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Targeting and Segmentation in Marketing

The document outlines a curriculum for a marketing course at the Indian Institute of Management-Calcutta, scheduled from April to October 2025. It includes details on segmentation and interactive series, with contributions from editor Rashmi Kumari. The document appears to be an authorized version for specific use.

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rushabhbhy
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50 views1 page

Targeting and Segmentation in Marketing

The document outlines a curriculum for a marketing course at the Indian Institute of Management-Calcutta, scheduled from April to October 2025. It includes details on segmentation and interactive series, with contributions from editor Rashmi Kumari. The document appears to be an authorized version for specific use.

Uploaded by

rushabhbhy
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

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