Design thinking
HUYNH DANG KHOA (MBA)
READING MATERIALS
Textbook(s)
[1] IDEO, 2015, The field guide of human-centered design, [Link]
[2] Brown, Tim, and Barry Kātz. Change by Design: How Design Thinking Transforms Organizations
and Inspires Innovation. New York: Harper Business, 2009. On reserve at the Bio-Med Library.
Compulsory reading(s)
[1] Lewrick M., 2022, Design Thinking for Business Growth - How to Design and Scale Business Models
and Business Ecosystems, Willey.
[2] IDEO, 2011, Human-Centered Design Toolkit: An Open-Source Toolkit To Inspire New Solutions in
the Developing World.
[3] Brown, Tim. “Designers -- think big!” TED: Ideas worth spreading. N.p., n.d. Web. 15 Apr. 2014.
[Link]
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READING MATERIALS
Optional reading(s)
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COURSE POLICY
Missions of students
• Read materials and prepare before attending class.
• Fulfill all assigned tasks.
• Prepare the discussion of the course.
Regulations of exam
- Students have to attend at least 75% of the total class.
- Fulfill all assigned tasks of the course.
- Assignments which are similar at least 50% will be halved;
- Assignments which are similar more than 50% will be zero;
- Students who do not receive assignment, do not submit or miss the deadline will be zero.
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COURSE POLICY
Missions of students
• Read materials and prepare before attending class.
• Fulfill all assigned tasks.
• Prepare the discussion of the course.
Regulations of exam
- Students have to attend at least 75% of the total class.
- Fulfill all assigned tasks of the course.
- Assignments which are similar at least 50% will be halved;
- Assignments which are similar more than 50% will be zero;
- Students who do not receive assignment, do not submit or miss the deadline will be zero.
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COURSE ASSESSMENT
Form Content Proportion
Checking
Attendance 10%
attendance
Group assignment +
Midterm test 30%
presentation
Individual
Final test 60%
Assignment
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Midterm Test
Format: Group work + Presentation
Size: 5 – 6 members per group
Submission Deadline: 11th session (Report)
Requirement: Include a contribution assessment for each member
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TOPIC FOR MIDTERM AND FINAL TEST
1. An investor is looking for student startup projects
2. Student groups will submit business projects to call for capital
from investors
✓ Competition criteria
✓ The urgency of the problem needs to be resolved TOPIC: 17 GOALS
✓ Business model Innovation [Link]
✓ Business performance
✓ Research ability
✓ Feasibility
✓ Ability for sustainable development 8
Suggested Topic: 17 United Nations
Sustainable Development Goals
TOPIC: 17 GOALS
[Link]
als
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Group assignment
Format
Content
Report (Word) + Exhibition (Infographic)
1. Define the community
Groups will present and exhibit their project
2. Identify the problem during their presentation session.
3. 5-step process Presentation - Submission
• 1 properly designed – printed Poster
4. Identify product morphology
• Size: 60 x 80 cm (A1)
• Material: Foam
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Source: [Link]
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Group assignment
1. Problem → Solution
2. GOAL (17 SDGs)
3. 5-step process
4. Defining the Problem: Empathy, Define (tools, techniques) → results (problem
statement)
5. Defining the Solution: Ideate, Prototype (concept statement), Test (tools,
techniques) → result
6. Test → next step?
7. Poster: Group name, project name, detailed 5-step process & tools
8. Prototype: laptop, physical prototype
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Midterm Criteria
1. Prove the appropriateness of the problem to be solved (2pts)
2. The proposed solution is suitable to the problem, clearly illustrated
(3 points)
3. The novelty of the solution (2 points)
4. Use good references (1pt)
5. Clear language, correct quotation (1pt)
6. Creativity in presentation (1pt)
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FINAL ASSIGNMENT
Final business project plan report
Individuals will submit a final report
Submission
1. Project overview 7. 5-step process
2. Context analysis 8. References
3. Customer persona
Submitted files: Word, Times New Roman, sized 12
4. Empathy map Min: 30 pages – Max: 40 pages
5. Problem identification
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FINAL ASSIGNMENT CRITERIA
Final business project plan report
Individuals will submit a final report
Submission
1. Project overview 7. 5-step process
2. Context analysis 8. References
3. Customer persona
Submitted files: Word, Times New Roman, sized 12
4. Empathy map Min: 30 pages – Max: 40 pages
5. Problem identification
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Thanks!
Any questions?
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