MBA- CORE
SCHOOL OF BUSINESS MANAGEMENT
NARSEE MONJEE INSTITUTE OF MANAGEMENT STUDIES
(DEEMED TO BE UNIVERSITY)
PROJECT REPORT
A STUDY ON PRODUCT AND BRAND STRATEGY OF
ZOMATO
SUBMITTED BY
GROUP II
UNDER THE GUIDANCE OF
Prof. Rakhi Thakur
"Never have a bad meal" is Zomato's slogan. With ratings, average costs, menus, and reviews, it
functions as a thorough encyclopedia of eateries. In India, it's the only app of its kind right now.
Even their streaming service features about eighteen original episodes to keep people occupied.
Zomato only prioritizes food. It also plans to incorporate into its value chain every step of the
process, from finding restaurants to delivery. Now for the history of Zomato. It all began in 2008
when Deepinder Goyal and Pankaj Chaddah were sitting in the cafeteria line with their colleagues,
waiting for lunch. The long queue caught their attention, and they thought about how much time
would be saved if consumers could order lunch online instead of having to wait in.
As a result, they put some pictures of the cafeteria's menu up on the company website. Before long,
a large number of employees started ordering online instead of going straight to the cafeteria.
The organization was formerly known as Foodiebay but Zomato is the current name. According
to their website, Zomato's goal is "to provide better food for more people"- which was stated by
Pankaj Chaddah, a co-founder of zomato.
ZOMATO STATS
Over the past several years, Zomato has grown quickly and gained market share, positioning it as
one of the industry leaders in both India and overseas food delivery. Examining the most important
Zomato data, including revenue, growth, user demographics, and traffic sources, becomes
imperative. Now let's explore the vast world of Zomato data in more detail!Over the past several
years, Zomato has grown quickly and gained market share, positioning it as one of the industry
leaders in both India and overseas food delivery. Examining the most important Zomato data,
including revenue, growth, user demographics, and traffic sources, becomes imperative. Now let's
explore the vast world of Zomato data in more detail!
• According to Statista's study analysis, the Indian online meal delivery market is expected
to bring in US $43.78 billion by 2024, rising at an astounding 16.95% CAGR (CAGR
2024-2028).
• Growth estimates indicate that by 2028, the market size is anticipated to reach US $81.91
billion, underscoring the significant impact and sustained expansion of the online meal
delivery industry in India.
• 5 Countries Zomato Traffics in are:
1. India – 90.73%
2. United Arab Emirates – 3.02%
3. United States – 2.1%
4. Germany – 0.44%
5. Australia – 0.43%
Zomato secures an average visit rounds of about 3 minutes 40 seconds on [Link], its official
website.
Zomato revenue stats:
• What was Zomato's December 2022 revenue? 1,948 million rupees (The revenue in
Q3FY22 increased by 75% to Rs 1,948 crore from Rs 1,112 crore.)
• Zomato's gross order value by the end of 2022 was 58.5 billion Indian rupees. 2% is the
percentage increase in Zomato's gross order value.
• Zomato's average order value in 2023 was ₹568 (up from ₹395.4 in Q4 of 2021 to ₹568 in
Q1 of 2023) Zomato's earnings for the fiscal year 2022 increased to Rs 4,109 crore, a 123%
increase. Nevertheless, the business also disclosed a larger net loss for the December
quarter in February 2023, totaling Rs 346.6 crore. During the second quarter of the fiscal
year 2021–2022, Zomato's gross order value (GOV) revealed a significant
Hyperpure Revenue:
Through Zomato's Hyperpure initiative, restaurants can purchase fruits and vegetables,
meat and poultry, seafood, dairy products, and any other consumables they may require.
To find these products, it works directly with producers and processors, or farmers and
mills. Currently operating in 11 cities—Delhi, Gurugram, Noida, Bangalore, Hyderabad,
Mumbai, Pune, Kolkata, Chennai, Ahmedabad, and Chandigarh—it provides monthly
services to over 25,000 merchants. It grew during the first COVID wave because
restaurants thought it was a good choice, and it is currently growing because restaurants
think it's a good way to have their products delivered right to their door. But the expansion
could not be accelerated by the second wave as much as the first.
However, from its initial six Indian cities, it continued to grow and improve over time,
increasing its growth by 169% to Rs 421 crore in the previous year.
• There are 11 cities where hyperpure is present.
• Revenue growth from Hyperpure: Rs 421 crore (up 169% from $14.7 million in 2021
to Rs 421 crore in 2022).
• The number of restaurants increased from 486 in 2020 to 2256 in 2021, 12000 in 2022,
and 25000 in 2022.
Zomato Investments:
• There have been fifteen acquisitions.
• 14 investments total. There are two exits.
• Amount of funding overall: $2.6 billion. In about 22 rounds, Zomato raised $2.6 billion.
It was financed by 29 investors and has bought 15 organizations in total.
SOURCES
• Simplilearn for Target Customer Base
• GlobeNewswire for Number of Zomato users monthly
• FreshersLive for Zomato Statistics
• Statista for Zomato’s Gross order value
• Times of India for Customer Base Growth