`

G.L. BAJAJ INSTITUE OF TECHNOLOGY AND MANAGEMENT

SUMMER INTERNSHIP PROJECT

ON

“OPERATION MANAGEMENT”
TOWARDS THE PARTIAL FULFILMENT FOR THE AWARD OF THE DEGREE OF

MASTER OF BUSINESS ADMINISTRATION (MBA)

(Dr. A.P.J. Abdul Kalam Technical University, Lucknow, Uttar Pradesh)

by

AYUSH KUMAR
2301920700102

Session 2023-24

Under the Supervision of

MS ANUPRIYA
 DECLARATION

I hereby declare that the work presented in this report entitled “REPORT TITLE", was
carried out by me. I have not submitted the matter embodied in this report for the award
of any other degree or diploma from any other University or Institute. I have given due
credit to the original authors/sources for all the words, ideas, diagrams, graphics,
computer programs, experiments, and results, that are not my original contribution. I have
used quotation marks to identify verbatim sentences and given credit to the original
authors/sources.

I affirm that no portion of my work is plagiarized, and the experiments and results reported
in the report are not manipulated. In the event of a complaint of plagiarism and the
manipulation of the experiments and results, I shall be fully responsible and answerable.

Name : Ayush kumar

Roll. No. : 2301920700102

Specialization : Human Resource and Operation

(Candidate Signature)
 GL BA JAJ
INSTITUTE OF TECHNOLOGY & MANAGEMENT
Approved by A.I.C.T.E. & affiliated to J. Abdul Kalam Technical University

CERTIFICATE
This is to certify that Ayush Kumar, 2301920700102 has Undertaken this project
titled OPERATION MANAGEMENT for the partial fulfilment of the award of
Master of Business Administration degree from Dr. A P J Abdul Kalam Technical
University, Lucknow (U. P.).

I wish him/ her all the best for his/her bright future ahead.

Project Supervisor
Department of Management Studies

Head of Department
Department of Management Studies
 ACKNOWLEDGEMENTS

The internship opportunity I had with Outlook publish India Pvt ltd as a great chance for learning

and professional development. Therefore, I am also grateful for having a chance to meet so many

wonderful people and professionals who led me through this internship period.

Bearing in mind the previous I am using this opportunity to express my deepest gratitude and special
thanks to the

Rajan Rahija who in spite of being extraordinarily busy with his duties, took time out to hear,
guide

and keep me on the correct path allowing me to carry out my project at their esteemed organization

and extending during the training.

I express my deepest thanks to my mentor MS Anupriya For taking part in useful decisions &

giving necessary pieces of advice and guidance to make the project easier. I choose this moment

to acknowledge her contribution gratefully.

I am using this opportunity to express my gratitude to Dr. Vikash Tripathi (HOD) who supported
me throughout

the course and constantly reviewed my work and provide guidance of this MBA project.
CERTIFICATE
 CONTENTS
SR. NO TITLE PAGE. NO

1. EXECUTIVE SUMMARY 1

2. COMPANY PROFILE 2- 9

3. THE ASSISMENT ( TASK-0) PRODUCT LEARNING 10 - 13

4. TASK –1 AGGREGATE DEMAND PLANNING 14 - 23

5. TASK –2 SUPPLY CHAIN DESINGING 24- 32

6. TASK—3 VENDOR MANAGEMENT 33- 47

7. DATA ANALYSIS & INTERPRETATION 51-63

8. SWOT ANALYSIS 64 -67

9. VARIATION AND VISIBILITY 67 -68

10. THE PROJECT 69 -70

11. SUGGESTION 71 -75

12. FINDING&RECOMANDATIONROLE& 76- 79

RESPONSIBILTY
13. LEARNING &LIMITATION 79 -81

14. CONCLUSION & REFERENCE 82 -83

15 QUESTIONAREIS 84 -85
 EXECUTIVE SUMMARY

The final report is a summary of the completion of the Summer Internship Program 2023. Theories that are
taught in the classroom give us a fair knowledge about the dealing of real-life working .

This study examined Growth of digital payment in India. It analyzes tkey drivers, including technological
advancements, government initiatives, and the rise of fintech. The research highlights the transformative impact
of UPI, mobile wallets, and QR code payments.

However, It emphasizes the role of digital payments in promoting financial inclusion, supporting e-commerce,
and fostering a cashless economy. The findings underscore the importance of trust, security, and continued
innovation to sustain this upward trajectory in India's digital payment landscape.

My study is to know about the Growth of digital payment in India.

1
 COMPANY PROFILE

Introduction to Company
The Outlook Group is one of India's driving publishing houses with 5 backbone titles. Viewpoint is India's
most energetic present undertakings and news magazine dispatched in 1995. Known for its striking and
forceful revealing it constantly brings up issues many had to them yet never set out to inquire. Standpoint
Business is an adroit, intriguing, convincing, top to bottom business magazine which conveys new
viewpoint, combined with an all-encompassing methodology. Standpoint Money, India's No.1 individual
accounting magazine, offers inside and out examination and sound guidance on all features of contributing
great, acquiring carefully and spending cleverly. Standpoint Traveler is a dig of data for the genuine
voyager, staying up with the latest with the most recent patterns in movement and the travel industry.
Postcard pretty visuals, down to earth guidance and air travel encounters make Outlook Traveler a
charming and reviving read.

History

Vinod Mehta was the editor in chief when Outlook published its first magazine in October 1995. It is owned
by Rajan Raheja Group. The publisher group is Outlook Publishing (India) Pvt. Ltd.
It talks about sports, politics, story and cinema, of broad interests.

2
Leaders of the organization
Editor: Ruben Banerjee

Editors in chief: Vinod Mehta

3
Managing Directors: Tarun Tejpal

Editor in Chief: Krishna Prasad

President and Publisher: Maheshwer Peri
Executive Editor: Bishwadeep Moitra
Features Editor: Nandini Mehta
Foreign Editor: Ajaz Ashraf
Business Editor: Sunit Arora

Analysis of market share of Outlook

years:
2015 : 12.07 Lakh
2016 : 13.00 Lakh
2017 : 14.04 Lakh
2018 : 15.17 Lakh
2019 : 17.6 Lakh

The organization has developed hardly lower pace of 15% from recent years. In the current market
circumstance INDIA TODAY is catching the significant portion of 32%, which is trailed continuously
and OUTLOOK. Greater part of the respondent are affected to purchase the with the end goal of main

4
story and the substance in the magazines.

The Outlook Group is a leading name in the print industry and is thePublisher of titles
namely

 OUTLOOK WEEKLY

 OUTLOOK HINDI

 OUTLOOK TRAVELLER

 OUTLOOK MONEY

Outlook magazines feature content from politics, sports, cinema, andstories of broad
interests. By December 2018. Outlook magazine's Facebook following had grown

5
tozover 12 lakh (1.2 million)

Outlook is considered as India's most vibrant current affairs and news magazine; it
is well known for its bold and aggressive [Link] the launch of the
magazine, it is known for raising questions many had in their minds but never
dared to ask.

6
 Figure 1

Outlook Weekly: Outlook, India's most exciting weekly news magazine covers the entire
spectrum of issues from current affairs, business, sports, lifestyle, technology, international
affairs etc.
Outlook gives you a holistic picture, insightful analysis and fresh perspective galvanized a
sluggish market reeling under the impact of satellite TV. Outlook quickly carved a significant
niche for itself among discerning readers who value its in-depth, investigative reporting as well
as its stylish visual format. Known to be fiercely independent. Today, Outlook is the preferred
magazine of 1.5 millionreaders in India, and sells more than 11.2 million copies over the year.

Outlook Hindi: Outlook Hindi, a weekly newsmagazine, was launched in October 2002 to
establish significant presence amongst the vast Hindi reading audience. The product targets the
evolved Hindi readerkeeping their interests, realities & aspirations in mind. Outlook Saptahik
retains the core strengths of Outlook with objective, fiercely impartial and bold journalism, while
brandishing its own identity through a strong parallel editorial. The magazine is empathetic to its
target audience & is not a translation of its English counterpar

7
Outlook Traveler: Outlook Traveler is India's No. 1 Travel Magazine. This is a monthly
magazine which covers domestic & international tourism, getaways, cuisines and holiday
planning. Every month since June 2001 Outlook Traveler has introduced readers to the wonders
of unknown destinations while also encouraging travelers to take a fresh look at familiar places.
Whether people are planning a holiday, or simply dreaming of one. Outlook Traveler continues
to take themcloser.

8
OUTLOOK BUSINESS: Another magazine by Outlook which covers the business news,
interviews of business tycoons, the new jobs in offerings. This magazine is most preferred by
Business Schools, business professionals, businessman etc. This is fortnightly magazine by
Outlook. OUTLOOK Business, in the true tradition of the OUTLOOKgroup, has as its aim no less
an objective than the complete rewrite of what has been tried by the way of business journalism in
the magazine space.

Outlook Money: In July 1998, the Group launched "Intelligent Investor" re-christened as
"OUTLOOK MONEY" as of 30-Nov-2002, India's first personal finance magazine, which offers
sound strategiesfor the lay investor, especially the growing segment of salaried middle and upper
middle-class and self-employed professionals. Its message is clear and simple: 'Invest well,
borrow wisely, spend smartly'. Evidently, that message has gone down well; the magazine sold
upwards of 1, 00,000 copies a fortnight within a year.

9
 2. The Assignment

Task 0- Product Learning

• Basically, the first task was all about product learning where the interns have to first
understand the product i.e., the 5 magazines (Outlook Weekly, Outlook Traveller,
Outlook Business, Outlook Money, Outlook Hindi) and thereafter sellthe magazines
and generate revenues.

• To do the sale we were asked to understand our target market, then further do segmentation
and accordingly do the sale.

• We had to do sale in our network only.

• Each intern had to sell outlook magazines subscription Minimum target given Rs.7000
and Maximum of Rs.15000 and more. Sold magazine subscription worth Rs 15000 and
they gotCertificate of Excellence from the organization.

• Evaluation weightage was 60% (Task 1) and 40% for FinanceDomain Task (Task-2).

10
 Discounted Exclusive Website for Customers:

[Link]

About Knowledge Jockey - Knowledge jockey is an account given toevery sales person in the
sales team. This account carries the information about the number of sales converted and
commission earned through sales generated. It also shows the unsuccessful transaction and
number of mails sent and all the details of the subscribers who subscribe through that particular
KJ (knowledgeJockey).

Knowledge jockey is an account given toevery sales person in the sales team. This account
carries the information about the number of sales converted and commission earned through
sales generated. It also shows the unsuccessful transaction and number of mails sent and all the
details of the subscribers who subscribe through that particular KJ (knowledge Jockey).

11
 Work done in different phases

Phase 1: Product Training and Knowledge

Overview of all the magazines of Outlook India group in detail was provided to us. This helped us
know how one magazine distinguishesfrom the other, in terms of features, content, readership, and
circulation.

Since outlook is a print media; we get to know how a print media works, how promotional and
discount schemes play an effective rolein sales and marketing.

We were provided with the detailed information on the different promotional schemes i.e., free
gift in 1 bag, stroll bags, digital subscription, guide books etc.) and discounts provided by the
company.

Phase 2: Calling

During these 2 months, we did the calling only our leads.

We had to call them and pitch the offers according to the type ofclient for the subscription

Phase 3: Generation of sales

If the customer is interested in any of the offers, assisting them for the payment. The payment
could be done through online [Link] online medium comprises of the options are:

Credit card, Debit card, Net banking, Cash wallets, RTGS

12
Figure: Knowledge jockey window containing the KJcode and summary of the transaction
through a particular Knowledge jockeyId.

13
 TASK -1

AGGREGATE DEMAND PLANNING

Q. What is Aggregate Planning Demand Planning?

Definition:
 Aggregate planning is a strategic process used in supply chain management to determine the
optimal production quantities and schedules to meet forecasted demand. This process involves
balancing production capacity and inventory levels to align with expected customer needs

 In aggregate planning, key elements include

 Bill of Materials (BOM): This document specifies the materials and components needed to
produce the goods

 Master Production Schedule (MPS): This plan outlines when and in what quantities
products should be manufactured.

The primary objectives of aggregate planning are to establish

1. Quantity of goods : The Quantity of Goods refers to the total amount or number of products
that need to be produced within a specified timeframe. This is determined by factors such as
customer demand, sales forecasts, inventory requirements, and market conditions. The goal is to
ensure that enough products are produced to meet demand without overproduction or shortages.

14
2. Production Timing: Production Timing refers to the detailed schedule or plan that
outlines when the goods should be manufactured. It includes the start and end dates of the
production process, the timing for resource allocation (such as labor, machinery, and materials),
and coordination with other operational areas to ensure products are completed on time and
meet delivery deadlines.

Aggregate Planning

Quan ty of goods
Production timing

Fig 02.1: Aggregate Network

15
 Q2. What are the signification of Aggregate Demand Planning in production
process?

1. Optimizes Resource Allocation: Ensures that resources such as materials, labor, and
machinery are allocated effectively to meet expected demand.

2. Improves Forecast Accuracy: Aligns production schedules with accurate demand forecasts,
minimizing the risk of excess inventory or stockouts.

3. Reduces Costs: Helps in planning production runs and inventory levels, which can lead to cost
savings by avoiding overproduction and excess holding costs.

4. Enhances Customer Satisfaction: Ensures products are available when needed, improving
service levels and customer satisfaction by meeting demand promptly.

5. Facilitates Efficient Supply Chain Management: Coordinates with suppliers and

logistics to ensure timely delivery of materials and products, improving overall supply chain
efficiency.

6. Boosts Production Flexibility: Allows for adjustments in production schedules based on

changing demand, enhancing the ability to respond to market fluctuations.

16
7. Reduces Operational Bottlenecks: Identifies potential constraints in production processes in
advance, helping to address them before they affect operations.

8. Enhances Strategic Planning: Informs long-term strategic decisions, such as capacity

expansion or workforce planning, based on anticipated demand trends.

9. Enhances Customer Satisfaction: Ensures products are available when needed, improving
service levels and customer satisfaction by meeting demand promptly.

10. Improves Inventory Management: Balances inventory levels to prevent both shortages and
excess, leading to more efficient use of storage space and capital.

17
Q. Briefly describe Level, Chase and Mixed Strategy

Level strategy:

Description: Maintains a consistent production rate and workforce level throughout the planning
period. Inventory levels are used to absorb fluctuations in demand.

Pros: Simplifies production scheduling and workforce management.

Cons: May lead to high inventory costs and possible obsolescence if demand is unpredictable.

Chase strategy:

Description: Adjusts production and workforce levels to match changes in demand. Production
rates fluctuate based on the actual demand levels.

Pros: Minimizes inventory levels and reduces holding costs.

Cons: Can lead to higher production costs due to frequent adjustments and potential workforce
instability.

Mixed strategy:

Cons: Can lead to higher production costs due to frequent adjustments and potential workforce
instability.

Pros: Balances inventory costs with production flexibility and workforce stability.

Cons: More complex to manage and plan, requiring careful coordination of production and
inventory levels

18
 Level Strategy:
Table 1
Period Jan Feb Mar Apr May Jun Total units

Forecast 900 700 800 1200 1500 1100 6200

Production Days 22 18 21 21 22 20 124

Output

Regular (Assuming
Average)/day 50 50 50 50 50 50

Regular (Assuming
Average) 1100 900 1050 1050 1100 1000 6200

Overtime 0 0 0 0 0 0

Subcontract 0 0 0 0 0 0

Total
Inventory Inventory
Cost/ unit Cost

Ending Inventory 200 400 650 500 100 0 5 9250

19
Table 2

Table 4

20
a. Chase Strategy:

Table 5

21
b. Chase Strategy (Over Time):

Table 6

22
 Cost per category and total cost :

Total

44249

23
 TASK 2

SUPPLY CHAIN DESINGING

Q. What is supply chain designing?

Supply chain designing involves creating and optimizing the network of processes and

systems used to produce and distribute products. This includes planning the flow of goods,

information, and finances from suppliers through production and distribution channels to

the end customer. The goal is to improve efficiency , reduce costs, and enhance service

levels. Key aspects of supply chain design include:

 Where to Get Supplies: Choosing where to buy raw materials or parts.

 How to Make Products: Setting up the process for manufacturing.

 Where to Store Products: Deciding where to keep inventory before it’s sold.

 How to Ship Products: Planning how to deliver the products to stores or customers.

24
Q. Design a delivery mechanism of Outlook Group Magazines.?

To design an effective delivery mechanism for Outlook Group magazines, you should consider the
following components:

1. DIGITAL DELIVERY PLATFORM

 Website Portal: Create a dedicated portal where subscribers can access and download current
and past issues of the magazine.

 Email Newsletters: Send magazine issues or summaries through email with links to the full
content on the website.

 Mobile App: Develop an app for smartphones and tablets where users can read and manage
their subscriptions.

2. SUBSCRIPTION MANAGEMENT

 User Accounts: Allow users to create and manage their accounts, update preferences, and view
their subscription status.

 Payment System: Integrate a secure payment gateway for subscription renewals and purchases.

 Personalization: offer options to customize content based on user preferences and reading
history.

25
3. CONTENT MANAGEMENT

 Digital Formats: Provide content in multiple formats (e.g., PDF ) for compatibility with
different devices.

 Interactive Features: Include multimedia elements like videos, clickable links, and interactive
graphics

4. DISTRIBUTION NETWORK

▪ Cloud Storage: Use cloud storage solutions for scalable and reliable distribution.

▪ Content Delivery Network (CDN): Implement a CDN to ensure fast and efficient
content delivery to users across different locations

5. CUSTOMER SUPPORT

o Help Desk: Set up a support system for troubleshooting, subscription issues, and

user inquiries.

o FAQs and Tutorials: Provide comprehensive guides and FAQs on how to access and use
the magazine.

26
 6. ANALYTICS AND FEEDBACK

 Usage Analytics: Track user engagement metrics, such as reading habits and popular
articles, to improve content and delivery.

 Feedback Mechanism: Incorporate surveys or feedback forms to gather user opinions and
suggestions.

7. SECURITY MEASURE

 Usage Analytics: Track user engagement metrics, such as reading habits and popular articles,
to improve content and delivery.

 Feedback Mechanism: Incorporate surveys or feedback forms to gather user opinions and
suggestions.

Q. State all the assumptions that you are considering.

Here are the assumptions considered for each component of the delivery mechanism for Outlook
Group Magazines:

1. Digital Delivery Platform

Digital Delivery Platform

A Digital Delivery Platform is a service or system that allows users to access and receive digital
content, such as videos, music, software, or documents, via the internet. For users to interact with these
platforms, they need to have access to the internet and devices that can display or run the digital
content. In essence, a digital delivery platform is the online channel that makes digital content
available, and users interact with it through their internet-enabled devices.

27
2. Subscription Management

Willingness to Subscribe:

Willingness to Subscribe refers to the readiness or inclination of users to pay for a subscriptiservice,
which is largely influenced by the perceived value they believe the service offers.

3. Content Management

Content Relevance:

content created is specifically designed to resonate with the target audience. It is both engaging and
useful, addressing what the audience cares about and providing value by meeting their expectations
or solving their problems.

4. Distribution Network

Reliable Digital Infrastructure:

Distribution Network Reliable Digital Infrastructure: The digital platform can handle high traffic and
deliver content without significant downtime. define little this statement

5. Customer Support

Support Demand:

In essence, users want quick and efficient assistance whenever they need it, and they place high
importance on customer support that can address their needs without unnecessary wait times.

28
 6. Analytics and Feedback

Data Utilization:

Understanding how users engage with content or services, businesses can make smarter decisions to
improve user experience, ensuring that content stays relevant, and the service meets user expectations.

7. Security Measures

User Privacy Concerns:

Users want to feel safe when sharing personal information online and expect platforms to protect
their data and respect their privacy. A strong focus on security and privacy helps build trust and
encourages users to continue engaging with digital platforms.

These assumptions provide a foundation for the design and implementation of the delivery
mechanism, ensuring it meets the needs and expectations of the target audience.

Q. How is your design better than the existing design?

The proposed design for the Outlook Group Magazines delivery mechanism offers several
enhancements over existing designs, focusing on user experience, efficiency , and scalability. Here are the key
improvements:

1. Enhanced User Experience

 Responsive Platform:

The design prioritizes a seamless user experience across devices with a mobile app and responsive website,
making content easilyaccessible anywhere.

29
  Customizable Reading Features:

Integration of e-reader functionalities allows users to personalize their reading experience, which
may be lacking in existing platforms.

2. Flexible Subscription Management

▪ Varied Plans:

Offering flexible subscription options caters to diverse user preferences, potentially increasing
conversion rates compared to rigid models

▪ Varied Plans:

offering flexible subscription options caters to diverse user preferences, potentially increasing
conversion rates compared to rigid models.

3. Robust Content Management System

▪ Streamlined Workflow:
An efficient CMS supports editorial processes better, enabling quicker updates and more
dynamic content offerings than traditional methods.

▪ Multimedia Integration:
Enhanced support for various content types (videos, interactive content) fosters greater
engagement.

30
4. Efficient Distribution Network

▪ Automated Digital Delivery:

Automatic notifications for new issues improve user engagement and ensure timely access to content.

▪ Cloud Storage:
Reliable cloud solutions for digital content ensure quick access and backups, enhancing reliability.

5. Comprehensive Customer Support

▪ Multichannel Support:
offering support through various channels (live chat, email, phone) provides users with more
immediate assistance than existing systems.

▪ Knowledge Base:
A dedicated self-service portal empowers users to resolve issues independent

6. Data-Driven Analytics and Feedback

▪ In-Depth User Analytics:

Implementing advanced analytics tools allows for better tracking of user behavior, informing content
strategy and marketing efforts

▪ Active Feedback Mechanisms

Regular surveys and feedback channels ensure that subscriber voices are heard and acted upon,
Fostering community engagement

31
7. Enhanced Security Measures

▪ Robust Data Protection:

Implementing SSL encryption and two-factor authentication ensures user data is safeguarded,

addressing growing privacy concerns more effectively than previous designs.

▪ Regulatory Compliance:
A proactive approach to data protection regulations demonstrates commitment to user privacy
potentially building greater trust.

32
 TASK -3

VENDOR MANAGEMNET

Q. What do you mean by Vendor Management?

Vendor management refers to the processes and practices that organizations use to oversee and
coordinate relationships with external suppliers or service providers. This involves selecting vendors,
negotiating contracts, monitoring performance, and ensuring that vendors meet the organization's quality and
service standards.

Key Components of Vendor Management

1. VENDOR SELECTION :

 Identifying Potential Vendors:

Research and shortlist vendors based on criteria like reputation, experience, and
industry expertise.
 Assessment Criteria:
Develop criteria for evaluation, including pricing, quality of goods/services,
financial stability, and customer service.
 Due Diligence:
Conduct background checks and gather references to assess the reliability and
credibility of potential vendors.

33
 2. CONTRACT NEGOTIATION :

o Terms and condition:

Draft contracts that clearly outline expectations, responsibilities, and deliverables.
o Pricing Structures:
Negotiate pricing, payment terms, and discounts, ensuring the organization gets value for
its money.
o Service Level Agreements (SLAs):
Define SLAs that set performance metrics and standards that the vendor must meet (e.g.,
delivery times, quality benchmarks).

3. Performance Monitoring

▪ Key Performance Indicators (KPIs):

Establish measurable KPIs to evaluate vendor performance, such as on-time delivery rates, product
quality, and responsiveness.

▪ Regular Reviews:
Conduct periodic performance reviews to assess vendor compliance with SLAs and overall
satisfaction

▪ Feedback Mechanism:
Implement a process for collecting feedback from internal stakeholders who interact with the vendor.

34
4. Relationship Management:

 Open Communication:
Maintain regular communication with vendors to discuss expectations,challenges, and
opportunities for collaboration.

 Collaboration:
Work together on process improvements or product innovations that benefit both parties.

 Conflict Resolution:
Address issues promptly and constructively to maintain a positive working relationship.

5. Risk Management:

 Identifying Risks:
Assess potential risks related to vendor relationships, including financial risks, supply chain
disruptions, and compliance issues.

 Mitigation Strategies:
Develop strategies to mitigate risks, such as diversifying suppliers or creating backup plans.

 contingency Planning
Prepare plans for critical vendors to ensure continuity in case of unexpected issue

35
6. Compliance and Governance:

▪ Regulatory Compliance:
Ensure that vendors comply with relevant laws, regulations, and industry standards (e.g., data
protection, environmental regulations).

▪ Audits and Assessments:

Conduct regular audits of vendor practices and processes to verify compliance and identify areas
for improvement.

▪ Documentation:
Maintain accurate records of vendor contracts, performance evaluations, and compliance checks.

7. Continuous Improvement:

 Performance Analysis:
Analyze performance data to identify trends, strengths, and weaknesses in vendor relationships.

 Stakeholder Feedback:
Gather input from employees and teams that interact with vendors to understand their experiences
and suggestions for improvement.

 Adapting Strategies:
Adjust vendor management strategies based on feedback, performance data, and changing
organizational needs

36
Q. Why is vendor management a very important component of Print Media
Industry.

Vendor management is a critical component of the print media industry for several reasons:

1. Quality Control

▪ Print Quality:
Reliable vendors provide high-quality materials (e.g., paper, ink) essential for producing visually
appealing magazines and newspapers.

▪ Consistency:
Effective vendor management ensures that vendors consistently meet quality standards, which is
vital for maintaining brand reputation.

37
2. Cost Efficiency

▪ Negotiation of Terms:
Proper vendor management helps organizations negotiate better pricing and payment terms,
reducing production costs.

▪ Budget Management:
Regular performance reviews can identify underperforming vendors, allowing for adjustments that
lead to cost savings.

3. Timely Delivery

 Production Schedules:
Timely delivery of materials and services is crucial for adhering to tight production schedules.

 Supply Chain Reliability:

Strong relationships with vendors help ensure that there are no delays in the supply chain, which can
disrupt publication schedules.

4. Innovation and Adaptation

 Access to New Technologies:

Vendors often provide insights into the latest printing technologies and materials, helping media
companies stay competitive.

38
  Collaborative Development:
Working closely with vendors can lead to collaborative innovations in printing techniques and
materials.

5. Risk Management

 Mitigating Supply Chain Risks:

Vendor management helps identify potential risks (e.g., supplier financial instability) and develop
contingency plans.

 Regulatory Compliance:
Ensuring that vendors adhere to industry regulations (e.g., environmental standards) reduces legal
risks and enhances corporate responsibility.

6. Operational Efficiency

 Streamlined Processes:
Effective vendor management leads to improved communication and collaboration, streamlining
production processes.

 Resource Allocation:
By monitoring vendor performance, organizations can allocate resources more effectively,
enhancing overall productivity.

39
 7. Customer Satisfaction

 Meeting Deadlines:
Reliable vendors contribute to meeting publication deadlines, which is critical for customer
satisfaction.

 Quality Output:
Consistent quality from vendors enhances the end product, leading to higher reader satisfaction and
loyalty.

Q. What is morning depots? How does morning depots helps in coverage?

A morning depot is a distribution point or hub used primarily in the print media industry, particularly
for newspapers and magazines. It serves as the central location where printed materials are delivered
before being distributed to various locations, such as retailers, subscribers, and vendors. Morning
depots play a crucial role in the logistics of print distribution.

How Morning Depots Help in Coverage

1. Efficient Distribution:

Morning depots facilitate the organized distribution of printed materials by acting as a central
collection point. This allows for streamlined logistics and e icient routing to ensure timely
delivery.

40
2. Maximized Reach:

By strategically locating depots, media companies can enhance their coverage in specific
geographical areas, ensuring that publications reach a broader audience.

3. Quick Turnaround:

The proximity of morning depots to production facilities allows for quick turnaround times.
Printed materials can be dispatched immediately after printing, reducing delays and ensuring
timely publication.

4. Inventory Management:

Morning depots help manage inventory levels e ectively. They can store surplus copies and
distribute them as demand fluctuates, optimizing stock levels and minimizing waste.

5. Localized Distribution:

By using morning depots, media companies can tailor their distribution strategies to local markets,
ensuring that specific content reaches the right audiences at the right time.

6. Collaboration with Vendors:

Morning depots often serve as a hub for coordinating with local vendors, retailers, and
distributors, improving collaboration and communication in the supply chain.

41
7. Data Collection:

Depots can serve as points for collecting data on distribution performance, subscriber preferences,
and market trends, allowing media companies to refine their strategies and improve coverage.

According to me , The print media supply chain is often referred to as a "Human-Based Supply
Chain" for several reasons:

1. Labor-Intensive Processes

Manual Handling
The production, distribution, and delivery of print media involve significant manual labor, from
printing presses operated by skilled workers to the hand-delivery of newspapers and
magazines.

2. Complex Coordination

Multiple Stakeholders:
The print media supply chain involves numerous parties, including writers, editors, printers,
distributors, and retailers, all of whom must coordinate effectively to ensure timely delivery.
describes the complex process by which a print publication, such as a magazine or newspaper,
is produced and delivered to the end consumer. Each party in this supply chain has a critical
role to play, and they must work together efficiently to ensure the product reaches readers on
time and meets quality standards.

42
3. Customer Engagement

Direct Interaction:
Sales and distribution often involve direct interactions with customers, whether through
subscriptions, sales at newsstands, or promotional events. This human engagement is vital for
understanding customer needs and preferences.

4. Problem-Solving and Adaptability

Dynamic Environment:
The print media landscape is subject to rapid changes, including market trends and
technological advancements. Human workers are essential for quickly adapting to these
changes and solving problems as they arise.

5. Relationship Management

Vendor and Partner Relationships:

Building and maintaining relationships with vendors, suppliers, and advertisers requires human
effort and interpersonal skills.

43
Q. vendor management plan which helps in increasing the productivity of the supply
chain whole.

Vendor Management Plan for Increasing Supply Chain Productivity

To optimize vendor relationships and processes to enhance overall supply chain productivity in the
print media industry.

1. Vendor Selection and Evaluation

 Define Selection Criteria:

Establish clear criteria for evaluating potential vendors, including quality, cost, reliability, and
capacity.

 Expected Outcome:
A reliable pool of vendors that can meet quality and delivery expectations.

2. Contract Negotiation

 Establish Clear Terms:

Negotiate contracts that clearly define service level agreements (SLAs), pricing, and delivery
schedules.

44
 Expected outcomes :
Incorporate KPIs into contracts to facilitate performance monitoring and
accountability.

3. Performance Monitoring

 Regular Performance Reviews:

Schedule periodic assessments of vendor performance against established KPIs.

 Expected Outcome:
Ongoing assessment of vendor performance to identify areas for improvement and recognition of
high performers.

4. Relationship Management

 Open Communication Channels:

Foster regular communication through meetings, phone calls, and updates to discuss performance,
challenges, and innovations.

 Expected Outcome:
Stronger vendor relationships that lead to improved collaboration and shared goals.

45
5. Risk Management

 Identify Risks:
Conduct risk assessments to identify potential risks in vendor relationships, such as supply chain
disruptions or compliance issues.

 Expected Outcome:
Enhanced resilience and reduced risk exposure within the supply chain.

6. Technology Integration

 Implement Vendor Management Software:

Utilize technology solutions to streamline vendor management processes, track performance, and
manage documentation.

 Expected Outcome:
Improved efficiency and data-driven decision-making in vendor management.

7. Continuous Improvement

 Regular Training:
Provide ongoing training for starting involved in vendor management to stay updated on best
practices and technologies.

 Expected Outcome:
A culture of continuous improvement that drives productivity across the supply chain.

46
A well-designed Vendor Management Plan plays a critical role in enhancing the overall productivity of the
supply chain. By establishing clear communication, setting performance expectations, and fostering strong
relationships with suppliers, businesses can streamline operations, reduce costs, and improve efficiency across
the entire supply chain.

In conclusion, a strategic and proactive Vendor Management Plan not only strengthens supplier relationships
but also improves supply chain efficiency, enabling companies to respond more quickly, reduce costs, and
enhance customer satisfaction. By focusing on collaboration, performance measurement, and continuous
improvement, businesses can create a more productive, resilient, and competitive supply chain.

47
 Data Analysis & Interpretation

GENDER

MALE Male male female FEMALE male m Female Male Female female

Male
Female

The pie represents the percentage of male & female subscribers. The male subscribers are 51%
whereas the female account to 49%.

OCCUPATION

Student 51 50%

Self Employed 23 23%

Professional 28 27%

51
 The pie shows that maximum subscribers are students followed by self employed people and
finally the professionals.
Student subscribers are 50%, self employed are 23%, and Professionals are 27%.

Do you read magazines?

Yes 97 94%

No 6 6%

The pie shows the percentage of people who read/do not read magazines. Therefore 94% of them
are found to read magazines while the rest 6% do not read any magazine

52
Which is your favourite magazine?

Outlook 16 16%

Outlook business 12 12%

Outlook traveller 15

The pie represents the different magazines, as we can see the number of India today subscribers
are the maximum followed by Outlook and so on. Money today and Outlook money has the least
number of subscribers, which shows that people are least interested towards the finance
magazines.

53
Which of the following do you prefer?

Print Edition 77 76%

Digital Edition 24 24%

The pie shows the print edition is more popular among the magazine subscribers as compared to
digital edition.
Print edition accounts to 76% whereas digital edition accounts to only 24%.

54
Outlook Magazines carry relevant information!

Strongly Disagree 4 4%

Disagree 1 1%

Uncertain 19%

Agree 73%

Strongly Agree 6%

This pie shows the maximum people agree to the fact that magazines of Outlook carry relevant
information while some people are still uncertain about the fact.

55
71% people believe that outlook magazines do carry relevant information while 18% are
uncertain. A small percentage of people agree as well as disagree to the above statement.

Which payment offer do you prefer for subscribing magazines?

Cash 54%

Online Payment 40%

Cheque 10%

The pie chart represents the different payment methods preferred by the customers.
52% people pay by cash, 38% make online payment and 10% do the payment through cheque.
56
 Do you feel Outlook's gifts & magazines are meaningful?

Yes 78 76%

No 24 24%

The pie chart shows that 76% customers believe that Outlook has got gifts and magazines which
are meaningful while 24% disagree to the same.

57
 What are the difficulties you face while receiving the magazine?

Delivery time 50 51%

Customer service 25 26%

Old content/News 15 15%

Other 8 8%

The pie shows that the majority of customers are unhappy with the delivery (51%) whereas some
believe that customer service (26%) is also not good. A small percentage has problems regarding
the old content/ news (15%) in the magazines. 8% customers faces other difficulties.

58
 Price [Please rank the following criteria according to your preference
at the time of choosing the magazine]

1 9 9%

2 46 44%

3 45 43%

4 4 4%

When choosing a magazine, majority of the subscribers (44%) believe that price should be the
second preference, whereas 43% believe that price should be given the third preference. A small
% of people think that price as an important factor should be given the 1 st and 4th preference for
choosing a magazine.

59
Brand [Please rank the following criteria according to your preference
at the time of choosing the magazine]

1 41 39%

2 38 37%

3 21 20%

4 4 4%

There is a cut throat competition when it comes to the factor of brand. 39% subscribers say that
brand should be the first preference whereas 37% say that it should be given the second
preference while choosing a magazine. 20% believe that brand is not that important so it can be
preferred in the third position

60
Content [Please rank the following criteria according to your preference at
the time of choosing the magazine]

1 75 72%

2 21 20%

3 5 5%

4 3 3%

The factor of Content is given by a majority of the subscribers, as compared to the price and
brand. 72% believe that content is the most important part of a magazine so it should be
preferred first.

61
Cover Design [Please rank the following criteria according to your
preference at the time of choosing the magazine]

1 19 18%

2 37 36%

3 29 28%

4 19 18%

Hereby it is concluded that the maximum subscribers/people think that Content should be given
the first preference, followed by the brand, and then the cover design and lastly the price while
choosing a magazine.

62
Any suggestions/Feedback

Outlook should start fashion magazine as well. Always put authentic content :) The
service is remarkable [Link] 'Outlook' magazine provides a good insight into the
current political, economic and social issues. A perfect weekly magazine! The business
edition must touch upon the digital marketing aspects in depth; considering it is one of
the most popular marketing techniques for businesses [Link] the best No No
feedback.... Kindly provide a committed time of delivery no suggestions from my

side... Good Content. Nope cover can be more attractive. - The magazines
should be delivered on time and not 4 days late Magazines should be
delivered in time. Poor service, fake commitments. Improve delivery

Number of daily responses

63
 SWOT Analysis:

Strengths:

 Innovative and customer oriented products.

 Six different magazines which cover major segment of the market and fulfill the needs of
different age group belonging to different sectors.
 Exclusive photography and articles, OUTLOOK does not copy the content from internet
and paste in its magazines.
 OUTLOOK has well organized and experienced man power, which approach directly and
indirectly as well, to the readers.
 OUTLOOK has set up its own strong distribution channel, which circulate 1.5 million
copies in INDIA.
 OUTLOOK gives you multiple times address change flexibility and charge nothing for
the service.

64
  OUTLOOK is known for its range of magazines, subscription offers (also available with
internet edition) and provide with exciting gifts to the customers.

A company with strong managerial capabilities, sustained competitive advantage over peers due
to their product offerings , excellent innovation and great brand recognition, has a strong chance
of succeeding in the future as well and can be considered a viable bet. However, it's important
to keep in mind that strengths are sector specific. For instance, the strengths of a tech company
, an agrochemical or a pharma company will differ. While a pharmaceutical company may have
R&D expense or several patents as critical criteria, the tech company may have a client portfolio,
and order book as the strength. So keep the industry and sector in mind while evaluating
strengths to reach the right conclusion.

Weakness:

 Price of some magazines is high

 Customer perception that outlook serves to a political party.
 It takes four weeks in delivering first copy of the subscriber and two weeks in case of
address change.
 OUTLOOK takes two months of time in delivering the gift.

As in the case of strengths, some weaknesses are also industry and sector specific. For instance
while the utility sector may not face any competition, the FMCG sector may experience it at an
elevated level. So again, be mindful of the intrinsic nature and limitation of the industry when
you look at weaknesses.

Opportunities:

 It has many products capturing all sectors information so it has an opportunity to become
a market leader.
 OUTLOOK can increase its product line by launching new magazines, which can
increase the market share of OUTLOOK.

65
  OUTLOOK has an opportunity to promote its magazines at international level with
international edition.

When you look at the annual report or the transcript call, check the management discussion and
analysis section. Here companies disclose their future growth plans and how they will leverage
the growth of the economy or sector to achieve their objectives. This can give you vital insights
about what opportunities the company has and how is it planning to tap into them.

Threats:
 Number of competitors in the market.
 India today has already captured the big market share
 Perception of readers’, OUTLOOK favours Congress party and does not write anything
against the party.

The “ Notes and Accounts” section in the annual report can provide vital insights into the
potential threats a company faces. You can look at the line items such as a lawsuit against the
company, ban on product/process of the company, any pending litigation matter, stay order, or
any ban on the production/license (more applicable to pharmaceutical, agrochemical sector).
Stiff competition from peers, whether it is in terms of product diversification or pricing strategy
are also potential threat areas to watch out for.

To sum up, if you are still in the initial stages of your research about the fundamentals of a
company, a SWOT analysis is a good starting point . While this may seem like a time consuming
pursuit, this is an important activity to thoroughly assess a company so that you know fully well
about the investment avenue you are about to explore. This preparedness also goes a long way
in protecting your capital to a large extent. So shortlist companies based on how well they fare
on the SWOT analysis, select fundamentally strong names and keep a long term perspective to
reap the benefits of stock investing.

66
 VARIATION AND VISISBILTY

Variation:

The Outlook magazines have a lot of distinguishable qualities with other related products.

1. The paper and print quality of the magazines are very high.

2. During the pandemic even the supply chain and delivery system are taken care of with
utmost care. The magazine pages and the packing are sprayed with disinfectants.
3. This company has both online and offline materials available to all based on their
preference.
4. They update their content every month thereby keeping the readers informed with the latest
developments and details.
5. The applion and the purchasing method is very user friendly

Visibility:

The Outlook Magazine is a company that is well known to most people. This brand has made its
place in the market. Outlook magazines are delivered not only by post but are also sold in many
local magazine stores and also book shops. This has increased its visibility in the long run. Many
people are spotted reading this magazine even while traveling (air, rail). Hence giving it a very
high visibility.

67
Hence, we can say that Outlook magazine has:

1. Medium to high Volume

2. High Variety

3. High Variation

4. High Visibility

1. Medium to High Volume:

Refers to the frequency or quantity of content produced by the magazine, including the number
of issues published, articles, features, or online content produced over a certain period.

2. High Variety
This could mean the magazine covers a wide range of topics, including politics, culture, lifestyle,
business, health, etc. A high variety ensures that the magazine appeals to a broad audience with
diverse interests.

3. High Variation
This could refer to changes in the type of articles featured based on current events, reader
interest, or seasonal topics. For instance, the magazine may focus on political analysis
during elections, and on travel or leisure topics during holiday seasons.

4. High Visibility
High visibility means the magazine is widely recognized in the media landscape and has a
significant presence both in physical distribution (newstands, stores, etc.) and digitally
(website, social media, partnerships). It also means that content is easily accessible and
attracts a large audience.

68
 3. The Project

3.1 Objectives:

• The primary objective of this internship was to generate a sales revenue of the outlook
magazine by subscribing new customers.
• To understand the supply chain of the company and to implement the operational strategies
to find out which strategy can be used to improve the supply chain and logistics of the
company.

3.2 Scope:

The scope of this project is as under:

1. This project will help the company to understand its current operations strategies and know
about their different processes which can be implemented in the company.
2. Warehousing and logistics services: It is very important to efficiency manage the proper
operational flow from printing to warehousing and from warehousing to the customer.
3. To understand which of the following method is efficient amongst inhouse printing or
outsource printing.
4. To reduce the lead time of the product.

3.3 Methodology:

As a part of different tasks, we were asked to find out the values of certain terms like aggregate
planning, 4V analysis, operations strategy matrix, etc., which were the primary research. For
calculations in task 2 and 4, secondary data provided by the company is used.

69
3.4 Methods (Primary or secondary):

Conducted a quantitative research, which is a research strategy that focuses on quantifying the
collection and analysis of data. The methods used are secondary research or desk research which
involved using already existing data and primary research. In secondary research, existing data
was summarized and collated to increase the overall effectiveness of research .

Primary research is done for understanding the concepts such as planning, etc. and secondary
research is the numerical values thy have given us.

Figure 11

70
 SUGGESTION

1. Streamline Subscription Sales Process

 Create a Standard Operating Procedure (SOP) for subscription sales to ensure that every
employee follows a clear and consistent approach when interacting with customers. This
should include well-defined scripts for telemarketing, handling objections, and dealing
with subscriber complaints.

 Introduce a centralized CRM system to track customer interactions, complaints, and

follow-ups, ensuring that each lead is effectively nurtured and that there are no missed
opportunities.

2. Regional Expansion Strategy

 Given the success of regional magazines, the company should prioritize regional editions
to tap into growing markets. Each regional publication should feature content that resonates
with local readers while keeping the core values of the brand intact.

 Market research should be conducted to identify key regions and demographic segments for
expansion. For example, targeting specific cities, towns, and villages with localized marketing
efforts will help increase readership and expand brand reach

71
3. Enhanced Follow-Up Mechanisms for Sales Executives

 Introduce a Daily Sales Report (DSR) system for sales executives to log every interaction
with prospects and customers. This report should detail follow-up actions, customer
queries, objections raised, and the next steps in the sales cycle.

 Train sales executives on relationship-building techniques so they can engage with clients
over a longer period, making the process less transactional and more focused on customer
value.

4. Introduce Tiered Subscription Plans

 Given that magazines are often seen as a premium product, consider introducing tiered
subscription pricing (e.g., basic, standard, and premium) to cater to different customer
segments. This will allow customers to choose the plan that best fits their needs and budget
while encouraging higher-value subscriptions.

 Offer discounts and bundled packages for subscribers who commit to longer-term
subscriptions (e.g., annual or bi-annual packages), which will help increase subscriber
retention.

72
5. Improve Customer Service and Subscription Management

 The company should set up a dedicated customer support team to handle subscription-
related issues, such as complaints, billing queries, and delivery problems. This team should
be empowered to offer solutions promptly, ensuring a positive customer experience.

 Regular training programs should be implemented for customer service representatives to

improve communication skills, empathy, and problem-solving.

6. Digital and Mobile Advertising Campaigns

 Leverage digital marketing strategies like social media advertising, Google Ads, and
mobile-friendly campaigns to increase visibility. Since mobile is a critical platform for
outreach, consider mobile roadshows, SMS campaigns, and location-based promotions to
create awareness in target areas.

 Focus on targeted advertising on social media platforms, leveraging data to target niche
demographics and increase both subscribers and advertisers. For instance, creating specific
campaigns for tech enthusiasts, architecture lovers, or sports fans could expand the
magazine’s reach.

73
7. Optimize Advertisement Revenue Generation

 The company should explore ways to optimize ad revenue by offering ad packages for local
businesses and national brands. This could include digital advertising, print ad placement,
and bundled deals across multiple platforms.

 Focus on building long-term relationships with advertisers by offering value-added

services like customized content, audience engagement analytics, and special placements
in highly read editions (such as regional editions or niche magazines).

8. Enhance Content Strategy with Niche Publications

 Explore the introduction of specialized magazines in niche segments, such as technology,

architecture, and sports. These magazines would cater to underrepresented audiences in
India who are seeking high-quality, specialized content.

 Collaborate with industry experts and influencers to contribute content, thus building
credibility and attracting a loyal readership for these new niche magazines.

9. Integrate Data Analytics into Decision-Making

 Leverage data analytics to track key performance metrics, customer preferences,
subscription trends, and advertising revenue. This can help forecast demand, optimize
inventory (magazines), and inform marketing strategies.

74
 By analyzing customer behavior and demographics, the company can target its efforts more
effectively, improve ad targeting, and develop personalized campaigns that resonate with

readers.

10. Employee Training and Organizational Structure

 To reduce customer grievances and increase productivity, invest in employee training

programs focused on sales techniques, customer service excellence, and problem-solving
skills.

 Revise the organizational structure of the subscription and sales teams to eliminate
inefficiencies. Clearly define roles and responsibilities for each team member, from
marketing to customer support, ensuring that all employees are aligned with the company’s
goals of customer satisfaction and business growth.

75
 FINDING & RECOMMENDATION , ROLE & REPONSIBILTY

Figure 12

FINDING

 Pricing of the product is for a niche market.

 Demand volume is high.

 Sub contacting and over time allocation of employees is preferable for production.

 Mixture of dyadic and triadic relation is preferable for online and offline sales.

 The company has ability outsource most of its printing and transfer process.

 Lead time between production and delivery is high of the final product.

 Some clients do not have a good perception about Outlook and hence they think that the
new magazine from the Outlook Group would also be not good.

76
  In Aggregate Production Planning, Mixed strategy i.e., Level + chase strategy is most
efficient
 Evaluating EOQ, reordering point, inventory management increases profitability

Recommendations:

1. Effective promotional scheme – a strategy for consumer motivation:

It is important to motivate the consumer to subscribe for the magazine for boosting the sales and
it’s obvious that most of the consumers will not get motivated unless and until they get what they
want. From the market survey it was able to identify that the motivating factors are the gifts
provided along with the subscriptions and according to most of the consumers a good gifts are one
which have good brand value associated with it and those which offer better utility.

1. Outsourcing the printing and transfer process.

2. Mixture of dyadic and triadic relation can be implemented.

3. Subscription time span can be reduced from yearly to quarterly.

4. Reducing the lead time between delivery of product after subscription.

5. The most important task is that company should give its priority to coverage. If the
company could cover hometowns, cities and villages then it will create their more
magazines readers.

77
2. Customer retention

It is a normal saying that customer acquisition is good, retention is better. This is because a
customer retained is equal to five new customers as the money spent for acquiring a customer is
calculated to be five times the money spent to retain a customer. From the information obtained
from Outlook, if was identified that Outlook does nothing for customer retention. Outlook needs
to formulate and implement customer retention and loyalty programs to retain the customers.

 Greet the customers with exciting gifts during special occasions

 Sell the subscription renewal at discount
 Auto renewal of subscription
 Allow grace period for subscription expiry
 Send loyalty gifts
 Organize entertainment events for subscribers
 Organize get – together

3. Improved magazine – for customer loyalty

To improve customer loyalty and thereby increase voluntary sales outlook magazine has to work
on its weaknesses as expected by the customers of the magazine Since the quality of content and
coverage are subjective in nature, Outlook needs to identify what are weaknesses of the current
contents and coverage of the magazine as well as the customers’ expectations about them. For
this Outlook should go for detailed survey and customers feedback so that it can understand the
customers’ expectations as far as content and coverage of the magazine are concerned. Once the
customer expectation is identified Outlook need to restructure the magazine by implementing
the customer requirements and demands in order to improve their satisfaction level which will
in turn boost the magazine as well as subscription sales.

78
 ROLES AND RESPONSIBILITIES

 Each intern had to sell outlook magazines subscription worth Rs7000 (minimum) to
complete the task.

 We had to do literature review, develop questionnaire, collect data through survey and
then analyse it in order to do a study on investment pattern of people.

 For third task, we were responsible for ascertaining risk appetite of a particular person
and devising an investment strategy as per the risk profile.

 We were responsible to do a survey on available payment modes in India.

LEARNINGS

As this internship provides me an opportunity to apply my theoretical knowledge practically.

During this internship I learn some new skills and also got to know something more about those
skills which I know already.

 About sales pattern of Outlook India publishing private limited.

 Creation of Reports and Dashboards.

 Practical experience of Cooperate Culture.

 Communication and presentation skills.

 Learnt how to make an effective sales pitch.

79
  Understood the product of outlook group and their target market.

 Learnt how to conduct research conduct through data collection from primary sources
and draw conclusions.

 Learnt about various categories of mutual funds offered by AMCs.

 Gain an understanding of how to select mutual funds taking into consideration risk and
returns of the same.

 Gain an insight on the different payment gateway options available online and the usage
pattern of same by customers.

LIMITATION

 Sometimes magazine, gifts, etc were out of stock so many suspects dropped the
subscription.

 Sometimes magazines do not reach on time.

 Data analytics has not performed on the customer data. The result of it, many customer
contacts were repeating several time.

 Customer data is not satisfactory. Few of the customer had already taken the magazines in
previous month but their records are showing in Next month data.

 Many times the issue arrived that the magazines are not delivered on specific places.

80
  If magazines are not delivered then there is no money back plan for the customer.

 Client’s perception about Outlook magazine and brand loyalty.

 In comparison to India Today, Outlook lags in its distribution channel because India Today
delivers its magazines within 2 weeks from the date of subscription whereas Outlook takes
4-6 weeks.

1. The subscription timeline is only one year and above.

2. The lead time is high.

3. Target audience is limited.

4. Lack of digital subscription model.

In comparison to India Today, Outlook lags in its distribution channel because India Today delivers
its magazines within 2 weeks from the date of subscription whereas Outlook takes 6-8 weeks

81
 CONCLUSION

 Majority of people save less than 20% of their income in India. There is a need to make
people aware of the benefits of savings as savings affect investments and in turn
investments result into growth of the economy.

 Majority of investors preferred safety over returns. This means most of the people are
either risk averse or risk neutral.

 Cryptocurrencies are the riskier but attractive option for new investors.

 To conclude, in India, still majority of people are unaware of the benefits of Equity and
debt markets, as well as crypto currencies. Most of the investors do not have access to
professional advisory. There is a huge untapped market for brokers, AMCs, etc.

 As people are relying on online payment options more, e- commerce companies, payment
gateway service providers as well as regulators should work in tandem to make process
hassle free and prevent online frauds.

 In India, still close to 55% of the educated people do not have a demat account. Also,
even the people with demat account do not go for professional advice

 Income of people is a major factor that determines their risk appetite. As, in our survey,
approx. 60% of people earn less than 2 Lakhs per annum, they do not have the capacity
to invest in market securities like shares.

82
 REFERENCE & BIBLOGTAPHY

[Link]

National Readership Survey

Indian Readership Survey

Books referred:

Marketing Management by Philip Kotler.

AMA Handbook for satisfaction by Alan Dutka.

1. Corporate Finance Institute. (2021, March 26). EOQ. Retrieved from:

[Link] is-eoqformula/
2. Bridges, J. (2019, November 26). Capacity Planning Essentials. [Link].
[Link]
3. Arish, M. (2015). Capacity Planning.
Capacity Planning. [Link]
planning-3652764
4. OPERATIONS TASKS. (2021). Google Docs.
[Link]
EwSt3fY/edit
5. Outlook India Magazine Online- Read Today’s News India, Latest News Analysis, World,

Sports, Entertainment | Best Online Magazine India. (2021).

Https://[Link]/.
[Link]

83
 Questionnaire

The study of consumer preference in choosing a

particular magazine of the Outlook Group
NAME

AGE

GENDER

OCCUPATION

o Student
o Self Employed
o Professional

Do you read magazines?

o Yes
o No

Which is your favourite magazine?

o Outlook
o Outlook business
o Outlook traveller

84
o Outlook money
o India today
o Business today
o Travel today
o Money today

Which of the following do you prefer?

o Print Edition
o Digital Edition

Outlook Magazines carry relevant information!

o Strongly Disagree
o Disagree
o Uncertain
o Agree
o Strongly Agree

Which payment offer do you prefer for subscribing magazines?

o Cash
o Online Payment
o Cheque

Do you feel Outlook's gifts & magazines are meaningful?

o Yes
o No

85
86