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The document discusses various topics including the concept of time, the forestry industry, and the development of a new typeface called Mercury for newspapers. It highlights the challenges and considerations in typography and printing processes, particularly in relation to different press conditions. Additionally, there are references to historical contexts and cultural aspects of communication through symbols.
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TIME PRESENT and TIME PAST
Plved od mouse Keone MAY!
and TIME FUTURE contained in TIME PA
If all time is eternally PRESENT,
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car esr frre Pin Ta
mercury [Link] Hg A silvery-white poisonous metallic
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TRA CR eat a meee ne dcacer ase peau tule
eta ecw crtgt tosis partonssunt for the paper on which its printed.
the New Times newspaper chain asked
J to develop a family of text faces for its
wen weeklies, they added an interesting
st presses in Miami behave differently
hose in Phoenix, owing to variations not
stock, but in climate, To help their art
nts anticipate what would happen
range of press conditions we ereated
y Text in four different grades, versions
re progressively more robust to accom-
date different degrees of ink squeeze on
We designed all four grades of Mercury
jing the same set of character widths, :0
fesigners prototyping with one font can
des later without affecting copyfit
to swap out fonts not only gives
rs real flexibility in responding to press
tests butitallows publications that use
1s diflerent grads to share the same
nt. And for designers looking to refresh
‘ange of typographic colors to choose
perfect way to appease readers (and ei
‘ho are accustomed tothe daintiness of
[New Roman, the muscle of Fone No.5, of
anything in between. Every typeface
for small sizes begins with a large xhel
‘hich helps a font fel bigger than itre
‘Where Mercury differs from most new
faces isin its ascenders and descenders
fonts truncate these forms, rather than
ing their shapes to help define the lowe
‘Mercury uncouples the height of the as
cr from the size of the eaps, and introd
‘more compact capitals that help econor
space. Asan added benefit, abbrevi
ALL CAPS merge more seamlessly with
useful advantage for older typesetting}
systems that aren't equipped to handle
“Small caps” Even many classic newsp:
faces have spravling capitals (Times R
despite its popularity, has some ofthe w
‘Mercury's capitals have been made asd
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