FEASIBILITY STUDY REPORT

ON
BATA COMPANY BANGLADESH

Submitted To:
Engr. M.A Ghulam Dostogir
Facilitator
Secretary Bangladesh University
Prof. Department of Business Administration

Submitted By:

NO NAME PROGRAM BATCH ID

1. SANZIDA BBA 59 202121159001
HOSSAIN
2. WISA AONG BBA 59 202121159005
MARMA
3. FARIN AZAD BBA 59 202121159006

Bangladesh University
Date of Submission: 14.01.25

0|P A G E
 LETTER OF TRANSMITTAL

14, January, 2025

To
Engr. M.A Gholam Dostogir

Facilitator (Feasibility Study)

Bangladesh University

Subject: Prayer for submission of feasibility study report.

Sir,

We beg most respectfully to state that we are the member of the course “Feasibility study”. We have completed the
feasibility study report on “BATA COMPANY BANGLADESH”.

We have made the report with the information that we have get and learned through visiting the firm.

We hope that this feasibility study report will meet your satisfaction.

Sincerely yours,

Sanzida Hossain, Farin Azad & Wisa Aong Marma

Program: BBA

Batch: 59th

Bangladesh University

1|P A G E
 FORWORDS

First and foremost, we are grateful to Allah for granting us the ability to successfully prepare this
report.

We are grateful to our honorable teacher, Engr.M.A. Ghulam Dastagir (BOT), who inspired us to
write the group report and who possesses idealistic knowledge of feasibility report writing in hand and
pen. We are charmed by excellent studying method for teaching this facilitator.

We would like to express our heartfelt gratitude to the authority or the “BATA COMPANY
BANGLADESH”, who has provided a wealth of useful information, and to respect their lovely
behavior. We would also be wise to thank our teacher and friend for their assistance in ensuring the
success of this report.

2|P A G E
3|P A G E
4|P A G E
5|P A G E
 TABLE OF CONTENTS

SERIAL NO. CHAPTER NAME PAGE NO.

1 CONCEPTS OF FEASIBILITY 7-8

REPORT

2 APPROACH & METHILODGY 9-10

3 PROJECT IDENTIFICATION 10-14

&SELECTION

4 PROJECT FORMULATION 15

5 BATA ORGANIZATIONAL 16-30

PROFILE

6 CONCLUSION 30-31

6|P A G E
 CONCEPT OF FEASIBILITY REPORT

A feasibility report can be defined as a detailed analysis of a specific project with the goal of determining whether the
project is realistic and achievable by the entrepreneur within a Specified time frame using their current level of
competency. It is a written statement of all ins and outs of the business. Because results are rewarded rather than effort,
it provides detailed answers to all of the necessary questions about various aspects of the project in order to investigate
the project's future feasibility. A feasibility report can also be defined a blueprint of all the project's activities, which
include but are not limited to the following:

1. Project Identification & Selection (PIS)

2. Project Formulation
3. Cost benefit ratio (Cash Flow)
4. Network analysis

That is a detailed written statement of the various activities required to start and operate the business within the
timeframe specified. A feasibility report for a project includes a detailed breakdown of the following important aspects
for its viability:

• Economic Analysis
• Financial Analysis
• Market Analysis
• Technical Analysis
• Management Analysis

Significant of Feasibility Study Report:

A) World rewarded the results not the effort F.S.R provide necessary information needed to investor also to bank for
giving loan for proper judgment of the future of the project as it provides projected scenario of the future also rather
than focusing of narrowly on the present.

B) It helps to understand the four stages of growth of specific business. i.e.

 Pre start up stage

 Start of stage
 Early growth up stage
 Later growth stage

The detail analysis of above four stages gives as evaluation before going for the business.

C) It provides detailed ideas to loan-giving authorities whenever the project is realistic and achievable by overcoming
critical business activities with minimal risk.

7|P A G E
D) Financial report of the project in feasibility study includes everything like-

1. Cash-flow
2. Loss and profit
3. Breakeven point
4, Gestation period
5. Balance sheet for a minimum period of three years.
6. That gives the main objectives of the business

E) It gives a proper schedule and words which we called activity schedule such as-

 What to be done?
 When to be done?
 How to be done?

F) Last but not the list-

Feasibility report provides clear cut per scenery of the project, so that entrepreneur can assess success or failure.

Finally, just as a roadmap is for a traveler, a feasibility study is a guidebook for a businessman.

The Need & Significance of Feasibility report

The Need and significance of feasibility Report is summarized below:

1. The world rewards results, not effort. A feasibility study report provides required by banks to make loan decisions
based on people's perceptions of the project's future rather than its current state.

2. It helps to understand the four stages of growth of specific business. i.e.

a. Pre-startup stages,
b. startup stage,
c. Early growth up stage,
d. Later growth up stage

The detail analysis of above 4 stages are given bellow:

a. It gives details idea to loan giving authority weather the project is realistic and achievable by overcoming critical part
of the business activity to overcome.

b. Financial report of the project includes everything live cash flow, profit & loss, breakeven point, balance sheet etc.
for a minimum period of 3 years.

c. It gives a proper schedule of doing works i.e. activity-what, when& how to be done
etc.

d. Last but not the least feasibility report provides a clear cut scenario of the project. So that entrepreneur can assess
about success or failure.

8|P A G E
 APPROACH & METHODOLOGY

The approach and methodology include the report's important points. These are:
 Feasibility study report of the report
 Project identification and selection(PIS)
 Project formulation

It is the project Startup stage, to start a project whatever it is necessary.

 Financial analysis
 Technical analysis
 Pre-scenario of project startup stage
 Scenario of project initial startup stage
 Scenario of project later startup stage
 Market analysis
 Managerial competence
 Total quality management
Our project's future initiatives are also mentioned in this report. In the final section of our report, we also add our
learning objectives.

NEED & SIGNIFICANCE OF PIS

Selecting and identifying the right projects is crucial when launching a new company. Since it depends on making
money in this lifetime. Selecting and identifying projects aids in choosing a good business.

DIFFERENT TYPES OF SMALL BUSINESS AVAILABLE IN THE MARKET

 Fashion house
 Manufacturing activities
 Servicing activities
 Wholesale activities
 Training, educational institute and research.
 Telecommunication activities.
 Garments
 Hotel and restaurant, small retail shop
 Outsourcing
 Retailing activities
 Agricultural activities
9|P A G E
  Financial activities
 Construction activities
 Transport communication

PROJECT IDENTIFICATION & SELECTION

INTRODUCTION:

The identification and selection process is the first, and one of the most important processes in the project cycle
management process. This is a crucial stage because it has the potential to impact every aspect of the project, including
its sustainability once it is finished and moves on to the operational phase. Nevertheless, this phase is sometimes
disregarded, especially when determining the beneficiaries' true needs. Certain contributors, notably international
organizations, prefer to adopt a supply-driven strategy over a demand-driven one. Projects should be chosen in real
practice based on the demands or needs of the beneficiaries, whether they are located locally or nationally.
Governments must consider the interests of their citizens when creating their strategic goals and initiatives.

DEFINATION OF PROJECT
A project is a set of tasks that must be completed within a defined timeline to accomplish a specific set of goals. These
tasks are completed by a group of people known as the project team, which is led by a project manager, who oversees
the planning, scheduling, tracking and successful completion of projects.

PROJECT IDENTIFICATION
Project identification is the process of determining a requirement, issue, or opportunity at the beginning of the project
life cycle. The goal of project identification is to create a draft proposal that addresses a specific development goal in a
given area or environment and suggests the best course of action and set of interventions within a certain time and
financial constraints.

DEFINATION OF SELECTION
The process of interviewing and evaluating candidates for a specific job and selecting an individual for employment
based on certain criteria. Selection can range from a very simple process to a very complicated process depending on
the firm hiring and the position.

PROJECT SELECTION

 Evaluate needs, costs, and benefits

 Determine which projects are
 Select project
• Develop criteria
• List assumptions
• Gather data
• Evaluate each opportunity

10 | P A G E
PROJECT IDENTIFICATION & SELECTION

The project identification and selection cycle is positioned inside the project initiation phase, according to Westland,
Jason (2006). The identification of the business opportunity or problem, the definition of a solution, the formation of a
project, and the appointment of a project team to develop and implement the solution for the client are all done during
the commencement phase. In (PIS), there isn't a strict first rule. However, you can accomplish that by following these
three steps:

1st Steps: Ides Generation

2nd steps: Application of Smart Theory
3rd step: SWOT Analysis

1st Steps: IDEA GENERATION

Ideas for new products can be obtained from basic research using a SWOT analysis. Market and consumer trends, R&D
departments, competitors, focus groups, etc, may also be used to get an insight into new product lines or product
features. New product innovations are responsible for employment, economic growth, technological process, and high
standards of living. It is crucial for the development of successful new products. Described below are different sources
of innovation that lead to the generation of Idea for new product. Idea Generation means to select or identification few
suitable business, available in the market, considering the following major ingredient of business as follows:

A) MARKET DEMAND OR. KNOWLEDGE OF POTENTLAL CUSTOMER NEEDS

B) ADEQUATE PROFIT
C) KNOWLEDGE (FIRST HAND)
11 | P A G E
MARKET DEMAND:
Market demand is the sum of the individual demand for a product from buyers in the market. If more buyers enter the
market and they have the ability to pay for items on sale, then market demand at each price level will rise.

ADEQUATE PROFITABILITY:
All businesses should earn profits; if they do not, they are in an unhealthy state and at risk of disappearance.
How can we define an adequate level of profit for any particular business? This is inevitably a somewhat vague
concept; for many theorists, that is a reason for disliking it.
One might call it the level that allows a reasonable return (taking account of risks) for shareholders on their investment,
after the business itself has invested enough in research, development, asset renewal, recruitment and training, to enable
it, at least, to maintain itself at its present size.

KNOWLEDGE:
Knowledge is a familiarity, awareness or understanding of someone or something, such as facts, information,
descriptions, or skills, which is acquired through experience or education by perceiving, discovering, or learning.
Knowledge can refer to a theoretical or practical understanding of a subject. It can be implicit (as with practical skill or
expertise) or explicit (as with the theoretical understanding of a subject); it can be more or less formal or systematic.

2ND STEP: APPLICATION OF SMART THEORY

12 | P A G E
A business should be SMART in this respect we apply this theory, for screening our identified project

1. SPECIFIC

The first step in creating a SMART goal is to make it specific. Consider your goal in quantifiable terms by asking
yourself the following questions:
• What do I want to accomplish?
• Will achieving this goal have an important impact?
• What actions will I need to take?

2. MEASURABLE

This step in the SMART process prompts you to apply methods of measuring your progress toward achieving your
goal. Being measurable also takes into account any actions you would implement to help you further your progress
toward your goal. For instance, this may take the form of tracking the time it takes you to complete an action or meet a
milestone.

3. ACHIEVABLE

This aspect of the SMART strategy relates to your goal being achievable. Do you have the resources and time needed
to achieve the goal? This may incude gathering necessary data, asking team members for help and learning new skills.
You're more likely to be successful in your goal once it is specific, measurable and deemed achievable.

4. RELEVANT

A relevant goal will directly contribute to successful results. Keep in mind that every action you take should move you
closer to your goal. In our example, a relevant goal will directly reduce expenses.

5. TIME-BASED

A time-based goal has a specific time deadline. You'll want to determine if your goal is a short-term or long-term goal
(or a combination of both). From there, you can determine a timeline and set a schedule to meet deadlines and
accomplish your objective. Your timeline should also be realistic and allow you plenty of opportunities to make
adjustments to your goal regarding its relevance, specificity and achievability. Consider the final step in the SMART
process in the following example.

13 | P A G E
3rd STEP: SWOT ANALYS

A SWOT analysis is a technique used to identify strengths, weaknesses, opportunities, and threats for your business or
even a specific project. It's most widely used by organizations from small businesses and non-profits to large
enterprises but a SWOT analysis can be used for personal purposes as well.
While simple, a SWOT analysis is a powerful tool for helping you identify competitive opportunities for improvement.
It helps you improve your team and business while staying ahead of market trends.

14 | P A G E
 PROJECT FORMULATION

PROJECT FORMULATION INCLUDES

1. Economic analysis
2 Financial analysis
3. Market analysis
4. Technical competence
5. Total quality management

Economic Analysis:
Analysis from the economic aspect firstly to begin to see how economists approach economic, first in the section to
look at the ideas that define the economic the way of thinking. This way thinking needs practice this approach is likely
to be large enough to justify the use of resources.

Financial Analysis:
Finance is one of the most important pre requisites to establish an enterprise. It is finance only that facilitators an
entrepreneur to bring together the labor of one, raw materials of yet another to combine there to produce goods. In
order to adjudge the financial validity of the project, the following aspects need to be carefully analyzed.

Market analysis:
Market analysis is a detailed assessment of your business's target market and the competitive landscape within a
specific industry. This analysis lets you project the success you can expect when you introduce your brand and its
products to consumers within the market.

Technical competence:
Technical competence describes an area of knowledge or skill that is useful in a particular industry's job
responsibilities. Different industries require diverse skills for candidates, so employers emphasize different
competencies depending on their products or services.

Total quality management:

Total Quality Management (TQM) is a management framework based on the belief that an organization can build long-
term success by having all its members -- from low-level workers to its highest-ranking executives - focus on
improving quality and, thus, delivering customer satisfaction.

15 | P A G E
 ORGANIZATIONAL PROFILE

BATA HISTORY

Bata Shoe Organization is a multinational company, serving as a footwear retailer and

manufacturer for the last 120 years. It was established at Zlin, Czechoslovakia in the year 1894.
The head quarter of Bata is located in Lausanne, Switzerland since 2004. Mr. Chris Kirk is the
Group chairman of Bata Shoe Company.

There are over 5000+ Bata stores in over 60 countries. Currently Bata has 25 production units
in 25 countries. It receives more than 1 Million consumers per day. There are 18 in-house
brands. More than 50,000 people are currently employed at Bata worldwide. Bata owns world’s
only shoe museum in Canada. Variety in shoe range is an asset for Bata. From High-tech heels
to ecofriendly foot ware, Bata’s creative innovation and usage of modern technology makes it
all possible. At Bata, 4 million pairs of shoes are marketed per year.

Bata started its operation in Bangladesh in the year 1962. It was incorporated in the year 1972. Bata
Shoe Company (Bangladesh) Limited is the largest foot ware manufacturing and marketing company
in Bangladesh. Bata owns 228+ retail stores across Bangladesh. It conducts non-retail

16 | P A G E
 In order to establish itself as, Bata Bangladesh started the new sales channel by signing a contract of selling
its products through a 3rd party E-Commerce website named [Link]. Later it launched its own platform-
[Link] on the 26th of February, 2016.

VISION, MISSION & VALUES

OUR VISION: To make great shoes accessible to everyone!

OUR MISSION:

 We help people to look and feel good by continuously focusing on product quality,
innovation and value.
 We become the customer’s destination of choice by offering a personal shopping
experience to create long standing customer relationships.
 We attract and retain the best people by showing great leadership, a passion for high
standards, our respect for diversity and a commitment to create exceptional
opportunities for professional growth.
 We remain the most respected footwear company by socially responsible and ethical

17 | P A G E
OUR VALUES

Our products have to make our customers look good and feel great. We
become our customer’s choice by offering a personal shopping
experience to create long standing customer relationships. Therefore, at
Bata the below three values are integral parts of our way of working:

18 | P A G E
TOP MANAGEMENT

Name Designation
Mr. Anirban Asit Kumar Ghosh Managing Director & Vice Chairman
Mr. Shambhu Nath Jha Finance Director
Mr. Amitav Nandy Retail Director
Mr. Particio Alegria Chief Collection Manager
Mr. Jalil Ahamed Chowdhury General Manager, Supply Chain
Ms. Abhya Chief Merchandising Manager
Mr. Mohammad Sabbir Raihan Head of Non-Retail Sales Department
Mr. Malik Mehedi Kabir General Manager, Human Resources
Mr. Gouranga Dhar Product Development Manager
Mr. Razib Jahan Ferdous E- Commerce Manager
Ms. Nusrat Hasan Marketing Manager
Mr. Md. Hashim Reza General Manager, Finance & Company Secretary
Mr. Md. Humayun Kabir Head of Internal Audit

Departments of Bata Shoe Company (Bangladesh) Limited.

● Retail
● Merchandising
● E-Commerce
● Finance and Accounts
● Wholesale
● Supply Chain
● Product Development

19 | P A G E
 ● Management Information System
● Legal
● Marketing
● Human Resource
● Real Estate

BRANDS OF BATA SHOE COMPANY (BANGLADESH) LIMITED

Currently Bata Shoe Company (Bangladesh) limited has 12 brands. Each brand has its own unique
features and functions. The collaboration of such brands itself is an exclusive combination. The
main target of the collaboration of all these brands is to ensure an improved shopping experience of
our customers and so that they can move around easily with comfort wearing our shoes. The shoe
ranges covers all types of customers. From school shoes of B-First brand to outdoor shoes of
Weinbrenner, we offer fashionable, rugged, reliable shoes with great styles. Bata also offer non
footwear items. These include socks, bags, shades, wallets and shoe care accessories.

MARKETING PRACTICES

Marketing Strategy

To retain its market position and attract customers, Bata has implemented a number of marketing
strategies. Advertising across a variety of media platforms, including television, newspapers,
billboards, and digital platforms like social media and website banners, is one of the main
marketing strategies. To draw customers, the business also uses sales promotion techniques
including discounts and buy-one-get-one promotions. The business has devised a selective
distribution strategy to make sure that some items are only sold in reputed stores in order to
maintain brand exclusivity and image.
Bata is heavily involved in CSR activities. They develop brand equity through sponsorship and
donating to schools with less under privileged children. is one of the few The Children’s Programs
ongoing CSR activities of the company.
Target Customers

20 | P A G E
Bata Bangladesh targets a wide range of customers across different age groups, genders, and
income levels. The company provides a wide selection of footwear items for men, women, and kids,
including shoes, sandals, boots, and slippers. Bata offers products for formal, casual, sports, and
party attire as well as other occasions. Bata addresses both urban and rural populations in
Bangladesh in terms of demography. The company has a strong presence in urban areas and major
cities, where it serves a wide range of clients, including working-class people, students, and
professionals. Bata concentrates on offering low-cost footwear choices in rural areas for customers
with lower income levels. Additionally, Bata offers a range of school shoes for children, which are
durable and affordable. Overall, Bata Bangladesh aims to attract a diverse customer base with a
wide selection of goods to suit their various demands, tastes, and financial constraints.

Marketing Channels

Bata Bangladesh has two manufacturing plants and a large number of retail stores across the
country. They use various marketing channels such as TV commercials, billboards, print ads, social
media, and influencer marketing to promote their products. They also have an online store where
customers can purchase their products.

Advertising and Promotional Strategies

To raise brand recognition and draw customers, Bata Bangladesh use a variety of advertising and
promotional techniques. To reach a large audience, the company frequently undertakes print and
media campaigns, including TV advertisements, billboards, and newspaper ads. To interact with
customers and advertise its products, Bata also uses digital marketing strategies like social media
marketing, email marketing, and search engine optimization. To boost sales, the company
frequently provides discounts and other special offers on its products, particularly during festivals.
To enhance its brand image and interact with the public, Bata also sponsors a variety of activities
and initiatives, such as concerts.

21 | P A G E
DISTRIBUTION METHOD

Bata employs a multi-channel distribution strategy to reach its customers effectively. This includes:

 Retail Stores: Bata has numerous outlets across major cities and towns in Bangladesh, providing direct access
to consumers.
 E-commerce: The Company has embraced online sales through its official website and various e-commerce
platforms, catering to the growing trend of online shopping.
 Wholesale Distribution: Bata also supplies products to various retailers and wholesalers, expanding its market
reach.

22 | P A G E
PRODUCTS

Bata Company BD offers a wide variety of footwear products, including:

 Casual Shoes: Sneakers, loafers, and sandals for everyday wear.

 Formal Shoes: Dress shoes for men and women, suitable for office and formal occasions.
 Sports Footwear: Shoes designed for athletic activities and sports.
 Children's Footwear: A range of shoes for kids, focusing on comfort and durability.
 Accessories: Shoe care products, bags, and other related accessories.

23 | P A G E
PRICE LIST

The pricing of Bata products varies based on the type and category. Below is a general price range for some of their
popular products:

 Casual Shoes: BDT 1,200 - BDT 3,500

 Formal Shoes: BDT 2,000 - BDT 5,000
 Sports Footwear: BDT 1,500 - BDT 4,000
 Children's Footwear: BDT 800 - BDT 2,500
 Accessories: BDT 200 - BDT 1,000

24 | P A G E
SWOT ANALYSIS OF BATA SHOE COMPANY (BANGLADESH) LIMITED

BATA SHOE COMPANY (BANGLADESH) LIMITED

Bata is the only Lack of a Cloud With E-Commerce Apex merging with
Multinational based operating operation Bata is now European footwear
Footwear Company system for the offering multiple brands, seems to be
in Bangladesh E-Commerce shopping channels. tough competitor for
operation of Bata Bata
It has 16 in house Collaboration with
brands Lack of trendy and international footwear Customers getting
modern footwear brands like Adidas attracted to local
Bata Shoe Company collections and Nike in brands like jenny's and
(Bangladesh) Bangladesh, Bata is crescent due to trendy
Limited sells over 30 Customer Claim ensuring greater collection and
Million pairs Settlement process it market share affordable price range
annually time consuming. It
takes around a month Bata Club's loyalty Most of the marketing
First Omni-Channel program grabbing campaign on social
Shoe Brand in Products are not as new customers and media fails to convert
Bangladesh durable before make sure existing online users into
customers stays with customers
It has 228+ retail Product pricings high Bata
stores and conducts if compared to quality Apex has more online
Non-retail and design Bata E-Commerce customer base than
distribution through merging with Bata on social media
2000 dealers emerging E- Vendor platforms.
such as [Link]

S W O T
Strength Weakness Threats
Opportunity

25 | P A G E
 FINANCIAL PERFORMANCE & ACCOUNT PRACTICE

Bata Shoe Company (Bangladesh)

Limited Statement of financial position

As at 31 December 2023 31 December 31 December

In taka note 2023

Property, plant and equipment 1,053,099,2D2 889,359,970

Right•of-use asset 19 2,158,708,2D1 1.683,763.012
Intangible asset 20 780,539
Advances, deposits and prepayments 2J 343,027,305 244,895,818
Deferred tax asset 29 117,872,583 271.203,200
Noncurrent assets 3.673,126,510 [Link]

Inventories 3.032,204,800
Trade and other receivables 15.3B9,858 8,81g,726
Advances, deposits and prepayments 70,726,962 76.681,348
Cash and cash equivalents 870,890,893 1,265.057,145
Current assets 4,400,815,233 4.382.780,0t9
Total assets 8.134,043,753 7,471.782,0f0

Equity
Share capital 2¿i 136.800,000
Reserves and surplus 26 110,tB2,803 110,492,803
Retained earnings 3.007.529,823 3,2D2.253.125
Total equity 3,ZM,8ZZ,62B 3.449.545,928

3d 1.630.6d0,627 1,127,565,079
Trade and other payables 205,554,851 322,938,146
Noncurrent liabilities 1,636,201,478 1,450.503,225

Lease liabilities Id 406,611,335

Trade and other payables Jf 2,317,ZZ0,718 1,811.973,553
Unclaimed dividend 32 18,035,896 11.382,659
Contract liabilities J3 17.B78,653 55.022,042
Current tax liabilities 34 283,173,036 249.901.904
Current Liabilities 3,043,019.64B 2,571,732,Bb6
Total liabilities 4,879,221,127 4,U22.?36,091
Total equity and liabilities 7,471.782,01U

Net asset value (NAV} par share 39 237.B3 252.16

26| P A G E
Bata Shoe Company (Bangladesh) Limited
Statement of profit or loss and other comprehensive
income

For the year ended 31 December 2023

In taka 2023 2022

Revenue 7 9,877,691,058 9,855,149,560

Cost of sales 8 (5,341,835,631) (5,484,329,442)
Gross profit 4,535,855,427 4,370,820,118
Other loss 9 (27,910,829) (19,213,497)
Operating expenses f0 (3,637,012,534) (3,273,931,953)
Reversal of impairment loss on trade receivables 5,429,897 1,190,019
Operating profit 876,361,961 1,078,864,687
Finance income 11(A) 94,074,314 48,065,436
Finance costs 11(B) (174,484,575) (263,992,930)
Net finance costs 11 (80,410,261) (215,927,494)
Profit before tax and contribution to WPPF 795,951,700 862,937, 193
Contribution to WPPF 39,797,5B5 43,146,860
Profit before tax 756 154,115 819,790,333
Income tax expenses 355 164 242 (409,679,000)
Profit for the ear 400,989,873 410,111,333
Other comprehensive loss, net of tax 633 175 22,561,800
Total comprehensive income 400,356,698 387,549,533

Earnings per share 38 29.31 29.98

Bata Shoe Company (Bangladesh) Limited

Statement of cash flows

For the year ended 31 December 2023

In taka /Note 2022 ZOZZ

Cash flows from operating activities

Cash receipts from customers s,s71,1s Tags 9,887.83J ,951
Cash payments to and on behalf of employees (1,3B9,970,925) (1.375,890,388)
Cash payments for defined benefit plan 2g (39,859,000) (57,672,000
Cash payments to suppliers and contractors for goods and
services (6,883,746,461) (6.605,383,094J
Cash generated from operating activities 1,557,541,440 1,848,886,469
31| P A G E
Interest received 74,888,011 132,814,084
Interest paid (174,484,575) (347,651.207)
Income taxes paid (174,728,928) {158,739.623)
Net cash from operating activities 1,283,215,948 1,475,309,723

Cash flows from investing activities

Acquisition of property, plant and equipment (332,34Y,315) (235,324.797)
Acquisition of intangible assets (826,453)
Proceeds from sale of property. plant and equipment 5,100,949 5,603,406
Net cash used in investing activities (328,072,819) (229,721,391)

Cash flows from financing activities

Payment of lease liabilities (principal portion) 30(A) (574,578,400) (435.751,264)
Dividend paid (664,349,675) (166,471,489)
Net cash used in financing activities (1,238,92B,075) (602,222,753)

Net increase in cash and cash equivalents (283,784,946) 643,365,579

Cash and cash equivalents at the beginning 1,265,057,145 622.781,937
Effect of movements in exchange rates on cash held (1,581,306) {1.090.371 )
Cash and cash equivalents at 31 December 24 979,690,893 1.265,057,145

Net Operating Cash Flow Per Share (NOCF PS) 40 93.80 107.84

31| P A G E
 FINANCIAL STATEMENT OF LAST 5 YEARS

Below is a summary of Bata Company's financial performance over the last five years:

31| P A G E
FUTURE PLAN

 Innovation
Bata will continue to invest in research and development, introducing innovative
products and technologies to enhance customer experience.

 Sustainability
Bata is committed to sustainable practices, reducing its environmental footprint
and promoting responsible sourcing of materials.

 Expansion
Bata plans to expand its reach in Bangladesh, opening new retail outlets and
expanding its online presence.

 Customer Focus
Bata will continue to prioritize customer satisfaction, providing exceptional
service and meeting the evolving needs of its customers

SUMMARY & CONCLUSION

After a thorough research on the company, we can conclude that Bata has took a
significant hit during the pandemic and exchange rate fluctuations. Although, the
31| P A G E
company is in recovery phase, they are yet to reach pre pandemic levels. The profitability
of Bata reduced significantly during the pandemic but it can recover easily as the
company is a household name and has a strong customer base. The company should
focus on product innovation and be receptive to the constantly shifting consumer
expectations. To raise brand recognition and keep its market leadership, Bata must also
invest more in marketing initiatives and promotional events. Despite facing fierce
competition from local and international brands, Bata has been operating profitably in
Bangladesh for almost 60 years. To maintain this market dominance, Bata must stay
responsive to market demands, invest more in promotional activities, improve customer
experience and prioritize sustainability.

31| P A G E