RESEARCH PROJECT
SOCIAL MEDIA WITH RESPECT OF BRANDS PRACRTICES
March 10, 2012
NOKIAs HISTORY:
Nokia is one the renowned company around the globe. Its history start in 1865, when a Finn engineer Fredric Idesta got the permission for the construction of a wood factory at the river Nokia in Finland. Basically, it starts with the production of papers and exported to various countries around the world. At first, Nokia produced wood products, cables, rubber production and later different types of electrical equipments. But, later Nokia produced first ever radio phone in 1963. Soon, it gained the access in as a mobile phone in cars. Due to its progress at the international and grabbing the most share in the market. Nokia started its further development by producing comfortable and small phones. As by the end of 1996, Telecommunication industry had become the most powerful and renowned around the world. So, at that time Nokia pinched its production toward the smarts phones and became the leader in the telecom industry and still it is. Among the world known brands Nokia occupied the 11th place, Marlboro the 10th and Mercedes the 12th place. Reason behind the rapid success of the Nokia is its market penetration in shorter time frame. The key factors are its strong management and proper organizational structure. The essence of the Nokia history is its continuingly development and expansion. The company mapped out a strategy that implied production/development of new products, realization appropriate marketing processes, branding, sales and etc. Nokia is truly believer of strong brand image. And they never over look the magic of innovations, constant segmentation, development of brand and designing. As speaking of innovation, Nokia always up to make the production of different category products. And concern with the development of the technological aspect. Nokia are far over it by investing greater amount in it. And Company is making their products friendly and more easy to use. Consumers always wanted to use cell phone anytime and anywhere. So, they always up to make their choice end up on Nokia due to its strong reputation in the world.
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RESEARCH PROJECT
SOCIAL MEDIA WITH RESPECT OF BRANDS PRACRTICES
March 10, 2012
NOKIA SOCIAL MEDIA BACKGROUND:
Nokias Online Inauguration: Nokias online presence was established in 1971.
In todays world, impacts of social media via mobile phones are becoming increasingly important in the society. Social media is now worlds largest availability to the global audience. It allows the easy access of conversations around emerging trend, thought leadership and innovation in mobile and social media spaces. Nokia wants to wants to share the open knowledge and encourage the importance of social media. By doing so, Nokias aim is to fill up the space to learn more about this emerging trend and what others are thinking and doing. As, Nokia has an amazing fan and brand based advocates around the globe. Nokia has put more empathises on interacting with them through listening, community engagement and social advocacy. Nokia is aiming high to Socialize Everything in order to become most socially engaged brands by building valid, interactive and human relationship between our employees and customers. And we can easily judge it activities toward social media. As, Nokia is among Top 50 Branded Facebook Pages and was ranked among top 4 brands in social engagement.
RESEARCH PROJECT
SOCIAL MEDIA WITH RESPECT OF BRANDS PRACRTICES
March 10, 2012
That is why, Nokia is using various tools of social media to become most interactive brand around the globe. Below is the list of tools Nokia is using to popularize itself: -
Social Networking: Facebook Twitter Google+ Social Photos and Video Sharing: Youtube Flicker Wikis: Wikipedia Social News: Reddit Digg
NOKIAs ONLINE PRESENCE:
Website(s)/ Portal
Nokias Website Traffic - Percentage of Visitors: 46.66% - Traffic Rank: 509 - Percentage of Site Traffic: 17.6% - Percent of search traffic: 13.76% - Percentage of Pakistani visitors: 3.0% Nokias Website Traffic Ranking - Global Ranking: 560 - Pakistan Ranking: 172 Nokias Updates and Frequencies - Daily Reach: 0.226 (Percent) - Daily Pageviews: 0.0082 (Percent) - Daily Pageviews Per User: 3.9 (Pageviews/User) - Daily Time on Site: 04:36 (mm:ss)
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RESEARCH PROJECT
SOCIAL MEDIA WITH RESPECT OF BRANDS PRACRTICES - Search Visits: 17.6% Nokias SEO
March 10, 2012
Nokias Social Mediums
Nokia Twitter: Followers: 187,771 Tweets: 10,756 Following: 194 Nokia Facebook: Likes: 7,799,071 Talk About: 296,299 Nokias Brand Ambassadors: Shah Rukh Khan Kareena Kapoor Priyanka Chopra Ranbir Kapoor
Nokias Corporate Blogging ,Platform and other Engagements
Nokia Blogs: [Link] ( Nokia Conversation )
Yes, Nokia is indulged in the corporate blogging. They started the (Nokias Conversation) as a platform or forum. Nokia Conversations, a blog to interact the owners of Nokia devices. And it is also to discuss issues or share views regarding Nokia launches and trends. As far as, concerned with the Nokias Platform. [Link]
Nokia is using WORDPRESS in order to share pictures, videos and Blogs. Actually, company is also planning to develop it as a building application. So, users can have easily access to their blogs, they can add new posts and pages or simply manage their comments. WORDPRESS for Nokia can be access directly through the Maemo-Powerd Nokia.
RESEARCH PROJECT
SOCIAL MEDIA WITH RESPECT OF BRANDS PRACRTICES
March 10, 2012
Nokia is one of the biggest market leaders around the world. They just cant stop their actions or engagements in order to induce people. Earlier, Nokia just stepped forward in the gaming console. Company launched Nokia N-Gage in order to engage their customers to the new world of gaming via their brand. And beside that, Nokia is well aware about the charm of social media. Company is planning to use coupons, deals and loyalty mechanisms to drive fans to stores to buy products. Nokia is working with social marketing vendor EngageSciences to use its platform to help drive this process. The EngageSciences platform has a library of social marketing campaign applications that enable extending reach and awareness, such as competitions, quizzes and sweepstakes, as well as campaigns for driving revenue and footfall such as coupons and social offers, meaning that the company is a natural partner to help Nokia move to the next stage of frequent, often and repeatable revenue driving social marketing activities. Nokia demonstrating that social media is not just about engagement, it is also a fantastic revenue opportunity exposed most recently by the IBM study From Social to Social CRM which highlighted that social media followers of companies WANT social offers, coupons and promotions more than any other activity. Nokia clearly are listening to their customers.
NOKIAs SOCIAL MEDIA STRATEGIES:
Types of Updates: Nokia device firmware is the software that is embedded in the memory of your device, and includes applications such as the calendar and phonebook. This is similar to the operating system software on your PC. The update consists of new features, applications, and performance improvements for the software. User data such as contacts, photos, messages, and add-on applications such as Java games or Symbian applications are not part of the device firmware. Downloading a PC application that helps you update your Nokia mobile device's operating software (also known as device firmware). Nokia device firmware is the software that is embedded in the memory of your device, and includes applications such as the calendar and phonebook. This is similar to the operating system software on your PC. The update consists of new features, applications, and performance improvements for the software. User data such as contacts, photos, messages, and add-on applications such as Java games or Symbian applications are not part of the device firmware. In some Nokia device models, user data such as contacts and pictures will be deleted during the software update. It is therefore strongly recommended that you make a backup of your data before updating your Nokia device firmware to prevent these files being lost.
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RESEARCH PROJECT
SOCIAL MEDIA WITH RESPECT OF BRANDS PRACRTICES -
March 10, 2012
When you perform the update, and your Nokia device requires a data backup, the Nokia Software Updater will instruct you when to perform a backup of your data. Effectiveness:
Nokia see social media as combination of our continuous and ongoing community activities across the web. Some of these are brand driven, some driven by our employees and some of them by our fans and advocates. Company has managed to build very successful, responsive and engaging online presence through our different blogs, support discussion forums, social media presences and activities such as the Nokia Beta Labs where we are actively in contact with Nokia related communities. More recently, Nokia activated a whole range of new devices and services purely via social media engagement and realized that consumers responded extremely positively driving increased pre orders and product advocacy. By working extremely closely with marketing, communicates and CARE while aligning our goals and engagement strategy we created a strong, compelling and authentic message that resonated well with our customers. Success Achieved and Why Successful: By speaking of Nokias successfulness in Social Media Marathon. Yes, Nokia is amongst the most successful companies in the battle of Social Media outrage. That is why, Nokia also celebrated Social Media Week from Feb 13th 17th, 2012. In which they shared their success about the Social Media and intended various others strategies regarding the progress of Nokia in Social Media. In that, Nokia talked about their future innovations and prosperity of their successful brand. And the main reason behind their successfulness is their vision. Nokia never compromised on their vision. Social Media is about interaction and Nokia proved it by Connecting People all around the world. So, more and more people could able to make interactions and increase sharing. Nokia always works on strategies. Our solutions strategy leverages one of our greatest assets a portfolio of outstanding devices, with unmatched scale and geographic reach. We couple them with smart services, integrated via an intuitive and seamless user experience. We differentiate these solutions offerings based on our in-depth consumer understanding, with a strong focus on social location (people and places). In a world where connecting people to what matters, empowers them to make the most of every moment. Our ambition is to become the leading provider of mobile solutions.
RESEARCH PROJECT
SOCIAL MEDIA WITH RESPECT OF BRANDS PRACRTICES
March 10, 2012
Pros and Cons: As speaking of advantages of Nokias Social Media. It is all about interaction and makes smart phones more and more friendly and interactive. Nokia allows its users to make interaction and even share different kind of stuff via their cell phones. But, about the disadvantages Nokia just entered in the Social Media Era. So, it will take more time to mine the disadvantages. We can still pin point few of the disadvantages like: Generalizability (Positive Negative Both). Managing the continuous growth of the crowd. Time Consuming.
Nokias Way Forward: Nokia is looking forward to dictate the features and UI design for Symbian, the team at Accenture will be responsible for executing that vision and roadmap. The plan for future software releases are still on schedule, they are not affected by recent events. In order to build the best smartphones and best smartphone ecosystem on the planet, Nokia is committed to the Windows Phone platform going forward. Technology moves at a fast pace and as times change, companies need to move with them. Nokia is determined to build the best smartphones and we believe the best way to do so right now is with the Windows Phone platform. And allows better access to their consumers to experience the charm of interaction. After all its all about Connecting People. Recommendation and Improvements: Well as speaking of Pakistan, Nokia held 41% of market share as compared to other cellular companies. So, it is very much clear that how much Nokia emphasis on their strategies. And by rapid success of social media, its almost become common around the world. But, in Pakistan Social Media is not that much familiar. So, there is kind of gap which can be filled. So, Nokia needs to look again their geographic reach regarding their social media efforts. It will be essential for Nokia to enhance their social media in Pakistan is well. Social Media will bring change in Pakistan. And overall improvement would also increase in Nokia Social Media reach. As, Nokia would become first company to commence the intense social media activities in Pakistan. At the end, Nokia has the capability to rule the telecom industry all around the world. So, it will give Nokia an edge and by that Nokia will explore more about the social media tenant.
RESEARCH PROJECT
SOCIAL MEDIA WITH RESPECT OF BRANDS PRACRTICES
March 10, 2012