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SBI Virtual Debit Card Benefits Explained

The document outlines three promotional ideas for SBI Debit Cards, highlighting features such as virtual cards, contactless payments, and auto debit services. Each idea includes a script with dialogues and visuals depicting various scenarios where these features are beneficial. The overarching theme emphasizes convenience, security, and rewards associated with using SBI Debit Cards.

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arpit shashwat
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0% found this document useful (0 votes)
40 views22 pages

SBI Virtual Debit Card Benefits Explained

The document outlines three promotional ideas for SBI Debit Cards, highlighting features such as virtual cards, contactless payments, and auto debit services. Each idea includes a script with dialogues and visuals depicting various scenarios where these features are beneficial. The overarching theme emphasizes convenience, security, and rewards associated with using SBI Debit Cards.

Uploaded by

arpit shashwat
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

IDEA01 -

Sr Text and Voice Over Visuals

1 We are in an office cubical (4


people sitting in the same and
some people are walking
around..!!

2 A girl to boy - hey you got your


debit card
3 Boy - kaha yaar, no time to go
to bank..

4 Girl - fir bank ko yahaa bulaa


le..
5 Boy & other cubical members
and people walking around
also stops & say - kyaaaa..
6 Girl - Go Green boy
She takes his phone from him
and with 2 clicks, she gets him
the virtual card on phone.

ff
Girl - Le aa Gaya..

8
Boy - hain.. (In amusement)
9 Girl -
Or wo bhi at “Zero Annal Cost”

in case of fraud, you can block


it in just one click..

Boy -
& new caaard —-

Boy, Girl, other cubical


members and other standing
people together shouts -

Is Just a click away..


11 Go green with SBI virtual
Debit card.

12 The tagline appears: "Go


Virtual with your 'SBI Debit
Card' and enjoy countless
benefits."
13 Post this, we will show the
quick process to install and
use of your virtual card
anywhere..

14
Here we show a virtual card is
scanning at different places -
from Mall to Medical to
Restaurant.
IDEA 02 -

“SBI Debit Card Contactless Feature":-

Sr Scene Division and Voice over Visuals


no

1. Intro

Scene 1:

4 friends are at a coffee shop.


(Friends are laughing and talking as
they sipping coffee)

Bill has come and One of the friend is


taking his phone out from his pocket to
pay with UPI

(Unlocking Phone, Opening UPI App &


Opening Scanner)
but in meanwhile Friend 1 pays for their
coffee bill using his SBI Debit Card by
simply Taping the card over the POS
terminal.

Friend 4: (With a look of surprise and


amazement)

Friend 4: " woooohh.. its done?".

Friend 1 : 5 hazar se Kum payment ho,


toh sirf Tap & Pay bro.

2 Scene 2:

Same friends are in a car at petrol


pump.

Petrol Pump Guy brings POS for


payment.
Friend 4 is trying to pull out his wallet to
pay at the petrol pump, but Friend 2
makes payment using his SBI Debit Card
by simply Taping his card over the POS
terminal.

Friend 4: (Again looking surprised and


amazed) "Hogaya ???"

Friend 2: "Transaction fully Secure ho jab,


toh bas Tap and Pay karo."

3 Scene 3:

Same friends are purchasing tickets at


the theatre.

Friend 4 pull out his debit card to pay at


the counter and he gives his card to
insert..

but Friend 3 pays for their purchase


using his SBI Debit Card by simply
taping his card over the POS terminal,
even before the person on the counter
inserts the card in POS machine.

4 Friend 4: (With an anxious voice) Kya hai


ye Tap and Pay ?

Friend 1: “ Ye hai SBI Debit card ka


Contactless feature! “

Friend 4: "Wow! That's so cool! Mujhe


bhi chaiye ye card

Friend 3: “"Tere pass hai toh sahi!. You


just need to activate it”
See it's ready to tap now.

Friend 4: Wow, that was quick.

Friend 4: Ahh, ahh, Now I will tap and


Pay with my card.
Naration:- "SBI Debit Cards Contactless
Feature is the perfect way to make
payments in today's fast-paced world.

Also "Enjoy reward points on every


transaction".

It's quick, convenient, and secure,


making your life easier and more
rewards on each transaction.

On-screen text:

● Instant Activation
● Rewards on every Transaction
● Multi layer Security
● Quick and convenient
IDEA 03 -

E- Mandate-

Sr no Voice over or Scene Visuals for Reference

1 A Family (Man-40year,
Wife-37years, Boy Kid- 8 years,
Girl kid-12 years, Dadi-75 years)
sitting in a living room enjoying
television - some climax going
on..

2 All of a sudden TV stops due to


subscription..

everyone looks at the man, as if


he has done something terribly
wrong..
3 Man - hehehe - Karta hoo..

4 In the night, entire family


enjoying dinner and light goes
off…

All black out.


5 Daadi lit the match stick and give
scary and angry look to his son..

6 Man - hehehe - Karta hoo..

7 "Family is in the car driving for a


trip, and a toll booth comes up,
but the FASTag account is
empty."
We see the display - “Low
Balance - Please Recharge

8
Wife and kids, both look at father
with an angry face..

Man - hehehe - karta hoo..


Early morning - man reading
newspaper in his living room.

9 His 8 year old son comes out


from the bathroom full of foam
on him, behind him is her mother
with an angry face..
10 Man - hehehe - karta hoo..

He picks up his phone to make the


payment and he sees, messaging
coming in -
● Credit card bill past due
● Electricity bill due in 2 days..
● please make the payment to
avoid late payment fee..
● Gas bill past due

We zoom out and see a man with


his hand on head and all the bills
are floating around him.
● Credit card Bill
● Insurance premium
● Fast Tag
● Gas bill
● Internet bill
● Phone bill
● OTT Subscription
● Mutual Funds

Man Speaks - I wish koi hota jo iss


SAB ka khayal Rakhta..
11 That’s when a sound from
camera..

VO - Hai na - SBI debit card ki


Auto Debit Suvidha..

Kisi bhi bill payment app par login


karo or register karo autopay apne
SBI Debit Card se or pao manual
payments se azaadi.

It's like an apka personal assistant..

(Here we show as well that how we

register autopay on bill payment

website)

12 Post above we show man happily


sitting with family and enjoying a
film.

V.O- Activate E- Mandate/Auto


debit Payment on your SBI debit
card and "Enjoy reward points on
every transaction" it is super secure
with multi layer protection
13 PHONE SCREEN -

Register for E-Mandate with online


merchants.

Validate with OTP sent to your


mobile.

Max limit per transaction: ₹15,000/

Rewards on every Transaction.

Common questions

Powered by AI

SBI integrates reward incentives into their virtual and contactless transaction systems by offering reward points on every transaction carried out using these methods. This serves as a motivational tool for consumers to prefer virtual and contactless payments over traditional methods, potentially increasing adoption rates of digital banking solutions. The convenience, security, and financial benefits combined could lead to a shift in consumer behavior towards more frequent cashless transactions, promoting a cashless economy .

SBI's integration of technology in payment processes reflects broader trends in financial services by embracing digital transformation to meet customer demands for convenience, speed, and security. The shift towards using virtual cards, contactless payments, and automatic payment solutions aligns with industry trends aimed at enhancing user experience, increasing transaction security, and reducing environmental impact. This approach positions SBI as a forward-thinking entity that leverages technology to provide innovative, sustainable solutions that resonate with contemporary consumers’ preferences .

SBI's promotional strategies effectively encourage the use of their digital payment features by highlighting key benefits such as convenience, security, reward points, and environmental advantages. Campaigns that showcase real-life scenarios create relatable narratives that emphasize the ease and benefits of adopting digital payment methods. By combining visual storytelling with clear messaging about security and rewards, SBI successfully attracts customers to transition to their innovative solutions, thus increasing engagement and adoption of their digital services .

SBI's payment solutions address daily challenges by providing quick, convenient, and secure payment options through virtual cards, contactless features, and auto-debit facilities. For instance, in office settings, the virtual card alleviates the need to go to banks for card-related issues, while the contactless feature offers a seamless payment experience in social settings like cafes or theaters. The auto-debit feature takes care of recurring payments, reducing anxiety about missed deadlines, making it easier for users to manage their financial obligations efficiently amidst their busy routines .

The SBI Debit Card is equipped with multi-layer security features that ensure the safety of transactions. This includes the ability to immediately block the virtual card in case of fraud with a single click, and the secure processing of contactless payments without the need for physical insertion. These security measures contribute to customer trust by providing peace of mind that financial information is protected, thus encouraging the adoption of digital banking products .

Convenience plays a significant role in the adoption of SBI's virtual card and contactless payment features. The ability to quickly generate a virtual card or complete a transaction with a simple tap allows consumers to save time and effort, which is highly valued in today’s fast-paced world. Simplifying the user experience by removing traditional barriers such as needing to visit a bank or physically handle cards aligns with consumer demands for efficiency, thus driving adoption rates of these technologies .

The potential advantages of using SBI's Auto Debit/E-Mandate facility for bill payments include eliminating the need for manual payment tracking and reducing the risk of missing due dates, which can lead to late fees. The system functions like a personal assistant, ensuring bills are paid on time automatically and securely with multi-layer protection. It also offers rewards on every transaction, incentivizing timely and hassle-free payments .

The SBI Debit Card's contactless feature enhances the payment process by allowing transactions to be completed with a simple tap on a POS terminal, which reduces time and effort compared to traditional card swiping or insertion methods. This feature provides security with multi-layer protection and convenience, as users can easily activate it and earn reward points on each transaction, enhancing the user experience in fast-paced environments .

The transition from physical to virtual debit cards potentially reduces environmental impact by decreasing the need for physical card production, thus conserving resources used in manufacturing and distributing plastic cards. This shift can lead to a reduction in plastic waste and a smaller carbon footprint, aligning with global efforts to promote sustainability. Digital transactions also reduce the energy impact associated with traditional financial processes, supporting environmentally-friendly business practices .

The virtual card system from SBI demonstrates the concept of 'going green' by reducing the need for physical card production, which in turn minimizes resource consumption and environmental impact. The virtual card can be managed entirely through a phone, allowing users to block it with a click if needed, which enhances financial security without the need for physical replacements. This approach promotes sustainable banking solutions by encouraging digital transactions over physical ones, therefore reducing plastic use .

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