Digital Marketing Course Module
Creative IT Institute
[Link]
January, 2021
Creative IT Institute Digital Marketing Course Module | Page 1
Digital Marketing Course Module
Courses Information:
1. SEO & Affiliate Marketing - 24 Class
2. WordPress Customization - 02 Class
3. Social Media Marketing (SMM) - 16 Class
Facebook Marketing - 07 Class
Instagram Marketing - 01 Class
YouTube Marketing - 03 Class
LinkedIn Marketing - 05 Class
4. Freelancing Guide - Marketplace - 03 Class
5. Exam & Discussions - 03 Class
Total Classes 48 Classes
Overview:
In simple terms, digital marketing is the promotion of products or brands via one or more forms of electronic
media. Digital marketing is often referred to as online marketing, internet marketing or web marketing.
Course Objectives:
Digital marketing objectives should be SMART (Specific, Measurable, Achievable, Relevant and Time Related); and
you should benchmark against your competitors to ensure that you are more effective.
Pre-requisite / Target Audience:
▪ No prior knowledge about marketing or digital marketing is required
▪ Basic knowledge needs to Speak and write English
▪ Have broadband internet access
▪ Have basic PC skills and online access
▪ Be fully committed to Squared!
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Course Schedule:
Class Topic Exercises
Search Engine Optimization (SEO) & Affiliate Marketing
Class 1 Introducing to SEO - What is Search Engine Optimization (SEO)?
- Basic Search operators.
- Why does my website need SEO?
- Career with SEO.
Class 2 Keyword Research (Company + e- - What is Keyword Research?
commerce site) – Part 1 - Why is keyword research important?
- keyword Research for e-commerce website
- keyword Research for company website
Class 3 Keyword Research (Company + e- - How to pick keywords from website?
commerce site) – Part 2 - Keyword selection, Keyword finalization
- Students’ assignment evaluation.
Class 4 Website Audit – Part 1 - Website Manual Audit
- Website Technical Audit using Tool
Class 5 Website Audit – Part 2 - Website Manual Audit
- Website Technical Audit using Tool
Class 6 SEO Guideline - SEO Setup Guideline Prepare based on Audit
Class 7 WordPress Customization - Localhost
Class 8 WordPress Customization - Localhost
Class 9 Amazon Affiliate + Niche Finalize - What is Amazon Affiliate Marketing?
- What is niche?
- Keyword Research for Affiliate Marketing
- How to find profitable Niche
Class 10 Amazon Affiliate (Keyword Research) - Keyword Research for Affiliate Marketing
Class 11 Competitor Analysis - Competitor Strength & weakness Analysis
Class 12 Content Writing (Blog, Company - Different types of affiliate content
website) - Content research & Ideas.
- Content sketch & planning.
- Grammar Tools.
* Assignment Provide
Class 13 Freelancing Guide (Fiverr) - Fiverr marketplace terms & conditions.
- How to create Fiverr account?
- How to create Fiverr Gig?
Class 14 Freelancing Guide (Fiverr) - How to promote Fiverr Gig?
Class 15 Niche Site Optimization (Live Site) - Domain, hosting & SSL ideas.
- WordPress installation.
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Class Topic Exercises
- Dashboard introduction.
- General settings.
Class 16 Niche Site Optimization (Live Site) - Affiliate friendly Theme selection & installation.
- .htaccess file & [Link] Editing.
- Loading speed optimization.
- Many more
Class 17 On-Page Optimization (Live Site) - Url setup.
- Keyword Placement.
- Keyword density.
- Content (Text / Image / Video) optimization.
- Readability
Class 18 On-Page Optimization (Live Site) - Site navigation.
- Header & Footer Setting.
- Plug-in configuration.
- Many more
Class 19 Off-Page SEO - Introduction to different types of link building.
- Blog commenting
- Profile Backlink
- Question answer backlink
- Forum posting
Class 20 Off-Page SEO - Guest blogging backlink
- Blogger outreach
* Assignment Provide
Class 21 Off-Page SEO - Practical test in Lab
Class 22 Off-Page SEO - Directory Submission.
- Back link Evaluation & Identifying bad or toxic backlinks.
- Tire link building.
Class 23 Off-Page SEO - Classified Ad Posting.
- Pdf sharing backlink.
Class 24 Website Health Check (Google Search - Submitting Website to Webmaster
Console) - Internal links & links to your site.
- Disavow Tool usage.
Class 25 Website Analyzing (Google Analytics) - Importance of Google Analytics
- Organic Search (SEO)
- Paid Search (PPC)
- Referrals (Backlinks)
- Direct Traffic
- Familiar with other different component
Class 26 Google My Business Page Optimization - Importance of GMB
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Class Topic Exercises
- Claim/Create a GMB Listing
- Optimizing existing page/Adding Business Info
- Verify Your GMB Listing
Class 27 Google Algorithm Updates & Changes - Panda Update.
- Penguin Update.
- Medic Core Update & many more…
Class 28 AMAZON Account Creation & Linking - How to create Amazon associate account?
- Amazon affiliate rules
- Why affiliate account gets banned?
- Amazon Product linking
Class 29 Open Discussion on SEO & Affiliate - Step by Step Site Planning
- Discussion about previous problems.
Class 30 Exam SEO & Affiliate Marketing Exam
Courses: Social Media Marketing
Facebook Marketing
Class 31 Introduction to Facebook Marketing - Why your business needs Facebook Marketing?
- Facebook rules & policy.
- Facebook Ad Funnel.
- Select Niche focus on your Business.
Class 32 Facebook Pages & Post Setup and - Optimize Facebook page & post.
Audience Research - Facebook detail targeting
- How to Exclude and Narrow your Audience
- Competitor Analysis
Class 33 Facebook Ads and Paid Campaign - What is AD SET & ADS
- Bidding, Budgets & Schedules
- Facebook Payment Setup
- Fan page boosting & paid campaign.
Class 34 Facebook Ads Live Campaign - FIRST Facebook Ad Campaign
- How to AD SET & ADS
Class 35 Setting Up Business page & Business - Creating Facebook Business Manager Account.
Account - Facebook Ad Manager A to Z.
- Facebook Payment Getaway.
- Video Ad paid campaign.
Class 36 Facebook Ads Quality & Pixel Setup - What is the Facebook Pixel
- How to Install the Facebook Pixel
- Types of Facebook Pixel Events
- How to Create Custom Audience
- How to Create your best Lookalike Audience
- Re-targeting Audience
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Class Topic Exercises
Class 37 Messenger Chatbot - How Chatbot works
- Many-chat A to Z
Class 38 Freelancing Guide - Marketplace - [Link] Profile Completion
- Analyzing student profile
Instagram Marketing
Class 39 Instagram Marketing - How to Use and Promote
YouTube Marketing
Class 40 Introduction to YouTube Marketing - YouTube Community Guideline
- Niche (Keyword) Selection & Keyword Research
- Channel Optimization
Class 41 Channel Creation & Optimization - Familiar with VidIQ Extension
- YouTube Video SEO
- YouTube Video Promotion through Google AdWords
Class 42 Channel Creation & Optimization - Practical test in Lab
LinkedIn Marketing
Class 43 Introduction to LinkedIn - Why to learn LinkedIn?
- Definition of LinkedIn Marketing.
- Professional LinkedIn account setup and management.
Class 44 LinkedIn Marketing - Use of LinkedIn.
Class 45 LinkedIn Marketing - Company page Creation & Optimization
- Group Creation
Class 46 LinkedIn Marketing - Showcase page creation
- Regular Posting
- Building relationship with prospects
Class 47 LinkedIn Marketing - LinkedIn Ad Campaign Setup
Class 48 Exam Final Exam
Outcome:
At the end of the course participants will be able to
1. Online & Offline SEO.
2. How do you earn money through Affiliate Marketing?
3. Competitive Analysis for Smarter Marketing.
4. You will learn how to use dozens of proven digital marketing strategies.
5. You will learn how to use all of the most popular social media platforms to grow your business.
6. You will see tangible results by taking action throughout the entire course.
7. You will increase conversions and sales with real world techniques.
8. You will improve your brand identity and grow your brand's audience.
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