5/14/2009
HOUSE JOURNAL
A business house publishes a journal to communicate to its staff the company's achievements, priorities and perspectives in both the commercial and social spheres.
The house journal is a personality statement addressed to those without the company (customers and competitors). The personality of the journal is in fact the personality of the company.
5/14/2009
The structure should be the same as those found in the reports of newspapers and magazines. It can be very informal and enjoy a lingo of its own as long as it is in tune with the principles of good writing.
Types of House Journals
The Internal The External The Internal-External
5/14/2009
The External Journal
Known as non-employee journal Emphasis on sales, suppliers, dealers, opinion leaders
Examples:
Hotel magazines In-flight magazines Trade magazines Investor magazines
Namaskar an in-flight magazine for Air India passengers
your personal copy to take away Details of in-flight entertainment, Indias culture and heritage, fairs and festivals are covered.
Characteristics
Glossy and colourful Articles contributed by well-known and distinguished professionals Free distribution among airline passengers Advertisements are accepted
5/14/2009
Purpose
Link between customers and the company Provides detailed product and service information as well as guidance Trains them in the proper use of the product or service Associated with customer relations and market education. Enlightens the customers about their numerical strength and likely influence Tickles their vanity in a way. Provides a platform for management and the customer to interact on matters of mutual interest
Internal External journal
It seeks to build up a favourable corporate image among its readers by disseminating news of value and interest to internal and external public alike. Employees feel it is primarily their magazine but nonemployees are welcome to contribute. It aims at its publics not only know what they desire to know but also at removing any misunderstanding. It should build bridges of understanding within and outside.
5/14/2009
Planning a New House Journal
Objectives
What it intends to achieve? Is it for getting information from top level to bottom level? Is it for providing a feel of the organization? Help reflect the organizational identity. Who are going to read it? Internal or their families also? Does it intend to cover external publics also? Periodicity varies from monthly to quarterly normally. Will you have a known publication date.
Audiences
Frequency
Title
Masthead or title design will the journal have? Clarity and impact No changing afterwards Researching and determining the contents with utmost care. Organize in an easy-to-flow way including cover, layout, format, etc. Emphasis should be on the integrity of the content, the relationship between management and employees. Must focus on employee needs and desist from projecting self-serving interests of the management Both news and feature stories
Content
Editing, Printing & Binding
5/14/2009
Company profile
Corporate profile is an About Us page, which provides the reader information about the company. It introduces the company, its services and products, to prospective clients and to potential employees. Thats precisely why it is important for a company to write a good corporate profile. The corporate profile should contain the history of the company, its founder, and how and when the company was founded. It should reveal the current heads of the company. It should mention the milestones the company has crossed and the significant events in the organization over the course of time. The motto of the company and its logo are a must in any corporate profile. It should mention the focus of the company and its area of expertise so that the scope of the company is clearly known. The USP (unique selling proposition) of the company, which sets it apart from competition, should also be incorporated. The profile should also mention the principles of the company and the company culture. A brief sketch of the key staff members in the organization is also important. In addition to this, the future vision and plans of the company, its sales, shareholder information, its new products, branch locations, certifications and memberships and announcements should also be given prominence in the corporate profile. Also the companys contact numbers, email addresses and the web site should be mentioned.
