Introduction

In the context of Vietnam's rapidly developing digital economy, particularly with

the growing trend of online consumption, the demand for fast, efficient, and
reliable delivery services has become more critical than ever. From this reality, the
startup project named ShipGo was born as a new technological solution aimed at
connecting senders, recipients, and delivery drivers in a flexible, intelligent, and
convenient manner. ShipGo is not merely a conventional delivery app but a digital
platform integrating GPS positioning technology, artificial intelligence, and big
data analytics to optimize delivery routes, reduce transit times, minimize costs, and
provide the best experience for both customers and partner drivers. The app also
allows users to track orders in real-time, choose various delivery options (express
delivery, same-day delivery, economy, or scheduled delivery), and supports
diverse payment methods and 24/7 customer support.

Beyond focusing on improving delivery efficiency, ShipGo aims to build a

friendly, fair, and sustainable delivery service ecosystem. The project targets
supporting individuals, small businesses, and small and medium enterprises
(SMEs) in accessing professional delivery services at reasonable costs, while also
creating opportunities for freelancers, unemployed individuals, or those seeking
additional income to join the network of technology-based drivers. ShipGo
continuously updates market trends, improves the user interface, and implements
policies to protect the rights of both users and drivers. With a focus on technology
as the core, customer experience as the center, and community spirit as the
foundation for development, the ShipGo project is expected to become one of the
leading domestic delivery platforms in Vietnam in the near future.

1. Entrepreneurial Direction

1.1. Summary of Ideas

Project: ShipGo Delivery App

Current Digital Technology Context:

In the context of rapidly advancing digital technology, the online delivery industry
has witnessed remarkable growth. With the rise of e-commerce and the trend of
online consumption, the demand for fast and convenient delivery services is
increasing. According to a Statista report, global revenue from the online delivery
market is projected to reach USD 154.34 billion by 2024, with an annual growth
rate (CAGR) of approximately 6.5% during the 2021-2024 period.
In Vietnam, according to data from the Vietnam E-commerce Association
(VECOM), the proportion of people using online delivery services increased by
more than 50% in 2022 compared to the previous year. Particularly during the
COVID-19 pandemic, the demand for online shopping and goods delivery surged
dramatically, driving the development of delivery applications.

Vision:
The project’s vision is to become the number one delivery platform in Vietnam,
providing fast, safe, and convenient goods delivery services while contributing to
improving the quality of life for consumers.

Mission:
The mission of the project is to deliver an exceptional delivery experience to
customers through advanced technology and professional customer care service
professional. We are committed to building an efficient delivery system that
optimizes time and costs while ensuring transparency and reliability.

Core Values:
• Innovation: Continuously improving and applying the latest technologies to
enhance service quality.
• Customer-Centric: Focusing on customer needs and experiences, prioritizing
customer satisfaction.
• Efficiency: Optimizing the delivery process to ensure speed, accuracy, and cost
savings.
• Transparency: Ensuring clarity and transparency in all activities, from delivery
processes to pricing and customer support.
• Sustainable Development: Aiming for sustainable development, balancing
economic benefits with social responsibility.

Unique and Innovative Features:

The ShipGo delivery app stands out with its unique and innovative features
compared to existing delivery platforms, thanks to its integration of a "community
delivery" model—a creative solution that connects individuals with delivery needs
to nearby individuals willing to deliver. Unlike traditional apps that primarily rely
on a fixed team of professional drivers, ShipGo opens delivery opportunities to
anyone meeting basic requirements, such as owning a motorbike, valid
documentation, and a smartphone. To ensure service quality and safety, all
delivery personnel must undergo a profile verification process managed by the
app’s control system. Only approved profiles can join the delivery network. This
creates a large, flexible, yet tightly controlled delivery community, optimizing
operational costs, reducing customer wait times, and efficiently utilizing residents’
idle time and travel routes. This is a breakthrough in democratizing delivery
operations, turning every individual into a valuable link in an intelligent delivery
chain.

Another unique feature of ShipGo is its “on-demand route-based delivery”

functionality. The app uses AI technology combined with real-time mapping to
identify delivery personnel traveling on routes closest to the sender and recipient’s
locations. This reduces unnecessary detours, saves time and fuel, and significantly
lowers delivery costs. Instead of waiting for a driver to travel from a distant
location, as with current apps, ShipGo connects based on the principle of “closest
person, correct route”—an innovative approach prioritizing efficiency and cost
savings.

Additionally, ShipGo differentiates itself through its “driver selection” model,

offering personalized options. Users can view a driver’s profile, ratings from
previous customers, average delivery time, and service style (e.g., polite, friendly,
professional), and even prioritize drivers from the same area, of the same gender,
or those who have successfully delivered for them before. This provides a highly
personalized experience compared to existing apps, which typically assign drivers
automatically without considering specific user preferences.

Another notable distinction is ShipGo’s flexible cargo insurance policy, allowing

users to select insurance packages based on the value and type of goods. Users can
purchase insurance ranging from VND 5,000 to 10,000 per order to receive
compensation for risks such as loss or damage, with transparent and prompt
reimbursement. This feature builds trust, particularly for online businesses
shipping high-value items—a service that current apps often lack.

Furthermore, the ShipGo Delivery App promotes sustainability and environmental

protection by integrating a “green delivery” feature, prioritizing users of electric
vehicles, bicycles, or walking for short-distance deliveries. This not only
encourages an eco-friendly lifestyle but also aligns with the responsible
consumption trends of today’s younger generation.

Finally, ShipGo’s greatest differentiator lies in its positioning not just as a delivery
app but as a platform for connection, sharing, and community benefits among
those with delivery needs, delivery personnel, and the broader community. The
spirit of community and resource sharing becomes a core value, making ShipGo
not just a utility tool but a part of the modern sharing economy trend. With this
vision, ShipGo not only addresses transportation challenges but also creates
flexible income opportunities for residents, particularly students, freelancers, or
homemakers with spare time.

All these factors create a clear distinction for the ShipGo Delivery App compared
to existing platforms. This project not only innovates technologically but also
carries profound social, economic, and environmental depth, marking a bold and
highly potential direction in the digital era.

1.2. Industry Age

The delivery industry in Vietnam, particularly in urban and on-demand delivery, is

relatively young compared to traditional sectors like agriculture, textiles, or
industrial manufacturing. However, it has grown rapidly, especially since 2015,
when the e-commerce boom and shifting consumer behaviors toward digitization
took hold. If we consider the emergence and significant market impact of
technology-based delivery platforms—such as Giao Hàng Nhanh, Giao Hàng Tiết
Kiệm, AhaMove, Lalamove, and more recently Shopee Express and GrabExpress
—the technology-driven delivery industry in Vietnam is only about 10-12 years
old. However, in a broader sense, goods delivery activities have long existed, tied
to traditional commerce and logistics, with a history spanning decades.

Thus, it can be affirmed: the traditional delivery industry is long-established, while

the technology-driven delivery industry is still in its early maturity phase.

The key difference between traditional and technology-driven delivery lies in

operational models, supporting tools, and response speed. Traditional delivery
primarily serves businesses with large orders, long transit times, limited flexibility,
and minimal technological integration. In contrast, technology-driven delivery
focuses on individual consumers, leveraging digital platforms for real-time
tracking, route optimization, and user convenience. This distinction has sparked a
wave of startups in this sector, especially post-COVID-19, when contactless, rapid
home delivery became essential to daily life.

The technology-driven delivery industry is also heavily influenced by global trends

such as digital transformation, artificial intelligence applications, supply chain
optimization, and the rise of “super apps.” As a young industry, startups like
ShipGo have ample opportunities to experiment with new models, target niche
markets, and leverage technology to differentiate. However, the industry’s youth
also brings challenges: incomplete legal frameworks, fierce market competition,
unstable consumer behavior, and high capital and operational demands.

A notable point is that, despite the industry’s recent development over the past
decade, its innovation and cycles are extremely fast. Companies with weak
technology, inefficient operations, or inability to compete on price are quickly
eliminated. This indicates a young industry with a rapid maturation and market
selection process. Therefore, startups like ShipGo must clearly recognize that they
are not only entering a growing industry but also one that is “maturing quickly,”
requiring flexibility, sensitivity, and strategic investment from the parem the
outset.

Some characteristics reflecting the youth of the technology-driven delivery

industry include:

• High technological penetration, though uneven across geographic areas:

primarily concentrated in major cities like Hanoi, Ho Chi Minh City, and Da
Nang, while remote and rural areas still face limitations.
• Diversified business models: from ultra-fast delivery within 1-2 hours to
scheduled delivery and versatile services like item transport, proxy
shopping, or gift delivery.
• Heavy reliance on digital platforms and e-commerce ecosystems, requiring
businesses to tightly integrate with digital operations, from GPS positioning
and AI-based order allocation to chatbot customer support.
• High flexibility and personalization of services to meet the increasingly
demanding and evolving needs of tech-savvy young users.

Thus, it can be said that the technology-driven delivery industry in Vietnam is

currently in a phase of strong growth but has not yet reached full maturity in terms
of ecosystem, legal frameworks, or service standards. With its young age, the
industry presents both significant opportunities for startups like ShipGo and
demands continuous innovation, trend updates, and sustainable development.

1.2.1. Reference Source

In the process of researching and developing the ShipGo delivery app project, the
team consulted numerous reputable sources, including research studies, market
reports, specialized articles, and real-world business models of successful logistics
technology startups. Below are some key reference sources:
• Vietnam E-commerce Market Report by the E-commerce and Digital Economy
Agency (Ministry of Industry and Trade), providing data and analysis on
online shopping trends, transportation needs, and consumer behavior in
Vietnam.
• Websites and documentation of prominent delivery apps such as GrabExpress,
AhaMove, Giao Hàng Nhanh (GHN), Giao Hàng Tiết Kiệm (GHTK), etc.,
to study and analyze the strengths and weaknesses of competitors, thereby
identifying a suitable direction for ShipGo.
• Startup resources from innovation and entrepreneurship support organizations
such as the Vietnam Silicon Valley Foundation (SVF) and the SpeedUp
Program by the Ho Chi Minh City Department of Science and Technology.
• Academic studies and specialized books, such as:
◦ Nguyễn Đình Thọ (2021). Consumer Behavior Research. Labor-Social
Publishing House.
◦ Eric Ries (2011). The Lean Startup. Crown Publishing Group—a
foundational book for startups applying lean startup methodologies.
• Field surveys of users and online business owners in central areas like Hanoi, Ho
Chi Minh City, and Da Nang to understand practical needs and expectations
for an optimized delivery app.

These references not only helped the team clearly define ShipGo’s vision and
mission but also supported the development of a product aligned with market
needs, enhancing competitiveness and sustainable growth in today’s digital
business environment.

1.2.2. Industry Revenue

The delivery industry in Vietnam has experienced explosive growth in recent

years, particularly post-COVID-19, as consumer behavior shifted strongly toward
online shopping. According to Statista and Vietnam e-commerce industry reports,
the total market value of logistics and delivery for e-commerce in Vietnam reached
over USD 2.2 billion in 2023 and is expected to continue growing at an annual
average rate (CAGR) of approximately 15-20% during the 2024-2028 period. This
is a clear indicator of the immense potential of the delivery industry in Vietnam,
especially in the last-mile delivery segment, which ShipGo aims to target.

Industry revenue is not only derived from traditional delivery services like mail or
document transport but has expanded to include various types such as food
delivery, e-commerce goods, daily necessities, pharmaceuticals, and even same-
day express delivery services. Major players in the market, such as Giao Hang
Nhanh (GHN), Giao Hang Tiet Kiem (GHTK), Shopee Express, AhaMove, and
GrabExpress, have reported double-digit revenue growth year-over-year. For
example, GHTK reported nearly VND 4,000 billion in revenue in 2022, a more
than 20% increase from the previous year.

Additionally, the rapid rise of small-scale retailers on social media platforms like
Facebook, TikTok Shop, Instagram, etc., has created significant demand for
flexible, fast, and personalized delivery services tailored to specific localities. This
is a niche market with great potential that major players have yet to fully exploit.
The ShipGo delivery app positions itself as a platform connecting freelance drivers
with delivery needs, particularly in smaller urban areas, suburban regions, and
provinces outside Hanoi and Ho Chi Minh City—areas where large apps have not
yet fully penetrated.

Moreover, the digitization and technologization of the logistics industry are

making the market increasingly attractive to both domestic and international
investors. Technological solutions such as real-time tracking, AI-based order
management, automated payment processes, and customer feedback systems not
only enhance user experience but also open opportunities to increase revenue
through optimized costs and operational processes.

The delivery industry’s revenue in Vietnam is and will continue to record

sustainable growth in the coming years, driven by the e-commerce boom, new
consumer habits, and the comprehensive digital transformation in the logistics
sector. This provides a favorable foundation for the ShipGo startup project to enter
the market, capture market share, and establish a solid position if it adopts suitable
and flexible strategies for each development phase.

1.3. Vision Statement, Mission & Objectives

1.3.1. Vision Statement

In the context of a rapidly growing digital economy, booming e-commerce, and

increasing demand for goods transportation, ShipGo aims to become Vietnam’s
leading intelligent delivery platform, contributing to redefining intra-city and inter-
provincial goods transportation. We are not just a delivery app but a bridge
connecting sellers, buyers, and transportation partners, creating a flexible, modern,
and user-friendly logistics ecosystem. ShipGo’s long-term vision is to build an
intelligent delivery community where everyone can access fast, safe, and cost-
effective transportation services. By 2030, ShipGo aspires to expand its operations
not only within Vietnam but also to the Southeast Asian region, becoming a
symbol of logistics technology and enhancing the competitiveness of Vietnamese
businesses in the international market.

1.3.2. Mission Statement

ShipGo’s mission is to provide efficient, transparent, and cost-optimized delivery

solutions for all customer segments, from individuals to businesses. We focus on
applying technology to address lingering issues in traditional logistics, such as
delays, lack of transparency, high costs, and complex processes. By building a
centralized order management system, integrating AI for route optimization, real-
time tracking, and user behavior data analysis, ShipGo not only enhances
operational efficiency but also delivers a superior customer experience.
Additionally, we prioritize sustainable development by supporting freelance
delivery drivers with stable income, reducing emissions through optimized routes,
and encouraging the use of eco-friendly vehicles. Our mission goes beyond
delivery—it lies in connecting people and building trust among stakeholders in the
goods exchange process.

1.4. Core Values of ShipGo

1.4.1. Quality - Sustainable Products, Optimal Experience

ShipGo is committed to delivering high-quality delivery services with absolute

reliability. From operational processes to integrated technology within the app,
every element is optimized to ensure stability, safety, and user-friendliness.
Simultaneously, ShipGo aims to build a green delivery model, contributing to
environmental impact reduction through sustainable and eco-friendly
transportation solutions.

1.4.2. Dedicated to Customers - Personalize the Experience

Customers are at the heart of ShipGo’s operations. The app not only provides
delivery services but also emphasizes listening to and understanding customer
needs to personalize their experience. From a user-friendly interface and real-time
order tracking to diverse delivery and payment options, ShipGo ensures a seamless
and tailored experience for every user.

1.4.3. Creativity - Continuous Innovation

In an era of rapid technological advancement, ShipGo embraces innovation as a
guiding principle to continuously improve and upgrade its system. From applying
artificial intelligence in order allocation, developing precise positioning features, to
integrating smart payment methods, ShipGo constantly researches and implements
new solutions to meet the market’s increasingly diverse needs.

1.4.4. Social Responsibility - Towards Sustainable Development

In an era where “socially responsible business” is increasingly a benchmark for

long-term success, ShipGo recognizes that economic development cannot be
separated from environmental protection and community contribution. Social
responsibility for ShipGo goes beyond compliance with legal regulations—it is a
commitment to building a friendly, sustainable, and humane transportation
ecosystem.

Specifically, ShipGo prioritizes partnerships with providers using electric or low-

emission vehicles to minimize environmental impact in urban areas. Additionally,
the company organizes charitable activities, such as scholarships for drivers’
children, donations for disaster-affected communities, and the “Green Delivery”
program to encourage customers to choose eco-friendly transportation options.
These actions not only enhance the brand’s positive image but also demonstrate
ShipGo’s commitment to societal progress and sustainable development.

1.4.5. Transparency - Honesty in Business

One of ShipGo’s core values is transparency and honesty in all business activities.
In the delivery industry—where trust and clarity of information can determine a
company’s survival—ShipGo prioritizes transparency from internal operations to
policies with partners and customers.

For example, ShipGo’s positioning and order tracking system is designed to allow
customers to monitor their orders in real-time, with all costs clearly disclosed to
avoid unreasonable surcharges. For its driver team, ShipGo applies transparent and
fair compensation policies, fostering motivation and fairness among individuals.
Additionally, the company is always ready to receive user feedback, handle
complaints impartially, and proactively disclose improvement measures,
reinforcing its position as a trustworthy brand built on honesty.

1.4.6. Vision - Long-term Goals

Unlike projects focused solely on intra-city delivery, ShipGo aims to expand its
service ecosystem to include e-commerce delivery, cross-border logistics, and the
integration of advanced technologies like AI and Big Data to optimize
transportation routes and enhance user experience.

Moreover, the company seeks to build a professional driver community where

delivery personnel are not just temporary workers but integral parts of a
sustainable operational system, with opportunities for training, advancement, and
personal development. ShipGo’s vision is to create a modern, humane enterprise
with a positive societal impact—where technology is not just a tool but a key to
connection, development, and spreading positive values.

1.5. Business Goals

1.5.1. Short Term Goals (1 - 2 years)

In the initial phase (1-2 years), the ShipGo delivery app startup project sets several
strategic goals to build a solid foundation, attract users, and establish trust within
the community. These goals focus on product development, market expansion, and
increasing the number of service users.

Revenue and Order Volume Goals: In the first 1-2 years, ShipGo aims to
achieve stable revenue, laying the groundwork for service expansion in subsequent
phases. Specifically, ShipGo projects revenues of VND 5 billion to 10 billion in
the first year, with an average of approximately 30,000 orders per month. In the
second year, revenue is expected to grow by 30-40%, reaching VND 12-15 billion,
with monthly orders exceeding 50,000.

Market Expansion and Partner Network Development: The primary goal is to

expand the network of transportation partners and affiliated stores using ShipGo’s
services. In the first year, ShipGo aims to establish partnerships with 200
transportation partners and 100 affiliated stores in Hanoi and Ho Chi Minh City.
By the second year, these numbers are expected to increase to 500 transportation
partners and 300 affiliated stores, while expanding to other cities like Da Nang and
Can Tho.

User Growth: ShipGo targets 50,000 active monthly users in the first year,
increasing to 200,000 by the second year through targeted marketing campaigns
and user-friendly features.
Marketing Investment: Allocate 10-15% of revenue to marketing efforts,
including online advertising, promotions, and PR campaigns to build brand
awareness and attract new users.

Team Expansion: In the first year, ShipGo plans to build a team of at least 30
employees, including app developers, customer support staff, and marketing
personnel. By the second year, the team may expand to 50 employees to meet the
demands of service growth in new cities.

Short-Term Goals Table (1-2 Years)

Metric Year 1 Year 2

Revenue VND 5-10 billion VND 12-15 billion
Monthly Orders 30,000 50,000
Transportation Partners 200 500
Affiliated Stores 100 300
Active Monthly Users 50,000 200,000
Marketing Costs 10-15% of revenue 10-15% of revenue
Revenue Growth - 30-40%
Team Size 30 employees 50 employees

Through these specific goals, ShipGo will gradually establish its position in the
intra-city delivery market, while expanding to new areas and providing optimized,
convenient services for users.

1.5.2. Mid-Term Goals (3 - 5 years)

ShipGo’s mid-term goals for the 3-5 year period focus on building and expanding
the customer network, increasing revenue, improving service quality, and
strengthening the brand’s position in Vietnam’s delivery industry.

Goal 1: Market Expansion and Customer Growth

Within 3-5 years, ShipGo aims to expand its delivery operations to other major
cities beyond Hanoi and Ho Chi Minh City. The company will target high-potential
provincial markets such as Da Nang, Can Tho, Hai Phong, and Bien Hoa. The goal
is to acquire at least 500,000 new users within five years through marketing
campaigns and partnerships with major e-commerce platforms, including online
retailers and small businesses.

Goal 2: Revenue Growth and Profit Improvement

ShipGo aims for an annual revenue growth rate of at least 25% over the next three
years. This will be achieved by optimizing express and same-day delivery services,
as well as value-added services like cargo insurance. Additionally, the company
will enhance its B2B services with long-term transportation contracts,
collaborating with large logistics providers and retail chains.

Goal 3: Service and Technology Improvement

ShipGo will invest heavily in technology and management systems to improve
service quality, including developing a mobile app with advanced features such as
real-time order tracking, optimized route allocation, and automated processes...

T - Technology:

Technological Development in the Delivery Industry: New technologies such as

GPS, AI, and Machine Learning improve delivery accuracy and route optimization.
ShipGo can integrate these technologies to optimize operational costs and increase
delivery speed.

Integration of Smart Technology and Automation: The development of the

Internet of Things (IoT) can be integrated into the ShipGo app, enabling consumers
to track delivery routes in real-time, predict accurate delivery times, and enhance
user experience.

Mobile Technology Applications: The widespread use of smartphones creates

significant opportunities for ShipGo’s growth. Developing a user-friendly, easy-to-
use app will attract more customers.

E - Environmental:

Environmental Protection and Energy Efficiency: Delivery apps like ShipGo

can leverage energy-efficient transportation methods (e.g., electric vehicles,
bicycles) to reduce emissions and protect the environment. This not only lowers
operational costs but also creates a positive impression among consumers.
Environmental Policies: Regulations on environmental protection and pollution
reduction can drive the development of eco-friendly delivery services and the use
of clean-energy vehicles.

L - Legal:

Consumer Protection Regulations: Regulations protecting consumer rights will

require ShipGo to ensure service quality, safeguard personal information, and
address complaints promptly. Compliance with these regulations builds consumer
trust.

Intellectual Property Regulations: ShipGo’s unique features, such as route

optimization technology and smart tracking systems, must be protected to prevent
copying by competitors.

5.2. Micro-Environment Analysis

5.2.1. Porter’s Five Forces Analysis (Micro)

Threat of Substitutes
Analysis:
The primary substitutes in the delivery industry are traditional transportation
services, such as postal services or non-app-based delivery. These services may be
cheaper but cannot offer the smart features, speed, accuracy, or order tracking
provided by ShipGo.

However, competition from traditional delivery services and other delivery apps
like Grab and Gojek could threaten ShipGo’s growth if it fails to differentiate itself
clearly.

Degree of Industry Rivalry

Analysis:
The delivery industry is highly competitive, with strong players like Grab and Now
boasting large distribution networks, stable customer bases, and substantial
financial resources.

Nevertheless, ShipGo can compete by offering superior services, such as faster

delivery, better service quality, and smart technology to optimize the delivery
process.
Bargaining Power of Suppliers
Analysis:
In the delivery industry, suppliers of transportation services and supporting
technologies (e.g., order management software, GPS) hold significant power.
Dependence on these suppliers could create challenges for ShipGo if there are
changes in pricing or service quality.

Bargaining Power of Customers

Analysis:
Consumers can easily choose between various delivery services, creating pressure
on ShipGo’s service quality and pricing. Today’s consumers demand fast,
convenient, and reasonably priced delivery services.

Barriers to Entry
Analysis:
Barriers to entering the delivery market are not excessively high, but building a
brand and developing a distribution network require significant investment in
technology, marketing, and customer support.

Factor Opportunities Challenges

Fast, accurate delivery Competition with
Product Features with real-time tracking cheaper services
will attract users. lacking smart features.
High development costs
Advanced technology
and fierce competition
Technology enables efficient,
in technological
reliable delivery.
innovation.
Growing demand for
Competition from large
Domestic Market convenient, fast
players and imports.
delivery in major cities.
High production costs
Consumers prioritize
Consumer Power impacting service
fast, safe delivery.
pricing.
Growing popularity of Competition from
Smart Products smart products attracts cheaper or similar-
consumers. featured products.
 Strong competition
Opportunity to
from established brands
Competition from Major differentiate through
with robust financial
Players superior features and
resources and
user experience.
marketing strategies.
Opportunity to build a
strong brand through High R&D costs may
High Production Costs
quality products and affect service pricing.
services.
Reliance on supplier
Strong supplier
stability may impact
Supplier Dependence relationships can reduce
service quality and
production costs.
pricing.

5.2.2. EFAS Table

The External Factors Analysis Summary (EFAS) table evaluates the impact of
external factors on the project’s success.

External Factor Weight Rating Weighted Score

1. Opportunities
Rapidly growing
0.15 4 0.6
domestic market
Advanced
technology and 0.2 5 1
rapid development
Increasing
consumer demand
for health- 0.15 4 0.6
protecting
products
Rising trend of
using smart 0.1 4 0.4
products
Increasing
competition from
0.2 3 0.6
major brands and
imports
2. Challenges
High production
costs due to
0.1 2 0.2
advanced
technology
Dependence on
technology
0.05 3 0.15
component
suppliers
High barriers to
0.05 3 0.15
market entry
Strict quality
standards and 0.05 3 0.15
regulations
Government
support policies
0.05 4 0.2
for technology
products

1. Opportunities

Rapidly Growing Domestic Market

Weight = 0.15: The delivery market in Vietnam is growing rapidly, especially
during the pandemic and the shift to online shopping. However, this growth is
uneven and faces fierce competition from large delivery services, so the weight is
moderate (0.15).
Rating = 4: The market is expanding quickly, but seizing this opportunity requires
ShipGo to have a clear market penetration strategy and strong customer
relationships. The rating is 4 due to significant competition from strong
competitors.

Advanced Technology and Rapid Development

Weight = 0.20: Technology is a key factor in ShipGo’s development and service
optimization. Using technologies like AI, Big Data, and advanced mobile apps will
create a superior user experience. Hence, this factor has a high weight (0.20).
Rating = 5: Modern technology enables ShipGo to provide fast, efficient, and
reliable delivery services, offering a competitive edge.

Increasing Consumer Demand for Health-Protecting Products

Weight = 0.15: Especially in the context of the pandemic, consumer demand for
health-protecting products has surged. ShipGo can capitalize on this by offering
fast, safe delivery for such products, though this is not the sole determinant of
success.
Rating = 4: By providing fast, high-quality delivery for health-protecting products,
ShipGo can attract customers. However, competition from similar services results
in a rating of 4.

Rising Trend of Using Smart Products

Weight = 0.10: The development of smart products and modern consumption
trends offers significant opportunities for ShipGo, especially as users increasingly
prefer smart, convenient delivery apps. However, this is not yet a decisive factor
for immediate success.
Rating = 4: Providing fast delivery for smart products like smartphones and
electronics is a good opportunity, but competition in this segment results in a rating
of 4.

Increasing Competition from Major Brands and Imports

Weight = 0.20: Competition from major brands and international delivery services
is a significant challenge for ShipGo, as these players have strong financial
resources and extensive distribution networks.
Rating = 3: Competition is unavoidable, but with a differentiated service strategy,
this factor is not overly detrimental.

2. Challenges

High Production Costs Due to Advanced Technology

Weight = 0.10: While advanced technology provides significant advantages, the
costs of investing in high-tech systems and software increase operational expenses.
This is a challenge for ShipGo as maintaining profitability is crucial.
Rating = 2: These costs can be mitigated through process optimization and
technology partnerships. While challenging, it is not insurmountable with the right
strategy.
Dependence on Technology Component Suppliers
Weight = 0.05: ShipGo may face difficulties maintaining a stable supply of
technology components. However, this is not a decisive factor, as alternative
suppliers can be sourced.
Rating = 3: This is a challenge, but effective supplier management can mitigate its
impact.

High Barriers to Market Entry

Weight = 0.05: Barriers such as initial investment costs and technological
requirements affect market entry. However, with a sustainable investment and
development plan, these barriers are surmountable.
Rating = 3: Overcoming these barriers requires strong marketing and partnerships
with customers and stakeholders.

Strict Quality Standards and Regulations

Weight = 0.05: Regulations on quality and safety standards may impact ShipGo’s
product and service development. Compliance with these regulations will
minimize difficulties.
Rating = 3: Establishing robust quality control and management systems will help
overcome these challenges.

Government Support Policies for Technology Products

Weight = 0.05: The government may support technology businesses, particularly
in the early stages. However, such support may not be significant for all
companies.
Rating = 4: Support policies can reduce initial investment costs and promote
product development, but they are not entirely decisive.

Conclusion:
The EFAS Table helps ShipGo identify external opportunities and challenges,
enabling the development of suitable strategies to maximize opportunities and
mitigate risks from external factors.

5.2.3. IFAS Table - Analysis of Internal Factors

Below is the Internal Factors Analysis Summary (IFAS) table for the ShipGo
delivery app startup project, including internal factors, weights, ratings, and
weighted scores, along with detailed explanations of the evaluated factors:
IFAS Table - Analysis of Internal Factors

Internal Factor Weight Rating Weighted Score

1. Strengths
Fast, accurate
0.2 5 1
delivery system
Professional,
dedicated
0.15 4 0.6
customer support
team
User-friendly app
with intuitive 0.15 5 0.75
interface
Efficient order
management and 0.1 4 0.4
tracking system
Extensive,
reputable
0.1 4 0.4
transportation
partner network
2. Weaknesses
High operational
costs in the initial 0.1 3 0.3
phase
Limited scalability
0.05 3 0.15
in remote areas
Lack of
development in AI
0.05 3 0.15
and automation
technologies
Total 1 3.75

Detailed Explanation of Factors and Ratings:

1. Strengths

Fast, Accurate Delivery System (Weight = 0.20, Rating = 5):

Fast and accurate delivery is a decisive factor in today’s delivery industry.
Customers increasingly demand short delivery times and precise delivery to the
correct location and time. ShipGo’s ability to provide fast delivery with a high on-
time delivery rate creates a strong competitive advantage. A rating of 5 is
appropriate, reflecting the importance of this factor to the app’s success. Weighted
Score = 1.00.

Professional, Dedicated Customer Support Team (Weight = 0.15, Rating = 4):

Effective customer support, quick issue resolution, and responsiveness are critical
to maintaining customer satisfaction and loyalty. ShipGo has built a friendly,
enthusiastic, and professional customer support team, always ready to address
inquiries and assist with issues. A rating of 4 is reasonable, reflecting the
effectiveness of the support system. Weighted Score = 0.60.

User-Friendly App with Intuitive Interface (Weight = 0.15, Rating = 5):

In a competitive market like delivery, an easy-to-use app with a user-friendly
interface helps save time and enables customers to track orders effortlessly, which
is key to retaining users. ShipGo prioritizes maximizing user experience, making
operations and feature access seamless. A rating of 5 reflects the app’s superior
interface design. Weighted Score = 0.75.

Efficient Order Management and Tracking System (Weight = 0.10, Rating =

4):
Providing an intuitive order management and tracking system allows customers to
easily monitor their orders from placement to delivery. ShipGo has developed a
continuous tracking system, ensuring user confidence and trust in service quality.
A rating of 4 reflects the system’s effectiveness. Weighted Score = 0.40.

Extensive, Reputable Transportation Partner Network (Weight = 0.10, Rating

= 4):
ShipGo collaborates with numerous reputable transportation partners, optimizing
delivery times and ensuring safe goods transportation. A broad and strong partner
network is a significant strength. A rating of 4 is appropriate for this factor.
Weighted Score = 0.40.

2. Weaknesses
High Operational Costs in the Initial Phase (Weight = 0.10, Rating = 3):
In the project’s early stages, operational and maintenance costs remain high,
particularly for advertising, technology development, and personnel expenses.
While ShipGo is working to reduce these costs, they still impact profitability in the
initial phase. A rating of 3 is reasonable. Weighted Score = 0.30.

Limited Scalability in Remote Areas (Weight = 0.05, Rating = 3):

ShipGo currently focuses on major cities, and expanding to remote or rural areas
faces challenges related to infrastructure and operational costs. This issue needs
resolution in the future once services stabilize. A rating of 3 reflects the current
reality. Weighted Score = 0.15.

Lack of Development in AI and Automation Technologies (Weight = 0.05,

Rating = 3):
Although ShipGo employs good technology for order tracking, the application of
AI and automation for route optimization, demand forecasting, and operational
automation remains limited. This is an area for future improvement to enhance
efficiency. Weighted Score = 0.15.

Conclusion:
With a total weighted score of 3.75, ShipGo demonstrates significant strengths in
providing fast, effective delivery services and maintaining a professional customer
support system. However, reducing operational costs and advancing modern
technologies to scale operations remain challenges in the current phase. These
factors require continued improvement to optimize operations and enhance
competitive advantages in the market.

5.3. Risk Analysis

5.3.1. Summary of Strategic Direction

In the ShipGo delivery app startup project, the primary development strategy
focuses on optimizing the delivery process, enhancing user experience, and
expanding the target market. These strategies aim to create a flexible, efficient
delivery app tailored to the diverse needs of customers, particularly in the context
of a rapidly growing delivery market.

Key directions in ShipGo’s development strategy include:

• Brand Positioning: Establishing ShipGo as a fast, cost-effective, and user-
friendly delivery service to attract individual customers, businesses, and e-
commerce platforms.
• Technology Enhancement: Applying advanced technology to order
management and tracking systems to ensure transparency and optimize the
delivery process.
• Network Expansion: Building partnerships with transportation providers and
online stores to enhance delivery diversity and meet all customer needs.
• Customer Support: Creating a professional, prompt, and friendly customer
support system to ensure all customer inquiries and issues are resolved
quickly.
• Promotions and User Acquisition: Organizing promotional programs,
discounts for first-time users, and loyalty incentives to increase user
numbers and maintain customer loyalty.

5.3.2. Risk Analysis of Project

When implementing a startup project like the ShipGo Delivery App, several
factors must be carefully considered to mitigate risks and ensure the project’s
sustainability. The main risks the project may encounter include:

High Competitive Risk:

• Description: The delivery market is highly competitive, with major players like
Grab, Gojek, and Be dominating.
• Impact: Competing with established platforms with strong foundations and large
customer bases may reduce ShipGo’s ability to capture market share.
• Solution: Focus on providing fast, affordable, and convenient delivery services
to differentiate from competitors.

Technological Risk:
• Description: Technology plays a critical role in delivery service operations.
Ineffective technology or system failures can impact service quality.
• Impact: System issues such as app errors, data loss, or delivery disruptions
could erode user trust.
• Solution: Invest in a professional software development team and secure
systems to minimize technological issues. Regularly update and upgrade the
app to maintain stability and security.

Financial Risk:
• Description: Insufficient initial capital or poor financial management could lead
to budget shortages for sustaining operations.
• Impact: Lack of funds could hinder operational costs, technology development,
or marketing efforts.
• Solution: Develop a detailed financial plan and seek investment from angel
investors or startup venture funds. Manage expenses efficiently.

Legal and Regulatory Risk:

• Description: The delivery industry is subject to legal regulations related to
business operations, data privacy, and consumer rights.
• Impact: Non-compliance with legal regulations could result in severe penalties,
loss of reputation, and financial losses.
• Solution: Regularly update legal regulations and strictly comply with
requirements for business licenses, data protection, and consumer rights.

Market Demand Risk:

• Description: Consumer demand for delivery services may change over time,
affecting ShipGo’s ability to maintain a stable customer base.
• Impact: Failure to accurately assess customer needs could make it difficult to
retain or attract new users.
• Solution: Conduct periodic market research to understand trends and evolving
customer needs, adjusting services and marketing strategies accordingly.

Customer Service Risk:

• Description: Poor customer service could lead to dissatisfaction and reduced
customer loyalty.
• Impact: Negative feedback about service quality or delivery issues could
damage ShipGo’s reputation.
• Solution: Enhance customer support training, establish clear complaint-handling
processes, and create effective customer support channels.

By identifying these potential risks, ShipGo can proactively implement measures

to minimize negative impacts and ensure the project’s sustainable development.

6. Viability

6.1. Cost Table

Item Cost (VND million)

Software Development Costs (App)
- Research and development 200
- Interface design 50
- Testing (QA Testing) 30
- Annual software maintenance 40
Monthly Operational Costs
- Server and database storage 10
- App operations 15
Marketing and Advertising Costs
- Online advertising (Google Ads,
60
Facebook Ads)
- PR and communication 30
- Promotions and discounts 20
Personnel Costs
- Software development staff salaries 120
- Customer support staff salaries 40
- Marketing staff salaries 35
Other Costs
- Software licenses and copyrights 15
- Administrative costs (office
10
supplies, utilities)
Total Initial Costs 705

6.2. Overview of the Project Cost

The ShipGo delivery app startup project requires significant initial investment to
build and develop the app, ensuring sustainable growth over time. Below is a
detailed overview of the necessary cost categories throughout the project’s
implementation:
Software Development Costs (App):
• Research and Development: This is a critical expense to establish a solid
foundation for the app, covering market research, software design, and
development.
• Interface Design: Ensures the app has a user-friendly, intuitive interface to
optimize the user experience.
• Testing: Post-development testing (QA) ensures the app’s stability before
launch.
• Maintenance: Annual maintenance costs to keep the app operational and
updated.

Monthly Operational Costs:

Includes costs for maintaining servers, databases, and app services.

Marketing and Advertising Costs:

Online advertising will account for a significant portion of the initial marketing
strategy, utilizing channels like Google Ads and Facebook Ads, along with PR
efforts to enhance brand recognition. Promotional costs will attract new users and
drive rapid growth in the early stages.

Personnel Costs:
Personnel costs are essential, covering salaries for software developers, customer
support staff, and marketing teams to ensure efficient operations and high service
quality.

Other Costs:
Administrative expenses and software licenses ensure legal operations and smooth
business activities during development.

The ShipGo delivery app project requires an initial investment of approximately

VND 705 million. This budget will be allocated to software development,
operational costs, marketing, personnel, and administrative expenses. While the
initial investment is substantial, with the right strategy and consistent service
quality, the project has the potential to achieve sustainable growth and profitability
in the future.

6.3. Revenue Streams

6.3.1. B2B Customer Group (Businesses, Brands that Want to Place Ads)
Description: ShipGo will offer advertising services to businesses and brands,
enabling them to reach a broad customer base through the delivery platform.
Businesses can place ads on the app, including banners, pop-ups, or email
campaigns. Brands in consumer goods, fashion, electronics, and other services are
potential targets.

B2B Revenue Stream Details:

Total Monthly
Advertising Average Value (VND
Description Frequency Revenue (VND
Service Type million)
million)
Place banner
Banner Ads ads on the 15
10 banners 150 million
on App app’s main million/banner/month
screen
Ads appear
10
Pop-up Ads when users 15 pop-ups 150 million
million/pop-up/month
open the app
Send ads via
email to
Email Ads 5 million/email/month 20 emails 100 million
registered
users

6.3.2. B2C Customer Group (Individual Users Willing to Pay to Display Their
Ads)

Description: ShipGo will offer advertising packages for individual customers who
want to display their ads on the app’s platform. These customers may include
online sellers, social media merchants, or creators promoting their products or
services. They will pay fees to advertise to other users within ShipGo’s
community.

B2C Revenue Stream Details:

Advertising Description Average Frequency Total

Service Type Value (VND Monthly
 Revenue
million) (VND
million)
Individuals
can place
2
Banner Ads banner ads
million/banne 100 banners 200 million
for Individuals for their
r/month
products on
the app
Individuals
can place 1
Pop-up Ads
pop-up ads million/pop- 200 pop-ups 200 million
for Individuals
when the app up/month
opens
Individuals
can send 0.5
Email Ads email ads to million/email 300 emails 150 million
other users in /month
the system

Total Monthly Revenue:

B2B Ad B2C Ad
Total Revenue
Customer Group Revenue (VND Revenue (VND
(VND million)
million) million)
B2B (Businesses) 400 million 0 400 million
B2C (Individuals) 0 550 million 550 million

Analysis:
• B2B (Businesses): This group provides stable revenue from advertising services
for major brands, enhancing brand visibility.
• B2C (Individuals): This group generates significant revenue due to the large
number of individual users advertising their products, leveraging the
platform’s community reach.

Conclusion
The ShipGo delivery app startup project is a promising initiative with high
practical value, aligning with Vietnam’s booming e-commerce and digitalization
trends. By integrating advanced technologies like GPS, AI, and big data analytics,
ShipGo offers a smart, efficient, and user-centric delivery platform. Key features
include real-time order tracking, diverse delivery options, cashless payments,
driver ratings, and flexible customer support. Additionally, ShipGo aims to build a
broad network of freelance drivers, creating job opportunities for freelancers,
students, and those seeking extra income. These elements position ShipGo as a
valuable technological product suited to current digital trends.

However, to achieve sustainable growth and expand market share, ShipGo must
continue refining its features, improving service quality, and strengthening brand
credibility. Fierce competition from logistics industry giants requires ShipGo to
remain agile in its business strategy while emphasizing personnel, technology, and
legal compliance. The project also needs a transparent financial plan, a clear
growth roadmap, and high adaptability to market fluctuations. If these factors are
consistently and effectively implemented, ShipGo has the potential to move
beyond being a promising startup and become one of Vietnam’s leading delivery
platforms in the future.

References

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[Link], X. (2020). E-commerce Delivery Services: Trends and Innovations.
Journal of Business Logistics, 41(3), 253-270.
[Link], L., & Wang, Z. (2022). The Role of Technology in Online Delivery
Systems. International Journal of Logistics Management, 30(4), 134-149.
[Link], A., & Patel, N. (2019). Customer Behavior and Service Expectations in
Delivery Operations. Journal of Consumer Research, 45(6), 1123-1135.
[Link], J., & Lee, S. (2020). The Future of Delivery: Integrating Smart
Technologies into Logistics. Springer Science & Business Media.
[Link], S., & Green, M. (2021). Technological Advancements in Last-Mile
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99-108.

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