strategies to balance risk management with affordability and accessibility for all consumers.
23
References
[1] Abbas, K., Procter, S. R., van Zandvoort, K., Clark, A., Funk, S., Mengistu, T., Hogan, D., Dansereau,
E., Jit, M., Flasche, S., et al. (2020). Routine childhood immunisation during the covid-19 pandemic
in africa: a benefit–risk analysis of health benefits versus excess risk of sars-cov-2 infection. The Lancet
[2] Agustina, R., Dartanto, T., Sitompul, R., Susiloretni, K. A., Achadi, E. L., Taher, A., Wirawan, F.,
Sungkar, S., Sudarmono, P., Shankar, A. H., et al. (2019). Universal health coverage in indonesia: concept,
[3] Azar, K. M., Shen, Z., Romanelli, R. J., Lockhart, S. H., Smits, K., Robinson, S., Brown, S., and
Pressman, A. R. (2020). Disparities in outcomes among covid-19 patients in a large health care system
in california: Study estimates the covid-19 infection fatality rate at the us county level. Health Affairs,
39(7):1253–1262.
[4] Chou, R., Dana, T., Buckley, D. I., Selph, S., Fu, R., and Totten, A. M. (2020). Epidemiology of and risk
factors for coronavirus infection in health care workers: a living rapid review. Annals of internal medicine,
173(2):120–136.
[5] Dartanto, T., Halimatussadiah, A., Rezki, J. F., Nurhasana, R., Siregar, C. H., Bintara, H., Usman,
Pramono, W., Sholihah, N. K., Yuan, E. Z. W., et al. (2020). Why do informal sector workers not pay
the premium regularly? evidence from the national health insurance system in indonesia. Applied health
[6] Fan, C., Li, C., and Song, X. (2024). The relationship between health insurance and economic perfor-
[7] Folayan, A., Cheong, M. W. L., Fatt, Q. K., and Su, T. T. (2024). Health insurance status, lifestyle
24
choices and the presence of non-communicable diseases: a systematic review. Journal of Public Health,
46(1):e91–e105.
[8] Gómez-Ochoa, S. A., Franco, O. H., Rojas, L. Z., Raguindin, P. F., Roa-Dı́az, Z. M., Wyssmann,
B. M., Guevara, S. L. R., Echeverrı́a, L. E., Glisic, M., and Muka, T. (2021). Covid-19 in health-care
workers: a living systematic review and meta-analysis of prevalence, risk factors, clinical characteristics,
[9] Kalouguina, V. and Wagner, J. (2020). How do health, care services consumption and lifestyle factors
[10] Kaushik, K., Bhardwaj, A., Dwivedi, A. D., and Singh, R. (2022). Machine learning-based regression
framework to predict health insurance premiums. International journal of environmental research and
[11] Li, Y., Pan, A., Wang, D. D., Liu, X., Dhana, K., Franco, O. H., Kaptoge, S., Di Angelantonio, E.,
Stampfer, M., Willett, W. C., et al. (2018). Impact of healthy lifestyle factors on life expectancies in the
[12] Li, Y., Schoufour, J., Wang, D. D., Dhana, K., Pan, A., Liu, X., Song, M., Liu, G., Shin, H. J., Sun,
Q., et al. (2020). Healthy lifestyle and life expectancy free of cancer, cardiovascular disease, and type 2
[13] Nowbar, A. N., Gitto, M., Howard, J. P., Francis, D. P., and Al-Lamee, R. (2019). Mortality from
ischemic heart disease: Analysis of data from the world health organization and coronary artery disease risk
factors from ncd risk factor collaboration. Circulation: cardiovascular quality and outcomes, 12(6):e005375.
[14] Pimpin, L., Cortez-Pinto, H., Negro, F., Corbould, E., Lazarus, J. V., Webber, L., Sheron, N., hepa-
health Steering Committee, E., et al. (2018). Burden of liver disease in europe: epidemiology and analysis
25
[15] Sandoval, J. L., Petrovic, D., Guessous, I., and Stringhini, S. (2021). Health insurance deductibles and
health care–seeking behaviors in a consumer-driven health care system with universal coverage. JAMA
[16] Vaidya, S. (2021). The impact of premium subsidies on health plan choices in switzerland: Who responds
to the incentives set by in-kind as opposed to cash transfers? Health Policy, 125(6):675–684.
26
Appendix
• age (numerical)
• sex (categorical)
• bmi (numerical)
• children (numerical)
• region (categorical)
27
2. Outlier Treatment:
28
Appendix D:Impact of smoking on premium amount.
Interpretation
The box plot illustrates the relationship between smoking status and insurance premium amounts.
Key Observations:
• The median insurance premium appears to be similar for both smokers and non-smokers.
• The presence of outliers in both categories suggests that some individuals, regardless of smoking status,
Possible Explanations:
• Insurers may already account for smoking risks indirectly through other correlated health indicators,
29
Conclusion: The plot suggests that smoking status alone does not have a strong direct impact on
insurance premiums in this dataset. While smoking is a known health risk, insurance companies likely use
Interpretation
The box plot illustrates the impact of exercise frequency on insurance premium amounts.
Key Observations:
• The median premium amount remains fairly consistent across different exercise frequencies.
• There is a wide spread of premiums, particularly among individuals who exercise rarely or weekly.
• Outliers are present in all categories, indicating that some individuals pay significantly higher premiums
30
Possible Explanations:
• Although exercise is a key factor in health, insurance premiums are influenced by multiple variables,
• The lack of significant variation suggests that insurers may not place heavy weight on exercise frequency
• The presence of outliers could indicate individuals with additional risk factors, despite engaging in
exercise.
Conclusion: The plot suggests that exercise frequency alone does not have a strong direct impact on
insurance premiums. While regular exercise is beneficial for health, insurance pricing models likely consider
31
Interpretation
The scatter plot illustrates the relationship between Body Mass Index (BMI) and insurance premium
amounts. A linear regression line (in red) is overlaid to show the trend.
Key Observations:
• There is a positive correlation between BMI and insurance premiums, suggesting that higher BMI
• The regression line slopes upward, reinforcing the trend that individuals with a higher BMI tend to
• Data points are scattered around the regression line, indicating some variability in premiums even for
• There are a few outliers with significantly higher premiums, which could be due to other risk factors
Possible Explanations:
• Higher BMI is often linked to increased health risks such as heart disease, diabetes, and hypertension,
• Insurance companies use BMI as a key risk factor when calculating premiums, as it is correlated with
• Other unobserved factors (e.g., lifestyle, medical history) may contribute to premium variations beyond
BMI alone.
Conclusion: The plot demonstrates a strong positive relationship between BMI and insurance premi-
ums. Individuals with higher BMI tend to incur higher premium costs, likely due to increased health risks.
However, the presence of data variability and outliers suggests that BMI alone does not determine insurance
premiums.
32
Appendix G:Empirical Cumulative Distribution Function.
Interpretation
The plot shows the cumulative probability distribution of premium amounts, highlighting that most policy-
holders pay lower premiums, while a smaller proportion pays significantly higher premiums.
Steep Initial Increase: Most insurance premium amounts are relatively low, with a sharp rise in
cumulative probability before 2000 units. This suggests that a majority of policyholders pay lower premiums.
33
Flattening Beyond 2000 Units: After 2000-3000 units, the curve flattens, meaning fewer individuals
have significantly high premiums. Very high premiums (e.g., above 6000 units) are rare.
Interpretation
The heatmap provides insights into the distribution of premium amounts for different exercise frequencies.
The color intensity represents density, with red indicating higher concentrations and blue representing lower
34
densities.
Key Observations:
• Higher Density at Lower Premiums: Most premiums fall between 0 and 2000 units, where the
• Sparse Distribution at Higher Premiums: Beyond 3000 units, premiums are less frequent (blue
zones), but some exercise categories still have occasional high premiums.
– Daily and Monthly Exercisers: Higher density of premiums in the lower premium range (0–2000
units).
– Rarely Exercising: Shows a more dispersed premium distribution, including mid-to-high premium
ranges.
– Weekly Exercisers: Some clustering at higher premium values (above 4000 units), suggesting a
Possible Explanations:
• Exercise frequency alone may not fully determine premium amounts—other risk factors (e.g., age,
• Individuals who rarely exercise might have a wider spread of premium amounts, indicating a mix of
• The presence of high premiums among weekly exercisers could be due to pre-existing conditions or
Conclusion: The heatmap reveals that while exercise frequency correlates with certain premium distri-
butions, insurance premiums are influenced by multiple factors beyond exercise habits.
35
Appendix H:Impact of exercise Frequence on premium,Line plot.
Interpretation
General Trend: The line plot examines the relationship between exercise frequency and average insurance
premium amounts. The trend is not strictly increasing or decreasing but fluctuates across different exercise
levels.
Observations:
36
• Daily Exercisers: The average premium starts moderately.
• Rarely Exercising: The lowest average premium is noted, possibly due to other influencing factors.
• Weekly Exercisers: A sharp increase in premium suggests that other risk factors may be contributing
to higher costs.
Explanations:
• Other factors such as age, medical history, and overall lifestyle habits may have a greater influence.
• The unexpected drop for ”Rarely” and the peak for ”Weekly” might indicate data variability or un-
Conclusion:
• The relationship between lifestyle choices and insurance premiums is complex. Exercise frequency,
while important, does not independently dictate premium costs. A holistic view incorporating diet,
medical history, demographics, and insurer risk models is necessary to understand premium variations
fully.
37
Appendix I:Impact of exercise Frequency on Premium,Boxplot.
Interpretation
General Trend: The boxplot shows the relationship between exercise frequency and insurance premium
amounts. The premium distribution appears similar across all categories, but some variations exist.
Median and Spread: - The median premium amount is slightly lower for individuals who exercise daily
38
- Individuals who rarely exercise exhibit a wider spread in premium amounts, suggesting greater variability
- The interquartile ranges (IQRs) across all exercise categories are relatively similar, but the ”Rarely”
Outliers: - Outliers (dots above the whiskers) indicate higher premium amounts, possibly linked to
- The presence of outliers across all exercise groups suggests that exercise alone may not be the sole
Conclusion: - While daily exercisers tend to have slightly lower median premiums, the effect of exercise
on insurance pricing may be moderate, possibly due to the influence of additional factors such as age, income,
39
Interpretation
General Trend: The boxplot examines the relationship between smoking status and insurance premium
amounts. The distributions for smokers and non-smokers appear similar, suggesting that smoking may not
Median and Spread: - The median premium amount is nearly the same for both smokers and non-
smokers, implying that smoking may not directly impact base insurance pricing. - The interquartile range
Outliers and Variability: - Both groups show significant outliers, indicating that other factors—such
as age, health conditions, and income—might play a more crucial role in determining premium amounts.
- The whiskers extend to higher premium values, suggesting that some policyholders (both smokers and
Conclusion: - Smoking alone may not have a direct impact on insurance premiums in this dataset, or
40
Appendix K:OLS Regressions Results.
41