Problem Statement
• Uneducated tea farmers struggle to identify the
diseases early. Late detection, often after
harvest, leads to substantial crop loss and
diminished overall quality.
• The lose in revenue is around 2,865 crore per
year.
• Out of 1.7billion kg of annual production, 142
million kg is gone into dust due to pests , which
accounts for almost 12% of total production.
• Lumpsum of 12,000INR /hector is spent alone
on the pesticides each year .
• Lower yeilds can lead to unstagnancy in the
pays to estate workers .
The Product
TeaTech , is a revolutionary platform designed specifically for
Unique Value Proposition
tea farmers in India , making them empowered and self- • On tea teach farmers can input symptoms or upload tea
dependent:- leaf pictures
• It helps in early detection and curation of diseases in the tea
plants. • At backend the program will fetch the data from the
backend to run the algorithm
• Helps in improving both quality and quantity of harvest
• Reduces the revenue loss and improving the overall the • After the algos are executed successfully , name of the
profit. disease and the curatives measures are given as an
• Bridging the gap the between small growers and large output.
plantation estates • TeaTeach uses machine learning algorithms to for precise
detection of disease:-
Premium member
o Convolutional neural network (CNN) is a artificial neural
algo used for image recognition and processing.
o Transfer learning :- In this type of algorithm, machine
learns automatically from pervious arguments
• All the dataset and the machine learning algorithm will
be stored in a server.
• Which makes it easily deployable on phone as well as on
PCs.
• It has user friendly interface , with input and output
translation in Assamese language as well.
Market Analysis
There are mainly two types of tea producers all over India
Competitors
• Small growers(STGs) :- it includes small
businessmen/family estate owners.
o a lot of their money is spent in disease detection from
factories .Moreover , since estates are small , more
plants are susceptible to disease.
o TeaTech could play a vital role for both cost ❖ But none of the platform focuses specifically on tea
cutting(transport cost-60rs/km + quality testing cost ) as disease detection , neither does any of them provide any
well as for disease prevention curative measures nor they are as accurate as TeaTech.
• Plantations estates owners(RTGs) :- it includes large
corporates or state ownership
o These owner have to spend a lot of money and resources
to deploy machines(4-5lkah + maintenance) and
experts(50k/month) for disease identification in their
production units.
o While the same job could be easily done without making
such heavy investment by using TeaTech at a much prior Tea rolling machine and Arnott-Macintosh sorter
stage.
Proprietor
50%
Local 4%
business/famil
y gowers
Plantation
Estate 46%
ESTATE OWNERSHIP
Market Strategy Major tea industries in India
B2B Model D2C Model
• STGs and Estate owner will be the targeted • Day laborers and the
businesses here individual proprietor will the
• Businesses can buy a monthly subscription plan , targeted customers here
which are divided into two categories:-
• These customers can buy a
• Basic plan :
monthly subscription as well
o Data security and storage(upto certain 15GBs)
• D2C subscription plans will be
o Multiple access very basic with much less
o Only audio and text input prices making it affordable for
o Curative suggestion everyone .
• Premium plan: • The plan would include
o More data storage and security options namely:-
o More number of access o Visual and audio input
o Visual inputs o Text inputs in regional
o Detection of the stage of diseases language(currently in
o More precautionary and curative suggestions Assamese only)
o Data monitoring by the higher authorities o Name and basic curative
suggestion of disease
Trends in production from RTGs and STGs
• Data Acquisition & Management: Continuously updating data
and ML models to maintain latest dataset and machine
learning algorithm
Business operation
• Development & Maintenance : Fixing bug and performance issues Premium member
along with improving user interface and introducing new features
• Learning & Adaptation: regularly analyzing the user data and the
adapting the model according to the market trends.
• Staying updated on the latest advancement in AI and agriculture
• User Support & Engagement: Providing customer support
through email , live chats and app channels.
• Create informative content (blog posts, tutorials, videos) to
educate users.
Acquiring and retaining customers through:-
• Foster a community of tea farmers and enthusiasts by hosting
online forums, webinars, or social media campaigns
• Utilizing influencers and bloggers to promote the product
• Providing a basic version of TeaTech for limited period of time
at a very low cost.
• Participating in trade shows, agricultural conferences, and
workshops to connect with potential customers and showcase
the product
• Collaborating with government and agricultural institutions
Venture capitalist investment in Indian agtech
Financial projection
SETUP COST STRUCTURE REVENUE EST (YR)
Heads Of Accounts Costs (INR) Heads Of Accounts Costs (INR)
Platform Development Costs (Licenses & 3,00,000
Hardware) Total D2C Users Est. 100
Marketing & User Acquisition 5,00,000 Total B2B Users Est. 10
Human Resource (Developers) 5,00,000 Avg D2C Subscription 1000/month
Cloud Infrastructure & Data Lakes 1,00,000*
Avg B2B Subscription 50000/month avg
Miscellaneous 1,00,000
Total 15,00,000 Total 72,00,000
*reduced with startup credit offering RECURRING COSTS
Yr 1 EBIDTA after setup and Heads Of Accounts Costs (INR)
recurring costs –
36,00,000 INR Marketing & User Acquisition 10,00,000
Human Resource (Developers) 7,00,000
Yr 2 EBIDTA after 5% growth Cloud Infrastructure & Data Lakes 3,00,000*
(industry standard) – Miscellaneous 1,00,000
61,80,000 INR
Total 21,00,000