A Training Report

Submitted to partial fulfilment of the requirements

for the award of the degree of

Bachelor of Science
In

INFORMATION TECHNOLOGY
by

JAY SHAILESHBHAI GADHIYA

(22SS02IT182)

Under the supervision of

Ms. Megha Patel

APRIL 2025

P P SAVANI SCHOOL OF SCIENCES

P P SAVANI UNIVERSITY
NH NO.: 8, VILLAGE: DHAMDOD, TA. MANGROL, NEAR KOSAMBA, SURAT – 394 125(GUJARAT).

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CERTIFICATE

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 CERTIFICATE

This is to certify that the Project/Training Report submitted by JAY SHAILESHBHAI GADHIYA
(22SS02IT182) to the P P SAVANI UNIVERSITY for the partial fulfilment of the Degree of
Bachelor of Science in Information Technology.

This is to further certify that I have been supervising the Project/Training of JAY SHAILESHBHAI
GADHIYA (22SS02IT182).

The contents of this report, in full or in parts, have not been submitted to any other Institute or
University for award of any degree, diploma or titles.

Sign of Faculty Mentor :

Name of Faculty Mentor : Ms. Megha Patel

Date:

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 ACKNOWLEDGEMENT

It is indeed with a great pleasure and immense sense of gratitude that I acknowledge the help of
these individuals. I am highly indebted to our Dean Dr. Niraj Shah, School of Sciences, P P Savani
University, for the facilities provided to accomplish this Final year internship. I feel elated in
manifesting my sense of gratitude to my faculty mentor Ms. Megha Patel Both have been a
constant source of inspiration for me, and I am very deeply thankful to them for their support
and valuable advice.

I am extremely grateful to my Industrial mentor and Institute mentor for their extreme help
throughout my internship. Finally, I thanks to all my friends who helped me in successful
completion of this Internship.

Name of Student: JAY SHAILESHBHAI GADHIYA

Enrollment No: 22SS02IT182

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 ABSTRACT

This internship report presents an overview of my hands-on experience in the fields of Digital
Marketing and Graphic Designing, gained during my internship at a creative and marketing-
focused organization. The objective of the internship was to enhance my practical knowledge and
skills by contributing to real-world projects that combined creativity with digital strategy.

In graphic designing, I was actively involved in creating visually appealing promotional

posters for various products, including juice bottles and other consumer items. I also worked on
video content production, particularly for the fashion industry, where I created promotional
videos featuring saree and dress models. These tasks improved my proficiency in design tools and
helped me understand the importance of visual storytelling in branding.

On the digital marketing front, I gained practical experience in Search Engine Optimization
(SEO), including keyword research and on-page optimization to improve website visibility on
search engines. I also learned and applied Facebook marketing strategies, focusing on audience
targeting, ad campaign creation, and performance analysis to boost engagement and conversions.

This internship allowed me to merge creativity with analytical thinking, strengthen my

communication and technical skills, and gain valuable insights into the workflow of a marketing and
design team. The experience not only enriched my professional knowledge but also prepared me for
future opportunities in the ever-evolving digital media industry.

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 CONTENTS

I. Certificate ii
II. Acknowledgement iv
III. Abstract v
1.0 Overview of Company 9
1.1 Company Details
1.2 Company Personal Contact Details
1.3 Skill requirements for employment in the company
2.0 Introduction of Project/Training/Plant 12

2.1 Training /Project Details

2.2 Tools and Technology used
2.3 Project Details (Digital Marketing)
2.4 Project Details (Graphis Designing)
3.0 Learning Outcomes & Discussion 29

3.1 Learning Outcomes

3.2 Details of reporting schedule
4.0 Concluding Remarks 31

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 LIST OF FIGURES

SR FIGURE PAGE
DESCRIPTION
NO. NO. NO.
01 2.3.1 Keyword Research 16

02 2.3.2 Facebook Marketing 16

03 [Link] Facebook Ads 18

04 [Link] Cost Per Click (CPC) 19

05 2.4.1 Animation Videos 21

06 24.1.1 Animation Video - Travel 21

07 [Link] Animation Video – Perfume Brand 22

08 [Link] Animation Video – Juice Bottle 22

09 2.4.2 Picture Editing 23

10 [Link] Picture editing – Made Poster For Overseas education 24
11 [Link] Picture editing – Perfume Brand 25
12 2.4.3 Typography 26
13 [Link] Typography - Photoshop 27

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 LIST OF TABLES

SR TABLE PAGE
DESCRIPTION
NO. NO. NO.
01 1.3 Company Details 10

04 3.1 Reporting Schedule 30

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 Chapter 1
Overview of Company

1.1 Company Details

Skytouch Infotech is a dynamic IT solutions provider headquartered in Surat, India, with a growing
global presence. Established in 2019, the company specializes in delivering customized web and mobile-
based solutions, offering services that encompass business analysis, design, development, testing, and
deployment. Their expertise includes Flutter application development, Android application
development, React Native, PHP website development, WordPress, UI/UX design, and mobile application
development. One of our key strengths lies in website and mobile app development. We create high-
performance digital platforms that blend seamless user experiences with visually appealing designs. Our
development team is proficient in both back-end and front-end technologies, ensuring flawless
functionality. Additionally, we provide e-commerce solutions, content management systems (CMS), and
enterprise mobility solutions, helping businesses establish and optimize their digital presence
effectively.

With a commitment to innovation, Skytouch Infotech aims to help businesses elevate their value through
custom software development, product design, QA, and consultancy services. The company prides itself
on its team of experienced professionals dedicated to improving clients' business reach by adopting
dynamic and successful online marketing strategies.

At Skytouch Infotech, quality assurance and customer support are integral to our operations. We
implement comprehensive testing methodologies, encompassing both manual and automated processes,
to ensure that every digital solution we deliver adheres to the highest standards of functionality,
security, and performance.

Vision

To be a globally recognized leader in delivering innovative and customized digital solutions that
empower businesses to thrive in the digital era.

Mission
To provide high-quality, tailored IT services— including web and mobile development, UI/UX design,
digital marketing, and quality assurance— that drive business growth and success for clients worldwide.

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1.2 Company Personal Contact Details

Company Name Skytouch infotech

Company Website [Link]

Name of Contact Person Mr. Manoj Kargar

Contact No +91 83470-59292

Email skytouchinfotech01@[Link]

Scale Medium

Address 313, Platinum Point, Sudama Chowk, Mota Varaccha, Surat –

394101

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1.3 Skill requirements for Employment in Company

 Digital marketing Skills:

• SEO & Analytics: Optimize content using keyword research and tools like Google Analytics.

• Social Media Marketing: Create engaging content and manage campaigns across platforms.

• Content Creation: Develop compelling materials for blogs, websites, and emails.

• PPC Advertising: Manage campaigns on platforms like Google Ads and Facebook Ads.

 Graphic Design Skills:

• Creativity & Visual Thinking: Ability to generate original ideas and translate concepts into
compelling visuals.
• Proficiency in Design Software: Skilled in tools like Adobe Photoshop, Illustrator, InDesign, and
user-friendly platforms such as Canva and Photopea.
• Layout & Composition: Expertise in organizing visual elements to create balanced and engaging
designs.
• Time Management: Ability to handle multiple projects efficiently and meet deadlines consistently.
• Adaptability & Continuous Learning: Willingness to stay updated with design trends and
continuously improve skill sets.

 Soft Skills:

• Problem-Solving: Creative thinking to develop innovative strategies.

• Communication: Effective collaboration with teams and clients.
• Time Management: Handle multiple projects and meet deadlines.

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Chapter 2
Introduction of Training & Project

2.1 Project/Training Details

Internship started from 9th December, 2024 and the duration was of 4 months. Initially, I began
expanding my knowledge in Digital Marketing and Graphic Designing, starting with
understanding its core functionalities, Marker Research and SEO. I gained hands-on experience
in creating engaging visual content, including designing product posters and producing
promotional videos for apparel. I managed social media platforms, developed content
calendars, and implemented SEO strategies to enhance online visibility. Additionally, I explored
digital marketing tools and analytics platforms, enabling me to optimize campaigns and
improve overall marketing performance.

 Month 1: Introduction to Digital Marketing

1. On-Page SEO:

Learned how to optimize website content, titles, and meta descriptions to improve search
engine rankings.

2. Off-Page SEO:

Understood techniques like building backlinks and promoting content on other websites to
increase site authority.

3. Link Exchange:

Practiced exchanging website links with partners to drive mutual traffic and enhance
visibility.

 Month 2: Advanced Digital Marketing Techniques

1. Guest Posting:

Wrote articles for other blogs and websites to reach a broader audience and create backlinks.

2. Content Marketing:

Created engaging content tailored to target audiences, enhancing brand awareness and customer
engagement.

3. Social Media Strategies:

Implemented targeted campaigns on platforms like Facebook and Instagram to increase follower
base and interaction rates.

4. Facebook Marketing:
Managed and optimized Facebook business pages, developing strategies to increase brand visibility
and audience engagement.
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• 3rd Month – Introduction to Graphic Design

1. Canva Proficiency:

Designed various marketing materials, including social media graphics and promotional
flyers, using Canva's tools and templates.

2. Typography with Photopea:

Explored font selection, pairing, and text layout techniques in Photopea to enhance design
aesthetics and readability.

3. Brand Consistency:

Ensured all designs adhered to established brand guidelines, maintaining a cohesive visual
identity across all marketing channels.

• 4th Month – Advanced Graphic Design and Animation

1. Video Animation Projects:

Developed animated promotional content, such as advertisements for juice bottles and fashion
showcases, to enhance storytelling and audience engagement.

2. Advanced Editing Techniques:

Utilized tools like Adobe After Effects and Premiere Pro to create high-quality video content
with special effects and transitions.

3. Project Management:

Managed multiple design projects simultaneously, meeting deadlines and ensuring quality
standards.

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2.2 Tools & Technology used

Software and Platforms(Digital Marketing And Graphic Designing):

I. Google Trends: Utilized for analyzing the popularity of search queries over time, aiding
in identifying trending topics and informing content strategy.
II. Google Sheets: Employed for organizing, analyzing, and sharing data related to marketing
campaigns, SEO metrics, and performance tracking.
III. Google Analytics: Implemented to monitor website traffic and user behavior, providing
insights that informed SEO strategies and content optimization efforts.
IV. Canva: Used for creating engaging visual content, including social media graphics,
presentations, and marketing materials, leveraging its user-friendly interface and
extensive template library.
V. Photopea: Utilized for advanced image editing tasks, such as typography adjustments and
detailed graphic manipulations, offering a browser-based alternative to traditional design
software.

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 2.3 Project Details (Digital Marketing)

Introduction
This project was designed to develop and implement comprehensive digital marketing
strategies aimed at enhancing brand visibility, increasing audience engagement, and driving
online conversions. By leveraging data-driven insights and creative content, the initiative focused
on optimizing the brand's presence across various digital platforms.

Key Objectives

• Increase brand awareness through targeted digital campaigns.

• Enhance user engagement across social media and other online channels.
• Drive website traffic and improve conversion rates using SEO and content marketing.

Strategic Approaches

• Search Engine Optimization (SEO): Conducted keyword research and optimized website
content to improve search engine rankings.
• Social Media Marketing: Managed campaigns on platforms like Facebook and Instagram,
creating engaging content to foster community growth.
• Content Marketing: Developed informative and relevant content to attract and retain a
clearly defined audience.
• Email Marketing: Designed and executed email campaigns to nurture leads and promote
products/services.

Outcomes
• Achieved a significant increase in website traffic and social media engagement.
• Improved brand recognition and customer interaction through consistent and strategic digital
presence.
• Enhanced understanding of digital marketing tools and their practical applications in real-
world scenarios.

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2.3.1 Keyword Research

2.3.1 Keyword Research – practice

2.3.2 Facebook Marketing

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2.3.2 Facebook Marketing – For below website

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[Link] Facebook Ads

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[Link] Cost Per Click (CPC)

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 2.4 Project Detail (graphic Designing)

Introduction:

This project focused on developing a cohesive visual identity and a suite of marketing materials to
enhance brand recognition and audience engagement. By combining creative design principles with
strategic objectives, the initiative aimed to produce compelling visuals that effectively communicate
the brand's message across various platforms.

Project Objectives

• Establish a consistent and memorable brand identity.

• Create visually appealing materials to support marketing campaigns.
• Enhance user engagement through effective visual communication.

Key Components

1. Brand Identity Development

• Designed logos, color schemes, and typography that reflect the brand's values and appeal to the
target audience.

2. Marketing Collateral Creation

• Developed brochures, flyers, and social media graphics to promote products and services effectively.

3. Digital Media Design

• Produced web banners, email templates, and digital advertisements optimized for various devices
and platforms.

Outcomes

• Established a strong and consistent visual brand presence.

• Improved audience engagement through high-quality and relevant design materials.
• Enhanced the effectiveness of marketing campaigns, contributing to increased brand awareness.

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2.4.1 Animation Videos

2.4.1 Animation Videos for [Link]

[Link] Animation Videos – Travel

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[Link] Animation video - Perfume Brand

[Link] Animation Videos – Juice Bottle

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2.4.2 Picture Editing

2.4.2 Picture Editing – Canva (Turn simple photo into attractive one)

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[Link] Picture editing – Made Poster For Overseas education

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[Link]. Picture Editing – Perfume Brand

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2.4.3 Typography

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 2.4.3 Typography – Picture editing

[Link] Typography

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[Link] Typography - Photoshop
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 Chapter 3
Learning Outcomes

3.1 Learning Outcomes

During my internship as a Digital Marketer and Graphic Designer, I gained practical experience
in executing marketing strategies and creating visual content. My learning was driven by real-
world projects, team collaboration, and self-directed exploration of industry-standard tools.
This experience helped me build a strong foundation in digital marketing techniques, content
creation, and visual communication.

Digital Marketing

• Search Engine Optimization (SEO): Applied on-page and off-page SEO techniques, including
keyword research, link building, and guest posting, to improve website visibility.
• Social Media Marketing: Managed Facebook marketing campaigns, developing strategies to
increase brand awareness and engagement.
• Data Analysis: Utilized Google Analytics and Google Sheets to monitor website traffic and
user behaviour, informing data-driven decisions.
• Trend Analysis: Employed Google Trends to identify emerging topics and tailor content
strategies accordingly.

Graphic Design

• Design Tools Proficiency: Created visual content using Canva andPhotoshop, enhancing
skills in layout design and image editing.
• Typography and Layout: Learned principles of typography and applied them to create
cohesive and engaging designs.
• Video Animation: Developed animated videos for products like juice bottles and fashion
items, enhancing storytelling and promotional efforts.
• Brand Consistency: Ensured all designs adhered to brand guidelines, maintaining a
consistent visual identity across different media.

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 Details of Reporting Schedule

Date Reporting Details

28 Dec, 2024 1st Reporting

Project title & Scope of work submission

11 Jan, 2025 2nd Reporting

Showcase my work to Mentor (online)

27 Jan, 2025 1st Review

Showcase my work to Experts

8 Feb, 2025 3rd Reporting

Showcase and Presentation of my work progress (online)

22 Feb, 2025 4th Reporting

Showcase my work to Mentor

10 Mar, 2025 2nd Review of Project/Training

Showcase my work to Experts

29 Mar, 2025 5th Reporting

Showcase my work to Mentor, Submission of training completion
certificate
5 Apr, 2025 Report Submission (Online)
Project Report Submission (via Mail) to institute.

15 Apr, 2025 Submission

Project Report Submission (Hardcopy) to institute

21 Apr, 2024 Presentation

Final Presentation

Table 3.1 Reporting Schedule

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Chapter 4
Concluding Remarks

• My internship in digital marketing and graphic design has been an enriching experience
that bridged the gap between academic learning and real-world application. Engaging in
hands-on projects allowed me to apply theoretical knowledge to practical scenarios,
enhancing my understanding of marketing strategies and design principles.

• In the realm of digital marketing, I gained proficiency in utilizing tools such as Google
Analytics and Facebook Ads Manager to analyze campaign performance and optimize
outreach efforts. This experience honed my ability to interpret data-driven insights and
adapt strategies accordingly.

• Simultaneously, my involvement in graphic design projects using platforms like Canva

and Photoshop enabled me to create visually compelling content that aligns with brand
identity and appeals to target audiences. This creative process improved my design skills
and understanding of visual communication.

• Personally, I can say that I have developed myself more during my internship.

• I am happy that I got the opportunity to learn about digital marketing and graphic
designing and more in very short time and learn more with real time project.
• Thanks a lot to my university mentor and organization mentor for helping me improve
by evaluating and appreciating my efforts.

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