Logo Design Assignment
Select a company or organization to redesign their logo, or create a logo for a fictitious company.
Step 1: Find 10 logos from the internet that represent companies similar
to your company or organization
Step 2: Complete the Creative Brief Worksheet and Creative Matrix
Step 3: Create 10 thumbnail drawings
Step 4: Create a rough draft of your best thumbnail drawing
Step 5: Scan your rough draft into the computer and place it in Adobe
Illustrator... if needed
Step 6: Trace the rough draft in Illustrator creating vector art for the fin-
ished logo.
Step 7: Apply the logo to a variety of products
Logo Design Grade
Criteria Points Grade
10 Competitor Logos 10 1-2
Creative Brief 10 Not complete
Creative Matrix 10 3-4
Poorly done
Total out of 30
5-6
Complete with some
10 Thumbnails 10 mistakes
1 Rough Draft 10 7-8
Well done with minor
Gestalt Application to Design 10 mistakes
Quality of Illustrator Logo 10
9 - 10
Logo Application to products 10 Very well done
Total out of 50
Sample: In this sample, a logo will be designed for a bakery.
For step 1 ten logos have been downloaded from the internet and placed in an InDesign or illustrator file
W hich of the two Bank of America
logos is more appropriate? How
does knowing your client and the ser-
vices they provide guide your design
decisions?
Creative Brief Worksheet
In order to create a successful design that meets your clients needs, you must first take the time to get to know your client and
what their companies needs are. Below is a client brief that a design company uses when beginning a job for a client.
Complete this worksheet for your client. Although you are not the client, imagine that you are and complete Creative Brief Work-
sheet.
Project Summary
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Audience Profile Who your target audience is, and what they care about.
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Targeted Message
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Creative Brief Worksheet Sample
In order to create a successful design that meets your clients needs, you must first take the time to get to know your client and
what their company’s needs are. Below is a client brief that a design company uses when beginning a job for a client.
Complete this worksheet for your client. Although you are not the client, imagine that you are and complete the form. Only type
in the white areas. 5IFUFYUJOSFEBSFTBNQMFBOTXFST)JHIMJHIUBOEUZQFPWFSUIFSFEUFYUUPDPNQMFUFUIFGPSN
Name of Company or Organizaion: Pepin Pastries (Pepin means “seed of fruit”)
Project Summary
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Fine French pastries as well as numerous baked goods
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New business, not open yet.
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Establish a visual presence in the community that appropriately identifies what my business sells
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Open 5 chain stores in the north-eastern Ohio
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None
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Any and all people who enjoy baked goods. Health conscious people, expect women 30-50
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Earth tones because of the warm colors that enhance the feeling of warm baked goods
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Perhaps some images from Paris or baking materials
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None
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Quality baked goods with parisian specialties
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Signs, business cards & letterheads, ads, product labels, coffee cups, t-shirts, etc.
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List competitors here
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Our baked goods are for a mature & healthy eaters eaters who enjoy an international flavor.
Targeted Message
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Healthy Parisian Pastries
Creative Matrix - Pepin Pastries
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Noun Noun Noun Verb Verb Animorph
Pastries Chef Paris Cooking Eating Cat
Flour Hat Eiffel tower Kneading Sharing Black cat
Wheat Star rating Cafe Baking Tasting Window sill
Fruit Apron Bread Mixing Serving Milk
Cream Stove Notre Dame Rolling Table settings Food Dish
Eggs Oven Seine River Cutting Forks & spoons Stretching
Dough Fire Louvre Decorating Sitting Cat eyes
Pies Pots, pans, trays Artists Icing Talking Curved tail
Tarts Utensils Napoleon Serving Drinking Purrrr
Rough Draft
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This may be the image you scan and trace in illustrrator.
4” x 4”
pastries pastries
10 Thumbnails
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Rough Draft
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This may be the image you scan and trace in illustrrator.
4” x 4”
Logo in Black and White
Colors are important but not as crucial as you might think.
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final approval. If your logo doesn’t look good in black and
white, it won’t look good no matter what color scheme you
choose. It’s true that a color version of your logo will substan-
tially outperform a black and white one by 300% or more.
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white or one color impressions your logo will make over it’s
lifetime is exponential compared to color impressions.
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design and the colors that support the mischievous personal-
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client by simply removing the drop shadows surrounding the
text in the black copy- thus improving legibility.
PANTONE color matching
The PANTONE color matching system is the de facto standard
for commercial printers, with over 1,000 colors from which to
choose. Pantone colors are used by professional print shops
around the world. It`s a universal color system that helps de-
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simply specify an ink color using a PANTONE formula guide
and the printer buys a container of ink mixed to match the
formula to print your job.ÊIt
is the best, least-
expensive way to
get a near-perfect
color match.