STHREE
WOMEN SAFETY
CHANAKYA-3016
1. The Overview
We are a group of engineering students from
MallaReddy College of engineering ,commited to
using technology for the betterment of [Link]
focus is on creating a positive impact by addressing
Empowering Women ,ensuring safety-because
a critical issue:WOMEN [Link] the
every second counts when it comes to protection
growing concerns about women facing the threats
and crimes in various forms ,we are developing an
app that provides immediate assistance and
protection during emergencies.
LEARN NOW
2. The Problem
PROBLEM STATEMENT:
INNOVATION CONCEPTS:
Rising Incidents of Violence Against Women: Women face
increasing threats to their safety, particularly in public spaces, STHREE innovates the women safety application features by
with incidents of harassment, assault, and violence on the rise. offering the features like community-assisted alerts which
This creates an urgent need for solutions that offer immediate enhances the application from others
help in such situations. Key Tech:
Real-time location tracking(GPS and Geolocation)
Limited Access to Immediate Help: In times of distress, Real-Time Communication & Alerts
women often find it difficult to get timely assistance due to Data Security and Privacy
distance, lack of nearby help, or delayed police responses.
Existing systems fail to offer real-time support, making it User interface and user experience Design
challenging for victims to quickly alert authorities or reach out
to individuals nearby
CUSTOMER PERSONA :
•Women commuting alone at night
LEARN NOW
•College students & working professionals
•Travelers in unfamiliar locations
•College students & working professionals
[Link] Solution
STHREE introduces a revolutionary safety feature by
not only sending emergency alerts to the pre selected
contacts and police but also notifying nearby app users
in real-time.
The community-Assisted approach ensures that help is
always within the reducing the response time and
creatingLEARN
and creating a collaborative network for
NOW
immediate [Link] leveraging real-time
geolocation,our app empowers users to become active
participants in improving safety ,fostering a sense of
collective responsibitlity
4. The innovation
VALUE PREPOSITION:
Customer Jobs: Benefits/Impacts:
Personal safety,Emergency
Assistance,Real-Time Location
Sharing,Peace of mind,Community Improved safety
support Faster response times
Increased empowerment
Pains: Strengthened community
Long response times Networks
Complex use of applications Improved emergency response
Trust issues system
Enhanced Privacy and Data
Gains:LEARN NOW Security
Simplicity
Faster response times
5. Market & Opportunity
TAM:
SAM:
Indias total female population is 693 million(48% of
Focus on urban women(higher safety concerns,higher
india’s population ) smartphone penetration,and better internet
Target Audience:Women of all age groups ,across connectivity).
both urban and rural areas with varying level of access 40% of women in urban areas are more likely to adopt a
of smartphones women safety app,especially in metro cities where there’s
more awareness and need for safety
Target
LEARNDemographics:
NOW Women aged 18-45 years middle to upper age
groups with higher smartphone usage and greater safety awareness
6. The Technology/Innovation
SOS Activation
Location Sharing
The app STHREE is currently at the
TRL 2 research and framework designs Rapid Assistance
Innovative Features
LEARN NOW IP Protection
7. Competitive Landscape
We provide a feature that sets
The potential competitors of our
us apart from our competitors
application are bSafe,My
which is community-Assisted
Safetypin,Nirbhaya,Shakthi
Alerts
Trust and privacy concerns are the most difficult thing to build in the public
KEY PARTNERSHIPS:
Law Enforcement Agencies:Police Departments
LEARN NOW
NGO’s & Women Advocacy Groups
Telecom Providers
Universities/Colleges
8. LEAN CANVAS
4 3 9 2
8 5
6
LEARN NOW
9. Business Model
>Ads – Freemium model with in-app ads.
>Large Market – Women’s safety
>Ride-Hailing Partnerships – Commission is a global issue with strong
from emergency ride bookings.
demand.
>Corporate Plans – Bulk safety
subscriptions for companies. >Scalable Model – Can expand
>Government & NGO Funding – Grants and
to different cities and
sponsorships. countries.
>Affiliate Marketing – Selling safety gadgets. >Potential for Partnerships –
>Crowdfunding – User donations for
Can work with governments,
LEARN NOW
safety initiatives. companies, and tech platforms.
10. The Team
[Link] REDDY[TEAM LEAD]
[Link]
[Link] REDDY
[Link]
[Link] TEJA
[Link] REDDY
LEARN NOW
Thankyou