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FourFourTwo Magazine Advertising Insights

The document discusses advertising as a means of promoting products to specific target audiences for engagement and income generation. It outlines four advertising formats: digital/web, video, audio, and print, and provides examples of advertisements for the magazine 'FourFourTwo,' including a website, social media, and a YouTube video. Each example highlights how these ads cater to football fans, particularly Manchester United supporters, to drive magazine sales.

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20 views3 pages

FourFourTwo Magazine Advertising Insights

The document discusses advertising as a means of promoting products to specific target audiences for engagement and income generation. It outlines four advertising formats: digital/web, video, audio, and print, and provides examples of advertisements for the magazine 'FourFourTwo,' including a website, social media, and a YouTube video. Each example highlights how these ads cater to football fans, particularly Manchester United supporters, to drive magazine sales.

Uploaded by

wf05266506
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

UNIT- 1 Advertising fact sheet - Will FERNSIDE

Advertising is promoting a made product to the audience and showing it to


a specific target audience so they can engage and get information about the
product . This helps ensure there is success and makes money and
generates income.

There are four different types of advertising formats:


● Digital/web- websites adverts on videos
● Video- Can be on tv or websites or apps
● Audio- Radio or podcast
● Print

Advertising

Advert 1-

[Link]
[Link]
This is on their official website where they don't have videos of their
magazine but information of how to purchase and sneak peaks at the
content inside of it. and sales and offers. It features how to buy a single
issue with many different features on each one. This will appeal to multiple
football fans as they won’t need to get a subscription and they can just buy
the separate issue. This will attract Multiple groups of football fans to buy
the magazine as there is a page with a player or person from all of their
magazines. Even though their team may not be on front of that particular
issue the magazine will still appeal to them as they have a large group of
different topics inside of them but the most exciting one will probably be
on the front.
Advert 2 - social media advertisement FourFourTwo - X
The advert is published on twitter which is home to their following and a lot
of football fans as well on twitter to access news and information about
football so is a good place to advertise their product and get into the
market. So this can appeal to many united fans and football fans that are on
Twitter and want to read more about this subject and others.

Advert 3- This is an image taken of Rubin amerorin the video of Four Four
Two
[Link]

This is a video they have on youtube which is a channel trailer of how they
are going to post on youtube and use it for adds as advertisements and also
making content This particular video is about rubin armorings man united
who features on the front of this months magazine so this will appeal to the
many Man United fans who are excited about their new manager and buy
the new issue.

This will also excite and attract Manchester United fans as their current
form is not up meeting their standards so talk of new transfers will excite
the fans and make them want to learn more about him therefore they will
purchase the latest issue.

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