SM notes -
1. Strategy
2. Organisational aspirations - Vision > Mission > Values
3. Vision - stretched goals / Inspirational / Market focus / Time horizon
4. Mission - why u exist / purpose
5. Values - guidance
6. Strength Weakness - Internal
7. Opportunities Threat - External
8. Strategy Options + Goals = Choice of strategy
9. Shareholder value vs Stakeholder value
10. SWOT
11. General Environment (PESTEL) > Industry environment (5 forces, segmentation, industry
value chain, industry life cycle, > Competitive environment (Competitor analysis)
12. Scanning > Monitoring > Forecasting > Assessing
13. Events/ Trends/ Macro trends
14. Define industries boundaries > Arena
15. Attractive Industry = High Volume, strong growth, consolidation structure
16. Porters 5 Forces
17. Complementors - support of industry attractiveness
18. Competitor Analysis – Objectives > Current strategy > Assumptions > Resource
Capabilities
19. VUCA – Volatility > Uncertainty > Complexity > Ambiguity
20. VRIN
21. Value chain
22. Strategy > Structure > Sta > Skills > Shared values > Style > Systems
23. Resources & Capabilities
24. Market segment = Customers > Product > Geographic Market
25. Competitive Advantage = Cost Advantage – Cost Leadership
26. Competitive Advantage = Benefit Advantage – Di erentiation
27. Sources – Cost Advantage = Structural cost di erences + Cost Management
28. Di erentiation = Quality + Innovation + Brand + Customer relations
29. Broad competitive vs Narrow :
30. CAGE – Cultural, Administrative, Geographical, Economic
31. Hofstede
32. Internationalisation
33. AAA
34.
35.