TLE 10 Business Plan
I.
Name of Business:
“Smoothie Station”
II.
Smoothie Station is all about keeping our customers chill and
refreshed. We chose the name of this business to let bystanders know
that this is the place you look for to buy all kinds of fruity, cold, and
refreshing beverages. This business specially targets those who suffer
from the hot weather and need something to keep them chill or just
about anyone looking for a refreshing taste to keep their day going.
The store will be set up on Santa Clara Street, Intramuros, Manila,
1002 Metro Manila
III.
- Harang Choe, 16 years old, Lives in Pasay City, 10th grade student
studying at WCM. Planning to pursue biology.
- Rainne Xyrille Trinidad, born on July 6, 2009 in Pasay City. She
is a 10th grade student currently studying in Wesleyan College of
Manila. She plans to take business management as her profession.
- Reem Elhadi, A student who is passionate about learning,
especially in science and healthcare. She aspires to become a
doctor and work hard to achieve her goals. She is also interested in
learning new languages and improving her skills for the future."
- IV.
Vision Statement
To be the leading destination for refreshing, fruity beverages in Manila,
known for exceptional quality, innovative flavors, and a commitment to
creating a cool and welcoming oasis for everyone in need of a chill
break from the hustle and heat of the city.
V.
Mission Statement
To provide our customers with the freshest, most refreshing smoothies
and beverages made from high-quality ingredients, delivering a
delightful experience that satisfies their thirst and uplifts their day, all
while promoting health, sustainability, and a vibrant community
atmosphere.
VI.
The Needs
1. Smoothies are popular in the Philippines due to its tropical climate.
The Philippines' tropical environment and plenty of fresh fruits, such as
pineapples, bananas, and mangoes, make smoothies a popular and easily
accessible beverage. These drinks are in high demand due to the warm weather,
which leads to a thriving market.
Additionally, the growing health consciousness among Filipinos has increased
smoothie consumption. Smoothies fit in with the global trend towards healthier
beverage options and are viewed as a handy way to include fruits and vegetables
in a diet.
Source: [Link]
2. Filipinos enjoy sweet treats, especially in the warm weather.
Smoothies appeal to Filipinos because of its sweet, refreshing flavor and fit for the
country's tropical environment. They are a tasty way to cool off and are made with
local fruits like bananas and mangoes.
A popular and simple way of consuming fruits and vegetables, smoothies are
attractive to a wide range of consumers due to the increased focus on health.
Source: [Link]
VII.
a. SWOT Analysis
Strengths Weaknesses Opportunities Threats
•Affordable •Competition with •Social Media •Rising Ingredient
Pricing stronger brands Marketing Cost
•Strategic •Perishable •Expanding •Local
Location Ingredients Delivery Services Competition
•Diverse Flavor
Options
b. Marketing Plan
Products/Services
Example of products to be sold in Smoothie Station’s menu are:
Banana Strawberry Chocolate Mango
Target Market
1. Students and faculty from universities in Intramuros, such as LPU,
Mapua, and PLM, looking for refreshing and healthy drinks.
2. Tourists and visitors exploring Intramuros who need a refreshing
beverage during their trip.
3. Residents around Santa Clara Street who enjoy fruit-based
beverages
Competitors
IN Cafe Bar is a cafe located on Santa Clara Street, Intramuros. It offers a variety of
beverages, including coffee, and other refreshments. The cafe attracts students, office
workers, and tourists looking for a place to relax. The price of beverages in IN Cafe
Bar ranges from Php 100 to Php 250. The cafe also serves pastries and snacks. There
is one branch of IN Cafe Bar in Intramuros.
Cioccolata Churros Café is a café located in White Knight Hotel, Intramuros. It is
known for serving churros paired with hot chocolate, coffee, and other beverages. The
café is a popular spot for tourists and visitors exploring Intramuros. Prices range from
Php 150 to Php 350. Aside from churros, Cioccolata Churros Café also offers
sandwiches and pastries. There is one branch of Cioccolata Churros Café in
Intramuros.
Pricing
Advertising
Smoothie Station will use the following for advertisement:
1. Social Media – Run targeted ads to reach students and tourists. Also posting
fun and interesting promotional videos on platforms like Instagram and
Tiktok.
2. Flyers/Posters – Printing & distributing around universities and nearby
areas.
3. Special Offer – A 15% discount to students and children below 12 years of
age.
4. Branded Packaging – Print logo on cups for better brand recognition.
5. Menu Board – A well-designed menu to attract people passing by.
VIII.
6. Operational Plan – Smoothie Station
Timing
Food preparation: 5 a.m.
Business hours: 8 a.m. to 7 p.m.
Delivery hours: 9 a.m. to 7 p.m.
In-store dining
- Food orders shall be taken in line.
- Seating capacity and food serving method shall follow the IATF standards.
Sanitation and Contact Tracing
- Occupied seats shall be disinfected right after the guest leaves. 70% isopropyl alcohol, Lysol, and portable UV
light shall be used for the disinfection.
- Kitchen tools shall be disinfected with hot water after use.
Trash Plan
- In addition to the trash barrels in the kitchen, trash bins shall be placed in visible places inside and in front of the
cafe.
- CLAYGO is encouraged to the staff and the guests.
- The city garbage disposal group shall collect trash from the restaurant twice a day.
Operational Plan
IX.
Organizational Plan
President – Responsible for making major business decisions, managing
operations, and ensuring the company’s growth.
Sales Head – Focuses on increasing revenue by managing customer interactions,
sales techniques, and ensuring higher customer satisfaction. Also responsible for
training staff on sales strategies.
Marketing Head – Develops and executes marketing strategies to attract
customers. Manages promotions, social media, advertising, and increasing brand
awareness.
Harang Choe
President
Rainne Xyrille Reem Elhadi
Sales Head Marketing Head
X.
Financial Plan
a. Capitalization
Smoothie Station’s initial capital is ₱150,000. Each member of the
business will share ₱50,000.
Harang ₱50,000
Rainne ₱50,000
Reem ₱50,000
Initial Capital ₱150,000
b. Monthly Expenses
Rent ₱7,000
Utilities & Equipment ₱3,000
Marketing ₱2,000
Total Fixed Costs ₱12,000
Ingredients ₱48,000
Packaging ₱12,000
Total Variable Costs ₱60,000
Total Monthly Expenses ₱72,000
c. Projected Revenue
Estimated Smoothies Sold per Day 40
Total Smoothies Sold per Month 1,200
Average Selling Price per Smoothie ₱125
Total Monthly Revenue ₱150,000
d. Projected Cost Revenue
Monthly Variable Costs ₱60,000
Gross Profit ₱90,000
Net Profit Before Tax ₱78,000
e. Projected Income Statement (Annual)
Annual Revenue ₱1,800,000
Annual Variable Costs ₱720,000
Annual Gross Profit ₱1,080,000
Annual Fixed Costs ₱144,000
Annual Net Profit Before Tax ₱936,000
• Profit Increase during dry season (December-May)
• Profit Decrease during rainy season (June-November)
XI.
Social Impact
1. Employees
The vision of promoting a healthier lifestyle through fresh, all-natural smoothies inspires
employees to embrace wellness in their daily lives. A positive work environment, fair wages, and
opportunities for career growth ensure job satisfaction and motivation. By prioritizing
sustainability and ethical sourcing, employees develop a sense of purpose, feeling proud to be
part of a company that values both health and social responsibility.
2. Community
The business contributes to the local community by sourcing fruits and ingredients from local
farmers, supporting small businesses, and reducing its environmental footprint. Health awareness
campaigns, including free nutrition workshops, help promote healthy living among residents.
Through these efforts, the company aims to create a more health-conscious and sustainable
community.