Module – IV
EXPORT MARKETING
AND PROMOTIONAL
ORGANISATIONS IN
INDIA
Dr. Kavita Kalkoti
Professor and Head,
Department of Commerce
Export Marketing and Promotional
Organisations in India
• Types of Export Marketing Organizations –
Manufacturer, Merchant, EH, State corporations,
canalising agencies, export consortiums
• Importance of Export Promotion Organizations -
Chambers of Commerce, Export Promotion
Councils including MPEDA, APEDA and FIEO and
Commodity Boards
• Role of IIFT, ITPO, EIC, IIP, ICA and, Deemed
Exports, Benefits enjoyed by Towns of Excellence,
STPs, EHTP, BTP, AEZs, EOUs and New Economic
Zones
• Export Marketing Organisations are
specialized agencies which sell a product in
foreign countries.
• Export Promotion Organisations are
specialized agencies which provide continuous
organizational support to exporters at
different stages of exports.
EXPORT MARKETING ORGANISATIONS IN INDIA
1. Manufactures Exporter
2. Merchant Exporter
3. Export House
4. Trading House
5. Star Export House
6. Star Trading House
7. Premier Trading House
8. Canalising Agencies
9. State Corporations
10. Export consortia
EXPORT MARKETING ORGANISATIONS IN
INDIA
EXPORT PROMOTION ORGANISATIONS IN INDIA
1. Export Promotion Councils (EPCs):
i. Issue certificate of origin
ii. Collection of information
iii. Supply of information.
iv. Invite delegations
v. Send delegations.
vi. Organizing seminars
vii. Organizing workshops
viii. Consultancy services
ix. Publicity
x. Trade fairs exhibition
xi. Advising govt.
Commodity Boards
Set up by GOI-for traditional products
(a)Tea,
(b)Coffee,
(c)Rubber,
(d)Spices,
(f)Tobacco,
(e)Coir,
(g) Coconut development,
(h) Central Silk and
(i)National Horticulture
APEDA
The Agricultural and Processed Food Products Export Development Authority (APEDA)
was established by the Government of India under the Agricultural and Processed Food
Products Export Development Authority Act passed by the Parliament in December,
1985. The Act (2 of 1986) came into effect from 13th February, 1986 by a notification
issued in the Gazette of India: Extraordinary: Part-II [Sec. 3(ii): 13.2.1986). The Authority
replaced the Processed Food Export Promotion Council (PFEPC).
FUNCTIONS OF APEDA
• In accordance with the Agricultural and Processed Food Products Export
Development Authority Act, 1985, (2 of 1986) the following functions have been
assigned to the Authority.
• Development of industries relating to the scheduled products for export by way of
providing financial assistance or otherwise for undertaking surveys and feasibility
studies, participation in enquiry capital through joint ventures and other reliefs and
subsidy schemes;
• Registration of persons as exporters of the scheduled products on payment of such
fees as may be prescribed;
• Fixing of standards and specifications for the scheduled products for the purpose of
exports;
• Carrying out inspection of meat and meat products in slaughter houses, processing
plants, storage premises, conveyances or other places where such products are kept
or handled for the purpose of ensuring the quality of such products;
APEDA
• Improving of packaging of the Scheduled products;
• Improving of marketing of the Scheduled products outside India;
• Promotion of export oriented production and development of the
Scheduled products;
• Collection of statistics from the owners of factories or
establishments engaged in the production, processing, packaging,
marketing or export of the scheduled products or from such other
persons as may be prescribed on any matter relating to the
scheduled products and publication of the statistics so collected or
of any portions thereof or extracts there from;
• Training in various aspects of the industries connected with the
scheduled products;
• Such other matters as may be prescribed.
MPEDA
The Marine Products Export Development Authority (MPEDA)
was set up by an act of Parliament during 1972. The erstwhile
Marine Products Export Promotion Council established by the
Government of India in September, 1961 was converged into
MPEDA on 24th August, 1972. The Marine Products Export
Development Authority under the Ministry of Commerce and
Industry is a statutory body entrusted with the primary task of
promotion of export of marine products. The Authority with its
headquarters at Kochi, Kerala.
MPEDA
Functions:
a) developing and regulating off-shore and deep-sea fishing and undertaking measures
for the conservation and management of off-shore and deep-sea fisheries;
b) registering fishing vessels, processing plants or storage premises for marine products
c) fixing of standards and specifications for marine products for purposes of export;
d) rendering of financial or other assistance to owners of fishing vessels engaged in
off-shore and deep-sea fishing and owners of processing plants or storage premises for
marine products and conveyances used for the transport of marine products
e) carrying out inspection of marine products in any fishing vessel, processing plant,
storage premises, conveyance or other places where such products are kept or handled
f) regulating the export of marine products;
MPEDA
g) improving the marketing of marine products outside India;
h) registering of exporters of marine products on payment of such fees as may be
prescribed
i) collecting statistics from persons engaged in the catching of fish or other marine
products, owners of processing plants or storage premises for marine products, or
conveyances used for the transport of marine products
j) training in various aspects of the marine products industry
Federation of Indian Export Organisations (FIEO)
Apex body of the Government recognised Export Promotion Councils,
Commodity Boards and Export Development Authorities in India. Set up in
1965 by Ministry of Commerce, Government of India to focus the efforts of
all stakeholders engaged in promotion of trade from the country. Provides
the crucial interface between International Trading community of India with
the Central and State Governments, Financial Institutions, Ports, Railways,
Surface Transport and all engaged in Export Trade Facilitation. It has
developed and maintains the Indian Trade Portal –
[Link] on behalf of the Department of Commerce,
Government of India, providing key information about the MFN or
Preferential tariff, Rules of origin to avail preferential tariff, tariff measures
mapped at tariff lines of 98 countries, Trade Analysis of 116 countries,
item-wise export and import policy of the Government of India, Duty
drawback, Interest Equalization rates, GST and other levies are all available
in one page. Publishes FIEO News - monthly bulletin, with worldwide
readership amongst exporters and importers, chambers of commerce and
industry, commercial and economic agencies, policy makers, mission in India
and abroad. Publishes weekly e-bulletin – INTRADE Update, giving latest
information on WTO, Banking, Taxation, Policy etc.
Quality Policy of FIEO
To deliver high value to exceed expectations of our members and
associates through:
Periodic review of objectives and targets
Continuous innovation towards improving and enhancing our services
Commitment of adequate resources to sustain desired quality of
services delivered
Director General & CEO
Indian Institute of Foreign Trade (IIFT)
• in 1963, New Delhi, under the Registration Societies Act-
FUNCTIONS:
i. Collection of information
ii. Supply of information.
iii. Invite delegations
iv. Send delegations.
v. Organizing seminars
vi. Organizing workshops
vii. Consultancy services
viii. Publicity
ix. Trade fairs exhibition,
x. Advising government
xi. Two Publications –
• foreign trade review (quarterly) and
• foreign trade Bulletin (mthly)
Indian Trade Promotion Organisation (ITPO):
1st January, 1992 merger with Trade fair Authority of India TFAI and Trade
Development Authority and TDA -
5 regional offices-
FUNCTIONS:
i. Collection of information
ii. Supply of information.
iii. Invite delegations
iv. Send delegations.
v. Organizing seminars
vi. Organizing workshops
vii. Consultancy services
viii. Publicity
ix. Trade fairs exhibition
x. Advising government
Indian Institute of Packaging (IIP)
The Indian Institute of Packaging (IIP) is a national apex body which was set up in
1966 by the packaging and allied industries and the Ministry of Commerce,
Government of India, with the specific objective of improving the packaging
standards in the country. The Institute is an autonomous body working under the
administrative control of the Ministry of Commerce.
RESEARCH & DEVELOPMENT
Major research & development projects completed
•Packaging of cashew kernels for exports
•Packaging of meat, meat products and poultry
•Packaging of fresh grapes
•Packaging of banana chips
•All India study on packaging of processed foods
•Development of packaging specifications for whole, ground spices for export
•Packaging of fresh fruits and vegetables
•Packaging of frozen pre-cut fruits and vegetables for exports
•Development of packaging standards for fresh fruits and packaging system for
walnut kernels of J & K and Himachal Pradesh for exports
•Up-gradation of sea food packaging, dried fish
•Packaging of Indian sweet, honey, onions, jeera puris, boondi laddus, rabdi
Indian Institute of Packaging (IIP)
•Packaging of coconut chips
•Packaging of snow ball tender coconut
•Packaging of minimally processed tender coconut
•Development of consumer pack for village industries products
•Study on packaging material items used by pharma industry for formulations in the
country
Major research & development projects in progress
•Processing & packaging of tender coconut water for rural markets
•Assessment of feasibility of mid day meal in packages for school children
•Modified atmosphere packaging of meat & poultry products for exports
•Updation & printing of folders for packaging specifications for fresh & processed
food products
•Bulk packaging of ctc & orthodox tea
•Shelf-life studies of liquid jaggery in packaged form
Export Inspection Council(EIC)
• 1963- Kolkata-
• 5 EIA each at Mumbai, Calcutta, Cochin, Delhi, and
Chennai.
• In process quality control
• Consignment wise
• Self Certification
Indian Council of Arbitration(ICA)
• New Delhi 1965
• non-profit making organization,
• societies Registration Act.
Deemed Exports – They are not physical exports. It
refers to those transactions in which the goods
supplied do not leave the country and the payment
for such supplies is received either in Indian rupees
or foreign exchange.
Benefits
[Link] Free Import inputs
2. SIL
3. DBK
4. Refund of Excise Duty
5. Capital Goods Scheme
Towns of Excellence –
Towns with dynamic industrial cluster –more exports
Selected towns producing goods of rupees 1000 crores or
more will be notified as towns of excellence. – 250 crores
to handloom , handicraft, agri etc
• New Delhi 1965
• non-profit making organization,
• societies Registration Act.
Benefits
1. Financial benefits
2. MAI/MDA
3. EPCG
Export Oriented Units(EOUs)/Technological packs:
Electronic Hardware Technological Park (EHTP),
Software Technological Park(STP),
Bio-technological Park (BTP)-
scheme introduced in 1981
• Benefits –
1. Duty Free Import
2. Duty Free DTA purchase
3. Import of Second Hand Capital goods
4. Deemed exports benefit
5. NFE Benefits
6. Tax Holiday – 10 years
7. DTA sale
Special Economic Zones(SEZ): Duty free area.
• Near sea / airport – 8 – kandla(Gujarat),
santacruz(Mumbai), Falta(Calcutta), Noida(New Delhi),
Chennai ,Cochin, Surat & Vishakhapatnam in Andhra
Pradesh (VEPZ).
• BENEFITS –
1. Duty Free Import
2. Duty Free Purchase from DTA
3. Sales in Home market
4. FDI – 100%
5. Tax Benefits
6. Custom & Excise benefits
7. Extension of credit period – 360 days
Agricultural Export Zones (AEZs)
In specific geographical regions in a country
setting agriculture based processing industries
mainly for exports.
BENEFITS -
1. Financial Benefits
2. EPCG
3. Better price
4. Improve product quality
5. Promote trade
6. Bring down cost of production