BAUD298 – SMALL BUSINESS MANAGEMENT Okanagan College
Okanagan College BAUD298
Small Business Simulation
Overview:
Who: Teams of 3-4 students
When: Due dates listed below
How much: 20% of total course mark
Where: In-class and at home
The Small Business Simulation is a team term work assignment that is to be completed in teams of 2 or 3
people. You will choose your group in week 1, complete work throughout the semester including a
presentation at the end of the semester.
You will have an initial investment amount of $500, 000 dollars to budget towards the initial set up and
operations of the company. Over the semester, you will have an opportunity to bring your products to
market and start to make sales. You will be expected to account for this money as well as sales and
profits in Part 8 of the assignment.
This assignment is worth 20% of the total course grade and is broken out below:
Part Focus Marks (%) Due
Part 1: Identifying Entrepreneur Goals 10 (1%) Mon, Jan 15 11:59pm
Part 2: Forming a Company and Developing a Product 10 (1%) Mon, Jan 22 11:59pm
Part 3: Environmental Analysis 10 (1%) Mon, Jan 29 11:59pm
Part 4: Target Markets and Pricing 10 (1%) Mon, Feb 5 11:59pm
Part 5: Setting up Shop / Systems 10 (1%) Mon, Feb 12 11:59pm
Part 6: Management – Hiring, HR and Family 10 (1%) Mon, Feb 19 11:59pm
Part 7: Marketing / Distribution and Promotion 10 (1%) Mon, Mar 4 11:59pm
Part 8: Financial Statements 10 (1%) Mon, Mar 11 11:59pm
Part 9: Forecasting 10 (1%) Mon, Mar 18 11:59pm
Part 10: Growing or Exiting 10 (1%) Mon, Mar 25 11:59pm
Part 11: Presentation 100 (10%) April 4 – April 11
TOTAL 20%
BAUD298 – SMALL BUSINESS MANAGEMENT Okanagan College
Part 1: Identifying Entrepreneur Goals
Complete Part 1 questions connected to entrepreneur goals and the company you will be creating. This
includes:
Company Name
Industry
Product(s) (be general, we will define this more later)
Target Market (be general, we will define this more later)
Competition (be general, we will define this more later)
Entrepreneur Goals
Reasons for starting this company
Feedback on another company
Part 2: Forming a Company and Developing a Product
Complete Part 2 questions connected to company set up and the development of your product. This
includes:
Legal Organization of the company and reasons for
Information required for set up e.g. Board of Directors, Permits or licenses
Where these pieces can be obtained
Your product – features, characteristics, augmentations
Future product lines
Feedback on another company
Part 3: Environmental Analysis
Complete Part 3 questions connected to environmental analysis and your company. This includes:
PESTEL
Porter’s Five Forces
SWOT
VRIO
Part 4: Target Markets and Pricing
Complete Part 4 questions connected to identifying your target market and pricing your product
appropriately. This includes:
Segmentation of customers
Potential Demand
Pricing strategy and reasons for
Mark up vs Margin pricing
Product Elasticity
ROI and Breakeven
Part 5: Setting up Shop / Operations / Distribution
BAUD298 – SMALL BUSINESS MANAGEMENT Okanagan College
Complete Part 5 questions connected to setting up a facility and the systems required to run it. This
includes:
Type of facility and reasons for
What type of lease
Production decisions
Any required machinery/equipment and costs
Facility Layout
Systems required to manage inventory, quality control
Distribution of your product
Part 6: Management
Complete Part 6 questions connected to management. This includes:
Employee complaints (completed by your hired employees)
How you will mitigate complaints
Methods to deal with family hires
Part 7: Marketing / Promotion
Complete Part 7 questions connected to marketing and promotion. This includes:
Branding Tactics
Promotional Strategies
Press Release
Part 8: Financial Statements
Complete Part 8 related to financial statements. This includes:
Income Statement
Balance Sheet
Cashflow Statement
Financial Analysis
BAUD298 – SMALL BUSINESS MANAGEMENT Okanagan College
Part 9: Forecasting
In the class MIRO board, complete Part 9 questions connected to financial forecasting. This includes:
Analyzing financial statements
Identifying areas of growth
1, 3, and 5 year forecasts
Feedback on another company
Part 10: Growing or Exiting
In the class MIRO board, complete Part 10 related to growing or exiting the company. This includes:
Valuation
Sources of Finance
Exit Strategies
Succession Planning
Feedback on another company
Marking Rubric:
POINTS CONTENT SUPPORT
Relevance & Development &
Criteria Organization & Clarity Sources Citation
Reasoning Depth of Ideas
Ideas are extremely Ideas include a depth of Ideas are extremely well A wide range of sources Sources are integrated
relevant / saliant to the knowledge and analysis presented and fluid and accurately and effectively effectively and cited correctly.
topic and answer all that open new lines of connect to each other in a support the main points Professional presentation of
5 Points
questions effectively. inquiry. way that enhances being presented and sources enhances finding
Exceptional
Reasoning enhances the Supporting ideas enhance understanding of the topic. enhance understanding of further information.
understanding of the main further thinking. the main ideas.
ideas.
Ideas are relevant. Ideas are developed to a Ideas are easy to follow Multiple sources support Sources are integrated and
Reasoning is solid and all satisfactory standard. and understand. ideas accurately and cited correctly.
4 Points
questions are answered. Depth shows an Connections are clear and effectively.
Strong
understanding of the main fluid.
topic ideas.
Ideas are relevant to Main ideas are presented Ideas are mostly Some sources support Some sources are not
questions but may miss with some depth, but connected to one another main ideas, but other integrated well and/or some
3 Points
some key points or further inquiry is absent. but there is some sources are missing or citations are missing.
Developing
questions. May include information that hinders flawed.
flawed reasoning. clarity.
Ideas are superficial or Ideas only answer Some ideas are connected Some sources support Most source
missing main points. questions in a superficial but the overall main ideas but are mostly integrations/citations are
2 Points
Reasoning is missing or manner. organization makes the missing or flawed. missing or flawed.
Under-Developed
flawed. main ideas difficult to
follow.
Ideas are only loosely Ideas are very limited in Ideas are poorly organized Limited or superficial Limited or incorrect source
1 Point connected to the main scope and depth. with little connection to sources are presented but integrations/citations.
Vague topic. Reasoning is mostly one another. do not support main ideas.
flawed or missing.
0 Points No Information Presented
BAUD298 – SMALL BUSINESS MANAGEMENT Okanagan College
Presentation:
For the final presentation, teams will need to create a 5-10 minute presentation as part of an
investment pitch to the class. Other teams will have the chance to ask questions and then choose which
pitches to invest in. This presentation should include:
1. A professional slideshow
2. Company / product overview
3. Company / product branding
4. Company valuation and investment ask
5. Environmental Analysis
6. Market Analysis
7. Operational Analysis
8. Financial Analysis
9. Decision-Making Analysis
10. Credible sources that supported decision-making with correct citation
Directions:
Schedule a time for your presentation on Moodle in the lead-up to presentations.
Submit your slideshow as a PDF on Moodle prior to your presentation.
Your presentation should be no longer than 10 minutes and no shorter than 5 minutes.
Presentations will be cut off at 10 minutes.
Presenting should be divided equally amongst team members.
Do not include more than 20 slides
Complete the Peer Evaluation Form
BAUD298 – SMALL BUSINESS MANAGEMENT Okanagan College
Presentation Marking Rubric:
PART WORTH 10/10
1. Slideshow 10 Professional slideshow with clean, crisp layout. Information
is easy to follow and not too busy. Slides are organized well
to compliment spoken information. In-text citations and
References page included.
2. Company / Product Overview 10 Information relevant to the company structure provided
and explained concisely and in-depth. Information relevant
to the central product(s) provided and explained concisely
and in-depth.
3. Company / Product Branding 10 Professional branding presented and explained concisely
and in-depth.
4. Company Valuation 10 An in-depth and accurate valuation of your company based
on internal and external analysis.
5. Environmental Analysis 10 A relevant and in-depth analysis of environmental factors
and why they are important. Sources provided to support
ideas.
6. Market Analysis 10 A relevant and in-depth analysis of the market and
consumer trends. Sources provided to support ideas.
7. Operational Analysis 10 A relevant and in-depth analysis of your company and the
day-to-day operations including aspects like distribution,
facility management etc. Sources provided to support ideas.
8. Financial Analysis 10 An analysis of your company’s financial status using a
variety of key financial metrics and ratios. The analysis
should clearly and concisely identify areas of strength and
weakness.
9. Decision-Making Analysis 10 A review and analysis of key decisions your team has made
over the simulation including what the decision was, why
you made it and how you are evaluating the success of the
decision. Sources provided to support ideas.
10. Sources / Citation 10 Key ideas should include support from a variety of credible
sources. Source ideas in the presentation should include a
correct in-text citation as well as an entry in the reference
page.
TOTAL 100