Understanding Surveys and Statistics
Understanding Surveys and Statistics
Survey Terminology
A survey is one of the most often encountered applications of statistics. Most news programs,
newspapers, magazines, websites ask and report on surveys or polls daily. If a survey is done
correctly, we can learn a lot.
Parameter:
1. The population proportion (p) of all students at West Valley College who work
part time
2. The population mean weight (𝜇) of all students at West Valley College
Note: If the population is relatively small, we can find the exact value of the population
parameter by conducting a census. But for most populations, they are too large for a census (i.e.
it will be too expensive or too time-consuming to conduct a census).
• Recall from Chapter 1: When studying categorical data, the statistics was a proportion.
• Recall from Chapter 3: When studying numerical data, the statistics was a mean.
• Note: Another word for “statistic” is “estimator” since we use statistics to estimate
parameters.
Statistic:
1. The proportion of the 100 students at West Valley College who work part time
is 80%
2. The mean weight of the 100 students at West Valley College is 123 pounds.
Example 1: Identify each of the following as either a parameter or a statistic, and whether the
survey which gathered the information was a census or sample. Circle the correct answer.
a) Following the 2010 national midterm election, 12% of the governors of the 50 United
States were female.
b) In a national survey of 1300 high school students (grades 9 to 12), 32% of the
respondents reported that someone had bullied them at school.
c) A study of 6076 adults in public rest rooms (in Atlanta, Chicago, New York City, and San
Francisco) found that 23% did not wash their hands before exciting.
d) Of the 12 men that have walked on the moon, the average age at time of their moonwalk
was 39 years, 11 months, 15 days.
Because “the 12 men that have walked on the moon” is a: population or sample
Example 2: A survey of 750 random Americans found that 24% believed in reincarnation.
Identify the following:
a) Population:
b) Sample:
c) Parameter:
d) Statistic:
e) Statistical inference:
Notation
Statistics (based on data) Parameters (typically unknown)
Sample mean = 𝑥̅ Population mean = 𝜇
Sample standard deviation = 𝑠 Population standard deviation = 𝜎
Sample proportion = 𝑝̂ Population proportion = 𝑝
Bias in Survey Methods
Biased method: if the survey method has a tendency to produce an untrue value
Example 4: Identify the possible bias if the population is all Americans. Circle all that
apply.
a) A student asked all 250 of her Facebook friends if they preferred Facebook to
Twitter.
b) A researcher asked 500 randomly selected people, “Are you in favor of the unfair tax
burden that the hard working successful business people have so that the lazy
unemployed can receive a paycheck without working?”
c) On July 4, CNN posted on their website a question asking if they supported the
current US military operations. 18,943 people responded.
d) 100 randomly selected Americans were asked by a researcher, “Do you currently
have a sexually transmitted disease?”
e) A researcher stood outside a grocery store and asked 250 shoppers, “Do you eat out
at a restaurant at least three times per week?”
f) Gallop randomly selected 1000 phone numbers from the yellow pages and then
called to ask if they supported government funding of high speed rail
Bias: Voluntary response Nonresponse Convenience Measurement
Critiquing Surveys in the Media
When presented with results of a survey, ask yourself the following questions:
1. What percentage of people who were asked to participate actually did so?
2. Did the researchers choose people to participate in the survey or did the people
themselves choose to participate?
3. Did the researcher leave out whole segments of the population who are likely to
answer the question differently from the rest of the population?
Random Samples
How do we collect a sample that has as little bias as possible and is representative of the
population? Take a random sample.
Random sample: taken in such a way that every individual in the population is equally
likely to be chosen
Example 5: A coach must select two players to serve as captains at the beginning of a
soccer match. He has 12 players on his team and, to be fair, wants to randomly select the
two captains.
1. List all players’ names and assign each a number 1 to 12
2. Go to the calculator and push MATH PRB then choose option 5: randInt(
3. Enter randInt(1, 12, 2) to randomly select 2 players out of those labeled 1 to 12
4. Identify the two captains randomly selected
7.2: Measuring the Quality of a Survey
In order to judge a survey, statisticians instead evaluate the method used for the survey,
and not the outcome. The method must be unbiased/highly accurate (center) and
highly precise/low variation (spread).
Example 1: Suppose basketball players from the NBA are measured to estimate the
proportion of all Americans who are taller than 6 feet.
a) Will there be bias in this measure?
b) Will the measure overestimate or underestimate the true proportion?
Example 2: In order to estimate the proportion of tall people in the US, we use 3 randomly
selected Americans.
a) Is this measure unbiased? Will this estimate be close to or far from the true
proportion of tall people in the US?
b) Will the standard error for this estimate be large or small?
Introduction to a Sampling Distribution
Sample size: n =
Trial 2
Trial 3
Trial 4
Trial 5
Sample size: n =
Trial 2
Trial 3
Trial 4
Trial 5
Sampling Distribution
o The sampling distribution will have a shape, center, and spread just like other
numerical distributions
Key Points
o The mean of all sample proportions 𝒑 ̂ always equals the population proportion
(That is, the results are accurate and there is no bias). This is represented by the
mathematical formula: 𝝁𝒑̂ = 𝒑
o The standard error (SE) will be smaller for larger sample sizes, therefore
improving precision. This is represented by the mathematical formula:
𝒑(𝟏 − 𝒑)
𝝈𝒑̂ = 𝑺𝑬 = √
𝒏
o The size of the population has no effect on the distribution of all sample
proportions, as long as the population size is at least 10 times larger than the
sample size.
Example 3: Only 65% of insured women get annual Pap tests. Find the mean and standard
error for the sampling distribution of the sample proportion of women who get annual Pap
tests with a sample size of 500.
a) What value should we expect for our sample proportion?
c) We expect __________% of women to get annual Pap tests, give or take ___________%.
7.3: The Central Limit Theorem for Sample Proportions
3. Large population: The population size is at least 10 times the sample size
➢ Formula to verify: 𝑵 ≥ 𝟏𝟎𝒏
𝒑(𝟏−𝒑)
• Notation: 𝑵 (𝒑, √ 𝒏
)
Note: If you don’t know the value of p, then you can substitute the value of 𝑝̂ to calculate
the standard error.
o Center is 𝝁𝒑̂ = 𝒑
̂
̂(𝟏−𝒑
𝒑 ̂)
o Spread is 𝝈𝒑̂ = √ 𝒏
Finding the number of success and number of failures from the total and percentage
Example A: A recent study of 400 students found that 65% carry calculators. Is this
sample large enough to satisfy the Central Limit Theorem condition of “Large Sample”
where both the number of success and number of failures are greater than or equal to 10?
Total: n = Proportion: 𝑝̂ =
Success:
Failure:
Example B: A hospital employs 346 nurses and 35% of them are male. Is this sample large
enough to satisfy the Central Limit Theorem condition of “Large Sample” where both the
number of success and number of failures are greater than or equal to 10?
Total: n = Proportion: 𝑝̂ =
Success:
Failure:
Example 1: 200 randomly selected American drivers were asked if they text while driving.
48 admitted they did. Apply the Central Limit Theorem.
a) Check conditions to see if CLT can be applied.
1. Randomly selected?
2. Large Sample:
i. Success =
x = # of success =
ii. Failure =
# of failures = n – x
3. Large population:
There are definitely more than _____________ ______________________________.
(10n) (population)
b) Identify the shape, center, and spread of the sampling distribution of the sample
proportion.
Shape =
Center =
Spread =
c) Find the probability that more than 30% text while driving.
normalcdf(
1. Randomly selected?
2. Large Sample:
i. Success =
Note: Since the number of successes is not given, then use the
sample size (n) and proportion (p) to find the number of successes
and number of failures.
x = # of success = np =
ii. Failure =
# of failures = n – x =
3. Large population:
There are definitely more than _____________ ______________________________.
(10n) (population)
Example 3: Time magazine reported (June 17, 2002) that 80% of all brides take the last
name of their new husband. A random sample of 100 brides is obtained.
a) Find the probability that more than 90% of brides take their husband’s last name?
1. Randomly selected?
2. Large Sample:
i. Success =
x = # of success =
ii. Failure =
# of failures = n – x
3. Large population:
There are definitely more than _____________ ______________________________.
(10n) (population)
Since all three conditions of the Central Limit Theorem for proportions are met, then
we can identify the shape, center, and spread of the sampling distribution of the
sample proportion.
Shape =
Center =
Spread =
normalcdf(
normalcdf(
Statistical Inference
o There are two main types of statistical inference we study in this course:
1. Estimation of parameters through confidence intervals (CI)
2. Decision-making about parameter values through hypothesis test (HT)
o A point estimate is a single number that is our “best initial guess” for the
parameter.
o The probability that this method produces an interval that contains the
parameter is called the confidence level.
o This is a number chosen to be close to 1, most commonly 0.95
o Warning: The confidence level is not the probability that the individual interval
contains the parameter
o Instead, the confidence level tells us how often the estimation method is
successful
Finding a Confidence Interval
o Confidence interval estimates are always of the form:
(𝒑𝒐𝒊𝒏𝒕 𝒆𝒔𝒕𝒊𝒎𝒂𝒕𝒆) ± (𝒎𝒂𝒓𝒈𝒊𝒏 𝒐𝒇 𝒆𝒓𝒓𝒐𝒓) = 𝒑 ̂±𝒎
o The margin of error measures how accurate the point estimate is (that is, tells how
far from the population value the estimate can be), and has the following structure:
𝒎𝒂𝒓𝒈𝒊𝒏 𝒐𝒇 𝒆𝒓𝒓𝒐𝒓 = 𝒎 = z* ∙ 𝑺𝑬
o z* is a critical number telling us how many standard errors to include in the
margin of error
Margin of Error
o The z* in the margin of error formula comes from the Normal distribution, so we
must always check that the Central Limit Theorem for proportion applies
before using this formula. Once verified, the margin of error is found as follows:
Example 1: A recent survey of 367 randomly selected college students showed that 312
have Facebook accounts.
a) Point estimate =
b) Standard error =
d) Confidence interval:
e) Interpretation: We are _____% confident that between _____% and _____% of all
o Individual Interval: We are _____% confident that between ______% and ______% of all
C-level Lower Upper
_______________ are __________________.
Population Characteristic
o Prediction: The confidence interval gives a set of plausible values for the
population proportion. If a value is not in the confidence interval, we conclude
that is it implausible (not impossible, but very unlikely).
Example 2: Each student in a class of 30 students was assigned one random line of 10
random digits (i.e. 0 – 9). Each student then counted the number of even digits in their 10-
digit line.
a) On average, in the list of 10 digits, how many even-numbered digits would each
student find?
b) If each student found an 80% confidence interval for the percentage of even-
numbered digits, how many intervals (out of 30) would you…
i. Expect to capture 50% even digits (i.e. 4 7 3 2 5 6 1 0 4 3)?
Example 3: In 2000, the GSS asked: “Are you willing to pay much higher prices in order to
protect the environment?” Of 1154 randomly selected respondents, 518 were willing to.
a) Find and interpret a 95% confidence interval for the population proportion of adult
Americans willing to do so at the time of the survey.
1. Randomly selected?
2. Large Sample:
i. Success =
x = # of success =
ii. Failure =
# of failures = n – x
3. Large population:
There are definitely more than _____________ ______________________________.
(10n) (population)
1-PropZInt(
x, n, C-level
Confidence Interval:
______________________________________________________________________________________.
b) Are 50% of adult Americans willing to pay higher prices in order to protect the
environment?
then 50% of adult Americans are ___________________ to pay higher prices to protect the
environment.
Example 4: During the 2006 election, an exit poll of 2705 randomly selected California
voters found that 56.52% had voted to re-elect Arnold Schwartzenegger (AS) for governor.
Based on this data, can we predict that he would win re-election?
1. Randomly selected?
2. Large Sample:
i. Success =
x = # of success =
ii. Failure =
# of failures = n – x
3. Large population:
There are definitely more than _____________ ______________________________.
(10n) (population)
1-PropZInt(
x, n, C-level
Confidence Interval:
Idea: To win re-election, Schwartzenegger would need over 50% of California votes.
We would ___________________________ the ballot proposed would pass since the entire
confidence interval is ____________________________________________________________________.
Key points:
• Our confidence is in the process that produces confidence intervals, not in any
particular interval. It is incorrect to say that a particular confidence interval has a
___% chance of including the true population parameter. Instead, we say that the
process that produces intervals capture the true population parameter with a ___%
probability.
• The true population parameter never changes. Either it is always within the
confidence interval or it is never within the confidence interval.
Example 6: What effect does changing the confidence level have on the width of a
confidence interval and the margin of error?
Idea: The bigger the confidence level, the bigger the confidence interval.
Why? Confidence level represents how confident you are that the process will contain the
parameter. So the larger the interval, the higher the chance the interval contains the
parameter, the more confident you feel.
EXTRA: Find the Sample Size given a Margin of Error (Proportions)
Example 1:
a) Find the sample size of voters you would need to predict the results of a local
election with a confidence level of 95% and margin of error of 3%.
b) Find the sample size of voters you would need to predict the results of a local
election with a confidence level of 99% and margin of error of 2%.
Observation: As the confidence level increases and margin of error decreases, then the
sample size increases.
7.5: Comparing Two Population Proportions with Confidence
o When asked about the difference between two numbers, we want to know how far
apart those two numbers are
o Much of our analysis in comparing two samples is based on subtraction
o Thus our comparison of two proportions will be based on the statistic:
𝒑̂
𝟏 − 𝒑 ̂𝟐
o This statistic will be used to estimate the difference between two population
proportions: 𝒑𝟏 − 𝒑𝟐
Significant Differences
o It might seem strange to go to so much trouble to see if two numbers are different
o After all, can’t we just look at two numbers and see if they are different?
o Even when two proportions are equal in the population, their sample
proportions can be different.
o This is due to the fact that we only look at a sample, not the entire population
o Thus, confidence intervals are one method for determining whether different
sample proportions reflect significant (or real) differences in the population
o First we find a confidence interval, at the significance level we think best, for the
difference in proportions 𝒑𝟏 − 𝒑𝟐 .
o Then we check to see whether that interval includes 0
o If it includes 0, then this suggests that the two population proportions are
equal.
o If it does not include 0, then this suggests that one of the population
proportions is significantly greater than the other
Conditions for a Valid Interval
3. If the confidence interval contains 0 (i.e. the signs change from negative to positive)
then there is no significant difference between the two proportions
➢ That is, if 𝒑𝟏 − 𝒑𝟐 = 𝟎, then 𝒑𝟏 = 𝒑𝟐 .
Interpretation Templates
o If the entire confidence interval for p1 − p2 is positive:
▪ We are _____% confident that the proportion of ___________________________________
(C-level) (Characteristic)
is between _____% and _____% larger for _____________ than it is for ______________.
(Population 1) (Population 2)
Note: Please write your notes for Examples 1- 3 on a separate piece of binder paper.
Example 1: According to the Pew Research Center, 47% of 3000 randomly selected
respondents to a poll in April 2012 reported that they strongly favored gay marriage. Back
in 2004, only 31% of 3000 randomly selected respondents said the same thing.
a) Can we conclude based on these two percentages alone, that a greater percentage of
people favored gay marriage in 2012 than in 2004?
__________, even though a greater proportion of the SAMPLE of respondents favor gay
marriage in 2012 (47%) compared to the SAMPLE in 2004 (31%), these
________________________________________________________________________________________________
________________________________________________________________________________________________;
that is, the POPULATION of ALL respondents might have a:
o Greater proportion favoring gay marriage in 2012
o Greater proportion favoring gay marriage in 2004
o The exact same proportion favoring gay marriage in both 2012 and 2004
Label the two groups. When comparing two different time periods, generally, we make
Group 1 the more recent time period.
Group 1:
Group 2:
Check the four conditions for a valid interval
Success =
Group 1:
𝑛1 = 𝑝
̂1 =
Group 2:
𝑛2 = 𝑝
̂2 =
c) Find a 95% Confidence Interval for the difference in proportions supporting gay
marriage and interpret.
2-PropZInt(
x1, n1, x2, n2, C-level
Confidence Interval:
Sidework: Since the entire interval is ___________________, then p1 – p2 is _____________________.
Interpretation:
Population 1:
Population 2:
b) Researchers want to compare the proportion with at least one tattoo between these
two groups. Check the conditions for a valid confidence interval.
2-PropZInt(
x1, n1, x2, n2, C-level
Confidence Interval:
d) Is this interval positive, negative, or does it include zero? What does this mean?
Interpretation:
Population 1:
Population 2:
2-PropZInt(
x1, n1, x2, n2, C-level
Confidence Interval:
Interpretation:
larger __________________________________________________________________________________________
than if __________________________________________________________________________________________.