Consumer Behavior in a supermarket

General questions:
Vocabulary:
• shelf - polc • What is your favourite supermarket? Why?
• aisle - folyosó • How often do you go shopping?
• product - termék
• good - áru • Is it better to go shopping every day or every week?
• groceries - élelmiszer • How do you go shopping? Why?
• cashier-desk - pénztár
• Do supermarkets have some place to park your vehicle?
• conveyor belt - futószalag
• private label product - saját márkás termék • What kind of groceries do you buy? Can you name some
Types of groceries:
• Fruit • brand loyalty - márka hűség examples?
• Vegetables • shopping list - bevásárló lista
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Canned goods
Dairy products • complimentary product - kiegészítő termék • Do you have a shopping list? If, you do, why do you like it?
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Meat / Seafood
Condiments / spices • packaging - csomagolás • How do you choose what you want to buy?
• Snacks • layout of - elrendezése valaminek • Do you buy more products than you want?
• Bakery
• Beverages • essential - fontos
• Frozen food • luxurious/upmarket - luxus/"drága" • How do you choose from more brands?
• Personal and Health Care
products • report - jelentés • Do you buy private label products? Why?
• Hosehould and cleaning
• consumer - fogyasztó
supplies • Which shops sell these products?
• Are extra costs included in the price?
The importance of knowing consumer behavior:
Consumer behavior questions:
- to see what to sell / make reports • How can you get information about the needs of consumers?
- to build a marketing strategy to your company
- to meet the demands of public and market • What marketing channels does a supermarket use to reach its customers?
- to see how consumer decide what to buy • How long are these advertisements?
• What is the advantages of a supermarket's newspaper? What information can be found in it?
Product placement:
• How do people decide what to buy? (price, quality, brand loyalty, marketing)
- Placing products at the eye-level of customers
- Elevating products Product placement questions:
- Rotating the products
- Number of different brands • How does a supermarket arrange the placement of products? Why?
- Segmenting products • Why does every supermarket place their products at a different eye-level? (children - toys, adults - well-known brands)
More aspects: • How can you elevate a product that you want to promote? (For example, using an own stand)
- Putting the essential at the back of the store • Why do supermarkets usually change the layout of products inside their stores? Do consumers like it?
- Placing luxurious items at the store entrance • How do they arrange them? Why are luxurious or seasonal products placed at the front of the store?
- complimentary products • Why are basic groceries placed at the back?
How do consumers get
How do consumers make decisions? information about • What goods can be found at the cashier-desk? Do you usually buy something while you are waiting at the conveyor belt?
products? • Why are complimentary products placed next to each other?
- Price
- Alternatives - From Decision making questions
- Quality advertisements
- Brand loyalty • What are the most popular groceries that people buy?
- Newspaper
- Marketing - TV • What factors influence of the sale of a products? (price, quality, brand)
- Internet • Do prices influence the quality of products?
- Social Media • Why are people "brand loyal"? Is it a good factor of marketing?
What factors do have an influence on buying habits? • How can supermarkets provide information of their products for customers?
- packaging • Through which channels can you reach: young people, elderly people, adults?
- the layout of goods on the shelves
- the brand of the supermarket Designing of a product
- the wide range of goods • Are colours important on the packaging of a product?
- Facing • How does a product look like? (price tag, facing the customer)
- Price tags
- Cleanliness and tidiness.