Assignment
Bangladesh University of Professionals (BUP)
Mirpur Cantonment, Dhaka-1216
Course Name: ALD2104 Principles of Marketing
Assignment on
Interview on Trends in Mobile App Usage for Shopping
Submitted to:
Tasfika Khanam
Lecturer,
Department of Finance & Banking,
Faculty of Business Studies,
Bangladesh University of Professionals (BUP)
Submitted By: Group 07
NAME ID NO.
Joyeta Das 24221509069
Mohiminul Muktadir Akib 24221509089
Mehedi Hasan Ahad 24221509103
Shehrin Tajrin Haque 24221509135
Section: A
Batch: 2024
Submission Date: 30/04/2025
Interview on Trends in Mobile App Usage for Shopping
Interviewers
Name Roll
Joyeta Das 24221509069
Mohiminul Muqtadir Akib 24221509089
Mehedi Hasan Ahad 24221509103
Shehrin Tajrin Haque 24221509135
Interviewees
Name Roll
Wahida Akter Mitu 24221509003
Fahmida Alam Ahana 24221509009
Mehreen Kader 24221509045
Fahima Akter 24221509123
Interview
Question 1: May I ask which age group do you belong to?
Answer: We belong to the 20-22 years age group.
Question 2: What is your gender identity?
Answer: We identify ourselves as females.
Question 3: Could you please describe your current occupation?
Answer: We are currently studying Finance and Banking in Bangladesh University of Professionals.
Question 4: How often do you use mobile apps for shopping rather than websites?
Answer: I use websites for shopping more frequently than mobile apps because they offer a larger screen,
easier navigation, and a better view of product [Link] also doesn’t take up storage like apps do.
Question 5: Which shopping app do you use the most and what makes it stand out for you?
Answer: I use Daraz, Lavishta, Shajgoj apps the most for shopping. They are user friendly and offer a wide
variety of products,reliable delivery,and regular discounts.
Question 6: Have you participated in app-based live shopping events and/ or influencer-led promotions? What
was your experience?
Answer: Yes, I have participated in app-based live shopping events and influencer-led promotions. The
experience was engaging and informative, as it allowed real-time product demos, instant deals, and direct
interaction, making shopping more fun and convincing.
Question 7: How much does app-exclusive content like deals or early access affect your brand loyalty?
Answer: App-exclusive content like deals or early access significantly increases my brand loyalty, as it makes
me feel valued and gives me incentives to keep using the app regularly.
Question 8: What payment methods do you prefer when shopping on mobile apps and why?
Answer: I prefer using mobile banking or digital wallets (like bKash or Nagad) when shopping on mobile
apps because they are quick, secure, and offer cashback or discounts in many cases.
Question 9: How concerned are you about security when making purchases through shopping apps?
Answer: I am moderately concerned about security when using shopping apps. I look for trusted apps, keep
my device updated, avoid using public unsecured wifi and use strong passwords to minimize risks.
Question 10: What innovations would you like to see in shopping apps over the next year or two?
Answer: There would be many I would like to see in shopping apps in the next year or two. I’d like to see
personalized AI recommendations, virtual try-on features, faster checkout options, and better customer
support through chat bots or video calls in shopping apps over the next year or two.
Question 11: How important are personalized recommendations to you while shopping on apps?
Answer: Personalized recommendations are important to me because they help me find the items that I
wouldn't have found on my own. This makes my shopping experience more enjoyable and adds more value
to it. I want these suggestions to update according to my style and preferences as irrelevant suggestions can
be frustrating. When the items are suggested accurately, it feels like the app understands my preferences.
Question 12: How do you feel about app-exclusive deals and flash sales?
Answer: App exclusive deals and flash sales can be exciting as they are a great way to get discounts and
special bundles that are not available everywhere. However, this creates pressure to make quick decisions and
impulsive purchases. I prefer these deals when they are clearly explained so that we can ensure that they will
meet our needs.
Question 13: Do you think mobile shopping apps will eventually replace physical stores for you?
Answer: No, we don’t think mobile shopping apps will entirely replace physical stores. Even though they
save time and offer great deals, we prefer to see certain products such as electronics, clothings in person.
Besides, some people might face difficulty using apps. Despite all this, mobile apps will dominate but physical
stores will still be relevant for us.
Summary
The interview was conducted among female students aged 20-22 studying Finance and Banking. The aim
was to explore their preferences, experiences, and perceptions regarding mobile shopping app usage. Most
participants prefer websites than mobile apps as they offer the same deals with better navigation and reduced
phone storage. However, apps like Daraz, Lavishta, and Shajgoj received praise for their user-friendly design,
product variety, reliable delivery and consistent discounts. Live shopping events and influencer promotions
engaged the participants. App-exclusive content, including deals and early access increased brand loyalty.
Mobile wallets like bKash and Nagad are preferred for secure and convenient payments. However, there is
some moderate concern about security. Respondents are taking effective measures like using trusted apps,
updating devices, and avoiding public Wi-Fi to stay protected. They want innovations like personalized AI
recommendations, virtual try-ons, faster checkout, and improved customer support. Personalized suggestions
are highly appreciated, because they align with user preferences. App-exclusive deals engage the participants,
though they can feel pressured to purchase impulsively.
While mobile apps are becoming dominant, physical stores still matter for in-person experiences.