Scribd
Upload
22 views3 pages

Online Marketing Strategy for Textiles

The project aims to develop an online marketing strategy for a 50-year-old textile manufacturing company with 27 outlets in the US, seeking to increase its online presence from 20% to 50% of its marketing efforts. Key tasks include creating a digital marketing strategy, identifying targeting parameters for product categories, and developing ad creatives. The project will also outline budget allocation for platforms and strategies to enhance awareness, engagement, and conversion metrics.

Uploaded by

pranjali.edu001
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
22 views3 pages

Online Marketing Strategy for Textiles

The project aims to develop an online marketing strategy for a 50-year-old textile manufacturing company with 27 outlets in the US, seeking to increase its online presence from 20% to 50% of its marketing efforts. Key tasks include creating a digital marketing strategy, identifying targeting parameters for product categories, and developing ad creatives. The project will also outline budget allocation for platforms and strategies to enhance awareness, engagement, and conversion metrics.

Uploaded by

pranjali.edu001
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Behavioral Marketing

Course-End Project Problem Statement


Project Name: Online Marketing Strategy for Textile

Manufacturing Company

Project objective:

A 50-year-old textile manufacturing company, having 27 outlets across different cities


in the US, wants to run a marketing campaign. The company wants to increase its
profit margins and become a popular brand in the US. They also want to analyze their
existing customer data and create a marketing strategy. In this project, you will create
a marketing strategy that will help the company become a well-known textile brand
and attract more customers over a period.

Project description:

The textile manufacturing company is new to the online space and wants to make
sure they are visible to potential customers. They are not sure which marketing
strategy to adopt and how to run campaigns to target potential customers. The
details of the company are given below.

Brand Target annual Current marketing Brand


Annual revenue
age revenue model investment
50 80% offline and 20 %
200,000,000 500,000,000 15,000,000
years online

Products Age category Revenue contribution


Men’s casual jeans 18 and above 30%
Women’s saree 18 and above 20%
Kids’ wear Under 5 50%

Note: The brand’s customers live in tier-1 and tier-2 cities in the US.

© Copyright 2022, Simplilearn. All rights reserved. Page | 1


Tasks:

1. Create a digital marketing strategy to increase the effort on the online

channel from 20% to 50%, and list the platforms that you suggest along with

the reasons

2. List the targeting parameters for each product category, and explain each of

them in detail

3. Write a sample script for an ad creative (1 static and 1 video)

4. State how much will you spend on each platform, and why

5. State your strategy to increase each of the following:

a. Awareness

b. Engagement

c. Conversion

6. List the metrics you will consider for preparing the marketing plan to

increase conversions

Note: Submit your answers in a document format outlining the solutions given

© Copyright 2022, Simplilearn. All rights reserved. Page | 2

You might also like