E-Business and E-Commerce
Overview of the course
• E-Commerce and E-Business • B2C and B2B E-Commerce
• EC Business Models and EC • Payment Systems in EC
Platforms
• Supply Chain and Fulfilment
• Quick Commerce
• Marketing and Advertising
• E-Commerce in India
Overview of the course
• Recommendation Engines • Livestreaming EC
• M-Commerce • E-Government & other systems
• S-Commerce • AI in E-Commerce
• Security Issues • Rural E-Commerce
Evaluation components
PARAMETER WEIGHTAGE
(Group) Project / Assignment 30 %
(Group) Case Presentation / 20 %
Discussion
Mid-Term Exam (Individual) 20 %
End-Term Exam (Individual) 30 %
Group formation
• ~ 70 students
• 10 groups
• 7 students per group, adjust +/- 1 where needed
• CR to mail me the details by 22nd Sep EOD
Group Project
• Groups can pick their own topic. I will also provide a list of probable /
suggested topics.
• Two submissions – a detailed progress report by Session 10 and final
report at the end of the course. May be asked to present if needed.
• Choice of broad approach / functional approach
Group Case Presentation / Analysis
• Each student is expected to read and analyze the case(s) assigned for
the class
• Case analysis involves assuming the position of the case protagonist
and solving the techno-business challenge
• Students are expected to prepare case analysis in groups
Group Case Presentation / Analysis
• Every session → a pre-decided group will first present the case facts
comprehensively → followed by Q&A by instructor / other groups
• This will be followed by analysis by entire class together, and the
pre-decided group is expected to play a critical role
• Groups will be evaluated based on the respective presentations and
Q&A and discussion
NOTE – A particular group can be called more than once for
presentation → in such cases, average of all presentation marks will be
considered for evaluation
Introduction
Starbucks Short Case
Definitions
• Commerce – Buying and selling transactions conducted between
business partners
• Electronic commerce – Using Internet and other networks to
purchase, sell, transport, or trade data, goods or services
• Electronic business – Conducting all kinds of business online, such as
servicing customers, collaborating with business partners, delivering
e-learning, and conducting electronic transactions within
organizations
Defining a Digital Business
• Digital Business is the initiation as well as the partial or full support,
transaction, and maintenance of service exchange processes
between economic partners through information technology
(electronic networks)
• Here, service exchange processes are those in which tangible and
intangible goods and services are transferred in exchange for
compensatory consideration
Broader definition of EC
• All electronically-mediated information exchanges between an
organization and its external stakeholders
Different EC perspectives:
Communications – delivery of information, products, services, or payments
electronically
Business Process – use of technology for automation of business transactions &
workflows
Service – enabling cost cutting + increasing speed & quality of service delivery
Online – buying & selling of products and information online
Buy-side and Sell-side EC
• Buy-side EC refers to transactions between a purchasing organization
procuring resources from its suppliers
• Sell-side EC refers to transactions involved with selling products to an
organization’s customers
Some E-Commerce Statistics
E-Commerce Markets and Market Categories
Some takeaways
• Three major EC markets – US, China, and Europe
• China’s EC market ~ $ 1319 bn in 2023 ($ 2088 bn expected by 2027)
• USA’s EC market ~ $ 925.4 bn in 2023 ($ 1416 bn expected by 2027)
• Europe’s EC market ~ $ 631.9 bn in 2023 ($ 902.3 bn expected by 2027)
• Electronics is the largest EC market in 2023 ($ 768.7 bn revenues)
• Consumer electronics accounts for over 72% of the revenues
China & US will grow more than Europe
E-Commerce market size > GDP of major economies
E-Commerce growth was negative in 2022
E-Commerce market size in India (2014-2024)
Gross Merchandise Value (GMV)
• The total value of merchandise sold over a given period of time through a
customer-to-customer (C2C) exchange site or an EC platform
• Measure of the growth of the business or use of the site to sell
merchandise owned by others
• Often used to determine the health of an e-commerce site’s business
because its revenue will be a function of gross merchandise sold and fees
charged
• Most useful as a comparative measure over time (current Q v/s previous Q)
Pure vs Partial EC
• Three major activities:
• Ordering and payments
• Order fulfilment
• Delivery to customers
• Each activity can be done physically or digitally
• Thus, there are eight possible combinations
Pure vs Partial EC
Activity 1 2 3 4 5 6 7 8
Ordering, P D D D D P P P
payment
Order P D D P P D P D
fulfilment
Delivery P D P P D D D D
Type of EC Non- Pure Partial Partial Partial Partial Partial Partial
EC EC EC
Pure vs Partial EC
• Pure EC – all dimensions digital
• Partial EC – at least one dimension digital
• Buying book from Amazon or computer from Dell website?
• Buying e-book from Amazon or software from Microsoft website?
* Many companies operate in two or more of the classifications
Types of EC organizations
• Brick-and-mortar / old economy – purely physical organizations
• Virtual / pure-play – organizations engaged only in EC
• Click-and-mortar / click-and-brick – organizations that conduct some
EC activities, usually as an additional marketing channel
* Gradually, many brick-and-mortar companies are changing to click-
and-mortar ones