Cairo university

Faculty of commerce

Georgia program

‘‘Evaluating organaizational goals formulation’’

Name ID
MOHAMED SHERIF GAMAL IBRAHIM 500191
MOHAMED ASHRAF HASSAN OTHMAN 500185
MOHAMED EMAD AHMED MAHMOUD 500193
MAZEN MOHAMED FOUAD OAMR 500175
MAZEN SAMIR KHALEFA MAHMOUD 500173
MOHAMED ABD ELHAMID HABASHI 500192
MARIAM MOHAMED IBRAHIM DESOUKY 500206
“Prepared by Group E4”

Under supervision of
Dr heba maarouf
Lecturer at the bussines administration department faculty of
commerce, cairo university

2024
Table of contents

TITLE PAGE NO.

1/introduction 2

2/evaluating organizational goals formulation 2

2/1 “spiro spathis goals evaluation” 2/3

2/2 “nokia goals evaluation” 3/4
2/3 “sephora goals evaluation” 4/5
2/4 “amazon goals evaluation” 5/6/7
2/5 “juhayna goals evaluation 7/8/9
2/6 “apple goals evaluation” 9/10
2/7 “Microsoft goals evaluation” 10/11/12
3/conclusion 12
4/refrences 12/13/14/15

1
Introduction:
Goal formulation is an essential process in organizations, guaranteeing that objectives are clearly
defined, targeted, and attainable. A clearly defined objective follows the SMART criteria, which
consist of: Specific, Measurable, Achievable, Realistic, and Time-bound. These characteristics
enable organizations to stay focused and evaluate their progress efficiently.

2.1 spiro spathis organizational goals

1 .Revitalize the Brand: Reinvent classic soda flavors by blending traditional and modern
tastes to appeal to a new generation of consumers while maintaining its legacy.
2. Expand Market Presence: Enhance distribution capabilities to meet the growing
demand in Egypt, producing over one million units weekly to ensure availability across all regions.
3. Diversify Product Range: Introduce new flavors, including cola and diet options, to
cater to diverse consumer preferences.
4. Promote Local Economic Growth: Create job opportunities and support Egyptian-
made products, reinforcing the company’s commitment to the local economy.
5. Prepare for International Expansion: Strategically plan for exports after achieving
local market saturation, responding to international interest in the brand.
SMART Evaluation Table

Evaluation Criteria Evaluation Score

The product diversification and
Specific market expansion goals are very 8/10
clear and defined
producing over one million units
Measurable weekly provides measurable 7/10
targets
past accomplishments and rising
demand support achieveability,
Achievable 8/10
although global growth might
need more resources
Objectives correspond with
market trends and organizational
Realistic 9/10
capabilities, with a specific
emphasis on the local market.
There are no timelines for some
Time-framed 6/10
goals
Total Evaluation Score 38/50
-Diversify products should include new flavors and diet options by2026

2
-Expand market presence by increasing the prouctivity to meet a weekly eman of 1 million unit
by the beginning of 2025
-Prepair for international expantion by conducting market feasibility studies

2.2 Nokia Goals Evaluation

Stated Goals
1. Advancing Connectivity and Innovation: Nokia aims to be a leader in networking
technologies by driving advancements in 5G, 6G, and cloud computing. Its strategic focus is on
enabling digital transformation for industries and consumers by providing state-of-the-art solutions
like network automation, edge computing, and extended reality applications.
2. Sustainability Commitments: Nokia has pledged to achieve net-zero greenhouse gas emissions
by 2040. This includes halving emissions across its operations by 2030, in alignment with the
Science Based Targets initiative. The company also emphasizes energy-efficient networks to
support sustainable growth.
3. Customer-Centric Growth: Nokia’s strategy involves enhancing customer satisfaction through
innovative products and personalized solutions. The company has invested heavily in research and
development (approximately €4.5 billion annually) to maintain its position as a leader in the
telecommunications sector.
4. Digital Transformation Leadership: The company is focusing on creating 'networks that
sense, think, and act' to support industries like healthcare, manufacturing, and transportation. By
integrating technologies such as digital twins and immersive metaverse experiences, Nokia aims
to improve productivity and safety in industrial environments.
5. Global Expansion and Partnerships: Nokia seeks to expand its market presence, particularly
in regions like Asia-Pacific and Latin America. It has also formed partnerships with over 150
telecom operators worldwide to deliver advanced solutions.
SMART Evaluation Table
Evaluation Criteria Evaluation Score
Specific The goals are specific and 8/10
well defined such as
advancing 5G/6G and
net-zero emissions by
2040.

3
 Measurable Most goals are 7/10
measurable such as net-
zero emissions and R&D
investment figures. Some
lack clear metrics, like
improving productivity.
Achievable The goals are ambitious 9/10
but it can be achievable
with their resources and
expertise.
Realistic The goals correspond 9/10
with their capabilities,
industry trends, and
partnerships, making
them realistic.
Total Evaluation Score 40/50

-Add specific metrics for productivity improvement by increasing efficiency by 2026

- Define deadlines for goals without time frames like improving customer satisfaction

2.3 sephora Goals Evaluation

[Link] Experience Excellence: To provide an exceptional shopping experience both
in-store and online, ensuring customers feel valued and satisfied.
[Link] Product Range: To offer a wide variety of beauty products, including skincare,
makeup, and fragrance from both established and emerging brands, catering to diverse customer
needs.
[Link] in Beauty: To continuously innovate by introducing new products and
services, such as personalized beauty consultations and virtual try-on technologies.
[Link] Initiatives: To enhance sustainability efforts by reducing environmental
impact through eco-friendly packaging and sourcing practices.
[Link] Engagement: To build a strong community of beauty enthusiasts by
fostering connections through events, social media, and loyalty programs, encouraging customer
loyalty and brand advocacy.

4
SMART Evaluation Table

Evaluation Criteria Evaluation Score

The goals are specific, focusing

on areas like customer
Specific 9/10
experience, sustainability, and
product range
The majority of goals can be
measured, such as community
Measurable involvement, which can be 8/10
monitored through loyalty
program metrics.
The goals are achievable
considering Sephora’s market
Achievable 9/10
presence, resources, and
innovation-driven strategy
The goals align with industry
Realistic trends and Sephora’s capabilities, 9/10
making the goals realistic
Goals like enhancing customer
Time-framed experience and sustainability 7/10
don't always have clear due dates
Total Evaluation Score 42/50

-establish deadlines for initiatives sustainability as to achieve 50% eco-friendly packaging by

2026

2.4 amazon goals evaluation

1. Customer-Centricity:
Amazon’s core mission is to be “the Earth’s most customer-centric company.” It focuses on
offering a vast selection of products, fast delivery, and a seamless shopping experience,
constantly improving its customer service.
2. Sustainability and Climate Commitment:
Amazon has committed to reaching net-zero carbon emissions by 2040, including
transitioning to renewable energy, adopting electric vehicles for delivery, and reducing its carbon
footprint. Additionally, the company aims to make 50% of its shipments net-zero carbon by 2030
through its “Shipment Zero” initiative.

5
 3. Innovation and Technology Leadership:
Amazon emphasizes innovation, particularly in its AI and cloud computing services through
Amazon Web Services (AWS), logistics technology, and smart home devices like Alexa and
Ring.
4. Workforce Development:
Amazon has set a goal of investing $1.2 billion in workforce development, providing employees
with skills training, upskilling programs, and college tuition assistance.
5. Expanding Global Reach:
Amazon aims to expand its global presence by entering new markets and increasing its
fulfillment network, offering faster delivery to more regions.
6. Diversity, Equity, and Inclusion:
Amazon focuses on increasing diversity within its workforce, with initiatives targeting racial
equity, gender equality, and equal opportunities for underrepresented groups.
7. Affordable Healthcare and Benefits:
Amazon is committed to making healthcare more affordable and accessible for its employees
through initiatives like Amazon Care and offering comprehensive benefits like parental leave,
healthcare, and retirement plans.
SMART Evaluation Table

Evaluation Criteria Evaluation Score

The goals are clearly stated and
Specific that shows how they are 8/10
commited to their mission
Many goals are measurable, such
as carbon emission reductions
Measurable 7/10
and workforce development
investments
The goals are reachable given
Amazon's resources and
influence. though some might
Achievable 9/10
call for a large investment and
amount of creativity.

The goals are too realistic to

Realistic Amazon’s core mission of 8/10
customer-centricity,

6
 sustainability, and operational
efficiency
clear deadlines are provided for
Time-framed many goals, such as carbon 10/10
neutrality by 2040
Total Evaluation Score 42/50

-Add specific, measurable outcomes for goals like customer-centricity such as achieving a 90%
customer satisfaction rating by 2025.

2.5 juhayna goals evaluation

1. Market Leadership
Strengthen its position as a market leader in the dairy and juice sectors across
Egypt and expand into regional markets.
2. Product Innovation
Introduce innovative and high-quality products to meet the evolving preferences
of consumers.
Focus on healthier options, including low-fat and sugar-free products.
3. Sustainability
Promote environmentally friendly practices across the supply chain.
Reduce waste, conserve water, and lower carbon emissions by 2030.
Invest in renewable energy and sustainable farming practices.
4. Operational Efficiency
Enhance production efficiency by utilizing advanced technologies.
Optimize supply chain and distribution networks to reduce costs and improve
delivery times.
5. Consumer-Centric Focus
Build stronger connections with customers by understanding their needs and
preferences.
Enhance branding and marketing efforts to improve customer loyalty.
6. Financial Growth

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 Achieve sustainable revenue growth and profitability.
Focus on expanding market share both locally and internationally.
7. Community Engagement
Contribute to community development through corporate social responsibility
(CSR) initiatives.
Support local farmers and improve the livelihood of agricultural communities.
8. Diversification and Expansion
Expand the product portfolio to include new categories and markets.
Explore export opportunities in the Middle East and Africa.
SMART Evaluation Table

Evaluation Criteria Evaluation Score

Most goals are clear , like the
market leadership and
Specific sustainability, but some ,like 8/10
community engagement need
some details
Some goals contain measurable
Measurable points such as reducing waste and 7/10
increasing market share
The goals are achievable such as
Achieving sustainable revenue
growth and profitability.
Achievable And Focusing on expanding 8/10
market share both locally and
internationally.

Goals are realistic because they

align well with Juhayna’s mission
Realistic 9/10
focusing on growth, innovation
and sustainability
Few goals have certain deadlines
Time-framed such as achieveing low carbon 6/10
emissions by 2030
Total Evaluation Score 38/50

-They should set clear timelines for expansion and divestification goals

8
-track operational efficiency improvments by reducing production costs by 10% by 2025

2.6 apple goals evaluation

1. Environmental Sustainability:
Apple has committed to becoming carbon neutral across its entire supply chain and product
lifecycle by 2030. This includes reducing carbon emissions, using recycled materials, and
transitioning to renewable energy sources.
2. Privacy and Security:
Apple emphasizes its commitment to protecting user privacy, introducing features like App
Tracking Transparency and other privacy protections in iOS, prioritizing user control over personal
data.
3. Product Innovation:
Apple strives to continuously innovate with its product lines (iPhone, Mac, Apple Watch, etc.),
improving performance, design, and user experience. This includes advancements in AI, AR/VR,
and chip development (like the Apple M1 and M2 chips).
4. Health and Wellness:
Through devices like the Apple Watch, Apple has enhanced health monitoring features such as
heart rate tracking, ECG, and blood oxygen monitoring, aiming to promote overall wellness.
5. Diversity and Inclusion:
Apple has made significant efforts toward increasing diversity and inclusion within its workforce
and the tech industry at large, aiming for a more equitable environment.
6. Education:
Apple continues to develop programs and initiatives that promote education, such as coding and
creativity tools, to help students and educators leverage technology effectively.
SMART Evaluation Table

Evaluation Criteria Evaluation Score

Most of the goals are specific
Specific like in sustainability, privacy, 9/10
health, innovation and education
There are measurable goals such
as providing enhanced health
Measurable 8/10
monitoring features such as heart
rate tracking

9
 The goals are achievable such as
in product innovation, they strive
to continuously innovate with its
Achievable product lines (iPhone, Mac, 9/10
Apple Watch, etc.), improving
performance, design, and user
experience
The goals align directly with
Apple’s core values and vision of
Realistic 10/10
innovation, user experience, and
sustainability
There are clear deadlines
provided such as becoming
Time-framed carbon neutral across its entire 8/10
supply chain and product
lifecycle by 2030
Total Evaluation Score 44/50

-Product innovation should break down to more specific outcomes

-They should put specific deadlines for long term goals like sustainability by achieving 50%
recycled material use by 2025

2.7 microsoft goals evaluation

1. Innovation in Technology

• Develop cutting-edge software, hardware, and cloud services to address the

evolving needs of businesses and individuals.
• Invest in areas like artificial intelligence (AI), cloud computing, quantum
computing, and mixed reality.

2. Sustainability and Environmental Responsibility

• Achieve carbon negativity by 2030 and remove all carbon emissions since the
company’s founding by 2050.
• Focus on water positivity, zero waste, and other sustainability initiatives.

10
3. Digital Transformation

• Enable businesses to modernize operations, improve efficiency, and foster

innovation using tools like Microsoft Azure, Dynamics 365, and Microsoft 365.

4. Bridging the Digital Divide

• Expand global access to digital technology and skills through initiatives like the
Affordable Access Initiative and AI for Good.

5. Inclusive Growth

• Promote diversity, equity, and inclusion both within the company and in the
communities they serve.
• Advocate for ethical AI development and responsible data use.

6. Customer-Centric Solutions

• Deliver high-quality, secure, and reliable products and services tailored to

customer needs.

7. Economic and Social Impact

• Foster innovation ecosystems by supporting startups, developers, and educational

institutions.
• Drive job creation through skills training and development initiatives like
LinkedIn Learning.

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SMART Evaluation Table

Evaluation Criteria Evaluation Score

The goals are ambitious and
wide-ranging, and they don't
provide specifics or steps to
Specific 6/10
accomplish global
empowerment.

Clear KPIs to measure success,

like the number of people or
Measurable businesses impacted, are absent 5/10
from goals.

Achievable Most of goals are achievable 8/10

Realistic goals are ambitous but realistic 9/10

Few goals have clear deadlines
such as Achieving carbon
negativity by 2030 and remove all
Time-framed 6/10
carbon emissions since the
company’s founding by 2050.

Total Evaluation Score 34/50

-They should define clear subgoals for global empowerment , such as increasing affordable
digital tools access for 1 billion individuals by 2030 to be more specific
-they also should add deadlines for each objective like expanding affordable technology acces
to the community they serve by 2025

3.0 conclusion
In conclusion, evaluating organizational goals using the SMART framework serves a valuable
approach to ensure clarity, focus, and alignment with the organization's vision. By identifying and
addressing shortcomings in goal-setting, throughwich organizations can enhance their strategic
planning and operational efficiency.

4.0 refrences
[Link] spathis goals refrences

12
• Cairo Times. (n.d.). Scaling new heights: The exponential growth of Spiro Spathis in the
carbonated beverage market. Retrieved November 29, 2024, from [Link]

• Cairo 360. (n.d.). Bubbles and legacy: The rich history of Spiro Spathis, Egypt’s
iconic soda beverage. Retrieved November 29, 2024, from [Link]

• Spiro Spathis. (n.d.). About Spiro Spathis: First soda water in Egypt. Retrieved
November 29, 2024, from [Link]

[Link] goals refrences

1. Nokia Corporation. (2023). Nokia sustainability report 2023: Our commitment to
innovation and sustainability. Retrieved from [Link]
2. Nokia Corporation. (2022). Annual report: Advancing connectivity and
technological innovation. Retrieved from [Link]
3. Nokia Corporation. (2023). Customer-centric growth and digital transformation
strategies. Retrieved from [Link]
4. Nokia Corporation. (2023). Nokia’s goals for 5G and beyond: Paving the way for
the future. Retrieved from [Link]
5. Nokia Corporation. (2022). Global expansion and partnerships: Connecting the
world. Retrieved from [Link]

[Link] goals refrences

1. Sephora. (2023). Sephora sustainability report: Commitment to innovation and
sustainability. Retrieved from [Link]
2. Sephora. (2022). Annual report: Empowering customers through beauty
innovation. Retrieved from [Link]
3. Sephora. (2023). Customer-centric growth and digital transformation initiatives.
Retrieved from [Link]
4. Sephora. (2023). Diversity, equity, and inclusion strategy. Retrieved from
[Link]

13
 5. Sephora. (2023). Sephora’s community impact and corporate social responsibility.
Retrieved from [Link]

[Link] goals refrences

1. Amazon. (2023). Amazon sustainability and climate commitment: Achieving net-zero
carbon emissions by 2040. Retrieved from [Link]
2. Amazon. (2023). Amazon’s commitment to customer-centricity and innovation.
Retrieved from [Link]
3. Amazon. (2022). Annual report: Expanding global reach and technological
leadership. Retrieved from [Link]
4. Amazon. (2023). Workforce development: Investing in employees through skills
training and upskilling programs. Retrieved from [Link]
development
5. Amazon. (2023). Diversity, equity, and inclusion strategy. Retrieved from
[Link]

[Link] goals refrences

1. Juhayna Food Industries. (2023). Sustainability and environmental responsibility:
Juhayna’s commitment to a greener future. Retrieved from
[Link]
2. Juhayna Food Industries. (2022). Annual report: Product innovation and market
leadership. Retrieved from [Link]
3. Juhayna Food Industries. (2023). Sustainability initiatives: Reducing carbon
footprint and enhancing water conservation. Retrieved from
[Link]
4. Juhayna Food Industries. (2023). Operational efficiency: Enhancing production and
supply chain optimization. Retrieved from [Link]
5. Juhayna Food Industries. (2023). Corporate social responsibility and community
engagement. Retrieved from [Link]

[Link] goals refrences

14
1. Apple Inc. (2023). Apple’s environmental responsibility: Carbon neutrality and
sustainability goals. Retrieved from [Link]
2. Apple Inc. (2022). Annual report: Innovation and product development at Apple.
Retrieved from [Link]
3. Apple Inc. (2023). Privacy and security: Protecting user data and ensuring
privacy. Retrieved from [Link]
4. Apple Inc. (2022). Health and wellness: Advancements in wearable technology
and health monitoring. Retrieved from [Link]
5. Apple Inc. (2023). Diversity, equity, and inclusion at Apple. Retrieved from
[Link]
6. Apple Inc. (2023). Educational programs and initiatives: Supporting creativity
and coding for students. Retrieved from [Link]

[Link] goals refrences

1. Microsoft Corporation. (2023). Microsoft sustainability: Achieving carbon negativity by
2030. Retrieved from [Link]
2. Microsoft Corporation. (2022). Annual report: Innovation in technology and AI
development. Retrieved from [Link]
3. Microsoft Corporation. (2023). Digital transformation and empowering
businesses through technology. Retrieved from [Link]
4. Microsoft Corporation. (2023). Bridging the digital divide: Expanding access to
technology and skills. Retrieved from [Link]
5. Microsoft Corporation. (2023). Inclusive growth and promoting diversity, equity,
and inclusion. Retrieved from [Link]
6. Microsoft Corporation. (2023). AI for Good: Advancing ethical AI development
and responsible data use. Retrieved from [Link]

15