Build winning roi driven promotion (in-oragnic) strategies for aggregators
[Document subtitle]
Wow Chicken Strategies
1) Office Centric Rush Strategies
Breakfast (Early Morning Combos).
Lunch Combos (Fast Preparation & Delivery).
Evening Snack Boxes.
2) Discount & Savings Tactics
Original Price Strikethrough + New Discounted Price.
Savings Calculator (How much saved).
(“Buy for Rs 349 Rs 299 only! Enjoy Rs 50 Savings”).
Platform executive offers (For e.g. -> “25% off on Swiggy”).
3) Visual Dominance Strategies
Close-up shots for e.g. of Crispy Chicken with sauce/cheese.
Food Clips with Floating Discount tags.
4) Time-Based Tactics
Increase ads during lunch/breakfast rushes.
Special offers within a limited time period (For e.g. "Don't Miss Out! 30%
OFF - Limited Time! Order Your Favourites Now!").
5) Psychological Triggers
Customer Ratings + No. of Customers liking it (“4.4 stars liked by 5K+
customers”).
No. of Orders (“10K+ ordered within a week in your area”).
Wow Kulfi Strategies
1) Localized Cultural Targeting
Office Hubs
Banquets
2) Time-Based Targeting
Post-lunch zone (2PM–5PM)
Post-dinner dessert hours (8PM–10PM)
3) Occasion-Based household offer
Special 6-box family packs designed for celebrations or get-togethers.
("6-Box Wow Desserts ₹650 ₹499 (23% OFF) Celebrate sweet
family moments ")
Emotional storytelling around “family moments”. (Celebrate sweet
family moments)
4) Combo Driven Boosting
Bundling kulfis and premium desserts together to increase AOV.
5) Discount and Savings Tactics
Original Price Strikethrough + New Discounted Price
Savings Calculator (How much saved)
(“Buy for Rs 650 Rs 499 only! Enjoy Rs 50 Savings”)
Platform executive offers (For e.g. -> “20% off on Zomato”)
6) Visual Dominance Strategies
High-quality shots of kulfis and desserts.
Focus on textures, drip, freshness, and festive setups.
7) Psychological Triggers
Customer Ratings + No. of Customers liking it (“4.7 stars liked by 8K+
customers”).
No. of Orders (“12K+ ordered within a week in your area”).
Wow China Strategies
1) Office Centric Rush Strategies
Breakfast (Early Morning Combos).
Lunch Combos (Fast Preparation & Delivery).
Evening Snack Boxes.
2) Discount & Savings Tactics
Original Price Strikethrough + New Discounted Price.
Savings Calculator (How much saved).
(“Buy for Rs 320 Rs 199 only! Enjoy Rs 121 Savings”).
Platform executive offers (For e.g. -> “30% off on Swiggy”).
3) Visual Dominance Strategies
Steam rising from noodles + chopsticks lifting food (zoom-in).
Food Clips with Floating Discount tags.
4) Time-Based Tactics
Increase ads during lunch/breakfast rushes.
Special offers within a limited time period (“For e.g. "Don't Miss Out! 30%
OFF - Limited Time! Order Your Favourites Now!").
Speed-focused messaging. ("⏰Clock’s ticking! 30% OFF if you order in 10
mins!")
5) Psychological Triggers
Customer Ratings + No. of Customers liking it (“4.7 stars liked by 6K+
customers”).
No. of Orders (“10K+ ordered within a week in your area”).
Wow Momo Strategies
1) Location Targeting Strategy
Office Hubs
College Areas
2) Time Based Targeting
Breakfast Special items (8 AM - 10 AM)
Lunch Combos (1PM - 3PM)
Evening Snacks (4 PM - 6 PM)
2) Discount & Savings Tactics
Original Price Strikethrough + New Discounted Price.
Savings Calculator (How much saved).
(Buy for Rs 339 Rs 269 only! Enjoy Rs 70 Savings).
Platform executive offers (For e.g. -> 30% off on Zomato).
Special offers on its best-seller item “Chicken Darjeeling Steam Momo”
and best-seller combo “Chicken Himalayan steam Momo 6 pc + chicken
Moburg 2pc + 1 Pepsi 400ml (Price: - 339)”
3) Visual Dominance Strategies
Steam rising from momos + close-up of dipping sauce.
Food Clips with Floating Discount tags.
4) Time-Based Tactics
Increase ads during lunch/breakfast rushes.
Special offers within a limited time period (For e.g. "DOUBLE WIN! 🔥 50%
OFF + ⚡ 25-min delivery!⏳ Deal vanishes in 1h").
Speed-focused messaging. ("⏰Clock’s ticking! 30% OFF if you order in 10 mins!
")
5) Psychological Triggers
Customer Ratings + No. of Customers liking it (“4.5 stars liked by 7K+
customers”).
No. of Orders (“12K+ ordered within a week in your area”).
Build Winning ROI driven promotion
(In-Organic) Strategy for Aggregators
-: Final Strategies: -
(A) Location – Based Targeting: -
1. Offices
"Lunch Break Solved! Hot Meals at ₹179 | 15-min guarantee."
2. Colleges
"Class at 9AM? Grab 6 Steamy Momos + Chai for ₹99! 15-Min Delivery
Guaranteed!"
"Skip the Canteen Queue! 6 Chicken Momos + Pepsi = ₹149 (Save ₹50)!
Order by 1PM!"
3. Occasion – Based Venues (Festive Offers)
"6-Box Wow Desserts ₹650 ₹499 (23% OFF). Celebrate sweet family
moments "
(B) Time Based Dominance (Rush – Hour Strategy): -
1. Peak – Time Targeting
i. Breakfast (8 – 10 AM)
"Breakfast On-The-Go! Energy Meals at ₹89 | Order Now!"
ii. Lunch (12 - 2 PM)
“Beat the Clock! Top Office Lunch - Ready in 15 Minutes, Just for
You!”
iii. Evening (4 – 6 PM)
"Evening Recharge Pack! Snack Box at ₹129 | Delivered in 20
mins!”
iv. Post -Dinner (8 - 10 PM)
“2 Wow Kulfis for ₹149 | Order by 10:30PM for Sweet Dreams!”
v. Late – Night (11 – 1 AM)
"Late-Night Hunger? Wow Momo to the Rescue! 30% OFF till
1AM Order Now!"
2. Urgency Triggers
"Final hour! Wow Chicken’s 50% OFF ends at 1AM!"
3. Platform – executive offers
“30% off on Zomato”
Usefulness: -
Shows ads only where/when customers are more likely to order, reducing
wasted ads spent on irrelevant times/places.
There is a chance customers will order immediately because of FOMO –
higher conversions per ad.
(C) Discount – Savings Strategy: -
1. Strikethrough Pricing
“Buy for Rs 349 Rs 299 only! Enjoy Rs 50 Savings”
2. Combo – Driven AOV Boost
" 4.3★ Rated Combo at 30% OFF! Veg Hakka + Chili Chicken = ₹179
| Order by 1PM!"
Usefulness: -
Discounts reduce hesitation, strikethrough creates perception of value so more
customers click and order (Higher CTR); whereas combos increase AOV meaning
each ad rupee brings more revenue.
(D) Visual Dominance Strategy: -
1. Hero Shots
i. Wow Chicken: - Clip of cheese stretching from Wow Chicken, with
text: "Melty. Crispy. 20% OFF!"
ii. Wow Momo: - Steam rising from Momos with sauce
iii. Wow China: - Chopsticks lifting Noodles with steam rising from
it
iv. Wow Kulfi: - Melting drips + Festive Backdrop
2. Floating Discount Tags
Usefulness: -
Stands out in Zomato/Swiggy feeds, more clicks mean higher CTR, which in turn
makes the aggregator algorithms boost your ad visibility, reducing cost per
order.
(E) Displaying Social Proofs: -
1. Ratings + Popularity
" 4.7 stars liked by 5K+ customers"
2. Order rate
“10K+ ordered within a week in your area”
Usefulness: -
Increases trust which in turn yields better conversion rates.
Conclusion
This strategy employs smart targeting, discounts, and attention-grabbing ads
to increase orders and sales on Swiggy/Zomato—enabling Wow Brands to grow
faster while spending less on ads.
Steps for Successful implementation of the
STRATEGIES
Phase 1: Set up & Testing
a) Quick Wins
High impact low effort strategies
Test the tactics like urgency, social proof, high quality visuals &
combo
b) Location Focus
Office Hubs
College Zones
c) Track Baseline Metrics
KPIs like -> CTR, Conversion order, Cost Per Order (CPO)
d) Launch & Monitor Daily
Pause Underperformers
Increase Budget for Winners
e) Document Insights
Results
Phase 2: Scaling & Optimizing
a) Expand more
Try expanding to areas with similar demographics as Phase 1
winners.
b) Increase Budget Allocation
Give winners the maximum budget.
c) Extend Time Slots
If a particular offer at a particular time slot performs well, then try
adding that to another time slot.
d) Negotiate Aggregator perks: -
Requesting for Ad Placements in sections like Zomato’s “Deals of the Day”
banner or Swiggy’s “Brand of the day” banner or “Top Offers for you”.
e) Performance Tracking: -
Keep a daily record of the Ads that are performing better than others using
metrics like CTR, CPO, AOV etc.