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Association Rule Mining Explained

The document outlines the association rule finding problem, which involves discovering rules of the form X→Y from a dataset of transactions. The goal is to identify rules that meet user-defined thresholds for support and confidence. Examples illustrate how to calculate support and confidence for specific rules using transaction data.

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Ali Hamza
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0% found this document useful (0 votes)
35 views3 pages

Association Rule Mining Explained

The document outlines the association rule finding problem, which involves discovering rules of the form X→Y from a dataset of transactions. The goal is to identify rules that meet user-defined thresholds for support and confidence. Examples illustrate how to calculate support and confidence for specific rules using transaction data.

Uploaded by

Ali Hamza
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Formal Statement of the Association Rule Finding Problem

An association rule is an implication of the form:


X→Y

Where:
X and Y are itemsets (subsets of a set of items, I).
X, Y ⊆ I, where I is the set of all items in the dataset.
X and Y are disjoint itemsets, meaning X ∩ Y = ∅.

Objective
The goal of association rule mining is to find all such rules that satisfy two user-defined
thresholds:

1. Support (supp):
The fraction of transactions in the dataset that contain X ∪ Y.
supp(X→Y) = Count(X ∪ Y) / Total Transactions.
Measures how frequently X and Y occur together in the dataset.

2. Confidence (conf):
The probability of Y occurring in transactions that already contain X.
conf(X→Y) = Count(X ∪ Y) / Count(X).
Measures the strength of the implication X → Y.

Problem Statement
Given:
- A dataset D consisting of a set of transactions, where each transaction T is a subset of I.
- Two thresholds: minimum support (min_supp) and minimum confidence (min_conf).
Find:
All association rules X → Y that satisfy:
1. supp(X ∪ Y) ≥ min_supp.
2. conf(X→Y) ≥ min_conf.

Examples

Example 1: Grocery Store Transactions


Dataset:

Transaction ID Items Purchased


T1 {Bread, Milk, Eggs}
T2 {Bread, Diaper, Milk, Beer}
T3 {Milk, Diaper, Beer, Eggs}
T4 {Bread, Milk, Diaper, Beer}
T5 {Bread, Milk, Diaper, Eggs}
Rule: {Milk} → {Diaper}

Support:
Count(Milk ∪ Diaper) = 3 (appears in T2, T3, T4, T5).
Total Transactions = 5.
supp({Milk}→{Diaper}) = 3/5 = 0.6.

Confidence:
Count(Milk) = 4 (appears in T1, T2, T3, T4, T5).
conf({Milk}→{Diaper}) = 3/4 = 0.75.

If min_supp = 0.5 and min_conf = 0.7, this rule is valid because both support and confidence
meet the thresholds.

Example 2: Online Store Purchases


Dataset:

Transaction ID Items Purchased


T1 {Laptop, Mouse, Keyboard}
T2 {Laptop, Mouse, Monitor}
T3 {Mouse, Monitor, Keyboard}
T4 {Laptop, Mouse, Keyboard, Monitor}

Rule: {Laptop, Mouse} → {Monitor}

Support:
Count(Laptop ∪ Mouse ∪ Monitor) = 2 (appears in T2, T4).
Total Transactions = 4.
supp({Laptop, Mouse}→{Monitor}) = 2/4 = 0.5.

Confidence:
Count(Laptop ∪ Mouse) = 3 (appears in T1, T2, T4).
conf({Laptop, Mouse}→{Monitor}) = 2/3 = 0.67.

If min_supp = 0.4 and min_conf = 0.6, this rule is valid because both support and confidence
meet the thresholds.

Example 3: Movie Recommendations


Dataset:

Transaction ID Movies Watched


T1 {Inception, Interstellar, Dunkirk}
T2 {Inception, The Dark Knight, Dunkirk}
T3 {Interstellar, The Dark Knight}
T4 {Inception, Dunkirk}

Rule: {Inception} → {Dunkirk}


Support:
Count(Inception ∪ Dunkirk) = 3 (appears in T1, T2, T4).
Total Transactions = 4.
supp({Inception}→{Dunkirk}) = 3/4 = 0.75.

Confidence:
Count(Inception) = 3 (appears in T1, T2, T4).
conf({Inception}→{Dunkirk}) = 3/3 = 1.0.

If min_supp = 0.5 and min_conf = 0.8, this rule is valid because both support and confidence
meet the thresholds.

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