VinFast R&D Strategies in Vietnam
VinFast R&D Strategies in Vietnam
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Kazimierz Wackowski,
Politechnika Warszawska, Poland
Linh Chi,
UTH University in Warsaw, Poland
Phuong Chi,
UTH University in HCMC, Poland
Abstract: this article analyzes activities of VinFast, a care manufacturing strategic business units belonging
to the VinGroup holding operating inVietnam.
Keywords: R&D activities, VinFast, Vingroup.
In January 2012, Vinpearl Joint Stock Company merged into Vincom Joint Stock
Company and wasoperating under the Group model with the name Vingroup Corporation - Joint
Stock Company. In the spirit of sustainable and professional development, after its
establishment, Vingroup has restructure and focus on development with many brand groups such
as: Vinhomes (System) luxury serviced apartments and villas); Vincom (Luxury commercial
center system) level); Vinpearl (Hotel, tourism); Vinpearl Land (Entertainment); Vinmec
(Healthcare); Vinschool (Education); Vincharm (Beauty care); VinFast (car and motorbike
manufacturing) electricity)
With its achievements, Vingroup is being evaluated as one of the Powerful private
economic groups with sustainable and dynamic development strategies dynamic, Have potential
force festival enter country economy to reach go up range area area and so gender.
VinFast
VinFast (or VinFast LLC), full name is VinFast Manufacturing Limited Liability
Company. VinFast Manufacturing and Trading, is a Vietnamese automobile manufacturer
founded in 2017. The company is a member of Vingroup construction and real estate group, and
was founded by Pham Nhat Vuong. The company name is an abbreviation of the phrase
"Vietnam - Wind way – An whole – Bright create – Fairy wind" (letter Ph) change wall F).
VinFast is a project in the field of automobile and motorbike manufacturing - one of the
industries Leading industry, impacting many other industries that Vingroup new Reference
family than one year now.
With the aspiration to become the leading car manufacturer in Southeast Asia, the
Group Vingroup has invested heavily in this project. As of the end of the third quarter of 2018,
the group has poured more than 13,600 billion VND into VinFast, an increase of more than
12,900 billion VND (equivalent to about 580 million USD) compared to 685 billion VND at the
beginning of the year. Project to produce electric cars and motorbikes VinFast includes 5
specialized areas located in Lach Huyen, Cat Hai, Hai Phong, project ants Have total capital head
think up next 4.2 billion USD.
VinFast factory complex has invested in and put into use production technologies most
advanced production facilities such as: Stamping workshop according to industry 4.0 standards,
car body workshop with More than 1,000 robots, 100% automated spot welding line, paint shop
with optimal technologyand 79 application robots, assembly workshop with the entire moving
process automated chemical and design bag check check labour turmeric dark new.
To accelerate its market entry, VinFast has relied on partnerships with foreign
companies differ in design, manufacturing equipment and components. To achieve localization
rate 60%, VinFast has also cooperated cooperate with international suppliers to established
component manufacturing plants in a complex in Hai Phong. In May 6/2018, VinFast signed a
Memorandum of Understanding to establish a joint venture with Aapico Hitech Plc., one of the
sub-manufacturers Thailand's leading auto parts, to build one body shop in the complex to
supply the products of VinFast. VinFast has also planned to have eight auto parts factories
established, including four factories invested by VinFast, two joint ventures between VinFast
and bow grant and two home machine belong office have complete whole belong to home bow
grant. Copper time, labour The company also acquired GM Vietnam, including its Hanoi factory,
dealer network and sales force. quantity core pill Sample car Fadil belong to VinFast Okay
product export according to paper permission from GM.
VinFast seems to have a vision for the future. In the first phase, the company will
developing cars using internal combustion engines, but the company also plans to catch up with
the trend. industry trends by developing battery electric vehicles through partnerships with
EDAG Engineering of Germany. Ambassador VinFast's mission is become manufacturer
Southeast Asia's leading automobile manufacturer and building a world-class Vietnamese brand
world, thus creating a new hope for the Vietnamese automobile industry. VinFast's chairwoman,
Ms. Le Thi Thu Thuy, affirmed that the company wants to aim for a brand luxury will also
expand exports abroad. Thus, not only Determined to complete the goal of producing cars in the
Vietnamese market, VinFast is still Have those step progress big to presently real chemical
Reference hope export Umbrella Bowl Vietnamese go out water outside.
Vehicle selection
criteria
Brand/Trademark
effect
Race Track/ Road race City Street
Road in wall street
P rice/Price chief
Class D Lux A2.0 Luxury car quality: engine, platform and Many other
- Car size details come from BMW, developed based on luxury car
big specifications according to standards European standard
3.6 to Type car: Sedan Europe combined with components "row effect other like
3.9 meter box number, system system hang…
Premium experience : upgrade options and
Lux SA2.0 personalization personification by preference, privilege
often appears only present on luxury and super luxury
cars like RollsRoyce, Bentley…
Vehicle Type: ->Go car BMW near the 3 billion with price than 1 billion
SUV Sport
Utility Vehicle,
car bodysports
Multi use
Brand/Trademark effect
Price/Price chief
Choose select and stool product opposite to statue item pepper
Guest row This part big Guest row This rather .Male gender
To be buy car run service, specialized in the prefer off-road
recently fish small family muscles mandarin, driving and drive
in the citymarket labour office, good frequent like one
Collect input: Central Jar business core… active dynamic
Income: Above average commune festival.
Jar and High Family family Have
4 member or more
and good Have coin
direction prefer
travel calendar wild
Core foreign and sport;
mout ready pay extra
h money with those
learn product product
Have matter
quantity Good.
Often living
download female
wall street big.
Collect input:
Above central jar
and High
Their tastes are small Group People pepper use - Surname prefer body
cars like hatchback This often will spend morea sports, active dynamic
Le response require little for car purchasetheirs. outside God, way living
e persistence and They are looking for those pandemic transfer so
by terrible economy piece car Have matter convenience, power
Opposite to with strong, Are not space
wide
group guest row high quality, technical finish spacious, economical of
family family, safe advanced techniques have course whether, Go
court is also a factor the following properties: above much land image
important. So the car latest features, as well as belong to The SUV is
VinFast Fadil design plan luxurious exactly that. those What
complete whole important Surname need.
edema fit with their Surname little mandarin - Although however, to
needs. Car maintain heart arrive brand that edema fit with life living
good advantage on focuses more on quality everyday, and more
the street but product product and comfort; they also to idea
improved significant calculate power. design plan Pretty and
speed increase above steam guide, page bag
distant exposed full full the convenient
Beside edge there, suspect presently grand
opposite to with no least What the luxury
group guest row sedan like Lux.SA2.0.
family family, fish
core, soft bridge car
Multi-function
integration turmeric
and convenient
suspect then stool
song High grant new
belong to Fadil also
Have body answer
application Okay soft
bridge belong to
Surname.
To achieve the current achievements, VinFast has been maintaining the following strategies:
strategy and efficiency in business as well as marketing. In addition R&D department also give
go out link custom those research rescue and reform progress the product product, sacred
case presently Have to presentlygrand and convenient profit than.
i. Fit work with those love effect top of the world gender:
Design platform : VinFast gives Vietnamese people the opportunity to decide the direction
of the car's design right from the beginning of the design process through a public vote
declare After there, from the sample create image win war win belong to ItalDesign (month
10/2017), Pininfarina has release develop and complete good design plan car.
Quality foundation: VinFast aims to develop two world-class car models in half the time it
normally would. Therefore, to save time without affecting quality, the first models of
VinFast Established by over 400 engineers from leading vehicle engineering consultancy –
Magna Steyr. In addition, the Austrian consulting company is responsible for integrating
the systems. newly developed vehicle systems, the latest generation ECU technologies from
Bosch and a system electricity presently grand.
Gearbox engine platform: VinFast has signed a cooperation agreement with Austria's AVL,
to world leader in powertrain engineering design gasoline engine new turbocharged 2-liter
four-cylinder for both models. At the same time, the new VinFast engine Combined with
ZF's renowned 8-speed automatic transmission, it is considered one of theproduct Good best
in the world gender.
By agreement to transfer the entire Chevrolet factory and distribution system In Vietnam,
the American car manufacturer has decided to withdraw from the market, even thoughThe
company just set a record for car sales last year since its inception. Have face in Vietnamese
Male.
VinFast automobile factory complex has an area of 335 hectares located in Dinh An
industrial park. Vu, Cat Hai, Hai Phong. Just over a year after the groundbreaking ceremony,
the housing complex VinFast machines have taken shape, most of the factories have been
completed and are assembling the lines. production line. VinFast factory was designed and
installed by foreign [Link] line, many production stages are automated, not
needing many workers labour.
iv. The support about labour turmeric belong to practice union turmeric VinTech:
To fulfill this mission, VinTech has built for itself two research institutes: the Institute of Data
Research Big Data and VinTech Research Institute Hi-Tech. Like So In the future, it is likely
that Vinfast car models will be integrated with software. by VinTech together the opposite to
side effects blame release develop
Labour turmeric research rescue prize decide the post maths belong to main Practice group and the
P&L
c. Ants proposal
For a product to be able to scale, choosing the right consumer market is important.
potential to play a role extremely important That market must meet the suitability combination
of product function and features with taste and payment ability belong to People pepper use.
Southeast Asia is a potential market, promising to bring in a large amount of large
revenue for the company and create a position for the brand in the international market. However
of course This also To be market school Have calculate edge painting High should VinFast
need progress onion eachstep careful important in the past program deep import, special special
To be research rescue guest row item pepper.
i. Ants proposal reserved give Vinfast
ii. Ants proposal reserved give main cover and the home function blame
Compared with imported automobile products, especially products from ASEAN, Domestically
produced and assembled cars are facing a price disadvantage due to high production costs. than
the water from 10 - 20%.
There are many reasons such as small market capacity and underdeveloped supporting industry.
development, mainly importing components from abroad... However, the domestic automobile
market In recent years, growth has been better, the market for cars under 9 seats has grown on
average. jar 20 - 30%/year.
Recently, many businesses have invested in large-scale automobile manufacturing projects. It is
expected that demand for automobiles will explode in the period up to 2025. However, the
industry Vietnam's automobile industry is still young compared to many other countries, so many
policies are needed to ensure its viability. competitiveness, first is to survive, then develop as
expected by the Government go out.
In 2018 and early 2019, after tax reduction, the number of cars imported into Vietnam Male
increase sudden variable. Attend ants year 2019 product quantity enter mouth will urgent
pair 2017, with
170,000 piece, occupy than 50% market school car in water. If Are not Have prize France in
timetime, branch labour career car difficult exist in in stage paragraph next.
If we can produce components ourselves, it will both help reduce the cost of car production and
help create price treat family increase give branch extra support car in water. Because there,
Set Labour love in progressCoordinate with the Ministry of Finance to propose many solutions
to the Government, including the proposal to only Special consumption tax is calculated on
imported spare parts, and on the value of the parts. case product export in water will Are not
calculate tax.
This policy aims to both increase the localization rate and promote enterprises. Domestic auto
industry increases purchase of domestic components and spare parts. When car prices decrease
new create go out content quantity market school enough big to end push product export
According to the report of the Ministry of Industry and Trade, in 2020, the market size,
consumption and capacity The domestic auto industry's production capacity will surpass that of
the Philippines, which currently has the largest auto industry in the world. product export
Umbrella Bowl big fourth in ASEAN.
The Ministry of Industry and Trade has proposed three groups of solutions to develop the
automobile industry: First, is to create a large enough consumer market to encourage the use of
domestic vehicles, which emphasizes transparent and healthy development through measures
against space cheat love trade, row fence Technically art
Second, the Ministry offers very strong support solutions for car assembly businesses. domestic,
including no special consumption tax (SCT) on the value portion domestically produced cars.
This is considered an unprecedented incentive for joint ventures. or business career do extra
support Umbrella Bowl If Okay information via.
In the third group of solutions, the Ministry of Industry and Trade proposed that the Government
and the Ministry of Planning and Investment attract investment. multinational corporations
invest in large-scale projects in Vietnam, especially focusing on Focus on large corporations and
car lines that do not have production facilities in the region. ASEAN.
According to Total lump Sea mandarin, in 5 month head year 2017, Vietnamese Male Satisfied
enter total add 43,274 Umbrella Bowl, increase 5.3% so with together period year last with
treat price 878 million USD, reduce10.1% so with last month 5/2016.
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VinFast leverages several strategic advantages to enter the global automobile market: it operates without the constraints of traditional automotive companies, allowing for innovative product development; collaborates with leading global partners for engineering and manufacturing, such as BMW and General Motors; and targets all vehicle market segments, from luxury sedans to budget-friendly small cars .
International collaboration is a cornerstone of VinFast's development strategy, allowing access to advanced engineering and manufacturing expertise from global partners like BMW, Magna Steyr, and Bosch. This collaboration supports the establishment of a modern production complex and helps ensure the quality of VinFast's vehicles is competitive on the global stage .
VinFast's market entry could lead to long-term effects such as increased competitiveness within Vietnam's automobile industry, potentially stimulating innovation and advancing local manufacturing capabilities. The heightened focus on electric vehicles may also pivot the industry towards more sustainable practices, aligning with global environmental standards .
VinFast's approach, which includes leveraging new and open-minded investors and applying the latest technologies, positions it to influence Vietnam's adaptation to electric vehicles significantly. Given the low rate of electric vehicle usage in Vietnam's urban areas, combined with policies to control emissions and air pollution, VinFast's efforts could accelerate the market's transition towards electric vehicles .
Unlike earlier Vietnamese automobile brands like Proton and Perodua, which took years to reach substantial sales milestones with significant government backing, VinFast leverages modern technology, international partnerships, and a broad market strategy from its inception. These differences suggest a potentially faster and more sustainable growth trajectory .
VinFast's production methods, characterized by leveraging technology from international experts and focusing on speed without compromising quality, could provide a significant competitive edge internationally. Collaborating with global leaders in automotive engineering helps position VinFast's vehicles as top quality while enabling faster market entry .
VinFast challenges traditional automotive industry practices by foregoing legacy product lines and technological limitations, enabling freedom in creating market-oriented products. This disruptive approach allows them to adopt cutting-edge technologies informed by market demands rather than being constrained by previous models or outdated product lines .
VinFast's product diversification, which spans from luxury vehicles such as the Lux models to budget-friendly options like Fadil, is likely to enhance its market appeal in Vietnam. This inclusive strategy addresses different consumer needs and budgets, capitalizing on the country's varied automobile market demands .
The predicted growth of the Vietnamese automobile market in the medium term is attributed to several factors: the improvement in per capita income leading to a demand for upgraded transportation, macro policies promoting the domestic automobile industry, and the entry of new manufacturers which makes products more price competitive. Additionally, VinFast's strong capabilities due to its parent company's financial backing are expected to significantly influence the market landscape over the long term .
In the global electric vehicle market, VinFast might face challenges such as competing with established brands with significant market share, evolving regulatory landscapes, and consumer readiness to transition to electric vehicles. Overcoming these challenges would require strategic partnerships, robust marketing strategies, and possibly incentivizing early adoption .