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SHOPIFY PARTNER PROGRAM

SERVICE TRACK

2025
Program
Guide
This version is valid from April 1 through June 30, 2025
Table of Contents

1. SHOPIFY PARTNER PROGRAM OVERVIEW

1.1 WHAT’S CHANGED THIS QUARTER?
1.2 ABOUT THE PROGRAM
1.3 ABOUT THIS GUIDE
1.4 PROGRAM TRACKS
1.5 PROGRAM TIERS
1.6 PROGRAM YEAR
1.7 PROGRAM COMPLIANCE

2. TIER REQUIREMENTS
2.1 OVERVIEW
2.2 TRACKING PERFORMANCE & PARTNER IDs
2.3 DETAILED COMMERCIAL REQUIREMENTS
2.3.1 DIMENSION 1: Referral and Co-Sell Revenue
2.3.2 [OR] DIMENSION 2: Existing Merchant Revenue
2.3.3 [AND] DIMENSION 3: Deal Minimums
2.4 DETAILED CREDENTIAL REQUIREMENTS
2.4.1 DIMENSION 1: Shopify Verified Skills
2.4.2 [AND] DIMENSION 2: People Minimums
2.5 TIER AWARD METHODOLOGY

3. TIER BENEFITS
3.1 BUSINESS DEVELOPMENT BENEFITS
3.2 TRAINING & EDUCATION BENEFITS
3.3 MARKETING BENEFITS

Shopify Partner Program | Service Track | Program Guide Q2 2025 | Page 2 of 23

1. SHOPIFY PARTNER PROGRAM OVERVIEW

1.1 WHAT’S CHANGED THIS QUARTER?

UPDATED SECTION 2.3.1 DIMENSION 1: Referral and Co-Sell Revenue - Small changes were
made to further clarify revenue requirements by including examples of Shopify revenue and the
co-sell effective date.

UPDATED SECTION 2.4.1 DIMENSION 1: Verified Skills - Small changes were made to clarify
email address configuration in Partner Dashboard that ensures Verified Skill attainment of the
individual counts towards Verified Skill attainment of the partner organization.

NEW SECTION 3.1 BUSINESS DEVELOPMENT BENEFITS - Partner Solutions Center - A new
component of the Partner Program, the Solutions Center showcases pre-built partner accelerators
designed to solve complex merchant needs. These solutions support use cases like legacy
integrations, custom storefronts, and advanced B2B workflows. Learn more about the accelerators
and see the catalog of Partner Solutions.

Shopify Partner Program | Service Track | Program Guide Q2 2025 | Page 3 of 23

1.2 ABOUT THE PROGRAM

Welcome to the Shopify Partner Program. This is an industry-setting, performance-based,

go-to-market partner program where all partners have a home. Partners will know exactly what is
required to move up tiers in the program and the benefits available at each tier.

There are two main tracks:

●​ Service Partner track (for agencies, consultancies, system integrators) - This is the right
guide!
●​ Technology Partner track (for independent software vendors, app partners) - Please visit
the partner program guide for Technology Track partners.

The Shopify Partner Program was created for organizations that are aligned with Shopify’s vision to
make commerce better for everyone. It is Shopify’s program for partners that want to refer and
influence the sale of Shopify products and services along with their own offerings. This program is
an evolution of the Plus Partner Program, but is available to partners of all sizes.

This evolution for go-to-market partners includes the following changes to Shopify program
brands:
■​ The Plus Partner program was sunset on December 31, 2024.
■​ The Plus Certified App Program (PCAP) brand will sunset effective June 2025 in favor of
the new Technology Track of the Shopify Partner Program.
■​ The Shopify Experts brand and corresponding Shopify Experts Marketplace was previously
sunset in December 2023.

These program brands should not be used beyond the sunset dates above. Qualified partners will
be able to use new Shopify Partner Program tier badges in their materials to help talk about their
relationship with Shopify.

1.3 ABOUT THIS GUIDE

This program guide is intended to enhance the partner experience by explaining the Shopify
Partner Program framework, including detail about program requirements and benefits. This guide
describes the Shopify Partner Program, effective April 1, 2025.

Program members can expect subsequent quarterly versions to include additional information
about the program, policies, and resources. Shopify intends to notify program members of material
changes 30 days in advance. The Q3 2025 version of this guide will be available on June 1, 2025
and effective from July through August, 2025. The latest version of this guide can always be found
on the Partner Dashboard (login required) under the “Partner Docs” section.

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To qualify for any tier status and be eligible for program benefits, all partners must remain in full
compliance with the terms and conditions outlined in the Shopify Partner Program Agreement and
in this program guide.

1.4 PROGRAM TRACKS

The Service Partner track of the Shopify Partner Program is designed for agencies, consultancies,
and systems integrators looking to provide expert services that help merchants succeed on
Shopify. Requirements for tiers in the Service Partner track are detailed in Section 2 of this guide.
Tiered benefits of the Service Partner track are detailed in Section 3 of this guide.

The Technology Partner Track of the Shopify Partner Program is an invite-only program designed
for Shopify’s top independent software vendor (ISV) partners that want to go-to-market alongside
Shopify in medium and larger accounts. This program is described in detail in the partner program
guide for Technology Track partners.

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1.5 PROGRAM TIERS

There are five levels of the Shopify Partner Program for Service Track partners. The Registered
level is not an official earned tier in the program. It is the baseline level for all new or growing
partners. For Service Partners, Select, Plus, Premier, and Platinum tier levels are earned through
commercial and credential achievement.

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 Service Partner Level Tier Overview

Registered Partner Upon entry to the program, all partners have basic access to
resources and tooling to grow their impact in the Shopify
ecosystem.

Shopify Select Partner For partners with demonstrated expertise with small and medium
business (SMB) merchants. Select partners are eligible for
benefits including a tier badge and partner directory access.

Shopify Plus Partner For partners that have demonstrated success with medium to
large merchants on all Shopify plans. Plus tier partners are eligible
for additional support and resources to accelerate growth.

Shopify Premier Partner An exclusive tier for high-performing partners, Premier tier
partners receive premium support, strategic collaboration, and
priority access to Shopify events and people.

Shopify Platinum Partner The top tier, reserved for global enterprise partners and Shopify’s
most successful partners, features personalized account
management, bespoke growth opportunities, and industry
recognition.

For the inaugural program year, January 1 to December 31, 2025, former active ‘Shopify Plus
Program’ partners and additional qualified partners have been placed into tiers. The Shopify Plus
Program was discontinued on December 31, 2024. Service partners placed into Select, Plus,
Premier, and Platinum tiers will have the inaugural program year to maintain the commercial
performance thresholds and meet the new credential standards of the partner program.
Successful attainment of these levels will mean continued membership in the tier.

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1.6 PROGRAM YEAR

2025 is the inaugural year of the new, go-to-market Shopify Partner Program. Program and tier
standing will be evaluated on a quarterly basis as outlined in the following table:

Approximate
Checkpoint Checkpoint ​ Promotion (Demotion)​
Performance ​
Date Type Effective
Window

January 1, 2024 - Promotion

Q1 2025 January 1, 2025
December 31, 2024 Demotion (waived for 2025)

April 1, 2024 - ​
Q2 2025 Promotion only April 1, 2025
March 31, 2025

July 1, 2024 -​ Promotion

Q3 2025 July 1, 2025
June 30, 2025 Demotion (waived for 2025)

October 1, 2024 -
Q4 2025 Promotion only October 1, 2025
September 30, 2025

Partner promotions are manual and conducted once-per-quarter throughout the calendar year.
Partners that are eligible for promotion will be promoted during the quarterly program promotion
cycle (ie. mid-March, mid-June, mid-September, mid-December) in preparation for the start of the
upcoming calendar quarter.

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1.7 PROGRAM COMPLIANCE

At Shopify, we prioritize maintaining trust between merchants and our partners at all times. When
merchants use apps from the Shopify App Store or hire partners to provide services, they rely on
them to handle key responsibilities for their business. To ensure high operating standards within
the Shopify partner ecosystem, all partners must adhere to the terms of the Partner Program
Agreement, Shopify API License and Terms of Use, Acceptable Use Policy, and any additional
terms incorporated by reference.

To qualify for tier status and be eligible for program benefits, all partners must remain in full
compliance with the terms and conditions outlined in the Shopify Partner Program Agreement and
this program guide. Compliance is critical to maintaining your standing in the program and
progressing through the tier structure, including any potential promotions. Failure to adhere to
these terms may result in suspension of benefits or tier status altogether.

While actions vary depending on the impact of the violation, Shopify strives to provide education
and a path to compliance wherever possible. Please review the enforcement of Shopify’s Partner
Program policies and how policy violations may impact eligibility for certain Programs.

It is essential to regularly review and comply with all partner terms and program requirements.

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2. TIER REQUIREMENTS

2.1 OVERVIEW

Service Partners are eligible to attain one of five tier designations in the Shopify Partner Program;
Registered, Select, Plus, Premier, or Platinum. Service Partner tier achievement beyond the
Registered Partner level is based on two key categories: Commercial impact and credential
attainment.

The table below provides a snapshot of program requirements by tier. Please read on to Section
2.3 Detailed Commercial Requirements and 2.4 Detailed Credential Requirements for more
information about definitions and thresholds. For the 2025 program year, partners will be placed
into tiers based on trailing commercial impact. Partners will have until December 31, 2025 to
maintain commercial impact requirements and also meet credential attainment requirements. Note
that, although we aim for predictability and consistency in the program, Shopify may change
requirements as it deems necessary to maintain the credibility of the program. All commercial
requirements are listed in US Dollars ($USD).

COMMERCIAL IMPACT REGISTERED SELECT PLUS PREMIER PLATINUM

See Section 2.3 for more detail

DIMENSION 1

Referral and Co-Sell Revenue

Annual Revenue (US Dollars) to
Shopify from merchants acquired
– ≥ $100k ≥ $500k ≥ $2M ≥ $5M
in the last 5 Years

[OR] DIMENSION 2

Existing Merchant Revenue

(Collaborator Account
Access) – ≥ $500k ≥ $2.5M ≥ $10M ≥ $25M
Annual Revenue (US Dollars) to
Shopify from merchants acquired
in the last 5 Years

[AND] DIMENSION 3

Deal Minimums ≥ 1 Plus/Ent ≥ 2 Plus/Ent

Merchant shops acquired in a Or ≥ 10 Or ≥ 40
Standard Standard ≥ 4 Plus/Ent ≥ 6 Plus/Ent
specific timeframe –
Over last 5 Over last 5 Over last 2 Over last 2
Years Years Years Years

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 CREDENTIAL ATTAINMENT REGISTERED SELECT PLUS PREMIER PLATINUM
See Section 2.4 for more detail

DIMENSION 1

Verified Skills
Aggregate credential attainment of – 3 10 30 80
all people at organization

[AND] DIMENSION 2

People Minimums
Minimum number of individuals at 1 person 3 people 10 people 25 people
– min. min. min. min.
the partner organization earning
Verified Skills

2.2 TRACKING PERFORMANCE & PARTNER IDs

A Shopify partner identification number (Partner ID) is assigned to all partners once they become a
member of the Shopify Partner Program. All new partner program members are assigned
‘Registered’ partner status upon entry. To become a ‘Registered’ Shopify Partner Program member,
Service partners are encouraged to follow the ‘Become a partner’ flow on the Partner Program
homepage. Once in the program, Shopify evaluates the commercial performance and credential
attainment of all program members. Qualified partners will be invited to join Shopify partner
program tiers on the next promotion date (see 1.6 Program Year).

The performance of a partner organization, and its corresponding tier achievement, is attributed to
a partner organization by its Shopify Partner ID, typically a 5 to 7 digit number. The Partner ID is
listed on the Partner Dashboard under Settings, under Account Information. A partner
organization’s tier status will be visible in Partner Dashboard in January 2025. Over time in 2025,
supporting data will become available in the Dashboard to show the performance against
requirements.

Partners are encouraged to attain the highest tier possible through the impact of a single Partner
ID or the cumulative impact across multiple Partner IDs. In the event a partner organization has
multiple active Partner IDs, Shopify will make a reasonable effort to aggregate performance across
Partner IDs as long as the multiple Partner IDs are in service of one go-to-market brand for the
partner organization.

A partner organization’s program tier will be displayed in its Partner Dashboard. For partner
organizations with multiple partner IDs, the organization’s program tier will be displayed against its

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primary Partner ID (as determined by Shopify partner program operations). An organization’s
primary Partner ID is typically the most commercially active ID. If an organization’s program tier
does not appear on the expected Partner ID, please review other associated Partner IDs.

For questions, partners can contact Shopify Support through Partner Dashboard. Look for Support
under Resources on the left navigation.

2.3 DETAILED COMMERCIAL REQUIREMENTS

The commercial impact category is measured by three dimensions: 1) Referral and Co-sell
Revenue, OR 2) Existing Merchant Revenue, AND 3) Deal Minimums. These three dimensions
establish a close relationship between the demonstrated experience of a partner (ie. working with
Shopify customers on successful projects) and its tier level.

UPDATED 2.3.1 DIMENSION 1: Referral and Co-Sell Revenue

The most common path for partners to meet commercial impact requirements will be through three
activities to help find or sell Shopify merchants. These activities are:

A.​ Development Store Transfer​

This is when a partner finds a merchant (customer) opportunity, creates a development
store, and then transfers ownership to a merchant (customer) and the merchant (customer)
begins paying Shopify. This is possible for both Shopify Standard plans (Basic, Shopify,
Advanced plans) and the Shopify Plus plan.

B.​ Referral​
For Shopify Plus or Enterprise deals, this is when a partner submits a referral form through
the Partner Dashboard, has the referral confirmed (attributed to the partner) by Shopify,
and the merchant (customer) starts paying for its plan. A successful referral partner is
ultimately decided by Shopify. It is recommended to submit the lead as early as possible as
merchants are often surrounded by multiple partners and Shopify sales people.

C.​ Co-Sell​
For closed Plus or Enterprise deals effective Q1 2024, this is when a partner actively
participates in the sales cycle along with Shopify sellers, has the co-sell confirmed
(attributed to the partner) by Shopify, and the merchant (customer) starts paying for its
plan. A successful co-sell partner is ultimately decided by Shopify.

Referral and co-sell revenue refers to the revenue that accrues to Shopify for example, from fixed
or variable platform fees paid by the merchant. To clarify, revenue is not the same as Gross
Merchandise Value/Volume (GMV) or a forecast of potential future revenue. Partners will be given

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credit for the sum of all annual revenue accrued to Shopify by active (paying) merchants
(customers) in dimensions A, B, or C listed above where the partner is actively engaged with the
merchant (customer). A partner is given credit for referral and co-sell revenue for each active
merchant that has been acquired (attributed to the partner) in the previous 5 years on a rolling
basis. The 5 year time frame accounts for the long term performance (impact) of a partner.

Partners will note that referral and co-sell performance in pursuit of program tiers may differ from
earning revenue share as a partner. Visit Shopify Partner earnings to learn more about how to earn
with Shopify.

2.3.2 [OR] DIMENSION 2: Existing Merchant Revenue

While new business is important, so is keeping existing merchants (customers) happy and
productive on Shopify solutions. Existing merchant revenue measures the revenue tied to
collaborator relationships that a partner has with its merchants (customers). Partners use
collaborator access for many activities like providing strategic consultation on store creation,
implementation, and development. Visit the Shopify Help Center to learn more about Collaborator
Accounts. Note that transactional or limited-time log-ins, commonly for the purposes of API set-up,
are not counted as collaborator relationships in this definition.

Similar to the timeframe for referral and co-sell revenue, a partner will be given credit for active
merchant revenue for each merchant (customer) that has been acquired in the previous 5 years.
The 5 year time frame accounts for the long term performance (impact) of a partner. Partners will
be given credit for the sum of all annual revenue accrued to Shopify from active merchants
(customers) that are associated to them through a value-added collaborator relationship during
this timeframe.

2.3.3 [AND] DIMENSION 3: Deal Minimums

In addition to dimension 1 or 2 performance, partners must bring a minimum number of new
business deals (new Shopify plans, exclusive of expansion stores) to Shopify for a given tier. A
minimum number of new business deals assures existing and future merchants (customers) a
minimum level of partner expertise. These deals are attributed to partners based on the same A, B,
C definitions in 2.3.1.

Similar to the timeframe for dimensions 1 and 2 above, new business deals will only count toward
tier performance for a specific period of time. For Select and Plus tiers, the count of newly
acquired Merchant Shops, attributed to the partner, is restricted to a trailing 5 year period. For
Premier and Platinum tiers, the count of newly acquired Merchant Shops, attributed to the partner,
is restricted to a trailing 2 year period. Visit Shopify Partner earnings to learn more about how to
earn with Shopify.

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2.4 DETAILED CREDENTIAL REQUIREMENTS

The credential attainment category is the second of two tiered program requirement categories
and is measured by two dimensions: 1) Shopify Verified Skills, AND 2) People minimums. These
two dimensions establish a close relationship between the demonstrated experience of a partner
(the team of people with Verified Skills related to Shopify products and solutions) and its tier level.
People minimums, the second dimension, is a minimum bound meaning that skill attainment should
be broadly distributed across a partner organization (not concentrated among a small handful of
people). A minimum number of people at a partner organization must attain Verified Skills in order
for the aggregate number of Verified Skills to count toward maintaining or achieving a new tier.

For the inaugural program year (2025)

■​ Partners placed into Select, Plus, Premier, and Platinum tiers have until December 31,
2025 to earn the required credentials.
■​ Partners entering 2025 as Registered partners need to meet all commercial and
credential requirements before earning the Select tier.

UPDATED 2.4.1 DIMENSION 1: Shopify Verified Skills

Verified Skills are designed to deepen individual expertise and credibility in the market. Earning a
Verified Skill badge(s) showcases an individual’s ability to position, implement, and leverage the
Shopify platform. The cumulative number of Shopify Verified Skills attained across all active
employees at a partner organization count toward the tier attainment of the partner organization.
Shopify may add additional credentials throughout the program year. For more information on how
to earn Verified Skills, visit Shopify Academy.

A Verified Skill is awarded only after the successful completion of the assessment (available online
24/7). Shopify suggests completing all corresponding courses and available exam guides prior to
attempting a Verified Skills assessment. A passing score on a Verified Skill assessment will award
the learner with an individual credential via a link to a badge which is administered by Credly. The
learner must create a Credly account to accept and use the digital badge.

Shopify Credential Expiration

■​ All earned credentials are valid for two years from the date of the passing score.

A Verified Skill badge is connected to an individual learner via the learner’s unique email address.
In order for an individual learner’s Verified Skill attainment to count toward the partner
organization’s Verified Skill attainment, the individual learner’s email address must be added to

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their partner organization. The partner organization administrator (Admin access) is able to add
individual learner email addresses to the partner organization via the Shopify Partner Dashboard
by following these steps. Individual learners may connect to one partner organization (Partner ID)
in the Shopify Partner Dashboard. For partner organizations with multiple Partner IDs, individual
learners need to connect to the Primary Partner ID (typically the ID that is most active
commercially).

Credentials not associated with a partner organization will not be counted towards the tier
achievement of the organization. If an individual is no longer an employee at a partner
organization, the organization will no longer receive credit for the credential attainment by that
employee. Follow these instructions to ensure that all employees have access to the primary
Partner ID of the partner organization.

Visit the Shopify Academy Credentials page to view the catalog and purchase Verified Skills
assessments. Discounts on bulk purchases of 10 or more assessments are available to partners on
Shopify Academy (Badges>Bulk Purchasing).

2.4.2 [AND] DIMENSION 2: People Minimums

In addition to attaining Verified Skills, a minimum number of people at a partner organization must
attain Verified Skills in order for the aggregate number of Verified Skills to count toward
maintaining or achieving a new tier. Individual Verified Skills attainment will only count toward the
tier performance of the organization when a minimum number of people have attained at least one
Verified Skill.

Shopify Partner Program | Service Track | Program Guide Q2 2025 | Page 15 of 23

2.5 TIER AWARD METHODOLOGY

The tier awarded to Service Partners is based on the higher of ‘Referral and Co-sell Revenue’ OR
‘Existing Merchant Revenue (Collaborations)’, assuming Deal count and Verified Skill minimums are
met for that tier. Let’s evaluate the performance of a hypothetical Service Partner (Partner ABC) to
illustrate the methodology.

‘Partner ABC’ meets the following tier requirement thresholds based on its performance over the
last 12 months. Based on its performance from the trailing 12 months, ‘Partner ABC’ would be
awarded the ‘Plus’ tier status in the Shopify Partner Program.

Commercial Impact Performance Tier threshold met

DIMENSION 1: Referral and Co-sell

$700-800K Plus
Revenue (US Dollars)

[OR] DIMENSION 2: Existing Merchant

$300-400K Registered
Revenue (US Dollars)

[AND] DIMENSION 3: Deal Minimum 3 Plus deals; 7 Standard

Plus
achievement deals in last 5 years

Credential Attainment

DIMENSION 1: Verified Skills 31 Premier

[AND] DIMENSION 2: People Minimum 8 Plus

TIER AWARD RESULT Plus Tier

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3. TIER BENEFITS
Basic access to Shopify Partner Program benefits are available to all partners upon acceptance of
the Shopify Partner Program Agreement. Service Partners are eligible to earn additional benefits
by tier in the following three benefit categories: Business Development, Training & Education, and
Marketing. Please note that additional benefits will appear over time!

3.1 BUSINESS DEVELOPMENT BENEFITS

Benefit Registered Select Plus Premier Platinum

Shopify Partner
Dashboard ✓ ✓ ✓ ✓ ✓
Referral & Co-sell
Incentives ✓ ✓ ✓ ✓ ✓
Development
environments ✓ ✓ ✓ ✓ ✓
24/7 Partner Support ✓ ✓ ✓ ✓ ✓
Named Partner
Development Manager
By Invitation ✓ ✓
Business Reviews By Invitation ✓ ✓
Account Mapping By Invitation ✓ ✓
Access to Partner
Solutions Engineers
Eligible ✓ ✓
Partners Featured to
Internal Field Sales ✓ ✓ ✓
Teams

Partner Development
Funds
Eligible ✓ ✓

NEW Partner Solutions

Eligible Eligible Eligible
Center

Partner Advisory
By Invitation
Council

Shopify Partner Program | Service Track | Program Guide Q2 2025 | Page 17 of 23

Shopify Partner Dashboard: The Partner Dashboard is Shopify’s partner portal, the central hub for
a partner to manage its partnership with Shopify. It is designed to automate and streamline the
process of submitting leads, viewing deals, managing Shopify stores, reviewing enablement
materials related to sales, marketing and technical assets, and more. Access Partner Dashboard by
logging in on the Shopify Partners homepage.

Referral & Co-sell Incentives: Shopify partners can unlock financial incentives through referral
programs by bringing new merchants to Shopify and collaborating on joint sales efforts. These
incentives are designed to reward partners for generating new business and enhancing Shopify's
market presence. To take advantage of these opportunities, partners should register their leads in
the Partner Dashboard as early as possible. Learn more about the potential earnings through the
Shopify Partner Earnings resources.

Development Environments: Build full commerce solutions for prospective Shopify clients of all
sizes and plan types with our free development environments. Build, test and deploy apps for
unique client needs, or Shopify merchants at large. Go to the Partner Dashboard as the starting
point.

24/7 Partner Support: Shopify partners can access 24/7 support for both technical assistance and
general inquiries related to the Shopify tools, resources, and programs. A team of on-demand
support specialists are available to assist at any time. Partners can submit support requests
through the Partner Dashboard, under Support in the left navigation, ensuring they receive the help
they need whenever they need it.

Partner Development Manager: Plus tier partners and higher are eligible for direct access to a
Partner Development Manager (PDM) who will provide strategic business planning, partnership
guidance, and growth strategies, tailored to the partner organization. This personalized support
helps partners to maximize the value of the Shopify partnership and achieve long-term success.
PDMs will reach out to partners in priority sequence that are eligible for this benefit, based on
resource availability in the region.

Business Reviews: Receive regular business reviews with your Partner Development Manager to
evaluate performance, growth opportunities, and alignment with Shopify’s strategic goals. These
reviews provide actionable insights and recommendations to help optimize the partnership and
scale a partner organization’s business within the Shopify ecosystem.

Account Mapping: Account mapping is a collaborative activity between Partner Development

Managers and their Partners where respective parties discuss mutual prospects and opportunities.
The outputs from account mapping often lead to increased partner attachment to deals and helps
sales teams from both parties co-sell more effectively.

Access to Partner Solutions Engineers: Collaborate with Shopify's Partner Solutions Engineers
(PSE) to accelerate success through technical upskilling. PSEs conduct technical consultation

Shopify Partner Program | Service Track | Program Guide Q2 2025 | Page 18 of 23

sessions, discovery workshops, webinars, and a variety of other engagements to ensure our
partners are equipped to be successful.

Partners Featured to Internal Field Sales Teams: Increase visibility with Shopify’s global sales
teams through various opportunities to be featured. This exposure helps align partner capabilities
with new sales opportunities and client needs.

Partner Development Funds: Eligible partners can access development funds to co-invest in
growth initiatives such as training, and customer acquisition efforts. These funds provide valuable
support to help partners accelerate their business growth and increase their impact within the
Shopify ecosystem. Partner Development Managers will reach out to partners in priority sequence
that are eligible for this benefit.

NEW Partner Solutions Center: The Partner Solutions Center features pre-built solution
accelerators developed by partners to address complex commerce needs such as legacy system
integrations, advanced B2B workflows, and custom storefront experiences. These accelerators
help merchants reduce implementation time, manage cost, and unlock new capabilities on Shopify.
The Center launched with 14 partner-built solutions, with plans to onboard additional solutions
throughout the year. All solutions go through a rigorous technical review process to ensure they
meet Shopify’s quality standards and are a strong fit for merchant needs. Applications are not
currently open, but more information will be shared in Q3 2025 on how eligible partners can apply
to have their solution considered and featured with Shopify’s internal sales teams. Learn more
about the accelerators and see the catalog of Partner Solutions.

Partner Advisory Council: Join an exclusive group of high-impact partners who provide feedback,
strategic input, and market insights directly to Shopify’s leadership team. Participation in the
council gives partners a voice in shaping the future of Shopify products and services, fostering
deeper collaboration and mutual success.

Shopify Partner Program | Service Track | Program Guide Q2 2025 | Page 19 of 23

3.2 TRAINING & EDUCATION BENEFITS

Benefit Registered Select Plus Premier Platinum

Invitations to Live
Partner Webinars & ✓ ✓ ✓ ✓ ✓
On-demand Recordings

Free Online Access to

Shopify Academy ✓ ✓ ✓ ✓ ✓
Self-paced Courses

Shopify Verified Skill

badges, Prep ✓ ✓ ✓ ✓ ✓
Resources

Access to News
Articles, Newsletter,
and Email ✓ ✓ ✓ ✓ ✓
Communications

Invitations to Live Partner Webinars & On-demand Recordings: Stay updated on the latest
Shopify insights, trends, and strategies with exclusive access to live partner webinars. These
sessions provide actionable guidance from Shopify experts to help enhance the service offerings
of a partner organization and grow its business.

Free Online Access to Shopify Academy Self-paced Courses: Gain free access to Shopify
Academy's comprehensive self-paced courses, designed to help partners master Shopify’s
platform and grow their expertise. These courses cover everything from technical skills to
business development, enabling partner organization members learn at their own pace.

Shopify Verified Skill Badges and Prep Resources: Showcase Shopify expertise with Shopify
Verified Skill badges earned by completing prep resources and passing assessments. These
badges help differentiate people (teams) at partner organizations by demonstrating proficiency in
key areas of the Shopify platform.

Access to News Articles, Newsletter, and Email Communications: Stay informed with Shopify’s
latest updates, industry news, and partner-specific insights through regular news articles,
newsletters, and email communications. These resources ensure partners are up-to-date on
product releases, market trends, and opportunities within the Shopify ecosystem.

You will find the above items across Shopify Academy and Partner Dashboard.

Shopify Partner Program | Service Track | Program Guide Q2 2025 | Page 20 of 23

3.3 MARKETING BENEFITS

Shopify’s Partner Marketing resources, tools and marketing funds are available to eligible partners
to help generate new leads and grow their business. Advanced campaign and partner marketing
support access is unlocked at top-tiers to accelerate joint marketing efforts. Eligible partners can
access marketing benefits as follows:

Benefit Registered Select Plus Premier Platinum

Self-Serve Partner Marketing

Resources ✓ ✓ ✓ ✓ ✓
Partner Profile on Shopify
Partner Directory
Eligible ✓ ✓ ✓ ✓
Use of Shopify Tier Badge ✓ ✓ ✓ ✓
Partner Marketing Strategic
Resources ✓ ✓ ✓
MDF Eligibility Eligible ✓ ✓
Partner Marketing Planning ​
& Support
Eligible ✓ ✓
VIP Partner Events ✓ ✓
Shopify Event Sponsorship
Eligible ✓ ✓

Self-Serve Partner Marketing Resources: Partners can access self-serve tools and resources to
independently plan and execute marketing strategies tailored to their business goals. Sales
resources and best practice guides are available in the Partner Dashboard.

Partner Profile on Shopify Partner Directory: Showcase service offerings and expertise with a
dedicated profile on the Shopify Partner Directory, increasing visibility to potential clients and
Shopify merchants worldwide. This directory listing allows merchants to easily discover, connect,
and collaborate with tiered partners based on experience and skill. Eligibility requirements have
been updated to include a limited number of Registered tier partners for Partner Directory listing.
The directory will continue to evolve over 2025 to incorporate more and more elements of the
tiered program.

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Use of Shopify Tier Badge: Display partnership status with an official Shopify Tier Badge,
highlighting the expertise and credibility of a partner organization within the Shopify ecosystem.
This badge helps differentiate partner organizations to potential clients and demonstrates
commitment to Shopify’s platform. Tiered partners will receive a digital badge corresponding to
their earned tier that may be used on organization owned web properties and for other
organization social and promotional purposes. Program tier logo usage guidelines are as follows:
■​ The Shopify Tier Logo (eg. Shopify Select Partner) must not be altered in any way.
■​ The logo must not be translated.
■​ The logo may ONLY be used upon official confirmation of Partner Program tier attainment,
as communicated by Shopify.
■​ Upon tier promotion (or demotion), the corresponding tier logo must be updated within 48
hours.
■​ The Shopify Plus Partner Program was discontinued on December 31, 2024. The Shopify
Plus Partner Program brand, and assets related to this brand, are no longer recognized as a
Shopify partner status.

Partner Marketing Strategic Resources: The Partner Marketing Center includes ready-to-launch
campaign components, email marketing automation and social automation platforms to aid in the
execution of marketing campaigns to accelerate pipeline and engage merchants. Resources
include co-brandable assets, customizable campaign assets, best practices guides, marketing
automation, and social campaigns. Documents and campaigns that are eligible for co-branding
may vary by region and partner tier. All partners may access marketing training courses in Shopify
Academy, marketing webinars and best practice guides to aid in the learning and development to
execute successful marketing campaigns.

Marketing Development Fund (MDF) Eligibility: Eligible partners can access Marketing
Development Funds (MDF) to aid in the development and execution of marketing plans to drive
demand generation. Partners seeking support for their marketing initiatives can apply for MDF
through the Partner Marketing Center. This program encourages and rewards creative, data-driven
marketing initiatives that can include events, digital marketing campaigns, webinars, whitepapers,
and more. MDF is paid after campaign completion and fulfillment of the reimbursement criteria.
Marketing Development Funds operate on a six-month cycle to provide better funding
predictability and campaign flexibility. Campaigns must start and end within a cycle period. The full
list of eligible activities and how to request funding can be accessed in the Marketing Development
Funds Guide.

Partner Marketing Planning and Support: All partners have access to self-serve marketing
planning templates, training and best practices guides to aid in the support of creating and
executing marketing plans to drive growth. Partners within the Premier and Platinum tiers are
eligible to engage with global or geographically-based marketing management resources to
develop annual marketing plans with Shopify. Plan formats and requirements are defined by the
assigned Shopify Partner Marketing Manager and must include goals, objectives and executable
tactics to drive net new sales or revenue growth. Approved plans must include commitment for
plan execution from Shopify and the partner prior to implementation. Service Partners within the

Shopify Partner Program | Service Track | Program Guide Q2 2025 | Page 22 of 23

Plus tier are eligible for access to limited, consultative partner marketing support to aid in the
development and execution of partner-led plans.

VIP Partner Events: Qualifying partners receive invitations to exclusive Shopify partner VIP events,
providing premium networking opportunities with Shopify executives, industry leaders, and other
top-tier partners. These events offer unparalleled access to insights, strategic discussions, and
relationship-building opportunities.

Shopify Event Sponsorship: Increase brand visibility by sponsoring Shopify partner events and
aligning with Shopify’s premier industry gatherings. Event sponsorship offers a unique opportunity
to connect with potential clients and partners while showcasing solutions and expertise.

Have questions?

■​ Reach out to Partner Support via Partner Dashboard

■​ Eligible Plus, Premier, and Platinum partners can reach out to their Partner Development
Manager

Stay informed

■​ Level up on Shopify Academy

■​ Browse the Shopify Help Center
■​ Read the Shopify Partner Blog

Look for Shopify Partner Program updates in the Q3 Service Track program
guide, coming June 2025!

Shopify Partner Program | Service Track | Program Guide Q2 2025 | Page 23 of 23